PRODUCT GUIDE 1 Table of Contents Company Overview 3 Bakery English Scones (Haywood & Padgett) 4 French Brioche (La Fournee Doree) 10 Dutch Apple Pies (Dutchies) 24 German Pretzels (Bavarian Pretzels) Beverages Tea & Hot Drinks (Everton Spa) 30 Coffee (Gimoka) 40 Ice Ice (The Ice Co London) 44 2 Company Overview • Delivering high end products that is true to its origins and keeping its authenticity and delivering Mission Statement on that experience to the end-user. • To offer quality products to the Australian, NZ and Asian market, which are affordable and doesn’t compromise on quality, taste and innovation. • Faster decision making Boutique Niche Supplier • Results not process driven outcomes • Category & Shopper insight led NPD • 100% Customer Service Level history • Over 35+ years experience in food, bakery and Expertise & Experience FMCG across ANZ, UK and Europe • Sales and marketing arm for “Haywood & Padgett” and “La Fournée Dorée” – Australiasia, and Asia Our product strategy – More • A product more natural in its ingredients is healthy Natural – Better for you and better for you • A quality product will guarantee a repurchase over Our product standard - just price every time Affordable Quality • We believe in maintaining a high standard of quality at an affordable mainstream price 3 Haywood & Padgett 4 About Haywood & Padgett UK’s largest and most authentic scone manufacturer, producing over 50,000 scones per hour. 4.5 million products produced weekly for customers (Morrisons, Tesco, Iceland, Wimbeldon, Tetley etc). Manufacturing for over +30 years. Specialist / experts of Scone / bakery production. Haywood & Padgett Scones allows you to add incremental sales as you offer your customers authentic English scones that are soft and crumbly, made with the highest quality of ingredients, making each bite a taste sensation. 5 Insights... Australian Shoppers Love Our Scones! Over 1 million Australian Shoppers cannot be wrong! 94% like the taste! 72% prefer our scones over making their own! Statistics based on in-store tastings over an 8 month period, which reached +1million people. Instore Tastings Data Description % Average Age 30-40 42 40-50 39 HAYWOOD & PADGETT : Price SCONES Happy with Price 98 • Offer high premium quality product Buy rather than make own 72 through to high quality everyday product Flavor • Quality Foods Awards Finalist 2012 Delicious 62 Good/nice 32 • Extensive expertise / experience within the Texture scone manufacturing capacity + 30 years Dense great texture 74 • Offering bespoke product Too dense and dry 26 Size of scone • Offer Authentic and traditional Yorkshire Good size and what they would expect 96 Scones Packsize • No Artificial / identical flavours or colours Happy with 8pk 93 Too big 7 • Free Range Eggs Australian made an issue 5 Prefer home made 20 • NO ‘E” ingredients Convenience 22 6 Bespoke Products We offer bespoke Scones – Just the way you like it! Below are just a few pack sizes for your reference Single Serve Scones 60g 9 Available in Traditional Plain, Sultana, Date, Date with Mayple Syrup, Real Cherry, Cheese, cheese & chives, etc 9 Individually flow wrapped for freshness Traditional 60g Multipack – 8 Pack 9 Available in Traditional Plain, Sultana, Date, Date with Mayple Syrup, Real Cherry, etc 9 Individually flow wrapped for freshness Premium Range 70g – 4 Pack 9 Available in Butter Milk Plain, Sultana, Cheese 9 Comes in packs of 4 – perfect for Tea for 2 ALL SCONES MADE with • FREE Range Eggs • Sustainable Certified Oil • NO artificial flavours • NO Preservatives* • Arrives FROZEN, THAW in Store 7 Products At Haywood & Padgett we can also cater to your Mini Melters needs, including individually wrapped scones and... • Mini Melters (varients include: All Butter, Sultana, Cherry and Coconut). Bespoke Products! Just the way you like it! Plain Scones Sultana Scones ALL SCONES MADE with • FREE Range Eggs • Sustainable Certified Oil • NO artificial flavours or colours • NO Preservatives* • Arrives FROZEN, THAW in Store *margarine base scones have Potassium Sorbate All Haywood & Padgett products are frozen/thaw back 8 Award Winning Ideas Indulge in a little treat with our new traditional British Cream eaT Box! 9 Generations of true quality brioche from the heart of France 10 lordins header Company Profile With over 35 years of experience in developing the “Morning Goods” and pastry market in Europe… and now available worldwide! 40 years of family quality baking history. La Fournée Dorée (LFD) brand created 1997. La Fournée Dorée is known as the quality bench mark for brioche! We are the manufacture delivering direct to our customers our own product / brand Innovation is one of our core strengths, alongside our permanent focus on high quality... not just in products but in all aspects of the company’s operations and relationship with our partners. We aim at supplying extremely indulgent products that all family members can enjoy as a special treat either on the breakfast table, as a dessert, at tea time or simply as a snack any time of the day! LFD is fast becoming the face of Authentic Brioche within Australia! 11 La Fournée Dorée “Bring the taste of France into your life” True innovation within the Bakery category Add growth back into your bakery sales with La Fournée Fournée Brioche Brioche is a $2b category in France and 13 times larger than the croissants category The morning goods category delivers on snacking and convenience, and is already very successful across Europe and in the UK. Brioche is a close cousin of the croissant and is a sweet pastry which is very versatile. La Fournée Dorée is your complete Brioche solution with superior quality to ALL other brioche’s and is the bench mark for quality across Europe and the UK. 12 Products. 13 French Brioche Milk Rolls La Fournée Dorée’s recipe has met a huge success in many countries. Our milk rolls have won awards in the food and grocery industry across Europe. We differentiate ourselves with a big, attractive-looking roll, which will satisfy all the family. Golden outside, soft and tasty inside, light to eat, it is ideal for sweet and salty snacks. (Varients: Plain, Chocolate Chips) Milk Bread Rolls Longuets Milk Bread Rolls with Chocolate Chips 14 Chinois Our "Chinois" is a soft brioche filled with smooth Pastry Cream and topped with sugar icing. Perfect to share and enjoy with the whole family! This very unique, fresh- to-eat recipe is the expression of the very Chinois with Pastry best of La Fournée Dorée’s know-how. Cream Filling We also make seasonal Chinois Brioche. Our Chinois has won a Silver Award in the food and grocery industry in Europe! Chinois with Pastry Cream Chocolate Chips Filling Mini Chinois with Pastry Crème, with Choc chips or raisins La Fournée Dorée’s “Chinois” in small portions, each individually wrapped for freshness and is perfect for on-the-go snacking, lunch boxes or morning & afternoon tea. Or lightly heat, and serve with fruits and custard or cream for dessert A yummy brioche filled with Pastry Cream that will please children... and adults alike! (Varients: Plain, chocolate chips Mini Chinois Mini Chinois with Mini Chinois and raisons) Chocolate Chips with Raisons 15 French Sliced Brioche (Product weight: 500g) Sliced Brioche is not only hugely versatile, it is also extremely convenient. Ready to use, it’s perfectly portioned and square slices are a delicious alternative to bread to make sweet or A great bread savoury toast or sandwiches. When alternative! toasted it is crusty on the outside yet soft and flavoursome inside – toast it and see! Its a perfect choice for french toast! (Varient: plain, chocolate chips) Sliced Brioche with Sliced Brioche Plain Chocolate Chips Braided Brioche Loaf Our Brioche loaf has a light, soft texture and sweet aroma. Another authentic recipe from Western France, perfect to be eaten on its own, with the spread of your choice, and why not try it toasted for a real continental breakfast? Brioche Loaf 16 Tear and Share Brioche Enjoy another unique recipe from La Fournée Dorée! This original brioche with an eye-catching plaited pattern is convenient (just tear and share it) and an absolutely delicious treat! It combines the soft texture of brioche with a smooth cream filling. brioche with pastry brioche with pastry brioche with cream brioche with Chocolat Marble cream filling cream & chocolate cheese (quark) Cinnamon Brioche chips filling filling Cream Filling French Marble Chocolate Brioche (Product weight: 400g) Our Gold award winning Marble Brioche! Food & Drink Grocery award winner 2012 / 2013 A really exciting innovation, combining the softness of our Brioche with the extreme smoothness of our exclusive chocolate filling. The result is a premium treat that makes you want more! 17 Exceptional Brioche Burger Buns The burger bread revisited by La Fournée Dorée! 9 A delicious brioche burger bun with the soft texture of brioche 9 A neutral taste 9 A recipe with NO palm oil 9 A bun which suits perfectly sweet and salty fillings 9 A perfect item in the “Gourmet brunch-lunch-BBQ” style 9 A pre-cut bun (easy to use) 18 Brioche Gache Another Gold winner in the food and grocery industry across Europe. Our Gache melts in your mouth, with its rich and moist texture! Gâche is a traditional product from Western France. We make our own original and tasty recipe, using the very best ingredients: “Crème fraîche”, butter, fresh eggs… To be enjoyed on its own, or spread with whatever you like for a sweet moment. Whole Gache loaf Sliced gâche Sliced gâche with chocolate chips Mini