20140526-NEWS--0001-NAT-CCI-CD_-- 5/23/2014 6:06 PM Page 1 ® www.crainsdetroit.com Vol. 30, No. 21 MAY 26 – JUNE 1, 2014 $2 a copy; $59 a year ©Entire contents copyright 2014 by Crain Communications Inc. All rights reserved Page 3 Henry Ford to study what Compuware CEO sees kind of care patients prefer COURTESY OF LOWE CAMPBELL EWALD Lowe Campbell Ewald has had the U.S. Navy’s recruiting advertising contract since 2000, but that’s up for company split in FY ’15 review. Haven’s new haven: A High-margin biz Campbell Ewald ‘one-stop shop’ for services on one side; fast- wins extension Chase: $100M Detroit growing on other investment is on its way BY TOM HENDERSON of up to $85M CRAIN’S DETROIT BUSINESS Inside By this time next year, Detroit-based Compuware Corp. will have been split of Navy work into two separate public companies, if things play out the way President and BY BILL SHEA CEO Bob Paul thinks they will. CRAIN’S DETROIT BUSINESS At a quarterly conference call with analysts after the The U.S. Navy has awarded the markets closed Detroit-based advertising agency Thursday, Paul said Lowe Campbell Ewald a short-term he was considering contract extension worth up to $85 a split. million for a year of recruiting He was more def- marketing work. inite in a follow-up LCE has had the Navy’s recruit- interview with ing advertising contract since Crain’s on Friday, 2000, but the deal is up for a man- What’s growing in Eastern saying he plans to dated review after the agency’s Market? Condos, Page 5 have the company last defense of it, in 2009. Paul broken into two by The award last week is a bridge the end of fiscal year 2015, which is contract aimed at ensuring the This Just In next March 31. Navy has recruiting advertising in The new, as-yet-unnamed company front of the public until a decision is IncWell invests $250,000 would run the mainframe support made later this year on the long- business that has been the core of Com- term deal. in trade schools recruiter puware since it was founded in 1973. “We want to make sure we don’t Compuware (Nasdaq: CPWR) will have any gaps,” said Cmdr. Wendy Birmingham-based IncWell Snyder, public affairs officer for LP, a venture capital fund continue its focus on its fast-growing applications performance manage- the Millington, Tenn.-based Navy founded last year by Tom La- Recruiting Command. Sorda, the former CEO of ment (APM) business, which helps large companies monitor the perfor- The long-term contract will be Chrysler LLC, will announce A year from now, Compuware’s core business of mainframe support may mance, and diagnose problems, of its awarded before January, and the Monday that it has closed on have been spun off into a separate company. its 10th deal, investing See Compuware, Page 18 WIKIPEDIA See Navy, Page 21 $250,000 in Royal Oak-based Career Now LLC. Career Now helps recruit students to trade schools. It was launched three years ago to get a pipeline of students 25 years reshuffle names, industries on public company list for schools that train commer- cial drivers and has branched BY TOM HENDERSON ter has evolved. panies — including seven of the big sup- out to cosmetology, medical Many companies were taken private, pliers in town that went public since assistants and culinary arts. CRAIN’S DETROIT BUSINESS MORE ZEROS were acquired or went bankrupt — or 1989 and have grown their business de- Normally, IncWell funds In business, 25 years is an eternity. sometimes have gone through more than AND IPOS startups or very early-stage spite the recent downturn. Prime exam- Industries change. Industries are born. one of these business life cycles. Think companies but saw this as a ples are Lear Corp., Visteon Corp. and Amer- After several silent Industries die. Iconic brands get swal- Chrysler, Arbor Drugs Inc. and Kmart Corp. good exception to the rule, ican Axle & Manufacturing Holdings Inc. years, more lowed up in M&A and restructuring Still others were fledgling upstarts or according to managing direc- “The changes in the list show how companies are deals. weren’t even an idea in a business plan jumping back into the tor Simon Boag. He said Ca- business is totally dynamic,” said Rick A review of the segment shifts, mar- when Crain’s began these reports in IPO market, Page 11 reer Now is profitable. David, COO of Chicago-based UHY Advi- ket reaction and business strategy 1989. Crain’s list: Southeast “We’re really excited about moves by the big public companies in Fewer banks are on the list of top pub- sors Inc. Michigan publicly what they are doing,” he said. Southeast Michigan over a quarter-cen- lic companies these days, and it’s popu- Only eight of the 25 companies on the traded companies, — Tom Henderson tury reveals how dramatically the ros- lated by a stronger showing of auto com- See List, Page 20 Pages 13-14 I-69 Auto Suppliers Forum What can you do today to stay ahead of the curve? ATTORNEYS AT LAW WNJ.com NEWSPAPER XXX July 15 (see page 2) 20140526-NEWS--0002-NAT-CCI-CD_-- 5/23/2014 4:29 PM Page 1 Page 2 CRAIN’S DETROIT BUSINESS May 26, 2014 MICHIGAN BRIEFS Mary Free Bed in GR to become Flint’s population has fallen below 100,000 for the first time since the teaching hospital for MSU Italian supplier Brembo accelerates Mich. brake biz 1920s, MLive reported. Mary Free Bed Rehabilitation Hos- Ⅲ Plans are in the works to build pital will become a research and The Italian automotive supplier Brembo SpA an- European markets continue to recover from stagna- an agricultural museum in Bliss- teaching hospital under an agree- nounced last week the $115 million expansion of its tion. field, about 55 miles southwest of ment with Michigan State University, brake component plant in Homer, about 35 miles In North America, Brembo does considerable Detroit, The Daily Telegram of MiBiz reported. southeast of Battle Creek. Brembo — which makes business with Chrysler Group LLC — its biggest cus- Adrian reported. Leaders for Mary Free Bed and brakes for Ferrari, Porsche and Formula One race tomer in the region — as well as Ford Motor Co. and Ⅲ An Ionia County Circuit Court jury MSU’s College of Human Medicine say cars — is developing a major presence in North General Motors Co., along with traditional European found Marti Schrauben, the former the relationship enables the two to America. customers such as Germany’s luxury brands. owner of funeral homes in the coun- jointly recruit researchers in reha- The Homer plant now can produce up to 12.5 mil- Brembo began manufacturing disc brakes in the ty, guilty in a case that accused him bilitative care, opens access to lion brake discs and 400,000 calipers and corner U.S. after buying the Hayes-Lemmerz discs division, of creating false death certificates greater research funding and could modules annually, up from 10 million discs and which included the Homer plant. The plant has un- and stealing about $500,000. lead to improvements in best prac- 300,000 calipers and corner modules last year. dergone several expansions since then. Ⅲ MLive.com reports that Tay- tices for treating patients and the In an interview with Automotive News, company The combined 440,000-square-foot plant employs lor and Brad Vannatter of Tra- development of new treatments. executives predicted that North America will be- more than 450. It has 47 processing lines and 12 verse City plan to open several The announcement comes as come Brembo’s biggest global market this year, as painting lines. “charity-based restaurants” in the Mary Free Bed undergoes a major Grand Rapids area this year. Brad expansion on its campus southeast Vannatter, who owns eight Fantasy of downtown Grand Rapids and ex- uninterrupted thought.” nounced three projects expected to search, education and marketing, Unlimited adult toy shops, plans to periences strong volume growth Translation for fellow intro- bring 171 jobs and $6.8 million in The Associated Press reported. call the new venture The Bigger through a statewide care network. verts: They won’t leave us alone. investment to West Michigan. Grand Rapids-based Warner Meaning Restaurant. It’s probably Ⅲ A report released last week by Norcross & Judd LLP has opened an expecting too much to expect the Oxfam International, a relief and de- office in Kalamazoo, the Grand bar to feature a drink called “The Steelcase to produce furniture MICH-CELLANEOUS velopment organization, said Battle Rapids Business Journal reported. Double Entendre.” tailored to the taciturn Ⅲ Timothy Stoepker, the attor- Creek-based Kellogg Co. has one of Ⅲ Grand Rapids-based Crystal ney at the center of Meijer Inc.’s cam- the worst records among the biggest Flash purchased the home heat divi- Find business news from Fast Company magazine reports paign finance scandal in Northern food and beverage companies in ad- sion of Brenner Oil Group, a Holland around the state at crainsdetroit that Susan Cain, author of Quiet: Michigan, was cleared of wrongdo- dressing climate change, the Grand fuel distributor, MLive.com report- .com/crainsmichiganbusiness. The Power of Introverts in a World ing after the state Attorney Discipline Rapids Business Journal reported. ed. It is the eighth acquisition for Sign up for the Crain’s Michi- That Can’t Stop Talking, is work- Board dismissed a complaint, But the publication DiversityInc. the fuel distributor since 2012.