Compagnie Financière Richemont SA EQUITY-BASED LOYALTY SCHEME 2020 Shareholder Information Memorandum 19 October 2020 Table of contents 1. Proposal of an Equity-Based Loyalty Scheme .................................................................................................................................... 3 2. Legal and regulatory restrictions ......................................................................................................................................................... 3 2.1 Note to US Shareholders ........................................................................................................................................................... 4 2.2 Australia, Hong Kong SAR, China, Japan and other Restricted Jurisdictions ........................................................................... 5 2.3 No prospectus............................................................................................................................................................................ 5 2.4 Forward-looking statements ...................................................................................................................................................... 6 3. Terms of the Warrants ........................................................................................................................................................................ 7 4. Distribution of the Warrants................................................................................................................................................................ 9 4.1 Entitlement ................................................................................................................................................................................ 9 4.2 Distribution ............................................................................................................................................................................... 9 4.3 Information from custodians ..................................................................................................................................................... 9 4.4 Costs and charges ...................................................................................................................................................................... 9 5. Source of the Shares to be delivered upon exercise of the Warrants ................................................................................................. 10 5.1 Proposed creation of Conditional Capital ................................................................................................................................ 10 5.2 Delivery of new Shares upon exercise of Warrants ................................................................................................................. 10 5.3 Preservation of the relationship between the number of A Shares and B Shares ..................................................................... 10 6. Listing and trading of the Warrants ................................................................................................................................................... 11 7. Impact on Richemont's South African Depository Receipt Programme ............................................................................................ 11 8. Key dates .......................................................................................................................................................................................... 12 9. Illustrative calculation ....................................................................................................................................................................... 13 10. Tax aspects ....................................................................................................................................................................................... 14 10.1 Swiss taxation ......................................................................................................................................................................... 14 A. Allocation of A Warrants ................................................................................................................................................... 14 B. Sale of A Warrants............................................................................................................................................................. 14 C. Exercise of A Warrants; acquisition of A Shares ............................................................................................................... 15 D. Holding of A Shares .......................................................................................................................................................... 15 10.2 South African tax aspects ........................................................................................................................................................ 15 10.3 UK tax aspects ........................................................................................................................................................................ 15 A. Allocation of A Warrants ................................................................................................................................................... 15 B. Sale of A Warrants............................................................................................................................................................. 16 C. Exercise of A Warrants; acquisition of A Shares ............................................................................................................... 16 D. Holding of A Shares .......................................................................................................................................................... 16 E. Stamp taxes ........................................................................................................................................................................ 16 10.4 US tax aspects ......................................................................................................................................................................... 16 A. Allocation of A Warrants ................................................................................................................................................... 17 B. Sale or other taxable disposition of A Warrants ................................................................................................................. 18 C. Exercise of A Warrants; acquisition of A Shares ............................................................................................................... 18 D. Holding of A Shares .......................................................................................................................................................... 19 E. Constructive Distributions upon Adjustment of A Warrants Exercise Price ...................................................................... 19 F. Information reporting and backup withholding .................................................................................................................. 19 11. RISKS ............................................................................................................................................................................................... 19 12. FAQ .................................................................................................................................................................................................. 19 2 1. PROPOSAL OF AN EQUITY-BASED LOYALTY SCHEME Against the background of the unprecedented effects of the Covid-19 pandemic and the uncertainty on the broader economic conditions, the Board of Directors of Compagnie Financière Richemont SA ("Richemont" or the "Company"), earlier this year, decided to remain prudent and retain as much flexibility as possible in view of the limited visibility as to the prevailing economic situation. Consequently, the Board of Directors proposed to the shareholders of the Company (the "Shareholders") to reduce the cash dividend to CHF 1.00 per registered "A" share having a par value of CHF 1.00 (each an "A Share") and CHF 0.10 per registered "B" share having a par value of CHF 0.10 (each a "B Share" and together with the A Shares the "Shares"). This proposal was accepted by the Shareholders at the Company's 2020 Annual General Meeting, which was held on 9 September 2020. Richemont further announced the introduction of a Shareholders' loyalty scheme, which would take the form of a distribution of tradable warrants (each a "Warrant") to its Shareholders, allowing their holders to acquire new Shares in three years, at a price that reflects the market price of the A Shares before the Shareholders' decision on the scheme. The Shareholders' loyalty scheme will allow those who will have held the Warrants until maturity to benefit from the upside in the market price of Richemont's A Shares during the lifetime of the Warrants. The implementation of this loyalty scheme is subject to the Shareholders approving the creation of the necessary conditional capital (as further detailed in Section 5 below) at an Extraordinary General Meeting of the Company (the "EGM"), which will be held on 17 November 2020. Subject to this Shareholder approval at the EGM,