-.1 T l\l (D ci (-) :i c) o =(f, v! 6' €==' CDa CD U) o_ (D oC- :E aZ TI! l1 ,_S W du, Planning & NSW 9a. Project Definition GOVERNNENT Environment New Museum in Western Sydney 1, VtstoN 'o world closs 27st century museum in Western Sydney, focused on Science ond lnnovation, that will meet the needs ond ospirotions of the community ond deliver an exciting new culturol destinotion for the people of NSW and beyond.' 2. PnRavrrrRs a Ssoo rvillion + site Acquisition a Riverbank Site a Site branded/managed: MAAS a lnvestigation of large scale complementary commercial activities on the site a Collections storage: Highlights only 3. Focus lement tlie significant investment and growth of Western Sydney through the ble e place for young people to live, work and play. As a key catalyst for uely positioned to enliven the community of Western Sydney, through 4. OBJECTIVES The for the Extended Business Case: New Museum in Western Sydney aligns with the objectives Final Business Case as much as practicable. The endorsed set of objectives based upon thE MAAS Trust bjectives and the new vision are provided below: Objective 01 Create an architecturally iconic, and world-leading museum, which helps to shape each city, and is specifically designed for the needs of the 21st Century. Objective 02 A contemporary museum that facilitates both physical and digital museum experiences through personalisation, Innovation, technology, knowledge sharing and exchange platforms. Objective 03 World-class education and research facilities embedding interactive and emerging technology. Objective 04 Create a facility that is has the capability to operate effectively, including to exhibit and store elements of existing collections and touring exhibitions to internationally recognised standards. Objective 05 Create a museum for that serves the needs of the NSW cornmunity and visitors, informed by outcomes of engagement. Sensitive: Cabinet Page 1 of 12 Project Definition - New Museum in Western Sydney Objective 06 Develop a place that encourages environmental and social sustainability. Objective 07 Develop a sustainable MAAS operating model that enables revenue raising and commercial opportunities. Objective 08 lnvestigate the potential for appropriate, large scale commercial development on the site. Objective 09 Utilise robust planning and delivery strategies to enable transition to the new Western Sydney museum environment. Objective 10 Establish the foundation for a vibrant science, innovation and cultural precinct in Western Sydney. Objective 11 The project is to achieve Value for Money and affordability for the Government. To enable effective utilisation of the objectives forthe evaluation of the project options, criteria definitions have been developed to articulate the intention of each Objective, these definitions can be found A. 5. NSW GovERNMENT PoLrcy AND STRATEGy ALTGNMENT A NSW Government Policy and Strategy Alignment Paper (Attachment B) has been develo that policy and strategies which align with the objectives and intention of the New Muse uml Project. The benefits of this paper are two fold, being the identification of pol icy a must be considered in the development of the Business Case, and also the identification of that will help shape the Project scope, particularly in the early stages. I 5. MUSEUM ATTRIBUTES The following long list of potential New Museum in have been developed in consideration of the requirements of MAAS and the a attributes have been endorsed by the PSC for testing within the prescribed Car Parking / other transport options Hours of operation Repeat Visitation ,, t,: ,t, ,i' j, .. Exhibitions .r Exhibition types / size Programmatic Touring Hall Long Term Gallery Space Temporary exhibition / blockbusters (# per year) Honds-on lnteroctive :tr lnteractive Digital Content Level of interactivity Facilities OmniMAX/Planetarium Corporate Fu nctions/Events Retail/F&B Auditorium :r special Events (weddings/parties) Library Performing Arts Space Festival/Market Space/Public Space lnventors Space lndustry incubator spaces Research Research Family Maker Spaces Science and Tech Learning Labs Kids / Education Sensitive: Cabinet Page 2 of 12 Project Definition - New Museum in Western Sydney Kid's facilities (1-5yrs) Kid's facilities (5 - 11yrs) Young Adult (12 - 18yrs) Education (children per year) Education Group Studios School Holiday Programs Tours Entrance fee Household lew 7. WTSTTRT! SYDNEY MUSEUM EXTENDED BUSINESS CASE The Western Sydney Museum Extended Business Case will model: . Options for a new Museum in Western Sydney founded upon the testing of the in the Willingness to Pay survey. Commercial Options. r Discrete Operational Model for Western Sydney Museum to interface governance model. l :::i:t r:li: '': i:::t '..)il ' lrt l' r- , :1'' ,t t:ii. "'' , ,li ]i I' ii :l i: 'r.a:, l; 'r, ,l' ' ., ' :i1i ,l ", l:tt:, i;'1 ,r. :i i -'t: l, .,;r,iirj,r ":, I rlJ: i" ,:,, , :, ',, ' "' '. :: sensitive: Cabinet Page 3 of 12 Project Definition - New Museum in Western Sydney ATTACHMENT A OBJECTIVEs AND CRITERIA The endorsed Project Objectives have been developed to describe the intended purpose, goals and direction of the New Museum for Western Sydney Project. The Objectives will guide the development and implementation of the project and will be used to qualitatively evaluate the project options within the Business Case. To enable effective utilisation of the objectives for the evaluation of the project options, the following endorsed criteria definitions have been developed to further elaborate on, and articulate the intention of each Objective to better facilitate assessment. OBJEcTIvE CRrtenra DEFrNrroN Objective 01: Create an architecturally iconic, and A high quality dcsigrr outcornc/brict that contributcs world-leading museum, which helps to shape each positively to tlrc urban environrrent of thc Rivcrbanl< is city, and specifically designed for the needs of s itc. the 21st Century. An 'iconic' outcome balances the requirements for high quality built form, with the delivery of a rnodern, flexible museum suitable to the rreeds of the community. Objective 02: A contemporary museum that Outcome incorporates flexible envirorrments that facilitates both physical and digital museum facilitate proglam oriented cielrvery rnodels. experiences through personalisation, innovation, technology, knowledge sharing and exchange Outcome provides flexibility in its systenrs to enable platforms. programmatic and exhrbition experiences physically and digitally that deliver STEAI\,1. Outcome facilitates the developrlent of .r rlrusr,unl focussed or-i science .rnd innova tion pa rticu la rly STEAM. Objective 03: World-class education and research Outcome provides educational spaces that will facilities embedding interactive and emerging enable offerings to respond to the curriculLrm and technology. provide inspiring experiences for students. Outcomc providcs rcscarch and workirrg orvironmcnts that facilitatc intcraction, and collaboration with industrV, rcsi.arclt and ti:rtiary in st it utio ns. Objective 04: Create a facility that is has the Outcome provides flexible and environmentally capability to operate effectively, including to controlled exhibition spaces and storage, suitably exhibit and store elements of existing collections scaled to attract large scale, international, block- and touring exhibitions to internationally buster exhibitions. ised standards Objective 05: Create a museum for that serves the Outconre is inforrred by the outconres of the needs of the NSW community and visitors, willingness-to-pay study arrd corrrmunity informed by outcomes of engagement. co rr su lta tior-r. Outcome incorporates attributes that enable varied exhibitions, activities and spaces that are representative of thc interests of the New South Wales people. Objective 06: Develop a place that encourages Outcome cnablcs a socially sustainablc nruseunr environmental and social sustainability. expcrierrce that encourages dialoguc, social interaction and cornr-rrunitv engagerrcnt. Outcome will enable incorporation of world-leading sustalnable design initiatives. Objective 07: Develop a sustainable MAAS Outcome best enables the provision of self- operating model that enables revenue raising and gerrerated revenue, and responds to Government's commercial opportunities. expectations with respect to recurrent funding. Sensitive: Cabinet Page 4 of 12 Project Definition - New Museum in Western Sydney Arts NSW, Create in NSW: The NSW Arts & Cultural Policy Framework, 2015 Ambition: Excellence. Action: lnnovation: "lncreose strotegic investment in Western Sydney" Ambition: Excellence. Action: Leadership: "Develop creative pdrtnerships in Western Sydney" Ambition: Excellence. Action: Revitalising "Creqte a Psrromatto Cultural Precind" lnfrastructure: 'Support for the NSW Arts ond Disobility Pannership" "Support the Credtive Ageing Program" Ambition: Access. Action: Participation: '5 u p port cultura I volu nteeri ng" "Ensure programs refled our culturally and Iinguiltlpgly diverse communitt'' I:: "'t ' , ,, ",i I 'i ;' .,. ,,', Ambition: Access. Action: Arts for young ' :r ortists in residency program" "":r :, I people: "focilttate , " , Ambition: Strength. Action: Professional "create coreer development 1r*o1Xritiiiei;"'ora exptore development partnerships with education qnd trdlnlig otganisations" with locol Ambition: Strength. Action: Networks "Portner rlr,, and partnerships "Portnet agencies' :i NSW 2021: A Plan to make NSW Number One, 2011 enhance the participotlon