Section 3: MADE BY CANADIANS “making” a car is a possible factor in determining a car’s ‘nationality’ 3.0 introduction 3.0T1 / SECTION TITLE Made by Canadians Fabrication canadienne 3.0T2 / MAIN TEXT Does the label ‘Made in Canada’ single out the truly ‘Canadian’ car? Canada has long been a major player in the auto industry— it was the world’s second largest producer of cars in the 1920s and ’30s. Is a car Canadian because it is built in Canada, by Canadians, for Canadians, with Canadian materials? How important is all of this in measuring a car’s ‘Canadian-ness’? Consider the history, and judge for yourself. L’indication « fait au Canada » caractérise-t-elle véritablement une « voiture canadienne » ? Le Canada joue depuis longtemps un rôle principal dans l’industrie automobile – il était le deuxième constructeur automobile mondial dans les années 1920 et 1930. Un véhicule est-il canadien parce qu’il est construit au Canada, par et pour des Canadiens, et avec des matériaux canadiens ? En quoi tout cela joue-t-il dans la « canadienneté » d’un véhicule ? Considérez les faits historiques, et jugez-en par vous-mêmes. Canadian Car / MADE BY CANADIANS / Section 3.0 26 BASED ON IP V 6.2 / 2010 12 04 March 11, 2010 3.1 I/A1 “Build-A-Car” 3.1 I/A T1 / TITLE 3.1 I/A1 Mechanical English Interactive “Build-A-Car” French Toddlers’ Interactive Discovery Zone 3.1 I/A T2 / INSTRUCTIONS (FOR PARents) English French 3.1 I/A T3 / TEXT English French 3.1 P1 / SUPERGRAPHIC IMAGE GIVES INTERACTIVE AREA THE APPEARANCE OF A manufactuRING PLANT Photocopy: High Res Recieved: Canadian Car / MADE BY CANADIANS / Section 3.1 27 BASED ON IP V 6.2 / 2010 12 04 March 11, 2010 3.2 Different Types of ‘Made in Canada’? 3.2T1 ADVANCE ORGANIZER The label ‘Made in Canada’ might fill Canadians with pride, but it can mean many different things. Si l’indication « fait au Canada » peut être une source de fierté pour les Canadiens, elle peut aussi revêtir bien des significations. 3.2 T3 QUOTE / MACLEAN’S 1913 “If a car is made in Canada by Canadian workmen and mechanics it is Canadian…” French 3.2 T4 QUOTE CREDIT – Maclean’s Magazine, 1913 French Canadian Car / MADE BY CANADIANS / Section 3.2 28 BASED ON IP V 6.2 / 2010 12 04 March 11, 2010 3.2.1 Types of Production 3.2.1 T1 TITLE Craft, Manufacturing, and Mass Production Métiers, fabrication et production en série 3.2.1 T2 TEXT In the early days of car-making, every vehicle was hand-crafted by individual craftsmen in small shops. As time passed, car companies employed tradesmen in ever-larger factories to increase production. Today, cars pour off of highly-mechanized assembly lines—a system pioneered by Henry Ford in 1908. Does the method of production—the way that Canadians work— affect how ‘Made in Canada’ a car truly is? Tout au début de la construction automobile, chaque véhicule était fabriqué à la main par des artisans dans de petits ateliers. Puis, au fil des ans, les compagnies ont employé des ouvriers qualifiés dans des usines de plus en plus grandes afin d’augmenter la production. Aujourd’hui, les voitures sortent de chaînes de montage hautement mécanisées – un système mis au point par Henry Ford en 1908. En quoi la méthode de production – la façon de travailler des Canadiens – renforce-t-elle l’indication « fait au Canada » ? 3.2.1P3 OPT 1 / 3.2.1P1 / CRaft PRODUCTION 3.2.1P2 / ManufactuRING CURRENT factORY WORKERS Photocopy: Photocopy: Photocopy: High Res Recieved: High Res Recieved: High Res Recieved: 3.2.1P2 Tcap 3.2.1P2 Tcap View of the Durant Motors of Canada Ford of Canada, Windsor assembly line, 3.2.1P3 OPT 2 / plant—Toronto, Ontario, 1930 1955 CURRENT factORY WORKERS french french Pick One Tcred Tcred Library and Archives Canada, National Film Ford Motor Company of Canada Board of Canada, PA-800818 french french Photocopy: 3.2.1P4 / TOYOta factORY High Res Recieved: 3.2.1P4 Tcap 3.2.1P1 Tcap Aerial view of Toyota Motor Manufacturing Assembly line at Toyota Motor Manufacturing Canada Inc.—Cambridge, Ontario Canada Inc.—Cambridge, Ontario french french Tcred Tcred Toyota Motor Manufacturing Canada Toyota Motor Manufacturing Canada french french Photocopy: High Res Recieved: Canadian Car / MADE BY CANADIANS / Section 3.2.1 29 BASED ON IP V 6.2 / 2010 12 04 March 11, 2010 3.2.1 g1 / Bar Graph 3.2.1g1 Bar Graph 3.2.1G1 T1 Statistics How has the rising popularity of cars and changes in the re: Canadian employment car-making process affected employment in Canada’s auto in the auto industry industry? over time. French 3.2.1G1 T2 Canadians Working in the Motor Vehicle Manufacturing Industry 1917-2007 French Motor Vehicles French Motor Vehicle Parts French 1917 5 919 unknown 1927 11 063 2 966 1937 14 946 8 416 1947 23 837 17 487 1957 33 429 20 426 1967 40 861 34 858 1977 49 755 52 473 1987 52 034 89 048 1997 51 000 92 000 2007 47 756 87 708 3.2.1G1 TCRED [TO BE GRAPHICALLY TReated as A PHOTO CAPTION] Figures compiled by: Gerald T. Bloomfield French Canadian Car / MADE BY CANADIANS / Section 3.2.1 30 BASED ON IP V 6.2 / 2010 12 04 March 11, 2010 3.2.2 Canadian Ownership 3.2.2 T1 TITLE Canadian-owned Companies? Entreprises appartenant à des Canadiens ? 3.2.2 T2 TEXT Canadians sometimes create their own car companies using funds borrowed in Canada. Canadians also use foreign investments to run companies in Canada. Some foreign companies come to Canada and start ‘Canadian’ divisions, while others simply build assembly plants. Does the ‘who’ and the ‘how’ of a company’s ownership affect the ‘Canadian-ness’ of its cars? Parfois, des Canadiens créent leurs propres entreprises automobiles à l’aide d’emprunts contractés au Canada. Aussi, certains Canadiens utilisent des investissements étrangers pour exploiter leurs entreprises au Canada. Certaines sociétés étrangères créent des filiales « canadiennes », alors que d’autres se limitent à implanter des usines de montage. L’identité des propriétaires d’une entreprise et la provenance des capitaux influent-elles sur la « canadienneté » des voitures ? Canadian Car / MADE BY CANADIANS / Section 3.2.2 31 BASED ON IP V 6.2 / 2010 12 04 March 11, 2010 3.2.2 Graphic Organizer 2 This chart will list a variety of now little-known companies that were once Canadian-owned automobile manufacturers. The chart will include company names, locations, logos, dates, and images of their cars. BARTLETT / CASE STUDY [3.2.2 A1 T] Canadian Bartlett Automobile Co. Limited, Shares Certificate, 1915 Car-making costs serious money. When R. C. Bartlett wanted 3.2.2g4 to finance his Toronto-based company, he raised funds by Bartlett Logo issuing shares to investors. (??) The Canadian Bartlett Automobile Co., makers of the Bartlett car, operated from 1914 until 1917. Certificat d’actions de la Canadian Bartlett Automobile Co. Limited, 1915 La construction automobile est très onéreuse. Quand R. C. Bartlett a voulu financer son entreprise installée à Toronto, il a réuni les fonds nécessaires en vendant des actions à des investisseurs. La Canadian Bartlett Automobile Co., fabricant de la Bartlett, a été en activité de 1914 à 1917. Reverse side 3.2.2PR1T1 / TOMBSTONE Shares Certificate no. 247 French (reproduction) Canadian Bartlett Automobile Co., Limited Stratford, Ontario 14 June 1915 Source of Original: CSTM Library, L44486 3.2.2pr1 Bartlett Share Certificate (reproduction) Artifact no. L4486 10.9” x 8.3” 3.2.2P1 / MR. BARTLett 3.2.2P2 / BARTLett autO 3.2.2P1 Tcapd 3.2.2P2 Tcap R. C. Bartlett—founder of the Promotional illustration for the Canadian Bartlett Automobile Canadian Bartlett Automobile Company Ltd. Company—Stratford and Toronto, Ontario french french Tcred Hugh Durnford and Glenn Baechler, Cars of Canada, Tcred 1973 McCord Museum, P129/ Photocopy: Photocopy: A01,03.1 High Res Recieved: High Res Recieved: french french Canadian Car / MADE BY CANADIANS / Section 3.2.2 32 BASED ON IP V 6.2 / 2010 12 04 March 11, 2010 3.2.2T4 – GRAPHIC ORGANIZER TEXT In the past, there were many Canadian car companies. Check out these examples: french GRay-DORT Gray-Dort Motors 1915-1925 Chatham, Ontario 3.2.2 g2 p1a Gray-Dort Logo 3.2.2G2P1A Tcred French Maclean’s Magazine 3.2.2G2P1B / GRay DORT 3.2.2G2P1B Tcred Maclean’s Magazine, November 1920 OR Hugh Durnford and Glenn Baechler, Cars of Canada, 1973 french Photocopy: High Res Recieved: COMET Comet Motor Co. 1906-1908 Montréal, Quebec 3.2.2 g2 p2a Comet Logo French 3.2.2G2P2A Tcred Montreal Daily Star, 23 May 1908 french 3.2.2G2P2A&B / COMET 3.2.2G2P2B Tcred Photocopy: Montreal Daily Star, 23 May High Res Recieved: 1908 french Canadian Car / MADE BY CANADIANS / Section 3.2.2 33 BASED ON IP V 6.2 / 2010 12 04 March 11, 2010 TUDHOPE Tudhope Motor Car Co. 1908-1914 Orillia, Ontario 3.2.2 g2 p3a Tudhope 3.2.2G2P3A Tcred Logo Canadian Magazine French Advertiser 3.2.2G2P3B / TUDHOPE 3.2.2G2P3B Tcred Canadian Magazine Advertiser, April 1912 french Photocopy: High Res Recieved: McKay Nova Scotia Carriage and Motor Car Co. (McKay) 1910-1914 3.2.2 g2 p4a McKay Kentsville and Amherst, Nova Scotia 3.2.2G2P4A Tcred Logo Nova Scotia Museum of Industry French french 3.2.2G2P4B Tcred The Motor Magazine, 1913 french Photocopy: High Res Recieved: 3.2.2G2P5A&B / MARITIME 6 Maritime Motor Co.