BETHESDA-COLLEGE PARK CORRIDOR ENHANCED BUS IMPROVEMENTS Submitted To: Washington Metropolitan Area Transit Authority 600 Fifth Street, NW Washington, DC 20001 ® Maryland Transit Administration 6 St. Paul Street Baltimore, MD. 21202-1614 Prepared By: P2D a joint venture of: P Parsons Transportation Group Inc. P Parsons Brinckerhoff Quade & Douglas, Inc. P Delon Hampton & Associates, Chartered Kittelson & Associates, Inc. TranSystems April 2007 Table of Contents Executive Summary .................................................................................................................9 Executive Summary .................................................................................................................9 Chapter 1 Introduction.....................................................................................................13 Project Overview ........................................................................................................13 Purpose and Need......................................................................................................14 Project Goals and Performance Measures.................................................................15 Project Milestones & Timeline ....................................................................................17 Chapter 2 Service Plan....................................................................................................19 Existing Transit...........................................................................................................19 Proposed Concept for Enhanced Service ..................................................................22 Service Implementation Phasing................................................................................25 Operating Costs..........................................................................................................33 Service Improvements................................................................................................37 Chapter 3 Stop Improvements.........................................................................................39 Existing Bus Stop Facilities ........................................................................................39 Location of Enhanced Bus Stops ...............................................................................39 Enhanced Bus Stop Improvements ............................................................................45 Implementation of Bus Stop Improvements................................................................61 Chapter 4 Runningway Improvements ............................................................................62 Introduction.................................................................................................................62 Existing Traffic & Transit Conditions...........................................................................62 Transit Preferential Treatments ..................................................................................67 Observed Benefits......................................................................................................72 Challenges..................................................................................................................73 Application of TSP on the J4 Corridor ........................................................................75 Intersection Recommendations..................................................................................78 Running Way Analysis Conclusions...........................................................................92 Chapter 5 Ridership Outreach & Development ...............................................................93 Intercept Rider Survey................................................................................................93 Rider Outreach ...........................................................................................................95 Community Outreach..................................................................................................96 Public Meetings ..........................................................................................................96 Chapter 6 Branding .........................................................................................................98 Introduction to Branding .............................................................................................98 Branding Program ......................................................................................................99 Step 1: Brand Strategy ...............................................................................................99 Step 2: Brand Design ...............................................................................................103 Table of Exhibits Exhibit 1-1 Location of the Project Corridor .......................................................................... 14 Exhibit 1-2 Service Performance Measures.......................................................................... 16 Exhibit 2-1 Existing Corridor Bus Headways and Ridership ................................................. 19 Exhibit 2-2 Intercept Survey Origin & Destination Pairs........................................................ 22 Exhibit 2-3 Phase 1 Bus Headways...................................................................................... 25 Exhibit 2-4 Phase 2 Bus Headways...................................................................................... 29 Exhibit 2-5 Phase 3 Bus Headways...................................................................................... 31 Exhibit 2-6 Existing Corridor Service Operating Costs ......................................................... 33 Exhibit 2-7 Phase 1 Service Operating Costs....................................................................... 34 Exhibit 2-8 Phase 2 Service Operating Costs....................................................................... 35 Exhibit 2-7 Phase 3 Service Operating Costs....................................................................... 36 Exhibit 3-1 Eastbound Existing Stop Conditions and Recommended Improvements........... 43 Exhibit 3-2 Westbound Existing Stop Conditions and Recommended Improvements.......... 44 Exhibit 3-3 WMATA Regional Bus Study Stop Criteria ......................................................... 45 Exhibit 3-4 Bus Stop Improvement Unit Costs...................................................................... 51 Exhibit 3-5 Eastbound Bus Stop Improvement Costs ........................................................... 53 Exhibit 3-6 Westbound Bus Stop Improvement Costs .......................................................... 54 Exhibit 3-7 Total Stop Improvement Capitol Costs by Phase ............................................... 60 Exhibit 4-1 Average J4 Travel Time Data ............................................................................. 63 Exhibit 4-2 AVL Route Travel Times..................................................................................... 64 Exhibit 4-3 Arrival Patterns ...................................................................................................65 Exhibit 4-4 Existing Transportation Facilities and Roadway Designations ........................... 66 Exhibit 4-5 Transit Signal Priority Concept ........................................................................... 72 Exhibit 4-6 Bus Queue Jump/Queue Bypass Lane Examples.............................................. 74 Exhibit 4-7 Run Time Distribution, TriMet Line 12 ................................................................ 76 Exhibit 4-8 Segment Bus Delay Savings .............................................................................. 79 Exhibit 4-9 Segment Bus Travel Time Percent Savings ....................................................... 79 Exhibit 4-10 Segment Bus Delay Savings ............................................................................ 82 Exhibit 4-11 Segment Bus Travel Time Percent Savings ..................................................... 82 Exhibit 4-12 Segment Bus Delay Savings ............................................................................ 87 Exhibit 4-13 Segment Bus Travel Time Percent Savings ..................................................... 87 Exhibit 4-14 Segment Bus Delay Savings ............................................................................ 89 Exhibit 4-15 Segment Bus Travel Time Percent Savings ..................................................... 89 Exhibit 6-1 Bus Brands that intersect in the Corridor ............................................................ 99 Exhibit 6-2 Bus Graphics Survey ........................................................................................ 100 Exhibit 6-3 Brand Architecture of Corridor Brand Concept ................................................. 101 Exhibit 6-4 Corridor Customer Profiles for Branding Purposes........................................... 102 Exhibit 6-5 Customer Experience ....................................................................................... 103 Table of Figures Figure 1-1 Milestones & Timeline..........................................................................................18 Figure 2-1 WMATA Map of Existing Bus Service..................................................................20 Figure 2-2 Operating Plan, Existing Transit ..........................................................................21