WOMEN’S BUSINESS ENTERPRISE. SWEET STREET DESSERTS IS A CERTIFIED Welcome to luscious.™ 722 Hiesters Lan Welcome to luscious. e , r e a d i n ™ g , www.sweetstreet.com P P: 1 800 793 3897 F: 1 610 921 0915 a 1 9 6 0 5 SWEET STREET DESSERTS ARE KOShER DAIRy(KD) WITh ThE ExCEPTION OF ChEWy MARShMAllOW SqUARES, ChOCOlATE MARShMAllOW BAR, EUROPEAN INDIvIDUAlS, GRAND CRU™ PETIT FOURS AND SCONES. ©2010, SWEET STREET DESSERTS. All RIGhTS RESERvED. PRINTED IN ThE U.S.A. Oi 4/10 50M Welcome to SWeet Street DeSSertS Dedication to Quality 1–3 100% Guarantee 3 WE HAVE A Important customers 4 leVerAGING lUScIoUS 5–9 WE AT SWEET STREET DESSERTS ™ MISSION Balancing Desserts 6, 7 CHOOSE TO BE THE LEADER IN THE Support Programs 8, 9 Artisan Scone Variety cups & caddies 10 GOURMET DESSERT INDUSTRY, SETTING THE Units POrtiOn POrtiOn POrtiOn Sweet elite Program 11 COde Per Case STANDARD Per Unit Per CBYase WHICHWt ALL OTHERS ARE JUDGED. 7968 4 13 52 3.5 oz 2 blueberry scones PIeS 12 twelve-Inch 12, 13 Deep Dish 14, 15 eing a leader in “sweet indulgence” is our way 1 cinnamon scone Petal Pan 15, 16 1 chocolate chip scone Variety Packs 17 of life. To maintain our leadership, we will be tHe BIG lINe 18 Pies 18 B missionaries of the dessert experience, expanding its cakes 19–21 pleasures to all parts of the day and all parts of the world. cAKeS 22 Nine-Inch round 22–24 With our unwavering commitment to profitably create a mousse 24 constantly2 chocolate evolving chunk cookies and extraordinary line of great-tasting, tiramisu 25 1 oatmeal raisin cookie Variety Packs 25 high quality desserts, innovation will always be essential cHeeSecAKeS 26 1 butter sugar cookie Nine-Inch 26–28 to our success and cutting-edge products will always ten-Inch 28 be our future. Hand-Fired Brulée cheesecakes 29–31 Brulée cheesecake Variety Pack 31 cUPcAKeS 32, 33 Above all, we are dedicated to creating a dynamic and PIPeABleS® 34, 35 gratifying environment so compelling, our customers, ® chocolate peanut fabulous chocolate totally OREO brownie INDIVIDUAl DeSSertS 36 butter stack chunk brownie suppliers and co-workers will want to participate in Individuals 36, 37 Stacks 38, 39 achieving mutual success. By continuing to conduct Stack Variety 39 ® summerberry stack® cheesecake Xangos 40, 41 ourselves with the utmost integrity and by anticipatingtoffee crunch blondie european Individuals 42–43 Big Baby Bundts/Variety Pack 44–45 the best interest of these valued people, our company’s Petit Fours 46–49 sweet success will be certain. BArS 49 Big Bars 49–51 Shelf-Stable Brownies 52, 53 Sweet Street Desserts, a certified Women’s Business Shelf-Stable Bars 54–57 banana cha cha oatmeal cranberry bar rockslide brownie cheesecake Bars 58, 59 Enterprise, and its founder Sandy Solmon have been refrigerated Bars 60, 61 pivotal in diversity hiring, corporate Variety Packs 62 raspberry sammie fabulous chocolate comFort DeSSertS 63–65 social responsibility and chunk brownie StrAttA 65 charitable fundraising, PUllmANS 66 coffee cake loaves 66, 67 and its home state has Variety Packs 67 named Solmon one of ArtISAN cooKIeS 68 toffee crunch blondie Bake off 68, 69 the 50 Best Women Variety Pack 69 fabulous chocolate 7 layer bar chunk brownie ScoNeS 70 in Business. thaw and Serve 70, 71 Bake off 71 totally OREO® brownie Variety Pack 71 apple crumb cake VArIetY PAcKS 72, 73 ®OREO is a registered trademark of Kraft Foods Holdings, Inc., used under license. 73 DEDICATED TO QUALITY You will always serve something exceptional when you offer WE BELIEVE IN SOCIAL Sweet Street Desserts. We’ve dedicated our hearts and souls to making luscious desserts with intriguing full flavors, textures that RESPONSIBILITY excite and visual landscapes that tantalize. Our passion for sweet perfection knows no bounds. Although the reach of our company is global, we We go to great lengths to create supremely satisfying dessert experiences. We travel the world to hand-select the ultimate in fresh, high quality ingredients combined in perfect harmony to unlock the believe the greatest positive impact we can make greatness in every dessert we conceive. All of us at Sweet Street are proud to invite you and your customers to a sensory experience as a corporate citizen is local. We ascribe to the unparalleled in the dessert category. Welcome to luscious. philosophy of the multiplier effect of individual Sweet Street is rated #1 in taste and appearance by commercial and non-commercial operators. responsibility. By doing our part to improve our local community and environment, we 1 1 hope to inspire others to join in our shared effort 2 2 to make our world a better place. Sweet Street Desserts does not use fats and margarines that contain artificial trans fats in any of our products. 100% TRY IT. WE gUARANTEE IT. -BACK MONEY E • Try something new at absolutely no risk to you. • GUARANTE We’re so confident in your success with Sweet Street that if you aren’t satisfied with the sample you purchase, we will pick up the unused product and reimburse you 100%. Meanwhile, you’ll increase your customers’ satisfaction and your bottom line menuing something new from Sweet Street Desserts. 2 3 DESSERTS ARE IMPORTANT LEVERA gINg TO YOUR IMPORTANT CUSTOMERS. LUSCIOUS HI gHLY SATISFIED CUSTOMERS ARE A sweet suite of tools IMPORTANT TO YOUR OPERATION. to help you sell more desserts. Tempt more. Sell more. Please more. 99.3% of patrons frequent an establishment3 .3% more frequently when highly satisfied. Here are the tools and expertise to add vitality and revenue 99 to your dessert program. To help you leverage luscious, 96.5% of patrons always or will often we offer a comprehensive collection designed to make selling recommend a restaurant if they are 3 desserts easier and more profitable for you. 96.5% highly satisfied. 40% of patrons say they are more satisfied with their dining experience when they 40% order dessert.4 Let us expand your expectations of what fabulous desserts can do. cater to HIgHLY SATISFIED PEOPLE ORDER your important customer base MORE DESSERTS, increase g YOUR maximize check averages INCREASIN your sales CHECK AVERA gES. increase customer satisfaction 38.1 Full Service Upscale Hotel group 30.7 Mid-Scale Italian Category 29.5 Major Casual Dining Chains Desserts open doors, 29.1 Casual Dining Steak/Rib Category hearts and conversation. 25.7 Major CD Bar & grill Chains —Sandy Solmon, Founder, Sweet Street Desserts 23.6 Casual Dining Bar & grill Category 4 ™ Tempt more customers to buy by balancing your dessert menu. Based on research, Balancing Desserts™ helps you create Nearly half of patrons choose a restaurant because it serves an appealing array that will increase the odds of selling desserts. a dessert they like, so Balancing Desserts™ can help increase With just four flavors and attention to textures, shapes and your check averages and return business as well. Attract them. presentation, you can build a menu that is difficult to resist. Satisfy them. And enjoy a delicious boost to your business. TASTE APPEARANCE MOVES PATRONS TO BUY WITH FLAVOR AND TEXTURE. ATTRACTS WITH SHAPE AND PRESENTATION. FLAVORS TEXTURES SHAPES PRESENTATION Different textures make your menu Are you presenting an interesting array of The dessert has to look spectacular no interesting and intriguing. Textures also shapes? Imagine your desserts on a tray. In matter how you present it—on a full give your waitstaff a good starting point your menu, include a visual description to dessert cart, with signature platescaping or for mouthwatering descriptions. capture patrons’ imaginations early in the in a stunning photo on your dessert menu meal occasion. or merchandising. And it’s all easier if you start with desserts that are gorgeous. Chocolate Citrus Influences on Patrons’ Decision to Buy Dessert.4 92% APPEARANCE OF DESSERT Fruits & Nuts Cheesecake Includes apple, carrot, pecan 84% It takes only four flavor profiles to increase Dessert on Cart/Tray the likelihood one dessert on your menu will appeal to each customer. Research indicates Photo of Dessert 81% these are your patrons’ favorites. And with these four flavors on your menu, you can appeal to 88% of patrons.3 Customers Respond to a Selection of Textures.3 LAYOUT COMBINE SHAPES gO VERTICAL THINK BIg HORIZONTAL SMALL PIECES 6 7 S w e e t S h o p ™ Waitstaff training program Sell with customized inspires higher check averages. merchandising. Sell more desserts by helping your waitstaff get Sweet Shop is a fast, affordable and easy better at it. Our customizable program offers tips way to attract dessert sales with merchandising. for selling desserts, detailed descriptions and All you have to do is choose a format and incentives to inspire your staff to sell. Dessert options, then choose the Sweet Street Desserts FirstTM helps your waitstaff become more products you want to sell. Templates with stunning photography are customized by knowledgeable, increasing their involvement, Check averages can increase by 25% when a patron orders you, then printed and delivered. It works! which ultimately raises check averages. a dessert.5 80% of patrons would be more likely to order 85% of patrons are willing to try a new a dessert if the server is enthusiastic and dessert based on a picture or description.6 knowledgeable about the dessert.5 Sweet Rewards™ Sell by creating excitement. Earn premiums and rewards. LTOs refresh your dessert offering, may spike menu SPECIAL/UNIQUE ITEMS Please your patrons and waitstaff—even yourself—and everybody wins. 3 ARE MORE IMPORTANT Earn points every time you buy Sweet Street Desserts.