This Center for Community Progress Design Style Guide helps employees, contractors, and partners champion and strengthen our identity. Through consistently implementing these guidelines, we will help grow and expand the impact of our work to grow equity and eliminate widespread property vacancy, abandonment, and deterioration. styleguideAug 13, 2020 For additional information contact: Jovan Hackley | Director of Communications Center for Community Progress 1001 Connecticut Ave. NW, Suite 1235 Washington, DC 20036 [email protected] (877) 542-4842 www.communityprogress.org/brand Introduction / Contents Introduction Brand standards and visual guidelines are an essential component of telling and growing the Community Progress story. While our brand will continue to be both living and dynamic, the elements and standards shared here contribute to a consistent visual identity, increased connection with our key stakeholders, and, ultimately, the increased impact for and in the communities served by Community Progress. Please contact the Communications department if you have questions about using these guidelines or applying them to your internal or external materials. Jovan Hackley Christina A. Carter-Grant Director of Communications Communications Officer (877) 542-4842 | ext. 153 (office) Office: (877) 542-4842 | ext. 162 [email protected] [email protected] Contents 2 Introduction 3 Company overview 4 Message architecture 5–6 Message / voice 7 The Center for Community Progress logo 8 Logo files and formats 9 Using the Community Progress logo 10 Logo colors 11 Color scheme formulas 12 Brand color scheme 13 Color and type - ADA compliance 14–16 Typography 17–18 Imagery / photos 2 Company overview Name and name references First mention should always spell out the full name with capitalization as shown: Center for Community Progress. The next and future mentions within a document should be Community Progress. Our mission At the Center for Community Progress, we work to foster strong, equitable communities where vacant, abandoned, and deteriorated properties become assets for neighbors and neighborhoods. We accomplish this mission through collaborative systems, policy, and practice reforms. 3 Message architecture Vacant Spaces BIG IDEA into ibrant Places BRAND We provide stakeholders with the policies tools and resources they need to POSITIONING build strong euitable communities where vacant, abandoned, and deteriorated How are we relevant, unique? properties are transformed into assets or neighbors and neighborhoods. COMMUNITY (minded, focused, driven) ■ RESOURCE ■ HELPFUL ■ INNOVATIVE BRAND ATTRIBUTES KNOWLEDGEABLE ■ EXPERT ■ CREATOR ■ CONNECTOR ■ CONVENER ■ ADVOCATE How we say, LEADER ■ STRATEGIC ■ EDUCATOR ■ PARTNER ■ EQUITABLE ■ BEST PRACTICES feel & act LOCAL ■ RESIDENT-DRIVEN ■ TRANSFORM ■ REVITALIZE EQUITY/OPPORTUNITY COMMUNITY TOOLS & RESOURCES LEADERSHIP • Equity thru revitalization • Community-focused partner • Land banking experts • National leaders BRAND • Resources to build equity • Together we will • Research/reports • Building connections • Transforming properties transform communities • Webinars, conferences • Strategic vision, innovation PILLARS transforms lives • Place-based engagement • National communities • Thought partners What we build upon • Address systemic causes • Connectors of practice • Sustainable approach • Healthy communities • Local, resident-driven • Local, state, federal policy • Funding makes • Advocacy • Best practices practice possible • Information “hub” PROOF POINT Policies tools and resources that transform places into strong vibrant communities. Reasons to believe 4 Message/voice By Primary Stakeholder Group Voice Stakeholder groups Our goal is to communicate the human impact We have identified four primary stakeholder groups: that occurs when vacant, abandoned and deteriorated properties are revitalized and 1. PRACTITIONERS turned into vibrant spaces and community 2. FUNDERS assets. This will be done in part through the photos used and in part through the 3. INFORMATION MINERS messaging and stories told. 4. RESIDENTS Stakeholders see Community Progress as a national leader. Words they use to describe The messaging will be slightly different depending Community Progress are shown in the on which group you are addressing (though there is message architecture, above. These words overlap). Stories may also shift slightly within each may be used to tell our story; similar words group. For example, Information Miners may include that communicate the same intent/thought local government officials or members of the media. may also be used. Because so much of our In many cases, their intent in searching for information work is technical in nature, images may be will be different, so the message will need to be used to supplement the message/story. adjusted accordingly. Sample messaging PRACTITIONERS n Knowledgeable team members from Community Progress provide technical assistance for local governments to revitalize vacant and abandoned properties, turning them into vibrant assets that build community. n Communities of Practice convened by Community Progress connect practitioners from across the country to share success stories and learn from Community Progress experts and each other. n The experts at Community Progress are available to help by connecting local government representatives with resources on land banking and best practices to revitalize communities. n Commuity Progress understands equitable revitalization plans require an understanding of the systemic causes of inequity. n Community Progress helps connect communities with funds to complete their revitalization projects FUNDERS n Community Progress is a national leader and thought partner, filling a critical need and offering solutions to address vacant, abandoned, or deteriorated properties and improve our communities. n Community Progress provides policies, tools, and resources to help transform neighborhoods into strong, vibrant communities. n Community Progress drives equitable revitalization by building partnerships and educating stakeholders. 5 Message/voice (continued) Sample messaging INFORMATION MINERS n Community Progress provides valuable research and reports to help you revitalize your community. n Community Progress shares best practices in free webinars that provide actionable takeaways for participants. n The experts at Community Progress provide data, reports and other resources on land banking and best practices to revitalize communities. n Communities of Practice convened by Community Progress connect interested parties from across the country to share success stories and learn from Community Progress experts and each other. RESIDENTS n Community Progress can help you turn vacant, abandoned, or deteriorated properties into neighborhood assets that build community. n Vibrant communities benefit everyone. Connect with Community Progress to revitalize your community today. n Our plans focus on systemic causes of inequity with the goal of social justice and equitable revitalization. 6 The Community Progress logo Primary logo Secondary logo An example of a secondary logo is the single-color all white on an orange background version. This version is recommended for instances when the logo needs to be presented in its simplest form: • When a flood of orange is used for impact, like on a banner, decal or cover page The primary use of the Community • Instances where there will be heavy copy or busy graphics dominating a layout Progress logo will be in orange and • Specialty items when limited to a single gray on a white background. imprint color (T-shirts, coffee mugs, etc.) Clear space Minimum logo size Always keep a minimum clear space around the The minimum size the Community Progress logo. Try to use the height of the Community logo should be reproduced is 1.375” wide. The Progress symbol as a guide for clearance. This exception for this guideline is when the logo space isolates the mark from any competing or symbol appears smaller on screen as a graphic elements like other logos or body copy social media avatar or favicon. that might lessen the impact of the logo. Shaded area is clear zone 1.375” Social media avatar Two options are available for the profile pic area on social media platforms. The same options should be used for favicon graphics. 7 Logo files and formats To access the Community Progress logo, please visit: communityprogress.org/brandhelp print screen print screen print screen print screen print screen & video & video & video & video & video Below are file formats, their description and where they are used. print screen print screen print screen print screen print screen & video & video & video & video & video .eps .jpg .pdf EPS (encapsulated postscript) JPEG files are compressed digital PDF stands for the portable files are known as vector drawn files usually in RGB (red, green, document format, used art. EPS files can be scaled to any blue) color profile. JPEGs are to display images and size without losing image quality. the most common format for documents in an electronic This is the format requested by photographs. The JPEG format form independent of the most printers and sign vendors. may be used for logos, but, software, hardware or EPS filesprint can bescreen utilized by both because most logos will contain operating system they Macintosh and& Windows video PC typography, JPEGs will be lower are viewed on. PDFs have applications. in quality than PNG files. JPEG become