THE OFFICIAL PUBLICATION OF LICENSING EXPO June 10, 2015 Day 2 Breaking News Cartoon Network Inks ‘Ben Big Names Open Expo 10’ Master Toy Partner Licensing Expo kicked off with multiple conversations with top digital talent such as Playmates Toys will serve as the master toy summits, celebrity appearances, theatrical Andrea Brooks, Amanda Steele, Tati Westbrook, partner for Cartoon Network’s brand-new reveals, educational seminars and much, much Samantha Woolfe, Hanah Hart, Missy Lynn and “Ben 10” series. more. Lia Marie Johnson, The series will premiere on CN channels in On Monday, alongside international territories in fall 2016 and in Licensing Expo executives from North America in 2017. Products will follow. hosted the YouTube, rst-ever Digital AwesomenessTV, Prominent Signs Hagar Summit, part of United Talent New brand management and development the Licensing Agency, The Honest consortium Prominent Brand + Talent has University Company, Style signed on to represent musician Sammy Hagar. educational series Haul, Re nery29 Prominent will look to extend Hagar’s (organized by the and more. Sammy’s Island brand into multiple lifestyle International Licensing Expo categories. Dow Famulak, Global Brands Group; Richard Barry, Toys ‘R’ Licensing Industry Us; Lisa Harper, Hot Topic; and Mike Fitzsimmons, 2015 of cially Merchandisers’ Delivery Agent launched Tuesday Not-to-Be Missed Events: Association). The Digital Summit was opened with a panel-style keynote that included top-level Q Nitro Circus Live performances–11 am, 1 with a keynote Q&A that featured YouTube’s executives Dow Famulak of Global Brands Group, pm and 4 pm, booth #A62 (in the Sports director of content partnerships, Malik Ducard. Richard Barry of Toys ‘R’ Us, Lisa Harper of Hot area) Additional seminars throughout the day included Topic and Mike Fitzsimmons of Delivery Agent. Q Mexico Pavilion reception–12:30 pm, Story continues on p70. booth #D165 For today’s full Licensing University schedule, turn to p62. Q Meet Cimorelli–1 pm, booth #R187 Q Meet WWE’s Hulk Hogan–1-3 pm, booth UP&L Names #J165 Nick Taps NBA Star for Q Meet Rebecca Bonbon and Hello Kitty Pets Master Toy creator–1-2 pm, booth #E155 Universal Partnerships & TMNT Collaboration Q China Day party–4 pm, booth #N187 Licensing, Illumination Nickelodeon has teamed with NBA player Carmelo Anthony to Entertainment and Spin create a product line inspired by the “Teenage Mutant Ninja Master have joined forces for Turtle” franchise, dubbed Download the Dailies. the upcoming lm The Secret Turtles by Melo. THE OFFICIAL PUBLICATION OF LICENSING EXPO Life of Pets, which will hit Anthony will serve as creative SHOW DAILY JUNE 17, 2014 DAY 1 NFLPI Headlines All- Breaking News theaters in July 2016. Spin director of the cross-category, Hasbro Banks on Monopoly Charm Jewelry Industry Party Tonight Branded toy company Hasbro has wrapped up a jewelry deal for its Monopoly property. NFL Players Inc. is the headline sponsor of the Licensing Expo Alex and Ani will create an expandable 8:00 AM All-Industry Opening Night Party at the Mandalay Bay Beach, wire charm bracelet collection that features tonight. The licensing and marketing arm of the NFL Players 3D Monopoly pieces. The collection will Association, NFLPI delivers access to the inuence, power and include such classic Monopoly icons as the EXCLUSIVE GUIDE TO LICENSING EXPO 2015 JUNE 2015 VOLUME 18 NUMBER 3 personal stories of NFL players. The party is also sponsored by house, car, cat and dog game tokens, derived LIMA® and co-hosted by The Country Music Association, which directly from the game. Master has been named global program, which will will present Kellie Pickler as the special guest performer. The jewelry will be available this fall. “There is no better event to showcase the full suite of services oered by our organization as we seek to develop new partnerships with licensees, retailers and our fellow licensors, and THE OFFICIAL PUBLICATION OF LICENSING EXPO to demonstrate how NFLPI can help provide solutions for all types of business situations,” says Steve Scebelo, vice president, licensing and business development, NFLPI. “The Opening Night Party is a particularly ideal opportunity to showcase the powerful draw of access to NFL players.” Not-to-Be-Missed Events: Keynote For the full Licensing University schedule, turn to page 38. Q 8 yerffeJ–.m.a ,grebneztaK feihc evitucexe master toy partner for the span lifestyle, home offi cer and co-founder, DreamWorks Animation (Islander D) Katzenberg, Richie Open Expo King Scores Sweet Deals for Candy Crush The Big Interview Q 2 03: elociN–.m.p ,eihciR rednuof dna Licensing Expo 2014 kicked o yesterday with Digital game “Candy Crush Saga” from gaming company King has creative director, House of Harlow 1960 two presentation events. inspired an assortment of new licensed consumer product deals. (Islander D) Jerey Katzenberg, chief executive offi cer, co- New global partners include Brandmart Group AP for home textile founder and director, products, Air-Val International for fragrances and Spun Candy for DreamWorks Animation, bespoke confectionery; while Commonwealth has signed on for plush and opened the annual event with a keynote address. accessories exclusively in North America and Europe. FOR A SUPER RIDE Katzenberg announced WBCP several consumer product Additional global partners include Bonbon Buddies, Okmno, Simply Jeffrey Katzenberg, Nicole Richie, House of Harlow 1960, and With the Studio’s commitment to 10 DC Comics theatrical releases through 2020, it’s initiatives for the company DreamWorks Animation Tony Lisanti, License! Global animated lm. furnishings, publishing, video the dawn of a new licensing super highway for Warner Bros. Consumer Products as it Natural, Strauss and Kervan Gida Sanayi ve Ticaret for confectionery; including the continued revs the engines for Batman v Superman: Dawn of Justice beginning next year. Nestle for ice cream; 5th Sun and Skybrands for apparel; Accessories expansion of the DreamWorks Classics portfolio, moderated by License! Global’s Tony Lisanti, Innovations, Everything Legwear and RXK for fashion accessories; Irene the building of the multi-channel network global editorial director. Plus: AwesomenessTV with the launch of Launched in just 2008, House of Harlow Q Flick Pics: What’s New in the Pipeline Q Special Report: Sports Licensing for cosmetics; Trends for paper products; Sirka for stationery; Easy DreamWorksTV (a daily kid and tween website), 1960 has expanded from a collection of Q Toys ‘R’ Us’ Richard Barry Q AND More than 30 Other Articles Licenses International, Tov Toys and S&P for home décor; Rasta the debut of DreamWorks Press and the costume jewelry to now include apparel, company-wide focus on location-based footwear and accessories available at major Imposta for costumes; and Megabox for mall events. entertainment. retailers and in more than 40 countries. Richie To help facilitate King’s global licensing eorts for “Candy Crush Celebrity and fashion icon Nicole Richie, whose will look to expand her brand to categories such brand House of Harlow 1960 has taken o in as infant/children clothing and accessories and Saga” and its other casual gaming properties, the company has lined up recent years, participated in The Big Interview, homewares. a network of agents including Striker Entertainment (U.S. and Canada), Tycoon Enterprises (Latin For today’s full Licensing University schedule, turn to page 38. Tony Lisanti, License! Global; America, excluding Argentina and Brazil), Tycoon 360 (Brazil), IMC (Argentina), Mediogen (Israel), Spin Master’s wide range games and more. Sinerji (Turkey), Pacifi c Licensing (Southeast Asia), Wild Pumpkin (Australia), PPW (Greater China) and Woozclub (Korea). Activision Constructs More Call of Duty Activision is expanding on its existing dierent and special,” says Vic Bertrand, chief partnership with MEGA Brands for additional innovation offi cer, MEGA Brands. “We are Call of Duty construction sets. proud to be a part of the Call of Duty collector Building on the initial adult-centered construction sets, this exciting premium product construction collection launched last fall, line that allows adult collectors and savvy Activision and MEGA Brands will introduce builders to experience the franchise in a whole an additional 14 products from dierent way.” the Call of Duty property, According to Activision, the Pam Kaufman, Nickelodeon; and including content from “Call of construction sets are faring well at Duty: Ghosts.” retail. Initially launched as a line “Call of Duty is a cultural of 13 collectible products in phenomenon. To do justice to October 2013, the sets have of toys–from plush to The line will debut in spring this amazing franchise, we exceeded sales targets by 250 NBA star Carmelo Anthony needed to create something truly percent in less than six months. gurines, interactive and 2016 in advance of the summer motorized toys–are expected theatrical release of Paramount Pictures’ sequel to Teenage Via the NOOK Reading™ App to debut on shelves beginning Mutant Ninja Turtles, in which Anthony will also make a guest Details at LicenseMag.com in May 2016. appearance. magentablackcyanyellow ES628151_LICLIESD20615_CV1.pgs 06.10.2015 08:04 ADV .