MALE GROOMING If in the 90s, the men cosmetics market went unnoticed (4 % only admitted to use male care), today they are 50 % to use regularly products which are dedicated to them. With a growth 3x superior to the women cosmetics market, and a turnover estimated at more than 1 billion euros for France in 2014 (Euromonitor source), the market of the "grooming" has really exploded. Between 2012 and 2014, the sale of male cosmetics in the world increased of about 70% (Mintel source - 2014) and the world male market of cosmetics should reach 166 billion dollars before 2022 (Allied Market Research source - 2016) Why? On one hand, the man of today is always more worried by his appearance. In a society in perpetual evolution, it became essential to present at best, and thus to take care of the skin. On the other hand, we notice a real evolution in the mentalities. To take care of one in the male is not from now a taboo, either for the men, or for the women. The hygiene is not synonymic any more of virility or femininity but of well-being, and since a few years, the well-being and the health became priorities for a majority of men. With the new trends appearing from the male press, and the constant desire of looking younger and more dynamic, the men also became more and more demanding. The male offer: In a society where gender equality is becoming a rule, men developed their sensibility to skincare. If at the beginning cosmetics for men were limited to basic hygiene products as shampoos, shower gels or after-shave products, the range has considerably widened to answer from now on all the specific needs for every man. As no men should be left behind, PROD’HYG has developed a special concept, for Men Only, designed to satisfy all types of men, from the Businessman to the Hipster, from the Sportsman to the Conscious bobo. THE BUSINESSMAN Active moisturizer The world of business is a jungle where it is not always easy to find some benefit. The competition is there fierce and this world is in continual excitement. A businessman is methodical, he likes the work and to take risks. He appreciates the top of the range, the high class … In business, where so much comes down to securing clients, networking, forging relationships, and leadership, looking and acting the part can be just as important as business acumen. Presentation takes a really important place in the business. PROD’HYG targets the Businessman with Active moisturizer : no long speech, the Businessman likes efficency (time is money), functional and gratifying aesthetics. Men placing ligth texture as a key, a combination of Saboflow LT and Prodhybase® 4000 is used to offer a gel-cream texture. Hydrobase® 34A gives a silicone like skin feel during application while Frigydil® boost its refreshing power by leaving a delicate mint smell on the skin. The oily phase is completed with Saboderm DBA which gives the skin a soft and smooth appearance. To ensure the best moisturizing effect, no less than 3 actives actives combined with renowned oils and extracts have been selected: - Cacay oil: famous for its high retinol and vitamin E concentration, it softens the skin while giving it an anti-ageing treatment - Sodium hyaluronate (1%): premium active well-known for firming and moisturizing properties by absorbing water - Kigeline®: hydroglycolic extract of Kigelia Africana, flavonoids and steroic saponosides concentrate, acting as a skin tensor - Prodhygem® O2: black current bud extract providing necessary skin energizing and oxygenating effect - Prodhyactif® Softening: plant extracts complex with anti-inflammatory and soothing properties - Prodhyderm® Criste Marine: remineralizing, tonifying and moisturizing extract September 2017 Ref SHH-CP-29 Phase Trade Name Supplier INCI Name Function % A Water - AQUA - qs Properties: POLYACRYLAMIDE C13-14 ISOPARAFFIN Aspect: Beige and shiny cream gel Saboflow LT* SABO Gelifying agent 2,50 LAURETH-7 pH: 5.0 - 6.0 B Prodhybase® 4000 PROD’HYG PEG-75 STEARATE Emulsifier 1,00 Viscosity: 13 000cPs (DV-M64; Vit 20) Hydrobase® 34A PROD’HYG HYDROGENATED PEANUT OIL Texturizing agent 3,00 Positionning: Cacay oil PROD’HYG CARYODENDRON ORINOCENSE SEED OIL Emollient 2,00 Global formula cost ≈ 10.9 €/kg Tocopherol BASF TOCOPHEROL Antioxidant 0,10 Base formula cost ≈ 4.1 €/kg Frigydil® PROD’HYG MENTHYL LACTATE Refreshing agent 2,00 Saboderm DBA* SABO DIBUTYL ADIPATE Emollient 5,00 Application: PHENOXYETHANOL CAPRYLYL GLYCOL Facial moisturizer – Leave on C 0,80 Prodhyseptine® PCD PROD’HYG DECYLENE GLYCOL Preservative D AQUA SODIUM HYALURONATE Sodium Hyaluronate 1% PROD’HYG PHENOXYETHANOL METHYLPARABEN Moisturizing active 2,00 PROPYLPARABEN RIBES NIGRUM BUD EXTRACT GLYCERIN SODIUM 1,00 ProdhyGem® O2 PROD’HYG BENZOATE POTASSIUM SORBATE CITRIC ACID Oxygenating active KIGELIA AFRICANA FRUIT EXTRACT 3,00 Kigeline® PROD’HYG BUTYLENE GLYCOL Firming active PROPYLENE GLYCOL CALENDULA OFFICINALIS FLOWER EXTRACT ANTHEMIS NOBILIS FLOWER Prodhyactif® EXTRACT TILIA CORDATA FLOWER EXTRACT Softening plant PROD’HYG 3,00 Softening CENTAUREA CYANUS FLOWER EXTRACT complex CHAMOMILLA RECUTITA FLOWER EXTRACT HYPERICUM PERFORATUM FLOWER EXTRACT Prodhyderm® CRITHMUM MARITIMUM EXTRACT PROD’HYG GLYCERIN SODIUM BENZOATE Moisturizing extract 3,00 Criste Marine CE POTASSIUM SORBATE CITRIC ACID E NaOH (18% sol.) - AQUA SODIUM HYDROXIDE pH adjuster qs * : Distributed by PROD’HYG in France Process: - Phase A: under stirring, disperse Saboflow LT into water until a homogeneous gel is obtained. Heat up to 75°C. - Phase B: Heat all Phase B up to 75°C, mix until uniform. - Under stirring, add Phase B into Phase A. Homogenize for 5min. - Cool down to 35°C while keep stirring. - Add Phase C and mix until uniform. - Add one by one Phase D ingredients, mixing between each add. - Adjust pH to 5.0 - 6.0 using Phase E. Homogenize 5 min September 2017 THE HIPSTER Irresistible beard oil These last years, the streets of our capitals saw landing of funny characters. The Hipster of today is very different from his American elder of the 50s. Having disappeared, the movement appears again during 2000s. It is in New York where the current is reborn of its ashes, in the famous districts of the Lower East Side as Brooklyn or Williamsburg. It exceeds even the Atlantic Ocean to conquer capitals European as London (Hackney and Bethnal Green), Paris (Oberkampf and Belleville) or still Berlin (Prenzlauer Berg and Mitte). The Hipster is recognized by its very codified look. Although he wishes to let appear a "no style" impression, he spends not less than hours to choose his dress every morning: clothing style just taken from another century, untidy beard, oversize glasses,… But much more than a clothing style, to be Hipster is a real lifestyle. PROD’HYG targets the key symbol of the perfect Hipster : a long and neated beard with Irresistible beard oil. Saboderm NDO acts as a shine enhancing agent while Saboderm OP, as a good alternative to silicones, has conditionning properties. These emollients are combined with Saboderm TCC and Saboderm OS, smartly selected to give a non greasy touch while lustrating the beard. As the skin’s good hydration is aslo important, a mix of carefully selected vegetable oils are used to treat both beard and skin: - Black castor oil: nourishing oil, healing sensitive skin and stimulating hair growth - Safflower oil: dry but nourishing oil, protecting hair from free radicals while stimulating hair growth - Hemp oil: dry oil, source of omega 3 and 6, making hair shiny while hydrating and soothing the skin. - Tucuma butter: repairing and fortifying butter, that penetrates really easily in the hair - Tocopheryl linoleate: amazing moisturizing properties thanks to its vitamins E and F concentration - Prodhyskin® Millefeuille HTOR: soothing and repairing oily extract September 2017 Ref HBH-CP-6 Phase Trade Name Supplier INCI Name Function % A Saboderm OP* SABO ETHYLHEXYL PALMITATE Emollient 10,00 Properties: Aspect: Yellow transparent oil Saboderm TCC* SABO CAPRYLIC/CAPRIC TRIGLYCERIDES Emollient 51,00 pH: N.A. Saboderm OS* SABO ETHYLHEXYL STEARATE Emollient 10,00 Viscosity: N.A. Saboderm NDO* SABO DECYL OLEATE Emollient 10,00 Positionning: Black castor oil PROD’HYG RICINUS COMMUNIS SEED OIL Emollient 2,50 Global formula cost ≈ 12.1 €/kg Safflower oil PROD’HYG CARTHAMUS TINCTORIUS Emollient 5,00 Base formula cost ≈ 9.0 €/kg Hemp oil PROD’HYG CANNABIS SATIVA SEED OIL Emollient 5,00 Application: Tucuma butter PROD’HYG ASTROCARYUM TUCUMA SEED BUTTER Emollient 2,00 Beard oil – Leave on Tocopheryl linoleate PROD’HYG TOCOPHERYL LINOLEATE Moisturizing active 1,00 Prodhyskin® HELIANTHUS ANUUS SEED OIL ACHILLEA Moisturizing and anti- PROD’HYG 3,00 Millefeuille HTOR MILLEFOLIUM EXTRACT TOCOPHEROL inflammatory extract Tocopherol - TOCOPHEROL Antioxidant 0,30 B Acier USA ACI00003 FLORESSENCE PARFUM Perfume 0,20 * : Distributed by PROD’HYG in France Process: - Heat all Phase A ingredients up to 35°C in a beaker. Mix until uniform. - Add Phase B and mix until uniform. Pack Info: Europa 5 simple skirt alu shell cap, black SEBS teat, glass pipette F19L61, 15 ml glass bottle September 2017 THE SPORTSMAN Refresh Cleansing Gel The sport offers a sensation of enormous well-being in this society where the speed dominates, engendering stress and depressions. The sport constitutes, in a way, a safety valve, a way to calm us and to regulate our lives. Today, the sport is moreover multiple equally in its forms than in its manners to practice it. We can find men who have a physical objective, who want to develop the muscle, to reach performances and those who want just to make exercises, to maintain themselves physically and to keep fit. The sport of today adapts itself to all life goals and contributes to a healthy lifestyle. PROD’HYG targets the Sportsman with Refresh Cleansing Gel, to feel fresh even after effort.