Teoretičeskaâ i prikladnaâ nauka Theoretical & Applied Science 06 (74) 2019 International Scientific Journal Theoretical & Applied Science Founder: International Academy of Theoretical & Applied Sciences Published since 2013 year. Issued Monthly. International scientific journal «Theoretical & Applied Science», registered in France, and indexed more than 45 international scientific bases. Editorial office: http://T-Science.org Phone: +777727-606-81 E-mail: [email protected] Editor-in Chief: Hirsch index: Alexandr Shevtsov h Index RISC = 1 (78) Editorial Board: 1 Prof. Vladimir Kestelman USA h Index Scopus = 3 (38) 2 Prof. Arne Jönsson Sweden h Index Scopus = 4 (21) 3 Prof. Sagat Zhunisbekov KZ - 4 Assistant of Prof. Boselin Prabhu India - 5 Lecturer Denis Chemezov Russia h Index RISC = 2 (61) 6 Senior specialist Elnur Hasanov Azerbaijan h Index Scopus = 6 (11) 7 Associate Prof. Christo Ananth India h Index Scopus = - (1) 8 Prof. Shafa Aliyev Azerbaijan h Index Scopus = - (1) 9 Associate Prof. Ramesh Kumar India h Index Scopus = - (2) 10 Associate Prof. S. Sathish India h Index Scopus = 2 (13) 11 Researcher Rohit Kumar Verma India - 12 Prof. Kerem Shixaliyev Azerbaijan - 13 Associate Prof. Ananeva Elena Pavlovna Russia h Index RISC = 1 (19) 14 Associate Prof. Muhammad Hussein Noure Elahi Iran - 15 Assistant of Prof. Tamar Shiukashvili Georgia - 16 Prof. Said Abdullaevich Salekhov Russia - 17 Prof. Vladimir Timofeevich Prokhorov Russia - 18 Researcher Bobir Ortikmirzayevich Tursunov Uzbekistan - 19 Associate Prof. Victor Aleksandrovich Melent'ev Russia - 20 Prof. Manuchar Shishinashvili Georgia - ISSN 2308-4944 0 6 © Сollective of Authors 9 7 7 2 3 0 8 4 9 4 1 9 5 © «Theoretical & Applied Science» International Scientific Journal Theoretical & Applied Science Editorial Board: Hirsch index: 21 Prof. Konstantin Kurpayanidi Uzbekistan h Index RISC = 8 (67) International Scientific Journal Theoretical & Applied Science ISJ Theoretical & Applied Science, 06 (74), 840. Philadelphia, USA Impact Factor ICV = 6.630 Impact Factor ISI = 0.829 based on International Citation Report (ICR) The percentage of rejected articles: ISSN 2308-4944 0 6 9 7 7 2 3 0 8 4 9 4 1 9 5 ISRA (India) = 3.117 SIS (USA) = 0.912 ICV (Poland) = 6.630 ISI (Dubai, UAE) = 0.829 РИНЦ (Russia) = 0.156 PIF (India) = 1.940 Impact Factor: GIF (Australia) = 0.564 ESJI (KZ) = 8.716 IBI (India) = 4.260 JIF = 1.500 SJIF (Morocco) = 5.667 OAJI (USA) = 0.350 QR – Issue QR – Article SOI: 1.1/TAS DOI: 10.15863/TAS International Scientific Journal Theoretical & Applied Science p-ISSN: 2308-4944 (print) e-ISSN: 2409-0085 (online) Year: 2019 Issue: 06 Volume: 74 Published: 13.06.2019 http://T-Science.org Norberto M. Secretaria Cebu Technological University A.B., M.B.A, PH.D. Social Sciences and Management Department College of Arts and Sciences, Cebu, Philippines (0938-224-3169) [email protected] THE E-COMMERCE REVOLUTION: STATUS, AWARENESS AND DEMOGRAPHICS OF FARMERS IN CEBU CITY Abstract: The advent of e-commerce have been so remarkable that it changes the face of modern business. This study presents the current status of e-commerce in the Philippines, as well as the demographic profiles of the small- scale farmers through survey method, in order to determine whether or not there is awareness among small-scale farmers on the available e-commerce and social media platform. The data revealed that, e-commerce in the Philippines is a promising industry with a significant share in the Gross Domestic Product. Though the same is true, enumerable factors continue to challenge its growth such as, political stability, natural disasters, technology availability, technology awareness and the perennial problem of poverty. Additionally, the data revealed that the small-scale farmers have very slight awareness on the current available e-commerce and social media platforms in the Philippines. Though there is found to have significant correlation between Age, Years in Farming and Income, the data finally revealed that there was no significant correlation between the level of awareness and the respondents’ income. The data simply means that in the present status of e-commerce in the Philippines, huge effort still has to be exerted that the promise of e-commerce as a more efficient business platform, will penetrate the very root of the Philippine economy, the farmers. Key words: e-Commerce, Social Media, Technology Awareness, Farmers, Poverty. Language: English Citation: Secretaria, N. M. (2019). The e-commerce revolution: status, awareness and demographics of farmers in Cebu city. ISJ Theoretical & Applied Science, 06 (74), 101-109. Soi: http://s-o-i.org/1.1/TAS-06-74-7 Doi: https://dx.doi.org/10.15863/TAS.2019.06.74.7 INTRODUCTION fingertips. Commerce is transformed to fit in a device Technology is an indispensable element of the in every person’s palms. modern society. It fuels the economy. Technology E-commerce was made possible when the pierces through different fields and revolutionized the internet was introduce for commercialization in 1991. same. In this era of the 4th Industrial Revolution[1], Since then, e-commerce have a tremendous positive [2], sales management was no longer spared by impact on success of a business venture [3], [4] Word technological advancement. When the World Wide of mouth in the electronic form is also a very powerful Web was developed by Tim Berners Lee, the world marketing tool [5]. Several studies published the was restructured into a whole new face. People begun positive inclination of electronic marketing towards to communicate with stunning speed like never business success [3], [5]–[7]. Additional studies before. It was so revolutionary, that distance was no provided that internet marketing plays a very longer a barrier for delivering and receiving message. important role in the success of a business[8]–[10]. With this development, the world’s economy begun to On the other long arm of the story, while industry grow enormously, people communicate so easily from flourished, industrial goods available in the internet, all corners of the globe, products are produced at farmers in the Philippines remained in the dark lightning speed. With the advent of smart phones, corners of traditional buy and sell. They remain to be people are easily connected with just a tap of the the poorest sector in the Philippines[11]. This, noting Philadelphia, USA 101 ISRA (India) = 3.117 SIS (USA) = 0.912 ICV (Poland) = 6.630 ISI (Dubai, UAE) = 0.829 РИНЦ (Russia) = 0.156 PIF (India) = 1.940 Impact Factor: GIF (Australia) = 0.564 ESJI (KZ) = 8.716 IBI (India) = 4.260 JIF = 1.500 SJIF (Morocco) = 5.667 OAJI (USA) = 0.350 that farmers, in all of history are indispensable This paper utilized descriptive correlational element of the human society. They serve to be the method. The data was gathered through a survey most significant part of human development. What method. There were a total of 156 respondents in this people eat and drink are proud produce of a laboring study. The respondents were selected through multi- farmer somewhere around the globe. As one enjoys stage random sampling from the 52 local farmers’ every party, celebrations, or simply bumping into a organizations from the mountain villages of Cebu drive through fast food chain, a farmer made it City, Philippines. The data gathered was treated, possible with their own sweat. analyzed and interpreted. In the analysis of the data, It should be noted however that the focus of this statistical software were used. Secondary data were paper are small scale farmers, with land area less than also utilized to present the status of e-commerce in the one hectare of land cultivation[12]. Industrial farms Philippines. can afford heavy advertising and aggressive marketing but small scales cannot. Small-scale RESULTS AND DISCUSSIONS farmers, especially in the Philippines can in no way This portion of the paper presents the data compete with industrial farms in terms of advertising gathered in this research, together with its and marketing in the traditional mediums. The rate is interpretation, analysis and discussions. Secondary just so high. For instance, in the national scale data presented therein are sourced from reputable advertising on television can cost up to Php institution which are respectfully cited. 800,000.00 or $14,000.00 per 30 seconds of air-time. Thanks to the cheap and modern way of advertising Ecommerce in the Philippines medium, the small scale farmers can now compete We Are Social, published in 2018 that internet with the industrial farms. This is where the e- users passes the 4 Billion mark. This simply means commerce, in theoretical sense, plays a very important that the world is rapidly interconnected, and role. ecommerce will become the controlling industry for Farmers, through available platforms can sales and marketing. explore the wide horizon of the internet through With the unquestionable rise in the world’s electronic commerce, so they can sell farm produce connectivity, The Philippines wishes to take a bigger right on the palm of their hands. This notion should share of the pie and the glory that goes with it. have been the ideal sense but boils down to the Philippines is an archipelagic country dubbed to be questions of whether or not farmers know or even one of the fastest growing economy in the world[15]. aware that these platforms are available. China and Its populations have been growing at 1.72% annually, India have be in route to e-commerce in reaching at 100.98 Millions in Philippines Statistics agriculture[13], [14]. Or simply, whether or not Authority official census of 2015. The Philippines is farmers do know how to make use of these platforms one of fastest growing internet population in the should they happen to know the said technology. world, according to statistical calculations published Added to the fact that farmers are ageing.