Connecting the Worlds of Hollywood & Sport 2016 Event Deck www.GoldMeetsGolden.com 1 Nicole Kidman & Apolo Ohno, Nick Goepper, Reese Witherspoon & Nasta Liukin Special Olympics Ambassadors • A Platform Producing Scheduled and Custom Events and Campaigns • Bringing Hollywood, Sports and Brands Together • Celebrating the Road to the 2016 Rio Olympic Games Mary Lou ReGon, Kerry Washington Bradley Cooper & Olympians & Jackie Joyner-Kersee George Clooney & Nadia Comaneci & Salma Hayek Kate Winslet & Sochi 2014 Medalists London 2012 Athletes 2 ABOUT Hollywood has long been inspired by the sporting world and vice-versa, but rarely do these two worlds have the chance to collide and interact. Keith Urban, Gabby Douglas, Bon Jovi & Aly Raisman Jennifer Lawrence, Taylor SwiR & Sochi 2014 Athletes Sofia Vergara Gold Meets Golden is a star-studded event platform bringing together Hollywood entertainers, professional athletes, medal-winning Olympians and enthusiastic sponsors to generate awareness and support for current US Olympic teams, athletes and other sports- related causes. Gold Meets Golden began as a featured party leading in to the 2013 Golden Globe awards, honoring the athletes of the 2012 London Games. The concept was elevated to an official after-party for NBC/Universal with a send-off salute to the Sochi 2014 athletes, an Oscar weekend event celebrating the Special Olympics in 2015, and additional Olympian activity at various Hollywood premieres. 3 WHO HAS ATTENDED Since 2012, Gold Meets Golden events have been hosted and attended by most of the top, elite figures in Sports & Hollywood, including: HOLLYWOOD SPORTS GABBY DOUGLAS JOHN NABER NICOLE KIDMAN MATTHEW MISSY FRANKLIN SUMMER SANDERS KEITH URBAN McCONAUGHEY NADIA COMANECI TONY AZEVEDO CHRIS HEMSWORTH LAUREN POTTER ALY RAISMAN NICK GOEPPER CHRIS EVANS JON BON JOVI EVAN LYSACEK TIM MOREHOUSE HAYDEN PANETTIERE STACY KIEBLER NATALIE COUGHLIN KERI WALSH SOFIA VERGARA MATT BOMER 2013 GRACIE GOLD JENNINGS GINA RODRIGUEZ TREVOR DONOVAN TERRELL OWENS MISTY MAY MARIA SHRIVER JERI RYAN JAMAAL WILKES TREANOR KATIE HOLMES JULIE BENZ MARY LOU RETTON APRIL ROSS JESSICA CHASTAIN KATE WINSLET CARLY PATTERSON JEN KESEY KERRY WASHINGTON CHARISMA NASTIA LIUKIN CAITLIN CAHOW NATE BERKUS CARPENTER JAKE DALTON NATHAN ADRIAN SETH MEYERS CAMRYN MANHEIM SASHA COHEN GREG LOUGANIS FRANK MARSHALL APOLO OHNO AL JOYNER RYAN KAVANAUGH 2014 BONNIE BLAIR JOHN NABER DAN JANSEN BART CONNER JACKIE JOYNER- ALEX MORGAN HEAR WHAT THE KERSEE LOLO JONES ATTENDEES HAVE TO SAY ALYSON FELIX JASON COLLINS ABOUT THE EVENT AT DEEDEE TROTTER REBECCA SONI GOLDMEETSGOLDEN.COM 2015 4 VENUES Gold Meets Golden events have graced a variety of locations including the Flagship Equinox Lounge in West LA, the rooftop of the Beverly Hilton Hotel, the Dolby Theater in Hollywood, and other satellite locations such as the Westwood Village and New York City’s Times Square 5 2016 ROAD TO RIO PLANNED EVENTS 6 ROAD TO RIO 2016 The One-Year Countdown to Rio 2016 is On, and Gold Meets Golden will be at the forefront of media and social activity leading up to and during the Games. Specific Platform Goals for the following slate of events include an introduction of Rio’s Team USA to Hollywood, a Good Luck Send-off from Hollywood to these athletes, and a Timely Celebration of Equality in Sport. EVENTS SCHEDULE THE 2016 GOLDEN GLOBES PARTY GMG returns to the 2016 Golden Globe Awards on JANUARY 10, 2016. In a special event, veteran Olympians and 2016 returning and hopeful athletes will be greeted by Golden Globe nominees and winners and other Hollywood celebrities, sharing and recording special messages of Good Luck for the upcoming Games. 7 ROAD TO RIO 2016 HOLLYWOOD PREMIERES GMG will bring athletes and Olympians to a variety of red carpet premieres of films that focus on sports or competition. Special receptions will be held for attending athletes as an opportunity to interact with sponsors. These include: “Hunger Games: Mockingjay 2” (11/20/15) “The Bronze”: (10/16/15) “Eddie the Eagle”: (8/29/16) “Pelé”: (TBA 2016) “Bleed For This”: (TBA 2016) “Undrafted”: (TBA 2016) 8 ROAD TO RIO 2016 “100 DAYS OUT” EVENT APRIL 2016: The “100 Days To Rio 2016” will roll out in Times Square, with a special celebrity & athlete media event transforming the iconic tourist location into Rio. Sponsors will have an opportunity to activate a custom Brazilian-themed presence with attending VIP & Public, along with TimesTalks panels by the NY Times. (Pictured Below: A similar successful event for London 2012) 9 ROAD TO RIO 2016 RIO CELEBRITY EVENT: COPACABANA BEACH AUGUST 2016: Predictions have been made that Rio 2016 could be one of the highest celebrity-attended Olympics in a non-USA location. Gold Meets Golden will be holding a special party and hospitality program for celebrities traveling to Rio for the Games. MEDIA INTEGRATIONS: A media integration program similar but larger scale to the examples mentioned for London 2012 and Sochi 2014 Games will again take place (see pages 20-21). Participating partners will have the chance to amplify messaging through this media and social media content as well. 10 SPONSORS & PARTNERS BENEFITS AND RESULTS 11 SPONSOR PARTNERS Partners and Sponsors of the Gold Meets Golden Platform will capture the value of connecting with athletes, the Olympian movement and Hollywood celebrities to advance marketing strategies through vast press coverage, branded activations with tastemakers and influencers, invitations for executives, vendors and corporate VIPs to parties and events, branded photo ops, product placement and more! Seth Myers Supports Team USA Nicole Kidman & Missy Franklin Chris Hemsworth & Olympians Past Partners include: 12 SELECT PRESS Over 650 Local, National and International sports & entertainment outlets have covered GMG events in the past, garnering over 750 million media impressions for sponsors from broadcast, print and online media. See goldmeetsgolden.com for full media results. 13 SOCIAL MEDIA Celebrity and Athlete attendees buzz about the GMG events on social networks and post pictures to their several thousands of followers on Facebook, Twitter and Instagram, which are then proliferated via media and sponsors to on average over 8-10 million impressions. 14 CUSTOM SPONSOR PROGRAMS In addition to universal exposure benefits, Gold Meets Golden will work with Sponsors to tailor special activity that directly produces results toward a particular partner’s goals. Examples from past include: EQUINOX FITNESS Equinox Fitness wanted to reach celebrities and professional athletes to become members of their gyms, and to particularly showcase their newly renovated flagship club in Los Angeles. Events were hosted at the club directly, and custom media segments were created for large outlets like Entertainment Tonight and Access Hollywood, showing top celebs in the space and even athletes like Gold-Medal swimmer Missy Franklin using their pool and facilities. RESULTS: Equinox is currently known as the top, elite celebrity gym in the city. ` 15 CUSTOM SPONSOR PROGRAMS P&G “THANK YOU MOM” Goal: Amplify the “Thank You Mom” Olympic Seth Myers campaign within both the Hollywood & Sports communities. Activation: A video crew documented special Jessica Chastain messages from the athletes and celebrities who & Mom attended GMG events saying why they couldn’t achieve their goals without their mothers. These messages were shared on social media platforms. Nate Berkus & Mom RESULTS: The #ThankYouMom hashtag generated over 25 million exposures, and P&G became known as a mom and family-loving brand in further parts of both Golden Globes industries. Gi1 Bag 16 CUSTOM SPONSOR PROGRAMS COCA-COLA’S OLYMPIC “MUSEUM” Coca-Cola wanted to prove their commitment as the longest-running sponsor of the Olympics and as a great long-term partner for Hollywood. A special display of Coca-Cola memorabilia, artifacts, and several years of real Olympic torches was created so that VIP attendees could have a chance to really interact with the brand. RESULTS: The Coca-Cola memorabilia imagery ran in several broadcast, print and online outlets and their messaging of commitment to the Games & Hollywood carries on year after year. 17 PHOTO & VIDEO OPP Attendees and sponsors have the chance to participate in a fun, Olympic-themed branded photo opportunity to be distributed via physical prints and the media. Attendees can even record a message of support that will be shown to the 2016 Olympians. April Ross, Rebecca Soni, Jen Kessey Chris Evans & Special Olympians Evan Lysacek & Gabby Douglas 18 AWARDS SHOW PARTICIPATION Certain athletes will also attend the red-carpet pre-show and the Golden Globe Awards® ceremony, with a chance to shout-out to sponsors. Each year, thousands of local, national and international press outlets take to the Globes carpet, creating great exposure for brands and sponsors whose athletes attend as special guests of the Hollywood Foreign Press Association. Athletes interacted with various Hollywood celebrities and nominees, including Ben Affleck, Julia Roberts, Reese Witherspoon, George Clooney, Bradley Cooper, Mark Wahlberg, Connie Britton, Halle Berry, Kerry Washington, Amy Poehler, Tina Fey, Anne Hathaway & many more. 19 BRANDED MEDIA INTEGRATION At the London 2012 and Sochi 2014 Games, GMG provided an important platform in the media for Hollywood to be able to directly wish “Good Luck” to the competing athletes from back home. Sponsors were featured in the pieces. Examples Include: Gymnast Gabby Douglas was surprised Gabby Douglas the night before her Gold Medal win by & Vampire Diaries the cast of her favorite show “The Vampire Diaries,” who wished her luck and even offered her a supporting role on the show. Freestyle Skier Torin Yater-Wallace listens to Taylor Swift on his training playlist, and was blown away when the pop artist wished him well in a special Taylor Swi & Torin Yater-Wallace shout-out shown to him in Sochi. 20 BRANDED MEDIA INTEGRATION Ice Dancers Meryl Davis and Charlie White are surprised when cast members from their favorite show “Downton Abbey” commend them on their gold medal at Sochi.