DOCUMENT RESUME ED 393 406 IR 017 742 AUTHOR Metallinos, Nikos, Ed. TITLE Verbo-Visual Literacy: Understanding and Applying New Educational Communication Media Technologies. Selected Readings from the Symposium of the International Visual Literacy Association (Delphi, Greece, June 25-29, 1993). INSTITUTION International Visual Literacy Association. REPORT NO ISBN-1-895130-05-0 PUB DATE 93 NOTE 282p.; For selected individual papers separately analyzed, see IR 017 743-775. Actual titles of individual papers frequently differ from the way they appear in the Table of Contents. AVAILABLE FROM James L. Bradford, 6370 Instructional Technology Services, Illinois State University, Normal, IL 61790-6370 ($25). PUB TYPE Collected Works Conference Proceedings (021) EDRS PRICE MF01/PC12 Plus Postage. DESCRIPTORS Aesthetic Education; *Art Education; *Computer Assisted Instruction; Design Preferences; *Educational Technology; Elementary Secondary Education; Foreign Countries; Higher Education; Hypermedia; Instructional Effectiveness; Instructional Innovation; *Multimedia Instruction; Multimedia Materials; *Visual Literacy IDENTIFIERS Visual Displays; *Visual Imagery ABSTRACT This document contains the welcoming and keynote addresses and selected papers from a 1993 symposium of the International Visual Literacy Association. Topics addressed in the papers include: visual literacy; research methodology and design for content analysis of visual images; multimedia as courseware; design issues in authoring multimedia materials, multimedia utilization, the impact of new technologies on artistic thought and aesthetics; hypermedia and teaching methods; visual imagery in distance education; projects in audiovisual and image composition; and technological literacy and the school of the future. 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VERBO-VISUAL LITERACY: UNDERSTANDING AND APPLYINGNEW EDUCATIONAL COMMUNICATIONMEDIA TECHNOLOGIES Selected Readings from the 1993 Symposium of the International Visual LiteracyAssociation Delphi, Greece, June 25-29, 1993 Edited by rb -PERMISSION TOREPRODUCE THIS Nikos Metal linos MATERIAL HAS BEENGRANTED By Alice D. Walker or BEST COPYAVAILABLE TO THE EDUCATIONALRESOURCES INFORMATION CENTER(ERIC) 2 International Visual Literacy Association finda. 2/15/96 Shipped to: Rob Branch Syracuse University IDD&E 337 Huntington Hall Syracuse NY 13244-2340 USA Phone Fax e-mail Thank you for your order for: ©1993 Verbo-Visual Literacy: Understanding and Applying New Educational Communication Media Technologies:Metallinos,1-895130-05-0, $25.00 Notes:Bill $25 to Rob Branch: Also Woit complimentary book for ERIC If there Is any problem with this items please contact: James L. Bradford, Director 6370 Instructional Technology Services Illinois State University Normal, Illinois 61790-6370 U. S. A. Phone: 309-438-3694 Fax: 309-438-8788 e-mail: [email protected] VERBO-VISUAL LITERACY: UNDERSTANDING AND APPLYING NEW EDUCATIONAL COMMUNICATION MEDIA TECHNOLOGIES Selected Readings from the 1993 Symposium of the International Visual Literacy Association Delphi, Greece, June 25-29, 1993 Edited by Nikos Metal linos Published by the 3Dmt Research and Information Center of Concordia University, Montreal, Quebec, Canada 4 VERBO-VISUAL LITERACY: UNDERSTANDING AND APPLYING NEW EDUCATIONAL COMMUNICATION MEDIA TECHNOLOGIES Selected Readings from the 1993 Symposium of the International Visual Literacy Association Delphi, Greece, June 25-29, 1993 Edited by Nikos Metal linos Concordia University Copyright@ (1994) by the 3Dmt Research and Information Center Canadian Cataloging in Publication Data International Visual Literacy Association. Symposium (1993 :Delphi, Greece) Verbo-Visual literacy : understanding and applying new educational communication media technologies :selected readings from the 1993 Symposium of the International Visual Literacy Association, Delphi, Greece, June 25-29, 1993 Includes bibliographical references. ISBN 1-895130-05-0 1. Visual literacy--Congresses. 2. Visual learning--Congresses.I.Metallinos, Nikos, 1934- II. 3Dmt Research and Information Center. III. Title. LB1068.168 1993 371.3'35 C94-900763-3 All rights reserved. No part of this book may be reproduced or transmitted in any form, or by any means, electronic or mechanical, including photography, recording, or any information storage or retrieval system, without permission in writing from the publisher, editor, and authors. ISBN 1-895130-05-0 Printed in Canada. Publisher: 3Dmt Research and Information Center 7141 Sherbrooke Street West Montreal, Quebec, H4B 1R6, Canada Tel: (514) 848-2359Fax: (514) 848-3492 TABLE OF CONTENTS Preface vi Acknowledgements vii List of Authors viii I. WELCOMING AND KEYNOTE ADDRESSES Welcoming Address Nikos Metallinos, Concordia University 3 The Age of Pixels: A Call for Visual Literacy Herbcrt Zettl, San Francisco State University 5 Analyzing the Content of Visual Messages: Methodological Considerations Robert K. Tiemens, University of Utah 10 Assessment of the Visual Image in Film, Television, and the New Visual Media: Research Design James E. Fletcher, University of Georgia 21 II. NEW VISUAL COMMUNICATION MEDIA TECHNOLOGIES Instructional Systems Design in Complex Intelligent Multimedia Systems George Cambourakis, Eleftherios Kayafas, Vassili Loumos, and loannis Tsatsakis, National Technical University of Athens 31 Instructional Systems Design in Complex Intelligent Multimedia Systems Peter Capell, Carnegie Mellon University 38 Multimedia for Multiethnic Education: Visionaries and Illusionaries Ann Cunningham, United States International University 44 The Rewards of Visual Literacy Deborah Curtiss, The Kling-Lindquist Partnership 51 Aesthetics for the 21st Century: Another Challenge for Education Barbara W. Fredette, University of Pittsburgh 57 Using Hypermedia to Turn University Teaching Inside Out W. Lambert Gardiner, Concordia University 68 Enhancing Local and Distance Education With Computer-Produced Visuals Nancy Nelson Knupfer, Kansas State University 73 I nternational Audio V isual Composing Processes Carol Lorac, Royal Holloway University of London 90 III Technological Literacy or Illiteracy? The Reality About Greek Teachers Michael Meimaris, University of Athens 93 Education and Technology in a Global Society: Looking for Equity and Social Justice Robert Muffoletto, University of Northern Iowa 97 Before the Challenge of Technology Demetres Pnevmatikos, Aristotle University 102 Teaching With Distance Delivery Systems: From A to S2 Landra L. Rezabek, Florida State University 109 An Interdisciplinary Approach to Concept Development For Interactive Video Communication Systems Susan King Roth, The Ohio State University 114 Designing Visual Approaches to Communicate Visual Content Ellen Schiferl, University of Southern Maine 119 Laserdisc Technology: Teaching Poetry, K-12 Raymond Schneider, University of South Florida 127 III. RESEARCH FINDINGS/THESIS PAPERS Television: Stuff of Dreams Jon Baggaley 137 Intelligent Advisor Systems and Transfer of Knowledge Marie-Michele Boulet, Universite Laval 144 From Text to Television: Hermeneutic Textualism and the Challenge of Visual Technology in the Teaching of History Peter Knupfer, Kansas State University 148 The Video in the Classroom: Agatha Ctkristitz's "Evil Under the Sun" and the Teaching of Narratology Through Film Michael Kokonis, Aristotle University 159 A Rhetorical Approach to Non-Discursive Messages in Information Campaigns Kathaleen Reid, Lee College 170 Image Manipulation: Then and Now Ronald E. Sutton, The American University 183 In-School Communication System as a Medium for Media Education Yasuo Takakuwa, Sophia University 191 A Hypermedia Computer-Aided Parasitology Tutoring System Georgios Theodoropoulos and Vassili Loumos, National Technical University of Athens 195 iv Three-Dimensional Media Technologies: Implications for the Study of Visual Literacy Hal Thwaites, Concordia University 201 IV. FUTURE STRATEGIES AND INFRASTRUCTURES The Role of Interpretation in Visual Communication Theory James A. Anderson, University of Utah 211 The Role of Educational Technologies in Cultural Studies Penelope Calliabetsou, University of Athens 223 Application of Visual Media Technologies to Investigation of the Cognitive Representation of Technical Diagrams Richard Lowe, Curtin University 227 Instructional Systems Design in Complex Intelligent Multimedia Systems Barbara S. Monfils, University of Wisconsin-Whitewater 236 Understanding a Verbo- V i sual Message Rune Pettersson, Ellemtel 243 CAI as a Medium for the Reduction of Inequalities in Education Nicos Raptis, PEK of Pastern Athens 261 The Implications of Television Broadcasts Presenting Science Concepts on the Learning of These Concepts by Adolescents Ora Silverstein and Pinchas Tamir, The Hebrew University 267 PREFACE The International Visual Literacy Association (I.V.L.A.) in addition to the annual