11.02.2013 billboard.com billboard.biz ATLANTIC'S SUPER BOWL PLAY Doritos Partnership Drives Synchs NEW LIFE FOR RHAPSODY Telecom Bundles Drive 13* Scale FILM/TV MUSIC CONFERENCE HELLO, SIA 4. IL r!1 ti 14,1 410 $6 99US $8.99CAM 4 2> 7 896 47205 9 UK £5.50 "ONE OF THE BESTWorldMags.net"THE ARRIVAL OF "ONE OF THE MOST STRIKING STORIES IN POP" A NEW KIND OF STAR " ARTISTS IN R&B " -- ROLLING STONE -- ENTERTAINMENT WEEKLY -- NEW YORK TIMES * * * * * * * * * * taylor swift lorde the weeknd *IDE / BILLBOARD TOP 200 ALBUMS a1 DEBUT / BILLBOARD TOP ROCK ALBUMS / BILLBOARD TOP R&B ALBUMS siSINt "I KNEW YOU WERE TROUBLE" #1 SINGLE "ROYALS"' "LIVE FOR" Source: Billboard Hot Digital Songs Source: Billboard Hot too Songs Source: rTunes / Top R&B / Soul Song's (8.20.13) "THIS MIGHT BE THE MOST -AN AMALGAM OF EVERYTHING "THE BIGGEST STORY IN COUNTRY INVITING POP RECORD OF 20f3 " YOU'D WANT FROM A NEW MUSIC THIS YEAR [201.91 IS MOST -- LA TIMES BLACK SABBATH ALBUM" -- NME CERTAINLY FLORIDA GEORGIA LINE" * * -- THE ARGUS LEADER * * * * * ariana grande black sabbath florida #1 DEBUT / BILLBOARD TOP 200 ALBUMS / BILLBOARD TOP 200 ALBUMS #1 SINGLE "THE WAY"" "GOD IS DEAD" georgia line #1 DEBUT / BILLBOARD TOP COUNTRY ALBUMS #1 SINGLE "CRUISE"` -.+111P. Source: iTures / Top Singles (3.25.r3) Source: Mechabase Mainstream Rock (5.24,3) "...HELLA-COOL DEBUT" `AN ARTISTIC TOUR DE FORCE THAT ROWLAND STEPS OUT WITH PEOPLE FURTHERS THE POTENT/AL SHOWN SURE FOOTING, A GIRL -NEXT * * * * ON GROUP'SAWARD-WINNING DEBUT. " DOOR WHO BELONGS ON TOP" -- THE ASSOCIATED PRESS - SPIN of monsters * * * * * and men the band perry kelly rowland *1DEBI./ BILLBOARD TOP ROCK ALBUMS #1 DEBUT / BILLBOARD TOP COUNTRY ALBUMS / BILLBOARD TOP R&B ALBUMS "LITTLE TALKS" #1 SINGLE "BETTER DIG TWO"` "KISSES DOWN LOW" *t- IN V ' Atk 4446 A Irrirffei Source: Billboard Country Airplay republic for your grammy® consideration WorldMags.net WorldMags.net THIS WEEK Volume 125 [ No. 42 i VI EVVP I FEATURES NT 18 “The Hunger Games: Catching Fire” soundtrack 22 Billboard Music & TV Roundtable 28 Celine Dion TOPLINE 4 Atlantic and Doritos to include music in snack brand’s ad contest. 6 My Day Victor Zaraya, Razor & Tie 10 The Deal Rhapsody, Telefonica pair up. 12 Think Tank On the Road, Business Matters, Latin Notas 9 Questions Answered Melissa Ormond, Madison Square Garden Entertainment Melissa Ormond photographed BACKBEAT in New York. 14 Parties T.J. Martell FEATURE QUESTIONS ANSWERED Foundation gala, CMJ Music P.21 Marathon “I get to sit at home P.9 “Learn everything you can about whatever you 16 Places Napa Valley, Calif. with the dogs on the sofa love to do. Then learn the underlying fundamentals.” 17 My Hit List Martin or in bed, record in a MELISSA ORMOND, MADISON Bandier, Sony/ATV closet in the of ce, send SQUARE GARDEN ENTERTAINMENT MUSIC 31 Lucho Gatica songs of and, if I’m lucky, 32 Jake Bugg, Margo FEATURE Rey, Alex Winston make a million dollars.” 34 Reviews Arcade P.18 Fire, Lupe Fiasco, “Whether it’s soundtracks or trailers, music is being used Eagles, Capo 3 in exciting ways all the time to break our bands.” 36 Happening Now YG, August Alsina, SIA TOM MACKAY, REPUBLIC Avett Brothers CHARTS MY HIT LIST 39 Over the Counter Pearl Jam is No. 1. 40 Charts P.17 62 Coda Hot 100 “I’m still old-fashioned. Streaming services aren’t suited to me. I songs by streams, still want to own something, even if it’s just a download in the cloud.” airplay and sales. ON THE COVER T F Sia photograph by Emily Berl O R C S in Los Angeles for Billboard. A MARTIN BANDIER, SONY/ATV T R Hair and makeup by Alison E B O R Christian. : E D AN R G ; S E G A M I BILLBOARD APP MOST READ ON BILLBOARD.BIZ THIS WEEK ON BILLBOARD.COM Y T T E G / S Download this 1 Roseland closing in April 2 1 The top 10 Halloween songs R E D week’s issue and Chart moves: Korn, Stone Temple 2 Pop Zombies photo gallery 3 SAN R E T AL get exclusive access Pilots 3 Diddy betting big on Ariana Grande video Q&A 4 W M: O O to charts, news Revolt TV 4 U.S. digital sales drop NBA season preview playlists 5 ALLR B D and more. Go to in Q2 5 Katy Perry’s executive Pharrell Q&A AN L E S PRISM O billboard.com/ipad team on rollout R WorldMags.net PHOTOGRAPH BY SASHA MASLOV NOVEMBER 2, 2013 | WWW.BILLBOARD.BIZ 3 WorldMags.net 10 acts represent f ve dif erent countries. The Super Bowl averages more than 110 million view- ers in the United States alone, according to Nielsen, and its commercial breaks are the most closely watched of any TV event. In recent years, it’s proved its power as a launch pad for new singles, as Atlantic learned in 2012 with Doritos’ ad agency Goodby, Silverstein & Partners and client Chevrolet, which featured fun.’s “We Are Young.” That campaign prompted a huge sales spike on the following week’s Billboard Hot 100, ultimately help- The winning submission ing the song reach the chart’s summit and making “We in Doritos’ Are Young” one of the biggest singles of last year. Crash the “All artists who have songs synched in these commer- Super Bowl contest cials win, with heritage acts and classic songs gaining will feature new fans, and new artists and singles achieving imme- music by one diate exposure on a global scale,” Atlantic VP of brand of a group of Atlantic acts partnerships and commercial licensing Brad Rains says. that includes Aspiring commercial directors can download pre- (clockwise, approved master, instrumental and 30-second ver- from far left) Classified, sions of the participating artists’ songs at Doritos.com, Crystal or preview them on Spotify. Submissions are due Nov. Fighters and 24. While it’s virtually impossible to recapture the light- Grouplove. ning-in-a-bottle reaction to “We Are Young,” Rains is excited by the activity he’s already seen among sub- missions, which started to be accepted on Oct. 8. “I don’t believe there is a model or road map to achieve this kind of success with a single song/artist,” he says. “It’s a constantly evolving process.” Doritos’ Krishnan says the company is still deter- mining ways it can activate the partnership with Atlan- tic from a live perspective during the week of the Super Bowl in the New York area and beyond. With corpo- rate sister Pepsi already a sponsor of the halftime show, Doritos may also look to its integrated sponsorship at South by Southwest for additional opportunities. For the last two years, Doritos has installed a six-story vending machine at the conference that has featured performances from Snoop Dogg, LL Cool J and dozens of emerging acts. BRANDING Advertisers like Doritos paid an average of $3.7 million for a 30-second Super Bowl ad in 2013, and have increas- ingly embraced the strategic role of music in their com- Crashing The Ad Party mercials. During the 2013 Super Bowl, Warner Bros. act Atlantic Records teams with Doritos to get artists’ songs into a user-generated Super Bowl ad By Andrew Hampp oritos and Atlantic Records are partnering to put music front and center at the Super Bowl with the latest version of Crash the Super Bowl, the Frito-Lay snack brand’s annual user-generated D ad contest that invites consumers to submit their own 30-second commercials. ¶ The winner will not only receive a $1 million prize for a commercial that will air during the most-watched TV event of the year, the Flaming Lips starred in a commercial for Hyundai but one of 10 Atlantic acts will have its song featured in the ad as well, marking featuring the custom-written song “Sun Blows Up Today,” Budweiser made emotional use of Fleetwood Mac’s Doritos’ first music partnership in Crash the Super Bowl’s seven-year history. “Landslide” for its latest Clydesdale ad, PSY reprised his ¶ Participating Atlantic acts are Icona Pop, Grouplove, Portugal. The Man, “Gangnam Style” dance for Wonderful Pistachios and Usher made a cameo in a Mercedes-Benz commercial Crystal Fighters, Classified, Fitz & the Tantrums, Night Terrors of 1927, Cash scored by the Rolling Stones’ “Sympathy for the Devil.” Cash and Twenty One Pilots, as well as Warner Bros.’ Atlas Genius. The Major synchs can fetch anywhere from $100,000 to $1 million, depending on the artist, number of ter- campaign is open to consumers worldwide, and as such the participating artists ritories airing the ad, the length of the commercial and are equally global in scope—Frito-Lay VP of marketingWorldMags.net Ram Krishnan says the whether the song has been synched previously. CLASSIFIED: SCOTT MJNN; CRYSTAL FIGHTERS: PEPE BRIX; GROUPLOVE: PAMELA LITTKY 4 BILLBOARD | NOVEMBER 2, 2013 WorldMags.net o o o I, V THE no on Action SLACKER ADDS UNIVISION Slacker Radio has expanded its roster of Latin stations with the addition of six RETAIL when it requires fewer units to break into the top 10 of Artists that have Univision Radio outlets to the Billboard 200. benefited its stable. Among them will In addition to Nelson, earlier this year QVC hosted from be Univision America, a appearances from Andrea Bocelli, George Benson appearances APPLE VS. new talk station produced on QVC and HMV exclusively for Slacker. and Cody Simpson, and will have Phillip Phillips later Rise Of The HSN include Apple in Others will be live streams of in 2013.