SALE OF AMIGA TRADEMARKS AND INTELLECTUAL PROPERTY ASSETS Copyright ©2010 Pluritas, LLC. 1 “The Amiga was one of the greatest computers ever made– and for my money , it was the greatest cult computer, period” - Harry McCracken of Technologizer (July, 2010) Copyright ©2010 Pluritas, LLC. 2 KEY INVESTMENT CONSIDERATIONS Copyright ©2010 Pluritas, LLC. 3 Opportunity Overview Amiga IP Acquisition Opportunity Assets Available for Purchase • 702 registered and pending trademarks • Trademarks • Foreign coverage in over 100 countries including • “Powered By Amiga” Registered US Trademark Argentina, Australia, Brazil, Canada, Chile, China, with “Boing Ball” Logo European Union, India, Indonesia, Israel, Japan, • Registered and Pending Trademarks for “Amiga” Mexico, Singapore, South Africa, South Korea, and Logos throughout the world Switzerland, Taiwan, Thailand, and Vietnam • Amiga Stylistic Trademark Application • Seller requires a license back, and encumbrance • URLs details will be disclosed upon execution of an NDA • www.amiga.com, www.amiga.de, and other related • NDA material is available domains • Other Amiga Intellectual Property including: • Hardware Designs • Software • Operating Systems Market Application and Strategic Opportunity • Gaming: In May 2010, DFC Intelligence estimated that the total global gaming market was $60.4 billion. • PC: Gartner Research reported that global 2010 PC shipments and revenue would increase 19.7% and 12.2% respectively, year over year . This amounts to 366 .1 million units and $245 billion . • Smartphone: Gartner Research reported that Android increased its global market share by 3.5 percentage points in 2009, while Apple’s global market share grew by 6.2 percentage points in 2009. • Tablet: iSuppli reported that the Apple iPad commanded nearly 84% of the tablet market in 2010. In 2011, additional vendors will enter the market. iSuppli predicts that Apple will ship 12.9 million iPads in 2010 and 50.4 million in 2012. Copyright ©2010 Pluritas, LLC. 4 WHY ACQUIRE THE AMIGA IP? • Globally recognized and revered brand with an active user base and following; • Unique cult status with developer and artistic/animation community but with mainstream, mass market brand appeal; • Trademark coverage in over 100 countries, including China, Taiwan, Japan, Korea as well as North American and Europe; • Millions of units sold throughout the world (In June of 1993, Amiga Format estimated that there were 5,000,000,000 Amiga owners worldwide); • The brand has significant authenticity and credibility in the worldwide PC and Gaming categories - a category where brand matters; • Amiga has significant brand awareness whereas a new brand or new comppyany would have to sp end $100’s of millions of marketin g dollars to achieve these levels of awareness today; • Due to its historic roots in innovation, the brand can be married with current and cutting edge technology. Copyright ©2010 Pluritas, LLC. 5 "WE SELL TO THE MASSES, NOT THE CLASSES" HISTORY OF THE ICONIC AMIGA BRAND Copyright ©2010 Pluritas, LLC. 6 AMIGA WAS A TRUE INNOVATOR AND LIVES ON TODAY Amiga can still be found at Universal, Disney, CNN, Royal Navy, USAF Academy, and the Sydney Airport ”Loo k a t Am iga, w hic h o ffere d an Amigas were used in various NASA advanced, graphical, multi-tasking laboratories to keep track of multiple operating system way in advance of low orbiting satellites, and were still anyypy, other company. That is, look at used up to 2003/04 (dismissed and it if you can find it. The Amiga OS is sold in 2006) so good that astonishing numbers of -Reportage: l'Amiga à la NASA« ancient Amigas still chug along, years after 8086s and 80286s and 68K Macs have ceased to be useful, but you'd be hard-pressed to find one at your local computer outlet.” - The Independent Copyright ©2010 Pluritas, LLC. 7 SIGNIFICANT MILESTONES IN AMIGA HISTORY 1984: August - Commodore purchases Amiga Corporation. 1985: July - Commodore unveils the new Amiga 1000 in New York. 1989: January - Commodore announces that 1 million Amiga computers have been sold. 1990: June - Commodore ships the Amiga A3000 computer. 1990: September - NewTek ships the Video Toaster, a hardware/software real-time video effects tool for the Amiga 2000. 1991: January - Commodore releases the CDTV package. It features a CD-ROM player integrated with a 7.16-MHz 68000-based Amiga 500. 1991: Commodore introduces the Amiga 1200. 1994: Commodore International and Commodore Electronics (two of the many international components of Commodore Business Machines) file for Chapter 11. 1995: April - At an auction in New York, ESCOM buys all rights, properties, and technologies of Commodore. 1997: Gateway buys bankrupt Amiga. 1999: Amino Development acquires IP from Gateway. 2004: KMOS acquires assets of Amino and Amiga, Inc. (Delaware) is formed. 2010: The current owner of the trademarks, Amiga, Inc., hires Pluritas to sell Amiga, Inc.’s Intellectual Property. Copyright ©2010 Pluritas, LLC. 8 Key Amiga, Inc. Developments Amiga, Inc. currently holds the intellectual property related to the Amiga personal computer that was developed by Amiga Corporation and Commodore International. Key accomplishments include: 1. Developpgyged and released Amiga Anywhere v. 1.3 enabling Microsoft Mobile Devices 2. Developed and Released Amiga Anywhere v. 1.51.5 enabling Microsoft CE Devices and Linux for SetSet--toptop Boxes 3. Developed and Released Enabling Technology converting smart memory (smart cards and USB) into "virtual machines" 4. Released sixteen (16) enabled, entertainment applications to the Amiga Anywhere market 5. Rebuilt the Amiga Developer NetworNetworkk from 3 to over 1000 developers 6. Developed SDK supporting application development for Amiga Anywhere v. 1.5 (release date: March 31, 2005) 7. Designed and Published a New Web Site (amig(amiga.com)a.com) supporting direct sales and developer support, including; a full featured storefront capable of mirroring to commercial partners sites Copyright ©2010 Pluritas, LLC. 9 Key Amiga Attributes – Relevant in 2010 • Powerful, Multi-Media Rich, User Friendly “In July 1985, Commodore released an impressive new multimedia PC called the Amiga. This system, once the object of a legal fight between Atari and Commodore, made waves in the ppgress with its high-resolution color ggpraphics and stereo sound. The Amiga supported 32 colors on screen simultaneously (from a lush palette of 4096), at a time when IBM PCs supported only four colors and the Macintosh supported just two (white and black). The Amiga also shipped with a multitasking user interface that arggyuably rivaled Mac OS in p ower and flexibilit y.” • Innovative, Market Leading, Visionary “The secret sauce of the Amiga is in its custom-designed co-processing chipset, the form of three chips with female nicknames. "Paula" handles the computer's sound and controls the floppy drive. "Agnus" performs fancy memory-management magic and a few graphical coprocessor functions. "Daphne" is an early version of a later, more common chip named "Denise" that generates most of the Amiga 1000's impressive graphical output. Together, these chips form the heart and soul of a powerful computer that , while quickly surpassed by IBM PC clones in the market, was far ahead of its time. Legions of loyal Amiga fans still cherish the machine today.” Source PC WORLD 2010 Copyright ©2010 Pluritas, LLC. 10 VOTED THE 7th GREATEST OF ALL-TIME BY PC WORLD IN 2006 Commodore Amiga 1000 (1985) “The Commodore 64 may have been the best-selling computer of its time, but its follow-up, developed by a Silicon Valley startup that Commodore acquired, was a vastly better computer. Years ahead of its time, the Amiga was the world's first multimedia, multitasking personal computer (see an early commercial for it on YouTube). The $1500 (sans monitor) Amiga came with the same Motorola 68000 CPU used in the Apple Macintosh. But the most innovative thing about its architecture was its three coprocessors--they helped provide the Amiga's graphics and sound, which were stunning for the time. Its main video processor (dubbed Denise) helped Amigas accomplish feats like 3D animation, full- motion video, and fancy TV processing years before other computers. And the four-voice stereo sound chip (Paula) provided speech synthesis, produced more realistic audio than the Commodore 64's famous SID chip, and helped inspire Soundtracker, the first "tracker-style" music sequencing program. The original Amiga was rechristened the Amiga 1000 when it was replaced by the Amiga 500 and 2000 in 1987; later Amiga- based products included the Amiga 4000T tower and the CD32, a gaming console. Commodore declared bankruptcy in 1994, and the Amiga name and technologies bounced from owner to owner in subsequent years. Modern iterations of NewTek's Video Toaster and LightWave 3D software continue to be used for major TV and movie productions to this day. In 1987 I ha d sor t o f los t in teres t in PCs--until I go t my firs t rea l jo b, w hic h happene d to be in an o ffice nex t to a compu ter store called The Memory Location. I walked by its window and saw an Amiga 500 showing off everything it could do. And what it could do was astonishing, given that garden-variety IBM PCs often didn't do color at the time. I collected enough paychecks to buy an Amiga and stuck with the platform until the IBM world caught up--which took years.” -Harry McCracken Copyright ©2010 Pluritas, LLC. 11 AMIGA CLASSIC GAME SCREENSHOTS Copyright ©2010 Pluritas, LLC. 12 MASTER BRAND POTENTIAL Copyright ©2010 Pluritas, LLC. 13 THE AMIGA “MASTER BRAND” AMIGA CAN EXTEND ON PRODUCTS IN MANY CATEGORIES BEYOND COMPUTING Tablets Copyright ©2010 Pluritas, LLC. 14 Tablets Copyright ©2010 Pluritas, LLC. 15 THE MARKET Copyright ©2010 Pluritas, LLC. 16 THE GLOBAL GAMING MARKET In May 2010, DFC Intelligence estimated that the total market achieved revenues of $60.4 billion, a figure that spans console, PC, portable, and online games, from boxed products and subscription fees.