PRESS KIT iF communication design award 2011 Contents PRESS INFORMATION [1] Press release iF communication design award 2011 PRESS INFORMATION [2] The 30 iF gold awards | Jury motivations PRESS INFORMATION [3] Schedule of upcoming iF events iF press office Cologne | Hannover Silke Becker, Sandy Pfessdorf Claudia Neumann Communication GmbH Eigelstein 103-113 50668 Cologne Germany phone +49.221.913949-0 fax +49.221.913949-19 [email protected] www.ifdesign.de PRESS INFORMATION [1] Hannover, 18 March 2011 “Outstanding design brings a smile to your face”: the verdict of the jury of the iF communication design award 2011 231 entries received the iF label for outstanding design in the field of communication. The best 30 of these, the iF gold awards, were an- nounced on 18 March 2011 at the awards ceremony at BMW World Mu- nich. Innovative concepts and technical perfection: a total of 861 entries from 27 countries were submitted to the iF communication design award 2011. The jury selected 231 to receive the coveted iF label for outstanding design and the best 30 of these were honored with an iF gold award. “Once again, it was obvi- ous that to merit an award you always need both an excellent concept and per- fect technical implementation”, said the jury. The jurors also stated: “Across the entries, we could see different disciplines coming together behind one idea. This means that it’s no longer about the lonely developer or designer sitting in front of their computers: instead it needs active teamwork and good team communica- tion to achieve the joint goal of creating something outstanding. It’s good to see such a trend.” Entries were evaluated in the categories 01. digital media, 02. product inter- faces, 03. print media, 04. crossmedia and 05. corporate architecture. Evaluation criteria included animation, atmosphere, interface and screen de- sign, usability, innovation, creativity and design quality, target audience specific communication and content, typography, uniqueness, corporate design, choice of material and finish, customer relevance, architecture, spatial concept and envi- ronmental impact. Winning an iF communication design award not only gives award winners points in the iF ranking, but also in the national rankings of PAGE and W&V Werben und Verkaufen magazines. The five categories at a glance: 01. digital media Corporate Websites. Public Service Websites. Community | Networking Websites. E-Zines | E-Papers. Online Shops | E-Commerce. Microsites. Web TV. Digital Ad- vertising. Online | Offline Applications. Mobile Applications. Moving Images. Crossmedia Digital. 02. product interfaces All graphical user interfaces. 03.print media Corporate Design. Information media. Advertising media. Corporate communica- tion. Product communication. Publishing. Typography. Photography. 04. crossmedia Advertising I Campaigns. Corporate design. 05. corporate architecture Exhibition | Trade Fair. Events. Shops | Showrooms. Architecture| Interior Design. Hotel | Spa | Hospitality. Communication media in architecture and public spaces. Interactive installations. The Jury The jury met at the Hannover exhibition center at the beginning of 2011. The jury members were: Mirko Debuan (Abian GmbH, Hannover/Germany), Makoto Imamura (Sony Ericsson UX Creative Design Center, Lund/Sweden), Prof. Oliver Kartak (Studio für Mediengestaltung, Vienna/Austria), Christine Hesse (Hesse Design GmbH, Düsseldorf/Germany), Bice Marceca (Boffi, Lentate Sul Seve- so/Italy), Andy Payne (Interbrand, London/United Kingdom), Susanne Schmid- huber (Schmidhuber + Partner, Munich/Germany), Sven Schnee (Gaggenau In- ternational, Munich/Germany), Prof. Rudolf Schricker (Atelier Prof. Rudolf Schricker, President BDIA, Stuttgart/Germany) and Valentin Spiess (iart interac- tive ag, Basle/Switzerland). The media partners of the iF communication design award 2011 are AXIS, the leading Japanese design magazine; PAGE, the leading design and publishing magazine and W&V, the German weekly for marketing, advertising, media and e-business. All entries to the iF communication design award will be published in the iF online exhibition, available from 18 March 2011 at: www.ifdesign.de. The iF communication design award yearbook 2011 will be available from 12 May 2011, published by iF DESIGN MEDIA GmbH, the iF-founded specialist in- ternational publisher for design and architecture. >> The registration deadline for the iF communication design award 2012 is 31 August 2011. The entry criteria are available from March 2011 at the iF website at: www.ifdesign.de. For further information and images contact: iF press office Cologne | Hannover Silke Becker, Sandy Pfessdorf Claudia Neumann Communication GmbH Eigelstein 103-113 50668 Cologne Germany phone +49.221.913949-0 fax +49.221.913949-19 [email protected] www.ifdesign.de PRESS INFORMATION [2] Hannover, 18 March 2011 Jury motivations on the 30 iF gold awards 01. digital media Category: digital media corporate websites Entry/Project: www.felixzawojski.de | Website Client/Company: Felix Zawojski Hotel, Karlovy Vary/CZECH REPUBLIC Design: Ilya Mikhailov, Valentin Loshchinin, Vasily Dubovoy, Art. Lebedev Studio, Moscow/RUSSIA “This site really makes you want to visit this hotel. It’s inviting and really gives the guest the feeling of being made welcome. And once you’re in the hotel you won’t get lost, since you can take a virtual tour of the whole space beforehand. An excellent hotel website!“ Category: digital media corporate websites Entry/Project: Weingut Josef Leitz | Website Client/Company: Weingut Josef Leitz, Rüdesheim am Rhein/GERMANY Design: Fuenfwerken Design AG, Wiesbaden/GERMANY “That’ll never work – oh, yes it will, and how! The entire contents of a corporate website on just one page. A site that’s like a good wine: structured, rich, full of variety and more. Fantastic!” Category: digital media corporate websites Entry/Project: www.weissenhorner.de | Website Client/Company: Weißenhorner Molkerei GmbH, Weißenhorn/GERMANY Design: Zum Kuckuck, Büro für digitale Medien, Würzburg/GERMANY “Transparency for a natural product, impressively put together on the website of the dairy manufacturer Weissenhorner. This makes it fun to find out where the milk actually comes from.” Category: digital media online | offline applications Entry/Project: Universum der Ozeane | Online Application / Game Client/Company: ZDF, HR Neue Medien, Mainz/GERMANY Design: Markus Schaefer, Isabelle Bentz, Christoph Frei, Hosoya Schaefer Architects AG, Zurich/SWITZERLAND | Patrik Svensson, Marcin Ignac, Jorgen Skogmo, Shiftcontrol, Copenhagen/DENMARK | Unity Studios ApS, Aarhus/DENMARK “This makes it real fun to explore the ocean. The avatars urge you on to delve and poke around and the 3D visuals intensify the thrill of discovery. A great op- portunity to dive into the undersea world.” Category: digital media moving images Entry/Project: THE GREEK CRISIS | Video Client/Company: Nomint Motion Design, Athen/GREECE Design: Nomint Motion Design, Athen/GREECE “THE GREEK CRISIS – this video contains some wonderful animation and convinc- ingly explains a highly complex aspect of the financial markets. It’s even fun hav- ing the credit crunch explained to you.” Category: digital media moving images Entry/Project: THE HOLY CHICKEN | Video Client/Company: Nomint Motion Design, Athen/GREECE Design: Nomint Motion Design, Athen/GREECE “This is about an animation brought to life by its impressive images. Even on re- peat viewings, you can always discover something new. A great iF gold award!” Category: digital media moving images Entry/Project: Nah am Kunden | Trade-fair clip Client/Company: Finanz Informatik, Münster/GERMANY Design: Christoph Beier (creative direction), Beierarbeit GmbH, Biele- feld/GERMANY | Juri Wiesner (production), Niklas Weise (direction), Ma- thias Schöningh (camera), Alex Kutka (editor), Cobblestone, Ber- lin/GERMANY “Funny and real. There’s no better and nicer way to communicate customer prox- imity than through the customers themselves. It’s the selection of personalities and the corresponding sound bites that give this piece its charm.” 02. product interfaces Category: product interfaces Entry/Project: User Interface for “a” NEX-5 / NEX-3 Digital camera | User in- terface for digital camera Client/Company: SONY Corporation, Tokyo/JAPAN Design: Mitsuo Okumura, Nobuki Furue, Keishi Tsuchiya, Ayaka Tamura, Junichi Nagahare, SONY Creativeworks Corporation, Tokyo/JAPAN | Masahiro Takahashi, Daisuke Yoshimori, Masayuki Sasaki, SONY Corpora- tion, Tokyo/JAPAN | Sheng Wang, SONY (China) Ltd. CC-Creative Center, Shanghai/CHINA “It’s nice to see that, in this age of the touch-screen interface, the mechanical click-wheel is still being deployed. Together with the clear menu structure and the brilliant graphics this delivers great ease of use. That’s how it should be.” Category: product interfaces Entry/Project: KHS Human Machine Interface (HMI) | Innovative Interface Client/Company: KHS GmbH, Dortmund/GERMANY | Fraunhofer Institut IAO (concept), Stuttgart/GERMANY Design: Prof. Jürgen Späth, Rainer Beihofer, Christoph Maurer, Projekt Tri- angle Design Studio, Stuttgart/GERMANY “An extremely intuitive concept combined with clear symbolism. The user profiles allow anyone using this interface to concentrate only on what’s necessary, avoid- ing leading people astray with unnecessary functions.” Category: product interfaces Entry/Project: Intelligent Internet 3D TV including remote control | User In- terface Client/Company: Qingdao Haier Electronics Co., Ltd.,