Your Åboriginal guide, from Finland’s first city to the latest trends. 2020 In Turku PRESENTING THE BEST with INSTA-SPOTS P. 6 a camera EACH BITE OF THE MOOMIN PILGRIMAGE HUNGER IS AN PHENOMENON IN TURKU’S OPPORTUNITY They come from far and ARCHIPELAGO wide to the home of Tove St Olav’s Waterway The flavours of Jansson’s fairytale is heaven for sedate Turku’s restaurants p. 11 characters p. 24 explorers p.16 16–19 The easy explorer’s heaven Would you believe, a pilgrimage route runs across the sea and islands of Turku’s archpelago. 20 Rediscover your roots - in the trees! Luxury and nature in a tent at Ruissalo Spa. 21 TURKU INSPIRES Thousands of island stories 12 Showcasing 5 of the 40,000 islands in Turku’s archipelago. 22 From Turku to the water x 6 From the Aura to the Airisto waves and back. 23 From side to side across the sea Ride with the Vikings to Turku and Stockholm. 24–25 Moomins - the phenomenon Why is Tove Jansson so big in Japan? 26–27 Places to go with kids x 10 Childhood summer’s are never dull in Turku. 28–31 Underground Turku Dig deep into an alternative culture. 28 32–33 Galleries and museums x 12 Origins of the past and the original of today. 34 Walking & guided tours Let Visit Turku be your local guide. 35 Maps & information contents Answers to what and where. 18 2020 4 Editorial 5 TURKU INSPIRES Sounds that echo through the soul 16 Musical highlights from Turku and the archipelago. ROOPE HARTIKAINEN/MSC FINLAND HARTIKAINEN/MSC ROOPE 6–9 Insta-ready Turku The best Instagram-spots in the city. and 10 TURKU INSPIRES In the footsteps of Paavo Nurmi The Flying Finn was a local Turku legend. 11 The editor’s recommendations x 6 JEMINA SORMUNEN JEMINA Tantalising tastes of Turku’s restaurants. 12–13 A-HOY! Local food in sight Silja’s herring is locally sourced. KISS MY TURKU IS A CONTENT MARKETING CAMPAIGN PUBLISHED BY VISIT TURKU, SORMUNEN JEMINA 14–15 Turku-Design PROVIDING INSPIRATION TO TOURISTS AND LOCALS ONLINE AND IN PRINT, SORMUNEN JEMINA ALLEN-MERSH, KIM Embark on a voyage of discovery IN COOPERATION WITH ITS PARTNERS. photos page on the adjacent photo photo cover What is that and where can I get one? 3 TURKU INSPIRES The sounds echo through the soul IN SUMMER 2020, DISCOVER ENCHANTING MUSIC IN THE CITY, THE VILLAGES, editorial ON THE ISLANDS AND AT SEA. Turku Music Festival 6th-16th August Finland’s best-known classical music festival never rests on its laurels, but attracts cultural tourists from around the world THE SIGHT OF FLY-FISHING HAS ME HOOKED! The colourful, fluttering with its offering of international star performers and adven- wings of fly bait across the shimmering water is as alluring to me as it tures across the boundaries of musical genres. In August 2020, about 40 different events will take place throughout historic is to the fish. Fascinated onlookers like me see fly-fishing as a hypnotic Turku, with concert venues ranging from a private home to a art form. For fishermen, the peaceful experience of nature is often more castle, a church and an old boatyard. The summer pro- important than the catch. A responsible fisherman appreciates our diverse gramme will be published online during the spring. and sensitive environment just as much as the responsible traveller. turunmusiikkijuhlat.fi Responsible and sustainable choices are the hottest trend in tourism. It is trend that I hope becomes permanent. A fly-fishing trip in the Turku Archipelago is an example of sustainable tourism, requiring both tourism entrepreneurs and their clients to be ecologically conscious. A traveller's responsibility begins at home, when deciding a destination and modes of transport. Places to stay, activities and food are also value choices. Whilst in the archipelago, I recommend ordering a plate of ‘trash fish’ or fish sourced nearby, which are often rejected for no good reason. So, dear traveller, you can see you have an important role to play in sustainable tourism, as your choices, demands and behaviours make local 2020 businesses accountable and create services that place the least possible strain on the environment. Willing entrepreneurs will also benefit from PUBLISHER: Visit Finland's Sustainable Travel Finland programme, helping to realise Visit Turku 2020 these ideals and promote Finland as a pioneer in sustainable tourism. CONCEPT AND COORDINATION: Drama Queen Communications COLLECT THE ENTIRE SERIES The world's most magnificent archipelago is an asset for Finnish tour- Archipelago Sea Jazz is a new series of four festivals, which combines two of the world's most ism, whose beauty should be enjoyed by all but only through a respectful EDITORIAL TEAM: beautiful things: the archipelago and jazz. The programme will be released during the spring at approach to nature and local culture. I firmly believe that the charm of the Liina Komi, Sanna Keskinen, Heidi archipelagoseajazz.fi. Stay tuned. archipelago has the power to convert every tourist into a protector of the Tuominen, Merja Kallikari, Jemina environment. Alternative tactics of blame or shame for tourist behaviour Sormunen, Kim Allen-Mersh, Juuso are not an effective way to address our climate concerns. Suominen, Stina Frimodig, Jari Baltic Jazz Korpo Sea Jazz Turku Sea Jazz Åland Sea Jazz Salonen, Rami Kangas, Julia Lehtilä 3rd-7th July 22nd-26th July 31st July-1st August 7th-8th August If you haven't yet seen and experienced the Turku Archipelago, enjoy the and Patrick Selin Baltic Jazz, which has become A bold, modern and, in some This newcomer to Turku's This event is the last in the Ar- a summer tradition on the Is- places even experimental jazz music scene offers a different chipelago Sea Jazz series, but tips and advice this magazine provides, including some of our favourite THE SMALL PRINT: land of Kimito, is a cozy festival festival gathers together the kind of city festival. Inviting by no means the least. Held in islands and tales of a journey through the St Olav Waterway. And if you Of course, it goes without saying for the whole family, taking most current names of Finnish you to the atmospheric Ruis- the Merikortteli of Mariehamn, prefer to spend time in an urban setting, you can still enjoy the treasures place in the historical Taalin- jazz. Hosted in the beautiful salo Boatyard, audiences can the debut for this Scandina- that things can change, but you of the archipelago by visiting the restaurants and markets of Turku, where HOLMBERG LENNART tehdas Iron Works. Combining Archipelago Sea, the local enjoy international jazz artists, vian festival offers a Nordic knew that already. the archipelago is brought into the city. styles of classical jazz and concert venues in the authentic top domestic ensembles and programme, an intimate So don't be surprised if that happens photo swing, the programme features island scenery provide a unique stand-out names from the atmosphere and high-quality but embrace the natural course both top, international names atmosphere. The artistic director music world. jazz in unique locations. Anne-Marget Hellén of life by checking updates and as well as local stars. for summer 2020, jazz singer Director of Tourism opening hours online. Kiss kiss. Kadi Vija, is known for being a LIINA KOMI KOMI LIINA master of improvisation. Visit Turku text 4 — KISS MY TURKU 2020 5 3 7 2 6 4 5 Ah, the River Aura x 5 Old and Older THE RIVER AURA IS TURKU’S VITAL ARTERY Turku x 5 CONNECTING WITH THE SEA. HERE'S A FEW TIPS TURKU’S POPULAR CASTLE AND CATHEDRAL ON WHERE TO FIND THE MOST BEAUTIFUL SPOTS. ALWAYS TREND WELL, BUT THERE’S MANY OTHER WELL-AGED, PATINA-COATED ATTRACTIONS TO The Shore at Tervatori 1 SNAP. Just a stone's throw from the Cathedral Bridge is a place known as Tervatori on Google Maps. The Lönnrotintie path Medieval Main Street 5 briefly passes the water’s edge on a wooden walkway. On the Centuries-old stone walled buildings lining narrow, cobblestone opposite shore you can see the verdant banks, old houses medieval streets. You don't always have to go to Tallinn or and the serene tower of Turku Cathedral. It’s like a moment Stockholm - the same ‘old town’ feeling is also found in Turku. frozen in time. Indigenous people of the 19th century believed a camera captured the soul. Well, it’s quite possible the soul of Turku is exposed for all at this very spot. Stairs to Koskenniemenkatu Street 1 Behind the cathedral, an enchanting set of stairs leads up to the summit of Yliopistonmäki hill. Whichever direction your Låna-picnic cruise 2 camera’s pointed, you’re forced to refocus for all the cultural Hire an idyllic electric boat from the shore of Vähätori history and academic tradition in view. Square and enjoy some fresh camera angles from the river #kissmyturku perspective. Smile – there’s no more central spot in Turku. lanaturku.fi The Luostarinmäki Handicrafts Museum 6 HOW IS A TRAVEL DESTINATION REALLY CHOSEN? The 30 buildings of this outdoor museum offer an extremely SURPRISE SURPRISE: THE TOP CRITERION NOWADAYS rare and unique photographic opportunity. It’s no surprise , IS ITS INSTAGRAMMABILITY. SO HERE’S 22 PLACES AND Föri that this distinctive 19th century neighbourhood has appeared THINGS IN TURKU WHOSE AESTHETICS SHOW UP WELL What’s orange, loved by the locals and rocks from shore in movies. turku.fi/en/handicraftsmuseum IN PIXEL-FORM. to shore of the river? The answer: the over 100-year-old Föri ferry.