Operations Manual 2018 Volkswagen Scramble Operations Manual 2018 TABLE OF CONTENTS 1.0 INTRODUCTION AND EVENT REVIEW 5 1.1 Introduction 6 1.2 The Holden Scramble Success Story 6 1.3 Mission Statement 6 1.4 Objectives 7 1.5 What’s Different About the Holden Scramble and Why Does it Work? 7 2.0 EVENT CONCEPT AND STRUCTURE 8 2.1 Event Concept 9 2.2 Stage One - Holden Scramble Local Events 9 2.3 Stage Two - Holden Scramble Regional Finals 10 2.4 Stage Three - Holden Scramble Championship Final 11 2.5 Women's Division 11 3.0 ROLE OF THE PGA PROFESSIONAL 12 3.1 Callaway Participation Ball Packs 13 3.2 Callaway Local Event Prize Pack 13 3.3 How To Stage A Holden Scramble Local Event 13 3.4 Summary Checklist for the Holden Scramble Host 17 3.5 Detailed Check List for the Holden Scramble Host 18 4.0 EVENT FORMS AND FEES 20 4.1 Introduction 21 4.2 Local Event Entry Forms and Fees 21 4.3 Regional Final Entry Forms and Fees 22 4.4 Championship Final Entry Form and Fees 22 4.5 Holden Scramble Callaway Ball & Prize Pack Order Form 23 4.6 Local Event Qualifying Team(s) Fax Back Form 24 4.7 Local Event Entry Form 25 4.8 Regional Final Entry Form 26 4.9 Women's State Final Entry Form 27 4.10 Local Event Social Guest Team Entry Form 28 5.0 RULES, POLICIES AND ELIGIBILITY 31 5.1 Introduction 32 5.2 Holden Scramble Event Policies 32 5.3 PGA Professional Eligibility 35 5.4 Handicap Requirements - Local Events 36 5.5 Handicap Requirements - Regional Finals / Championship Final 37 5.6 Regional Final Eligibility 38 5.7 Golf Course Eligibility 38 5.8 Rules of Play 38 Holden Scramble Local Event Rules Sheet 40 Holden Scramble Elimination Format Instruction Sheet 41 6.0 ATTACHMENTS 42 6.1 PGA Promotional Programs 43 6.2 FAQ’s about the Holden Scramble 44 6.3 Gallery of Championship Final Winners 45 6.4 Gallery of Women's Championship Final Winners 47 Volkswagen Scramble Operations Manual 2018 Section One INTRODUCTION AND EVENT REVIEW Section 1 4 Volkswagen Scramble Operations Manual 2018 1.1 Introduction and Event Review The Scramble is a true success story of Australian Golf, commencing in 1992 and become Australia's largest and most successful pro amateur team's event. In 2018 Volkswagen came on board as title sponsor of the event, commencing a new era for the event. The unique interaction between the Host Venue, amateur golfers and corporate support has resulted in great benefits for PGA Professionals, golf clubs and amateurs and is one of the keys to the Volkswagen Scramble's success. Everything you need to know about the Volkswagen Scramble and how to run a Local Event is included in this Operations Manual, including Conditions of Competitions. 1.2 The Volkswagen Scramble Success Story The Volkswagen Scramble’s success is demonstrated by the following: • Since 1992 over one million participants have competed at the Local Event level. • A Women's section was successfully introduced in 2005 and more than 25,000 participants have played in a Local Event • In excess of 80,000 participants have competed at the Regional Final level. • Over 3,600 participants have competed at the Championship Final. • Where possible, Golf Clubs are aligned with local Volkswagen Dealerships to support events and provide a community engagement platform • The event enables golfers in all regions of the country to participate in the event • The event has become a powerful marketing tool assisting in the sale of products and services and created loyalty and additional marketing opportunities in the local golfing community. • The numbers and percentage of women competing has grown over the years 1.3 Mission Statement To position the Volkswagen Scramble as a unique and enjoyable golfing experience for participants whilst maintaining its success as a promotional and marketing program for its sponsors and supporters. Section 1 5 1.4 Objectives 1. To maintain the Volkswagen Scramble as the most accessible grass roots golfing event in Australia; 2. To ensure that the Volkswagen Scramble's integrity is maintained across all levels of competition 3. To grow the Volkswagen Scramble in new markets in an effective and professional manner that benefits sponsors, Host Venue and participants; 4. To ensure the Volkswagen Scramble is acknowledged as one of the golf club's most enjoyable and successful annual events; 5. To create goodwill and business opportunities for all sponsors; 6. To expand and create effective promotional and marketing opportunities for partners nationally and locally in a cost effective and efficient manner; 7. To ensure the Volkswagen Scramble remains a dynamic and innovative golf event; 8. To create public and media awareness of the Volkswagen Scramble and generate goodwill towards the event; 9. To create a successful relationship between the Volkswagen Scramble Coordinator, the sponsors and the golf club; 10. To increase the number of locally sponsored events; 11. To create participation incentives for participants, golf professionals, golf clubs and sponsors; and 12. To provide a value for money experience for all participants involved in the Volkswagen Scramble. 1.5 Why Does the event Work? The Volkswagen Scramble works because there are distinct benefits for all parties involved. These include: • The club golfer participates in a fun, value for money event and has the opportunity to progress to a Regional and Championship Final; • Each club golfer participating in a Local Event receives a six Callaway Supersoft Golf Balls valued at $20.00; • Each club golfer is provided with incentive offers from event partners; • The Host Venue offers members and visitors variety on the club calendar and the opportunity to play with a club professional at a Regional Final; • The PGA club professional has the chance to play for prize money at the Volkswagen Scramble Championship Final and is provided a service fee for playing in the Regional Final; • Volkswagen Dealers create opportunities for sales leads and generate corporate goodwill in an affluent market; • The golf clubs provide a unique opportunity for their members to participate in an Australasian Pro-Am teams event, with the chance of playing alongside a leading PGA Tour Professional at the Volkswagen Scramble Championship Final. Section 1 6 Volkswagen Scramble Operations Manual 2018 Section Two EVENT CONCEPT AND STRUCTURE Section 2 7 Volkswagen Scramble Operations Manual 2018 2.1 Event Concept The concept is to stage an annual Pro-Am Teams Ambrose Tournament throughout a set period (September 2018 to May 2019) beginning at local golf club level and graduating to a Championship Final, through a series of Regional Final tournaments. The Championship Final is played at a leading golf resort with many of the final teams being joined by some of Australasia's leading PGA Tournament Professionals. The Volkswagen Scramble is a golf tournament conducted over three stages in three distinct formats and is open to all amateur golfers of any level, both male and female, of any age junior to senior, as long as they hold a current Golf Australia handicap. 2.2 Stage One - Volkswagen Scramble Local Events A Local Event is conducted at golf club level. Participants form teams of 4 eligible amateur players. The Volkswagen Scramble has two divisions being a mixed section and a women's only section. Both sections are played under the same format, with the only changes surrounding handicap configurations. • All team members tee off each hole • Team chooses the shot they are going to use • The golfer whose shot is taken is eliminated from participating in the next shot • A player is only eliminated for the one shot following his/her selected shot • This process continues up until the ball is on the green with one person being eliminated for each shot (ie all players tee off and putt, however one player is eliminated for each of the shots up the fairway) • All four players putt on each hole, until the ball is holed • All four players tee off the next hole and the elimination process begins again • The eliminated player cannot take a practice shot during the time they are eliminated • For Example: • John, Phil, Natalie & Katherine tee off the first hole, John's drive is selected as the best shot • John is eliminated for the next shot and only Phil, Natalie & Katherine take the second shot • Phil's second shot is selected as the best shot out of Phil's, Natalie's & Katherine's second shot • Phil is eliminated for the next shot and only John, Natalie & Katherine take the third shot • Natalie's third shot is selected as the best shot out of John, Natalie's & Katherine's and it lands on the green • John, Phil, Natalie & Katherine can then all putt until the ball is holed out • John, Phil, Natalie & Katherine all tee off the second hole & the elimination process starts again The team's composition must conform to the Volkswagen Scramble Handicap Conditions - refer to Conditions of Competition section for further details. (see section 5.4 for details) The winning team(s) move on to the next level (a Regional Final) as representatives of the host golf club (see section 2.3 for details of the number of teams which can qualify for a Regional Final). There are three Local Event types which can be staged over a mixed or women's only event. The Volkswagen Scramble is open to golfers of all abilities, however all participants must hold an official Golf Australia Handicap: Section 2 8 1. Open Event • the Local Event is open to any golfer with a Golf Australia handicap • the host venue does not require a club member to play in each team 2.