1 PROPOSAL OF COMMUNITY SERVICE SOCIAL MEDIA LITERATION AS A CREATIVE ECONOMIC ACTIVITY ON PROMOTION OF INDUSTRIAL RECYCLES Team Leader: Dr. Ahmad Mulyana., M.Si NIDN: 0318116602 Members: Dr.Emilia Bassar, M.Si NIDN 0327067001 Siti Ntara Mutmainah Mulya, NIM 5521910023 Heru Susanto, NIM 55219110052 FIELD OF COMMUNICATION SCIENCE PROGRAM PASCASARJANA UNIVERSITAS MERCU BUANA JAKARTA 2020 2 Validity Sheet 1. a. Title of Community Service Proposal : Social media literation as a creative economic activity on promotion of industrial recycles. b. title of previous research : Empowerment of Productive Age Women in the Karawang Suburbs to support the Family Economy 2. Chairperson a. Name : Dr. Ahmad Mulyana, M.Si. b. NIDN : 0318116602 c. Fungtional : Lektor Kepala d. Study Program : Communication Ccience 3. Team member : a. Number of member : 1 person b. Name of member : Dr. Emilia Bassar, M.Si/ c. NIDN : 0304108504 4. Team Members (Student) a. Number of Student : 2 (two) person : b. Name : 1. Siti Ntara Mutmainah Mulya/NIM 5521910023 2. Heru Susanto/NIM 55219110052 5. Location of activity a. Area of activity : North Meruya b. Kabupaten/Kotamadya : West Jakarta c. Propinsi : DKI Jakarta 6. Project Partner : UTHM, Malaysia 7. Output produced : Improving community understanding and skills 8. Duration : November 2020 – April 2021 9. Cost required : a. Source of P2M-UMB : Rp 7.500.000,- b. Source of Mitra : Rp 1.500.000,- (in-kind) Grand Total : Rp 9.000.000,- Jakarta, 28 November 2020 Knowing, Leader of Community Services Group Team Leader Dr. Suraya , M.Si Dr. Ahmad Mulyana, M.Si. NIK : 117680597 NIP : 103660264 Approve, Postgraduate Director Head of Community Service Program Prof. Dr. -Ing. Mudrik Alaydrus Dr. Inge Hutagalung, M.Si NIP : 103710262 NIP : 11359 0380 3 TABLE OF CONTENTS Endorsement Page................................................................................................................................ ii Table of Contents................................................................................................................................. iv CHAPTER I INTRODUCTION................................................................................................................. 1 1.1.. Situation Analysis ………………………………………………………………………………………….. 4 1.2.. Problem ………………………………………………………………………………………………………… 6 1.3.. Focus Activity ……………………………………………………………………………………….. 6 1.4.. Target Program Activities ……………………………………………………………………………… 7 1.5. Benefits of Activities ……………………………………………………………………………………. 8 CHAPTER II SOLUTION AND OUTCOME TARGET ……………………………………………………………………… 8 2.1. Solution …………………………………………………………………………………………………………. 8 2.2.Outcome Target ……………………………………………………………………………………………. 8 CHAPTER III IMPLEMENTATION METHOD...................................................................................... …10 3.1.. Implementation Activity ……………………………………………………………………………… 10 3.2.. Methodology of Activity ………………………………………………………………………………. 10 3.3.. Time Schedule ……………………………………………………………………………………………. 10 3.4.. Target Audience ……………………….………………………………………………………………… 11 CHAPTER IV FEES AND ACTIVITIES SCHEDULE................................................................................ …12 4.1. Details of UMB Fund Fees ………………………………………………………………………………. 12 4.2. Details of Mitra Fund Fees (in-kind) ……………………………………………………………… 13 REFERENCES 14 Attachment 4 Abstract One of the successes of environmentally friendly programs is the recycled product activities carried out by the community. There are many recycled products produced by the community, but they cannot be maximally and continuously distributed. if not distributed, environmentally friendly programs in Jakarta could be disrupted. one of the things that can be done is by doing promotion through social media. For the success of this, social media literacy activities will be carried out in support of the creative economy of recycled products so that they can develop optimally and sustainably while at the same time supporting DKI Jakarta's environmentally friendly program. This community service activity is carried out in order to improve the ability of recycled product craftsmen to develop themselves in order to increase income for the welfare of their families. This activity was carried out simultaneously by involving Master of Communication Science students at Mercu Buana University in collaboration with Tun Sri Onn University. These activities are carried out with the support of the local Kembangan government so that activities run smoothly. Through this activity, there will be a growing awareness of the creative economy which has economic value. This can be seen from the enthusiasm that appears in the field with questions. The suggestion from this activity is to continue the policy of the urban village so that the empowerment of women in supporting the family economy can be carried out in a sustainable manner. Keywords: Literation, social media, creative economic, industrial recycle 5 CHAPTER I INTRODUCTION 1.1.Situation Analysis Creative economy is a concept that emphasizes the development of added value of an object through creativity and innovation to drive the economy. Waste is an item that is no longer economically valuable which is produced by human activities or from nature so that it has no useful value. However, this waste will have another benefit if it is recycled with a creative touch and turned it into useful and economic goods. Garbage is goods that have been used for the purposes of human life, but some of these items can still be used again and there are also items that cannot be reused. However, this article will discuss waste that can still be reused for daily needs through the waste processing process. This time, the process of processing waste to be reused can be done by changing it into a different item that also has a high selling value. Creative economy is an industrial business activity that is carried out by utilizing and developing the condition of natural resources around the area which is characteristic meaning that there are no other areas. The creative economy can increase local income figures and can increase the economic income of creative economy product and service business actors. With not too much capital it can still be done effectively and efficiently with maximum results. To support the creative economic activities of recycled products to be maximized as an economic support for the craftsmen and to become an industry that takes place continuously, promotional elements are needed. Currently, the maximum channel to reach consumers is through social media channels. Social media is a medium on the internet that allows users to represent themselves and interact, cooperate, share, communicate with other users, and form virtual social bonds. The internet medium is not just a long distance communication channel or simply looking for information, the internet has become a virtual realm where users communicate and interact with each other via computer media. To communicate with the internet, the community needs several devices in the form of a computer application program. Popular and frequently used devices are e-mail (electronic mail), chatting, and internet sites (websites). Through these devices, a popular computer mediation communication is established. 6 The existence of social media is basically a form that is not much different from the way computers work. Three social forms, such as introduction, communication, and cooperation can be analogous to how computers work which also form a system as there is a system between individuals or communities. These forms are the layers where the first layer is the basis for the formation of other layers, introduction is basically the basis for communication and communication is the basis for collaborating. In the web or computer network (internet) there is a system of inter-user relationships that simultaneously forms a kind of network like people in the offline world complete with order, values, structure, to social reality; This concept can be understood as a techno-social system (Fuchs, 2014: 44). Techno-social system is a social system that occurs and develops with the intermediary and involvement of technological devices.1 The characteristics of social media, namely: 1. Network (network) 2. Information (information) 3. Archive (archive) 4. Interactivity 5. Social simulation (simulation of society) 6. User-generated content One of the social media that is owned by various groups is the Facebook social network. Various age levels are familiar with this site. One of the advantages of the Facebook site is that it can share information from various sources to the homepage (news feed). From these strengths, the author believes that Facebook users can develop themselves through information obtained from the Facebook homepage. However, if an understanding of media literacy is not provided, Facebook users may not filter existing information. These various social media applications create opportunities for people to do business. Opportunities for social media do not stop at product endeavors. Service and tourism businesses have also started using social media as a means of attracting people's attention to buy products offered through social media. Selling products using social media to attract buyers by providing information related to the products offered to the public. The use of social media can have a positive impact on a product. The use of social media is used by the community in carrying out many activities