BBA in Tourism and Heritage Management Syllabus for Bachelor of Tourism and Heritage Management -Proposed Course Structure Under CBCS 1ST Semester Subject Course Course Name Credit Credit Distribution Mode of Proposed Type Code Point Activity MOOCs Online / Offline L P T /Blended CC BTHM Basics of Tourism, 6 5 - 1 Offline C101 Principles, Policies & Practice BTHM Cultural Heritage of 6 4 2 - Offline C102 India GE BTHM Film ,Video and 6 4 2 - Offline G101 Photographic Arts AECC BTHM English 2 - 2 - Online (HU) A101 Communication SEMESTER CREDIT 20 2nd Semester Subject Course Course Name Credit Credit Distribution Mode of Proposed Type Code Point Activity MOOCs Online / Offline /Blended L P T CC BTHM Indian History & 6 5 - 1 Offline C201 Culture BTHM Heritage Laws and 6 5 - 1 Offline C202 Regulations GE BTHM Leadership Skill 6 4 2 - Offline G201 AECC BTHM Environmental 2 2 - - Online (HU) A201 Science SEMESTER CREDIT 20 1 Detailed Syllabus SEMESTER-I Paper: Basics of Tourism, Principles, Policies & Practice Code: BTHM C101 Contacts Hours / Week: Credits: 6 Theory Objectives: To understand the tourism phenomena and the distribution of the components of tourism To learn the concept and importance of tourism in different sectors. To realize the potential of tourism industry in India To understand various elements of tourism management To evaluate the role of various organization of tourism Course Content Unit 1 Meaning and Concept of Tourism: Tourism – excursion – leisure and recreation – tourist – visitor & traveler – History Evolution and Development of Tourism, Ancient period – Early pleasure travel – concept of annual holiday – Transportation network-paid holiday and mass tourism – causes of rapid growth of tourism Unit 2 Significance of Tourism: Social, environmental, political, economic. Types of Tourism: Recreation tourism – Eco-tourism – Historical tourism – Ethnic tourism – Cultural tourism – Adventure tourism – Medical tourism – Religion tourism – Music tourism – Village tourism – Wild-Life tourism – Cruise tourism – Wellness tourism – Film tourism – Sports tourism – Sustainable tourism – Business tourism – Culinary tourism – Fashion tourism – Heritage tourism – Science tourism Unit 3 Growth and Development of Tourism in India: Travel and Travelers in ancient India, Travel during Medieval age, the period of European trade, tourism in Independent India. Tourist Motivation: Factors, Types, Push and Pull Factors Determinants of Tourism: Psychological, Cultural, Economic, Personal and Social; Barriers to Travel Unit 4 Impact of Tourism: Meaning, Positive and Negative impacts of tourism – Social, Cultural, Economic and Environmental Impacts. Profile of Indian Tourism: Nature, Characteristics and Components of Indian Tourism Role of Department of Tourism: NTO and ITDC in Promoting Indian Tourism Suggested Readings: 1. Pran Nath Seth(2006): Successful tourism Management, Sterling, New Delhi (Vol.1 &2) 2. A.K. Bhatia(2010): International Tourism Management, Sterling, New Delhi 3. A.K. Bhatia (1997): Tourism Management & Marketing. Aph Publishing Corporations, 4. Mill and Morrison, (1992), the Tourism System: An Introductory Text, Prentice Hall, London. 5. Cooper, Fletcher et al (1993), Tourism Principles and Practices, Pitman. 2 Paper: Cultural Heritage of India Code: BTHM C102 Contacts Hours / Week: Credits: 6 Objectives: To familiarize the culture set up in India and its contribution to Tourism. Course Content Unit 1 Culture, Civilization and Heritage: Meaning, Definition and feature of Indian Culture, Unity in diversity, assimilation and toleration Unit 2 Indian Culture through ages: a brief about Indus Valley Civilization, Aryans Rulers: Alexander, The Mauryas and Ashoka, Sungas, Guptas, Vardhanas, Rajputs and Marathas Tamil Sangam: Chola, Chera, Chalukyas, Pandyas – art, architecture and temples Unit 3 Muslim Invasions: Delhi Sulthanate – Slave, Khiji, Tuglaque, Sayid and Lodhi Dynasties – Mughals in India Unit 4 Art and Crafts of India: Painting and Music, Persian and Hindi Literature – Fairs and Festivals – Cultural Synthesis. Crafts History of India – Regional Crafts - Craft Hubs – Craft Bazar – Textiles Crafts and Other Artifacts Suggested Readings: Manoj Dixit & Charu Sheela (2010): Tourism Products, NewRoyalBooks, Lucknow Jacob, Robinet (2009): Indian Tourism Products; Anhijeet Publications, New Delhi Jacob, Robinet; Mahadevan P; Sindhu Joseph (2012); Tourism Products of India – a National Perspective; Abhijeet Publications, New Delhi I C Gupta – Tourism Products of India A L Basham (2007): The Wonder that was India, Surjeet Publication, New Delhi S.A.A. Rizvi (1987): Wonder that was India – Vol 2, Sidgwick & Jackson, London Paper: Film ,Video and Photographic Arts Code: BTHM G101 Contacts Hours / Week: Credits: 6 Details Syllabus to be supplied by Coursera 3 PAPER :AECC Code: BTHM (HU) A101 Contacts Hours / Week: Credits: 2 MAKUT syllabus to be followed. 4 SEMESTER -II Paper : Indian History and Culture Code: BTHM C201 Contacts Hours / Week: Credits: 6 Theory Objectives: To understand the sources of Ancient and Medieval Indian History To learn art, architecture, literature, science, sculpture of ancient Indian to Mughal Period. Course Content Unit 1 Literary and Archaeological sources of Ancient and Medieval Indian History Pre-history and Proto-history: Geographical factors; hunting and gathering (Paleolithic and Mesolithic); Beginning of agriculture (neolithic and chalcolithic) Indus Valley Civilization: Origin, date, extent, characteristics, decline, survival and significance, art and architecture. Unit 2 Aryans and Vedic Period: Expansion of Aryans in India. Vedic Period: Religious and Philosophic Literature. Period of Mahajanpadas: Form action of states (Mahajanapada) spread of Jainism and Buddhism. Mauryan Empire: Chandragupta, Kautilya and Arthashastra, Asoka, Art, Architecture and Sculpture. Unit 3 Post-Mauryan Period (Indo-Greeks, Sakas, Kashanas) – Social Conditions, Art, Architecture, Culture & Literature. Early State and Society in Eastern India, Decan and South India – The Satavahanas, Tamil States of Sangan – Literature and Culture, Art and Architecture. Art, Architecture, Science, Literature and Culture of Ancient and early medieval India. Unit 4 Society, Religion, Culture and Economy of the Delhi Sultanate. Mughal Afgan Conflict – Akbar and the consolidation of the Mughal Empire. European Penetration into India – British Extension in India – Social & Cultural Development. Unit 5 Fascinating Indian Culture: Traditions and Customs: Greefings. Religious Customs. Festivals of India. Family Structure and Marriage. Symbols. Cuisine and Food. Traditional Clothing: Dances of India. Epics and Mythology . Martial Arts. Languages. Suggested Readings: 1. H.C. Roychaudhury, K. K. Dutta, R.C. Majumdar, Advanced History of India 2. N. K. Sinha & N. R. Ray, History of India 3. Satish Chandra, Medieval India. 4. Ram Saran Sharma, Ancient India 5. S. N. Sen, Advanced History of Ancient and Medieval India 6. Irfan Habib, Medieval India: The Study of a Civilization. 7. Satish Chandra, Medieval India Part Two Mughal Empire. 8. Sekhar Bandopadhya. From Plassey to Partition. 9. Sumit Sarkar, Moodern India 1885 – 1947. 10. Bipan Chandra, India’s Struggle for Independence 5 Paper: Heritage Laws and Regulations Code: BTHM C202 Contacts Hours / Week: Credits: 6 Objectives: to apprise the students about the ethical and legal dimensions of Tourism. It will include a greater understanding of the ethics, its utility for business and tourists. The legal dimension shall include the knowledge of the laws relevant for tourism. The focus of the paper is to make comprehensive view of the ethical and legal issues pertaining to tourism. Course Content Unit 1 Tourism Legislation, Sources of Tourism Law, The Indian Scenario Laws related to Ancient Monuments The Ancient Monuments Act . Regulations made by the Archaeological Survey of India, Guidelines issued by the Ministry of Culture. Legislation for hospitality and catering Unit 2 Regulatory Laws for Tourism Business in India: Inbound and outbound travel. Transport industry and Airlines. Accommodation and Hotel Industry. Foreign Exchange Regulation Act. Tourist related Laws: Citizenship, Passport, Visa, Foreigners, Foreigners Registration, customs Acts Unit 3 Definition of Environment, Environmental Protection Act, Fair Trade Practices, Fulfilling all National obligations under various Laws, Safeguarding Health and well being of Customers. Consumer Protection Act, Right to Information Act. Unit 4 Passport Act Tourism bill of rights Travel insurance, passport, visa & health Unit 5 Custom & currency regulations World cultural & natural heritage, 1972 UNESCO Ethics in touris, Barmuda Agreement Suggested Readings (Latest Editions): 1.David A. Fennell., Tourism Ethics. Kindle , Kindle Publishing House. 2.Glen Cohen, Patients with Passports: Medical Tourism, Law and Ethics. OUP USA. 3.Gupta S.K, Foreign Exchange Laws and Practice, Taxman Publications Delhi. 4.Shrivastava. Tourism ethics, Centrum Press. 5.Malik, S.S, Ethical, Legal and Regulatory aspects of Tourism Business, Rahul, Delhi 6.Sajnani M, Indian Tourism Business, a Legal Perspective 7.Manuel G. Velasquez, Business Ethics Concepts and Cases, Phi Learning Pvt Ltd. 6 Paper: Leadership Skill Code: BTHM G201 Contacts Hours / Week: Credits: 6 Details Syllabus to be supplied by Coursera PAPER :Environmntal Science(AECC2) Code: BTHM (HU) A201 Contacts Hours / Week: Credits: 2 MAKUT syllabus to be followed. 7 .