Outdoor/Press Advertising promoting the Leinster Rugby/Munster Rugby and Connacht Rugby Supplements Examples of how the Irish Independent front cover and mastheads are regionalised on a Friday Examples of the Leinster Rugby / Munster Rugby and Connacht Rugby Supplement Covers Sponsor for a Day – SME competition in association with Bank of Ireland Sponsor for a Day – SME competition in association with Bank of Ireland Munster Race Members of the Munster Rugby team sold copies of the Irish Independent as part of their Munster Race challenge. All money raised was donated to Munster Rugby’s charity partners. Sampling at matches Leinster Rugby Supplement - Local Advertising Campaigns Munster Rugby Supplement - Local Advertising Campaigns Munster Rugby Supplement - Local Advertising Campaigns Value- added Competitions These ads show how Irish Independent leveraged the sponsorship and some of the other provinces sponsors to offer added value competitions for our readers: Leinster – City Jet and Conrad (two of Leinster Rubys sponsors) Connacht – Life Style Sports (Connacht Rugbys main sponsor) Irish Independent Park Outdoor Advertising Support 96 sheet format 144 sheet format 48 sheet format 6 sheet format City Impact format Win 10 Year Season Seats at Irish Independent Park Competition – Press ad Giveaways at Irish Independent Park Rugby Games Air fresheners Branded Cheering Sticks Beer mats – featuring local trivia Connacht Rugby Pitch-side Branding Leinster Rugby Pitch-side Branding Connacht Rugby Pitch-side Branding Door Drop – complimentary newspaper in Cork area to support Irish Independent Park .