2013-2014 School Year program GUIDE FOR SCHOOL COORDINATORS Together, we can make great things happen for your school ©2013 The Coca-Cola Company. Coca-Cola The ©2013 1 Table of Contents Introduction....................................................................................................................................... 3 What is My Coke Rewards for Schools?...................................................................................... 4 How to register your school.......................................................................................................... 5 Spreading the word......................................................................................................................... 6 Reaching parents............................................................................................................................. 7 How to keep momentum going all year long............................................................................ 8 The My Coke Rewards Toolkit....................................................................................................... 10 Participating Coca-Cola Brands................................................................................................... 11 How to redeem your points........................................................................................................... 13 Terms and Conditions...................................................................................................................... 16 2 Start your School Year the right way Introduction You’ve taken a very important first step towards making a difference by leading the My Coke Rewards for Schools program for your school this year. Coca-Cola is excited to partner with you to make great things happen for your school. Together, we can reward your school with things like sports equipment, art supplies and educational resources that help students learn, play and grow. Welcome to My Coke Rewards for Schools As a school coordinator, you are the program ambassador for the My Coke Rewards for Schools program in your community. Manage your school’s account by encouraging point donations and redeeming rewards. The good news? This program guide and the mycokerewards.com/schools online tools give you everything you need to set up and run a successful program. This guide is a simple reference that makes it easy to set up your program and provides ideas that you can use all year long to expand the My Coke Rewards program throughout your school and community. 3 Supporting all the ways kids play What is My Coke Rewards for Schools? For over 80 years, Coca-Cola has supported and contributed resources that help create opportunities for students. The My Coke rewards for Schools program refreshes this commitment by helping schools get the resources, supplies and equipment they need. How does the program work? With My Coke Rewards for Schools, parents, friends and other members of the community can support local schools every time they enjoy participating Coca-Cola beverages. With My Coke Rewards, all you have to do to put your school in play is: Spread the word: let your community know your school is participating and encourage donations. Collect points: parents, friends and neighbors can donate points directly to your school. As the school coordinator, you can also enter codes directly into the school account (up to 200 codes per day). Get rewards: track your progress, then redeem points for rewards. Remember... every point counts. Even small point contributions can lead to great things for your school. 4 It’s easy to make a difference How to lead the way as a school coordinator… As a school coordinator, you will have access to the school’s online account where you can find tools and tips on how to educate your school’s community and redeem donated points. Building momentum and keeping it going • Check out all the tools available online – flyers, brochures, email templates and other tools are specifically designed to help you communicate with parents. • Sign up for email updates – get the latest available program information, tools, promotions, tips and new rewards. • Create a wish list online of rewards for your school so that parents and members of the community know which rewards your schools wants. • Motivate members to get involved by using online tools to inspire participation throughout the year. Find more tools and tips in the For You and Tools sections at mycokerewards.com/schools 5 How to get the word out Spreading the word The key to getting rewards that benefit your school is rallying community support and encouraging parents and other community supporters to donate their My Coke Rewards points to your school. It helps to develop a communication plan before the school year starts. You may want to include information like the following: • My Coke Rewards for Schools logo • Your school’s current point tally • Highlight rewards your school is trying to get and the points needed to redeem. • Information on how to donate points: Purchase your favorite participating Coca-Cola beverages to get codes Go to mycokerewards.com/schools and login (register if you aren’t already a member) Enter your codes to collect points Search for our school and enter the points you want to donate “We’ve gotten two of the parachute kits for our P.E. program. Each one costs about $200, but with My Coke Rewards we got them for free!” Chad M., West Newton Elementary School, Covington, GA 6 Encourage community participation One way to keep supporters engaged and enthusiastic is to provide them with regular updates on your school’s progress. Here are some ideas for keeping members energized and donating points. To reach parents: PTA/PTO meetings and other school functions • Distribute handouts at PTA/PTO meetings or school functions throughout the year – especially during back to school - to update parents about your school’s point total and rewards redeemed. Parent newsletters • Share your school’s progress and success regularly in newsletters or other publications - include information on how to become a My Coke Rewards member, where to find codes, get points and any special promotions or incentives. Online tools • Add a link to the My Coke Rewards for Schools website on your school website so parents and faculty can get to the site easily to donate points and get information. • Post reminders and encouragements on your school’s Facebook page, and share pictures of rewards your school receives. Ask parents to post messages when they make a donation. Engaging school staff • Post flyers in the teachers’ lounge and front office to promote participation • Encourage administrators and teachers to help drive participation among parents 7 Get support all year long How to keep momentum going throughout the year It’s important to keep enthusiasm high all year long. Below are tips on how to boost donations seasonally and throughout the year. Year–round • Send “Thank You” emails • Celebrate milestone achievements • Recognize parents, teachers and other supporters of the program in special ways such as award certificates • Post a running tally of your school’s point earnings on your school website and/or Facebook page Fall/Back to School • Set a points or a specific ewardr goal for the year and share it to rally continued support • If your school is returning to the program, share the success from the past year and update the current year’s goals 8 Winter Holidays • Remind parents to collect codes from products and packages at holiday gatherings • Ask community members to include more point donations as one of their New Year’s resolutions • Send holiday-themed cards, such as Valentines, to thank individuals who have donated or supported your school Spring • Share flyers with coaches when the spring sports teams begin their seasons to generate additional support • Before Spring Break, send a flyer to parents and teachers encouraging them to collect codes from beverages they enjoy while on vacations or road trips End of the school year • Share a photo presentation at year-end parent events highlighting your efforts. Recognize parents who donated points and showcase students who benefited from the rewards • Display the rewards earned at end-of-year celebrations • Before the last day of school, send a final communication to parents encouraging them to continue donating points over the summer months 9 How to use online tools Online tools make your job easier Everything you need to communicate with your community, get support for point donations and redeem rewards is online at mycokerewards.com/schools. Flyers Flyers provide information about My Coke Rewards for Schools and are a great way to educate supporters. Use flyers to: rewards • Spread the word and rally support with parents and school staff CATALOG • Show parents how to locate codes and get points • Announc Don’t forget to donate your e special promotions, sweepstakes or incentives to parents My Coke Rewards points to 2012 - 2013 and c school year ©2012 The Coca-Cola Company. our school allTo seesummer a complete list of rewards long and to redeem points, go online to mycokerewards.com/schoolscatalog ommunity supporters MY COKE REWARDS POINTS ARE EVERYWHERE THIS SUMMER - at picnics, cookouts, ball games, July 4th festivities - 1 don’t miss out on all these opportunities to Rewards catalog get points and reward our school. So, while you’re celebrating summertime with family and friends, stay cool and refreshed with your Coca-Cola