Newton Lee Editor Google It Total Information Awareness Editor Newton Lee Newton Lee Laboratories, LLC, Institute for Education, Research and Scholarships Woodbury University School of Media, Culture and Design Burbank, CA USA This book is an independent publication and is not affiliated with, nor has it been authorized, sponsored, or otherwise approved by any governments or organizations including Google. References to various copyrighted trademarks, characters, marks and registered marks may appear in this book. References to various Google copyrighted trademarks, servicemarks, marks and registered marks owned by Google and/or its susidiaries may appear in this book. Rather than use a trademark symbol with every occurrence of a trademarked name, logo, or image, this book uses the names, logos, and images only in an editorial fashion with no intention of infringement of the trademark. ISBN 978-1-4939-6413-0 ISBN 978-1-4939-6415-4 (eBook) DOI 10.1007/978-1-4939-6415-4 Library of Congress Control Number: 2016946312 © Springer Science+Business Media New York 2016 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer Science+Business Media LLC New York To peace, love, and freedom Acknowledgements The research effort for Google It was partially supported by a Woodbury University faculty development grant and adjunct faculty micro grant. Google It (Soundtrack) is a companion music album that features all the songs mentioned in the book. I would like to thank Roger Hodgson (Supertramp) for his permission to include “The Logical Song” in the album, and also to thank the amazing international musicians and administrators involved in the companion music album: René Baños, Jake Coco, Keith Cooper, Brody Dolyniuk, Stefanie Field, Linda Gianotti, Poney Gross, Chris Hathcock, Seyfulla Mustafayev, Patrick Printz, Athena Reich, Shakti Shivaya, Pete Stark, and Princess X. Track listing: 1. “The Logical Song” written and performed by Roger Hodgson (Supertramp), USA 2. “Another Brick in the Wall, Pt 2” performed by Bizimkiler, copyright by ANS TV, Azerbaijan Republic 3. “Hotel California” performed by Vocal Sampling, Cuba 4. “In the Year 2525” performed by Pete Stark, Australia 5. “Time” performed by Brody Dolyniuk, USA 6. “Losing My Religion” performed by The Reticent (Chris Hathcock), USA 7. “With a Little Help from My Friends” performed by Adam Christopher, Tay Watts, Corey Gray, and Jake Coco, USA 8. “Free” performed by Princess X, USA vii viii Acknowledgements A Word From Roger Hodgson: “The Logical Song was born from my questions about what really matters in life. Throughout childhood we are taught all these ways to be and yet we are rarely told anything about our true self. We are taught how to function outwardly, but not guided to who we are inwardly. We go from the innocence and wonder of child- hood to the confusion of adolescence that often ends in the cynicism and disillu- sionment of adulthood. In The Logical Song, the burning question that came down to its rawest place was ‘please tell me who I am.’ I think in these modern times, the more complex life becomes, this eternal question becomes ever louder—which is why the song continues to strike such a deep chord in people around the world.” About the Book From Google search to self-driving cars to human longevity, is Alphabet creating a neoteric Garden of Eden or Bentham’s Panopticon? Will King Solomon’s challenge supersede the Turing test for artificial intelligence? Can transhumanism mitigate existential threats to humankind? These are some of the overarching questions in this book, which explores the impact of information awareness on humanity starting from the Book of Genesis to the Royal Library of Alexandria in the 3rd century BC to the modern day of Google Search, IBM Watson, and Wolfram|Alpha. The book also covers Search Engine Optimization, Google AdWords, Google Maps, Google Local Search, and what every business leader must know about digital transformation. “Search is curiosity, and that will never be done,” said Google’s first female engineer and Yahoo’s sixth CEO Marissa Mayer. The truth is out there; we just need to know how to Google it! Contributors Dennis Anderson, Ph.D., St. Francis College Penelope Beery, Ed.D., Knowledge Building in Action Dirk Bruere, the Transhumanist Party Frank Buddenbrock, Google AdWords Certified Specialist Lincoln Cannon, Mormon Transhumanist Association John Cassel, Wolfram Research Nicole Ciomek, Radiant PPC Tina Courtney, Evolve Inc. Andrew Donaldson, Bolder Super School Robert Epstein, Ph.D., American Institute for Behavioral Research and Technology Dennis Gamayunov, Ph.D., Lomonosov Moscow State University Barret Havens, MLIS, Woodbury University ix x About the Book David J. Kelley, Microsoft MVP and Futurist Christoph Lahtz, Ph.D., Medical Researcher and Transhumanist Newton Lee, Institute for Education Research & Scholarship and Woodbury University School of Media Culture & Design Sandra Lund-Diaz, M.Ed., Knowledge Building in Action Trond Lyngbø, Search Planet AS Aylin Manduric, University of Toronto and Center for the Study of the Presidency and Congress Darren Manners, Sycomtech Mireia Montane, Ph.D., Knowledge Building in Action Robert Niewiadomski, Educator Frances Eames Noland, University of Oxford Emily Peed, Institute for Education, Research, and Scholarships Jennifer Rosenfeld, Woodbury University Cyrus Shahabi, Ph.D., University of Southern California Tiana Sinclair, Futurist Zach Tolan, the Polymathic Prodigy Institute Natasha Vita-More, Ph.D., Humanity+ and University of Advancing Technology Mikhail Voronov, Lomonosov Moscow State University Lewis Watson, Marshall Fundamental School Nyagoslav Zhekov, Whitespark Inc. Contents Part I The Gordian Knot 1 To Google or Not to Google ................................ 3 Newton Lee 1.1 A Brief History of Time: From Research to Product ......... 3 1.2 Form Follows Function................................ 5 1.3 Google Doodles ..................................... 6 1.4 I’m Feeling Lucky ................................... 9 1.5 Have Fun and Keep Googling .......................... 12 1.6 Gatekeeper of Information ............................. 14 1.7 Censorship of Information ............................. 17 1.8 Information Warfare and Connecting the Dots .............. 18 1.9 Information Silos and Prison of Ideas..................... 21 1.10 Knowledge of Good and Evil ........................... 22 1.11 Google’s Mantra: Don’t Be Evil......................... 25 1.12 Google for Education ................................. 28 1.13 The Closing of the American Mind ...................... 29 1.14 The Opening of the American Mind...................... 32 1.15 Internet Revolution and Collective Consciousness ........... 34 1.16 Alphabet Slogan: Do the Right Thing .................... 36 1.17 Philanthropy ........................................ 37 1.18 Moon Landing and a Little Help from My Friends........... 37 1.19 Faith in God and Trust in Google........................ 41 References............................................... 43 2 Google My Religion: Unraveling the Gordian Knot of Religious, Moral, and Political Entanglement........................... 53 Newton Lee 2.1 Book of Genesis and Theory of Relativity ................. 53 2.2 Information War and the Blame Game .................... 57 2.3 Infinite Diversity in Infinite Combinations ................. 58 2.4 Questioning One’s Religion ............................ 61 xi xii Contents 2.5 Religion and Science ................................. 63 2.6 Religious Radicalization ............................... 65 2.7 Children in War and Peace ............................. 66 2.8 Terrorism and Abrahamic Religions ...................... 68 2.9 Ten Plagues of Egypt ................................. 72 2.10 Xenophobia and Islamophobia .......................... 73 2.11 Capital Punishment and Rehabilitation .................... 76 2.12 Nine Familial Rehabilitation ............................ 77 2.13 War on Drugs....................................... 79 2.14 Forgiveness and Humility .............................. 83 2.15 Masks of God and Moral Standard....................... 84 2.16 Prostitution and Gender Discrimination ................... 85 2.17 Pornography, Feminism, and Technology.................. 87 2.18 Unmasking of God and Enlightening Humankind ........... 89 2.19 Separation of Church