Towards ICZM - FINAL 7. Objectives & Action Plan Introduction and SWOT Analysis An analysis of strengths, weaknesses, opportunities and threats (SWOT Analysis) was carried out for the Manhood Peninsula Destination Management Plan (2011), following public consultation workshops and an analysis of key policy documents. Towards ICZM required further expansion of the SWOT Analysis to include reference to affordable housing, and businesses such as horticulture. The revised SWOT can be found in Appendix 4: SWOT Analysis. The following list is a summary of the SWOT Analysis in Appendix 4. S. The main strengths of the peninsula were found to be the natural environment, the coastal landscapes, the opportunities for year round tourism and proximity to other centres of interest such as Chichester or the South Downs. W. Weaknesses were perceived as lack of awareness of human impacts on the natural environment, poor infrastructure particularly roads, lack of visitor facilities, lack of accommodation, and lack of a plan for the Manhood Peninsula. O. There are opportunities to help the tourism and leisure industries expand by providing better cross-peninsula links for horse riding, cycling and walking. Improved facilities for beach users and the opportunity to build housing able to accommodate the consequences of climate change were also noted. T. External threats were perceived as increased visitor numbers impacting the natural environment and problems associated with being a peninsula such as road infrastructure and traffic congestion. A coherent policy concerning visitor facilities such as showers and toilets was felt to be lacking on the peninsula. Although a number of weaknesses and threats were identified, they were far outweighed by the opportunities offered by the peninsula. External threats however, must not be underestimated in terms of their potential impact. Action Plan The findings of the SWOT Analysis are reflected in the projects and aspirations suggested in the following Action Plan. The sections in the Action Plan originated in the Sustainable Community Strategy, while the content was derived from Parish Plans, Village Design Statements, Conservation Area Character Appraisals, Going Dutch on The Manhood Peninsula, Going Dutch II, Medmerry Aspirations, Sustrans access links and others. Timescales Action planning focused on short to medium term actions that ensure that the peninsula is prepared for change, or that influence the local planning authority to ensure that climate change is integrated into spatial development policies. The following timescales were used in the action planning tables: SHORT: Within 1 year MEDIUM: Between 1 and 5 years LONG: 5 years plus Regions of Interest The following map shows the study area and regions of interest as reflected in the action plan. 37 Towards ICZM - FINAL Figure 7.1 Map showing the study area and regions of interest on the Manhood Peninsula 38 Towards ICZM - FINAL Project Description A East Beach dive centre Selsey East Beach Regeneration B Coastal promenade / footpath SCT C Oval Field coastal observatory SCT D Hillfield Road cafe SCT E Pagham Harbour visitor centre RSPB F Pagham Harbour adaptive management scheme RSPB G Bracklesham showers and toilets Foreshores MP H Cakeham Manor sand dune stabilisation Cakeham Manor I East Head East Head Coastal Issues Advisory Group J Chichester Harbour AONB environmental Chichester Harbour enhancement schemes Conservancy K1 Environmental protection schemes - inland MWHG K2 Environmental protection schemes - nearshore MWHG Table 7.1 Individual projects itemised on the map above showing the study area and regions of interest on the Manhood Peninsula The table above shows the location of individual projects proposed by the Selsey East Beach Regeneration scheme, Selsey Coastal Trust Pre-Trust Group (SCT), RSPB, the Foreshores Management Plan and other groups. The local preference is to retain the natural ambience of the peninsula. However Village Design statements indicate restricted development would be considered appropriate around the existing towns and villages shown above, particularly in relation to affordable housing and small new business start-up. Links between Chichester and Pagham Harbours, and the realignment scheme at Medmerry are considered of great importance. The map shows existing cycle routes in the east and west of the peninsula, and the location of the proposed links round the Medmerry realignment. Also shown are the proposed routes across the peninsula being considered by Sustrans and the Manhood Greenways Project. Quiet country roads running across the heart of the peninsula link many of the proposed routes. 39 Towards ICZM - FINAL ACTION PLAN 7.1 Economy TICZM – Towards ICZM 7.1.1 Businesses Sector Delivery Timescales Delivery Delivery Funding Risks and Objectives Agencies / Mechanisms Requirements / Contingencies partners Sources Businesses Make provision to Medium Chichester DC; Protect Funding: for Risks: insufficient protect the West Sussex CC; businesses from premises; training turnover of funds economy and Chamber of change of use by facilities; due to economic character of the Commerce; parish maximizing their advertising and conditions area councils; training potential in their promotions; agencies; given field of upgrading working Contingencies: government expertise. conditions and Determine whether training facilities the economic programmes and TICZM 7.4 climate will continue other relevant Neighbourhoods: Source: to support a bodies. 7.4.12 West Developer funding business or allow Itchenor and contributions; expansion of 7.4.13 West Leader funding; existing. Wittering small business grants and loans from national government or banks; Provide the Medium Local Strategic Investment in Funding: For Risks: means for Partnership, training using premises, training Insufficient work to assistance with Chichester DC, training agencies; facilities justify training; new business West Sussex CC government start up. training Source: New Contingencies: programmes; Enterprise Determine whether higher education; Allowance and the economic apprenticeships. other government climate will support 41 Towards ICZM - FINAL funding streams new business. Make provision for Short Chichester DC; Implement flood Funding for: Risks: flooding the maintenance West Sussex CC; and coastal risk Flood defences, causing damage to of flood defences, Environment management access business assets the failure of Agency; Selsey policy as set out in and property which leads to Coastal Trust, the Pagham to Source: flood damage of Local Flood/ East Head Coastal Developer funding Contingencies: local businesses Erosion Defence Defence Strategy and contributions; Carry out and destruction of Groups (e.g. West national maintenance work transport Wittering FDG) government; local is as specified in infrastructure. funds Shoreline Management Plans and Coastal Defence Strategies Facilitate Short British Telecom Service delivery Funding: To Risks: slow businesses by and other facilities plans of British improve telecom business offering improved, companies; Telecom and other connections transactions faster broadband WWSC organisations causing reduced services. Source: business Recommendations Developer funding transactions. of the Coastal and contributions Change Pathfinder Contingencies: ICZM Working Determine service Group 2010. delivery plans of BT and other service providers Review A27 Long Chichester DC; TICZM 7.5 Funding: Risks: access points to West Sussex CC; Transport Access: TICZM 7.5 TICZM 7.5 ease congestion Apuldram Parish 7.5.1 Roads Transport Access: Transport Access: Questionnaire; 7.5.1 Roads 7.5.1 Roads Parish Plans; Village Design Source: Contingencies: Statements TICZM 7.5 TICZM 7.5 Transport Access: Transport Access: 7.5.1 Roads 7.5.1 Roads 42 Towards ICZM - FINAL 7.1.2 Agriculture / Horticulture Sector Delivery Timescales Delivery Delivery Funding Risks and Objectives Agencies / Mechanisms Requirements / Contingencies partners Sources Horticulture Identify areas not Medium Chichester DC; Investigate conflict Funding: For Risks: Increased suitable for West Sussex CC; between agriculture premises, traffic congestion. horticulture Local businesses and horticulture infrastructure, Impact on wildlife businesses on the landuse to determine transport links areas peninsula. long term impact on tourism/ Source: private Contingencies: environment/ Refurbish existing infrastructure. greenhouses Recommendations and objectives in Going Dutch 2001, Going Dutch 2008, ICZM Working group 2010 Encourage Medium Chichester DC; Recommendations Funding: for co- Risks: lack of collaborative West Sussex CC; and objectives in ordination and public response; working between parish council; Going Dutch 2001, liaison of events disruption to business and the Selsey Coastal Going Dutch 2008, business; health community Trust (Pre Trust ICZM Working group Sources: private; and safety issues group); local 2010 grants; developer re presence of businesses – all funding and the public on a sectors; Selsey Encourage local contributions working site Fishermen’s businesses eg Bunn Association; Leisure, Nature’s Contingencies: Selsey Business Way, the fishing promote individual Partnership; industry - to work business sectors MPSG with the community creating new ventures such as: 43 Towards ICZM - FINAL - Seafood and Salad Festival - Flower walks and cycle paths around greenhouse areas 7.1.3 Tourism and Leisure Sector Delivery Timescales Delivery Delivery Funding Risks and