Jason Lee 142 Brentwood Drive, Hudson, OH 44236 234-284-5053 [email protected] www.linkedin.com/in/leeje/ DIGITAL CONTENT STRATEGY MANAGEMENT High Impact Digital Media and Marketing Management Professional offering a diverse track record-building brand recognition, lead generation, and revenue momentum for world-class organizations. Exceptional achievement designing and executing strategic mobile app and web development. Talent for developing consistent powerful digital content strategies that establish a lasting presence in new markets, identifying growth opportunities and initiating strong business alliances. Works in collaboration with executive leadership and stakeholders to sell strategic concepts to the C-Suite. Forward-thinking leader with the vision for growing a quality B2B & B2C marketing strategy. CORE COMPETENCIES • Collaborative / Innovative Thought Leadership • Enterprise-Wide Website Redesign • Digital Marketing Strategy • Cross Channel Digital Integration • Strategic Planning / Execution • B2B / B2C Digital / Marketing Strategy • Creative Direction / Innovative Solutions • Brand Development / Management • Content Marketing • Customer Focused / Client Services • Budget and Cost Control • Project Management • SEO / SEM • Agency / Vendor Management • Paid Search and Display • Graphic User Interface Design • MS Office Suite: Excel, PowerPoint, Word • Copywriting Web and Print PROFESSIONAL EXPERIENCE John Carroll University, University Heights, OH 2017 - 2019 A private, coeducational, Jesuit Catholic university providing programs of study in the liberal arts, sciences, and business at the undergraduate level and in selected areas at the master’s level. Director, Web and Digital Media Excelled at strategic planning to address, optimize, and integrate digital platforms and streamline the user experience. Spearheaded digital advertising, mobile application development, website development, and interactive design. Managed one Web Developer. • Managed and oversaw multiple vendor relationships with digital and web agencies, consultants, and student workers. • Removed non-compliant issues on the website to avoid compliance complaints. Collaborated with Legal Department to create a web and digital compliance policy. • Coordinated with IT’s CIO to form a multi-disciplinary digital security task force. • Created the matrix that was used to select the agency responsible for digital security. • Developed a comprehensive RFP that centralized web development and digital marketing under one agency that worked under the oversight of the integrated marketing team. • Created a synergy between web content and digital advertising efforts that made the user experience consistent both on message and brand. • Created a benchmark for KPI and reporting to build steady and measurable gains year-over-year. Jason Lee Page 2 University Hospitals, Shaker Heights, OH 2013 - 2016 $4B academic medical center cares for over 1,000,000 unique patients annually, comprised of 18 hospitals, 40 ambulatory health centers, three ambulatory surgery centers, and over 240 physician offices. UH employs 28,000 physicians and employees. Digital Marketing Team Lead 2015 - 2016 Senior Digital Marketing Strategist 2013 - 2015 Successfully led digital marketing strategy for UH system. Managed a $1M budget. • Tracked performance of multiple digital campaigns and adjusted spend, keywords, and other parameters to increase effectiveness and boost lead generation. • Significantly increased web traffic and lead conversions. Experienced a 170% increase in online appointment requests over previous year. • Designed and oversaw the creation of the first mobile site for Rainbow Babies Children’s Hospital site. • Branded the MyUH Care site and worked as part of an interdisciplinary team to launch the platform. • Integrated a real-time online appointment scheduling and including the data into the reporting structure. • Mastermind behind creation of the first integrated search team that combined paid, organic, and content marketing all under one roof. • Drafted an RFP to find a new agency that was focused on digital marketing only. • Analyzed data from BrightEdge tracking tool, Google Analytics, and other sources to understand what worked and made incremental improvements. • Collaborated with agency partners to set benchmarks for KPI and instituted consistent reporting for the C- suite and the service lines supported. • Integrated SEO / SEM / Analytics / Email Drip Campaigns. • Collaborated on E-newsletter strategy, including integration of online branded look. • Used Case and Persona development for the UH website redesign. • Selected and oversaw the agency to support search and online strategies. Summa Health System, Akron, OH 2009 - 2013 One of the largest integrated healthcare delivery systems in Ohio. It encompasses a network of hospitals, community health centers, a health plan, research, and multiple foundations. Interactive Manager, Corporate Communications Managed system content strategy that integrated paid, organic, and social media to support nine service lines and system initiatives. Managed a $1M budget and two employees. • Led the migration of system sites from Digi-Know to Sitecore CMS. • Demonstrated to senior leadership of each hospital the importance of a unified site with a larger digital footprint and consistent GUID. Site unification generated more web traffic, higher lead conversions, and a more frictionless experience for our users. • Created a new branded look for Summa’s online properties. • Oversaw design and implementation of blogs and microsites that supported the system. • Supported Flourish Health Blog that focused on promoting women’s health and wellness. • Created and launched Summa Speakers Bureau that focused on promoting Senior leadership to speak at events, positioning Summa as a thought leader in the community. • Provided Intranet update and streamlined employee communications. Jason Lee Page 3 University Hospitals, Shaker Heights, OH 2007 - 2009 Manager, Interactive Marketing Gathered business goals and objectives and built a strategy to support marketing. Managed a $500K budget and one employee. University Hospitals (Continued) • Championed the first online instance of Way-finding and Localization. Developed an interactive campus map feature to reduce confusion around parking and wayfinding. • Translated pages for key services and locations into Spanish and Russian. • Developed and oversaw production of digital branding guidelines platform. • Optimized key target pages to increase traffic to the primary service areas. Cleveland Clinic, Cleveland, OH 2003 - 2007 An $8.4B not-for-profit, integrated multispecialty, international, academic health system with 12 hospitals, 19 family health centers, over 4,500 staffed beds, 3,400+ physicians, and 50,000+ employees and operations in Florida, Nevada, Canada, London, Singapore, Abu Dhabi, and United Arab Emirates. Internet Marketing Associate Coordinated web development and project management with chairs and senior leadership on both web and intranet projects including UI/UX, content marketing, and search strategy. • Conceived, created, and implemented the first-ever unified design for the Cleveland Clinic System site. • Restructured the Children’s Hospital Website: Updated the website UI, reformatted and updated site architecture, and integrated uniform CTAs across each service area. • Identified and moved service line “rogue” sites into the new integrated Cleveland Clinic online presence. • Created standalone sites for Media Center Press Room, Cleveland Clinic Press, Employee Discount Site (Intranet), Health Extra (Intranet Employee News), Abu Dhabi Announcement Site, and Smash-The-Ash anti-smoking site. • Implemented new graphical user interface to update the look and feel for the first major redesign of the Cleveland Clinic intranet. • Served as one of a team of two people to oversee the first integration of all Cleveland Clinic branded websites into a single unified content management system (CMS). Creative Consultant, Cleveland / Akron, OH 2001 - 2003 Consultancy for Web and Graphic Design. Multimedia Web and Graphic Design Consultant – Creative Design Group Consulted on issues relating to project management, web development, and content. • Created an online image library for sales staff with access to product information at Steris. • Rebranded Charter One Bank’s online presence at Brulant, now Rosetta. • Created original artwork for the Dream Room website project at the Cleveland Clinic, sponsored by the Children’s Rehabilitation Hospital, which included fun online cartoons and animations for kids. Bluetrain, San Rafael, CA 2000 - 2001 Bluetrain was a dot com start-up, selling a suite of business tools for online collaboration. Web Applications Producer Project managed web applications. • Translated online products into Spanish and Finnish. • Wrote and implemented a context-sensitive help for online B2B tools. • Created digital banner ad and search strategies to promote services online. Jason Lee Page 4 Bricsnet, Novato, CA 1995 - 2000 ProjectCenter, an online collaboration and management system for coordinating projects of different scopes and industries. Since its launch in 1998, ProjectCenter has been used by thousands of companies around the world to control and reduce costs and improve the efficiency in project management. Project Manager Served as point person for client contact and relations. As project manager, jumped in and helped wherever needed, from GUID to HTML and