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Eaton 5130 sYEARWARRANTYINCLUDINGBATTERIES s(IGHPOWERFACTORUPTOUNITY s&REESOFTWAREDOWNLOADOF)NTELLIGENT Power Manager (up to 10 nodes) Register for Eaton’s PowerAdvantage program 877.233.8519 Eaton and PowerAdvantage are registered trademarks of Eaton Corporation. ©2010 Eaton Corporation. All rights reserved. 12451_1010_JK Inside NOVEMBER 2010 ✱ VOLUME 5 ✱ NUMBER 11 18 DEPARTMENTS 9 Channel Report SECURITY: Code Missile .................................................9 MPN: Long Live the Logos! ........................................... 10 METRICS: IE Market Share Slip Slidin’ Away ................. 12 ROADMAP: Dynamics SL 2011 Coming Q2 ................... 12 PROGRAMS: HP Revamps PartnerOne ......................... 14 QUOTABLE: Robert Ryan, Lead Independent Director, HP Board ...................................................... 14 SMARTPHONES: 3 Windows Phones at a Glance............ 16 “We’ve built these incredible datacenters so that we can run our cloud services. It’s a big COLUMNS investment, there’s big things happening and ON GROWTH: Mike Harvath it creates newopportunities for all of us.” The Right Kind of Exit Strategy.................................... 37 Steve Ballmer, CEO, Microsoft CHANNEL CALL: Keith Lubner Marketing in a Cloudy 2011 ........................................ 38 DIRECTIONS: Paul DeGroot The Middle Man Is Dead, Long Live the Middle Man! ...... 40 “With the forensics we now have it is evident and provable that Stuxnet is a directed FEATURES sabotage attack 18 Bet on Microsoft’s Cloudy Forecast involving heavy Redmond’s massive investment in forward-thinking cloud insider knowledge.” infrastructure is spreading across the globe, indicating that Microsoft Ralph Langner, will be worth partnering with for years to come. German Cyber-Security Researcher, langner.com 24 Distributors: Thinking Outside the Box Today’s distributors do much more than ship products and track orders—it’s 9 too bad some channel partners don’t know it. 31 Cloud Backup and Recovery Will the cloud replace tape and local disk as the preferred means of protecting enterprise data? Though this was once unthinkable, cloud storage is starting to gain momentum. IN EVERY ISSUE 4 RCPmag.com 8 Channel Watch 39 RCP Index > RCPmag.com NOVEMBER 2010 Redmond Channel Partner 3 What’s ChannelRedmond Partner RCPmag.com OnLine November 2010 + Volume 5 + Number 11 EDITORIAL STAFF Vice President, Editorial Director Doug Barney @RCPmag.com Editor in Chief Scott Bekker Executive Editor Jeff rey Schwartz Managing Editor Wendy Gonchar EXCLUSIVELY ONLINE BLOGS Associate Managing Editor Katrina Carrasco WICKED WINDOWS WARE ART STAFF Mark the one-year anniversary Creative Director Scott Shultz of the Windows 7 launch with an RCPU Senior Graphic Designer Joshua Gould online tour of some of the hottest Stay tuned to channel Windows 7 laptops and desktop ONLINE/DIGITAL MEDIA systems released for the platform news with the Redmond Web Editor & so far. It’s a photo gallery of the Channel Partner Update Executive Editor, New Media Michael Domingo systems that have helped power Editor, RCP Update Lee Pender Windows 7 to more than 175 e-mail newsletter, written Director, Online Media Becky Nagel million license sales to date. by Lee Pender. Online News Editor Kurt Mackie Associate Web Editor Chris Paoli RCPmag.com/wicked Site Administrator Shane Lee Designer Rodrigo Muñoz Q&A: MICROSOFT’S HILF SEES ON WINDOWS PHONE 7 WINNING OVER CRITICS HPC AS THE KILLER AZURE APP if Windows Phone 7 isn’t lousy, if it’s actually pretty good, In September, RCP Executive that’s all the better for Microsoft and Microsoft partners. President Henry Allain Editor Jeff rey Schwartz sat down We’re still skeptic al about Microsoft’s need to produce a Vice President, Publishing Matt Morollo with Bill Hilf, general manager for mobile OS at all, but if Redmond is going to take the time to Director, Marketing Michele Imgrund technical computing at Microsoft, create one it might as well be good. And maybe Windows Online Marketing Director Tracy Cook after Hilf announced the release Phone 7 is ... maybe. of the Windows HPC Server 2008 RCPmag.com/PenderA1110 R2. Read the entire Q&A, which covers topics such as pricing, ON BALLMER TALKING UP CLOUD VISION President & Neal Vitale Chief Executive Offi cer Windows Azure and the future of Steve Ballmer this week re-re-re-reiterated Microsoft’s Senior Vice President & Richard Vitale high-performance computing. commitment to the cloud. ... Chief Financial Offi cer RCPmag.com/SchwartzA1110 He also told a crowd in Germany that Microsoft is Executive Vice President Michael J. Valenti investing billions of dollars in datacenters. ... Although STUDY: LYNC SERVER 2010 he clearly planned well in advance to say these things, Senior Vice President, Abraham M. Langer DEPLOYMENT PLANS Ballmer’s timing in talking about the cloud is good, Audience Development & Digital Media Online News Editor Kurt Mackie given Goldman Sachs’s recent sage advice (eye roll here) about how Microsoft should be more involved in cloud Vice President, Christopher M. Coates takes a look at a recent study on Finance & Administration Lync Server 2010 (the Microsoft technologies. Vice President, Erik A. Lindgren third-generation UC solution) All of this cloud stuff is good stuff , of course, although Information Technology deployment plans, which was it remains to be seen how a large swatch of Microsoft & Application Development commissioned by Gold Certifi ed partners will fi t into Redmond’s cloud strategy in a Vice President, Carmel McDonagh Partner Azaleos. practical sense. Attendee Marketing RCPmag.com/Mackie1110 RCPmag.com/PenderB1110 Vice President, Event Operations David F. Myers Chairman of the Board Jeff rey S. Klein BY THE NUMBERS Reaching the Staff Staff may be reached via e-mail, telephone, fax or mail. A list of editors and contact information is also available online at Since 2007 Microsoft has been investing in RCPmag.com. build-outs on a number of datacenters in various E-mail: To e-mail any member of the staff , please use the $500 million cities in the United States and abroad in order following form: [email protected] Average cost of Microsoft to support its new Windows Azure platform and Framingham Offi ce (weekdays, 9:00 a.m. – 5:00 p.m. ET) 45% Telephone 508-875-6644; Fax 508-875-6633 datacenters for cloud computing. other online services. As Scott Bekker reports 600 Worcester Road, Suite 204, Framingham, MA 01702 SOURCE: MICROSOFT in this issue’s cover story, “Bet on Microsoft’s Irvine Offi ce (weekdays, 9:00 a.m. – 5:00 p.m. PT) Cloudy Forecast” (p. 18), Redmond has been Telephone 949-265-1520; Fax 949-265-1528 preparing carefully for this new initiative. 16261 Laguna Canyon Road, Suite 130, Irvine, CA 92618 Corporate Offi ce (weekdays, 8:30 a.m. – 5:30 p.m. PT) Telephone 818-814-5200; Fax 818-734-1522 9201 Oakdale Avenue, Suite 101, Chatsworth, CA 91311 Redmond Channel Partner The opinions expressed within the articles and other contents EASY FINDIT herein do not necessarily express those of the publisher. What we once called FindIT codes are now easy URLs. You’ll see these embedded throughout Redmond Channel Partner so you can access the additional information quickly, without having to navigate through all the content on the site . (Note that all URLs do not have any spaces, and they are not case-sensitive.) 4 Redmond Channel Partner NOVEMBER 2010 RCPmag.com It's not just about the backup. Recover your system in minutes with StorageCraft™ ShadowProtect™. Grow your business selling disaster recovery, data protection and system migration services to your customers. Offer these services today by joining the StorageCraft No-Cost Reseller and MSP Partner programs at www.StorageCraft.com/Partners or email [email protected]. Advertisement Big Sky’s the Limit Managed services platform deployment off erings from Zenith Infotech and other IT vendors help Solve IT serve more than 100 clients, making each client—no matter what the size—feel as if it’s getting enterprise- level, big-corporation services. By Jabulani Leff all business in each as founder and president of Solve IT, a Colorado-based tech services company. COMPANY “Solve IT was started in April 2001 in Solve IT, Inc.