MICHIGAN’S “PREMIUM” APPLE VARIETIES: Michigan grows all the new and WHERE in-demand varieties consumers want, including managed varieties like Evercrisp, SweeTango, Smitten, Kiku, and more! These are in APPLES addition to tried-and-true favorites like Honeycrisp, Fuji and Gala. HONEYCRISP GALA FUJI Check with your Michigan Apple Sweet as honey, with a crisp A consumer favorite. A soft A popular late-season variety. WHERE APPLES LOVE TO GROW bite. Creating quite a buzz! bite over a mellow sweetness. Crisp and sweet. supplier about specific varieties. LOVE TO AND OTHER POPULAR VARIETIES: GROW WHERE APPLES LOVE TO GROW JONAGOLD GOLDEN DELICIOUS RED DELICIOUS MCINTOSH EMPIRE Michigan grows them best! A gingery-smooth taste. America’s most popular. A classic by any standards. Versatile with a firm texture. A must-try. Known for its sweetness. Full-flavored sweetness. Juicy with a lightly tart flavor. Sweet, yet tart flavor. For more varietal information, visit MichiganApples.com or talk to your supplier. ContactWHERE APPLESyour Michigan LOVE TO Apple GROW John Woodall Marty Head Committee regional account Cell: 517-290-1053 Cell: 517-282-5209 manager today to plan your Email: [email protected] Email: [email protected] Michigan Apple programs. Connect with Michigan Apples: (800) 456.2753 • MichiganApples.com 13750 S. Sedona Parkway, Suite 3, Lansing, MI 48906 WHERE APPLES LOVE TO GROW WHERE APPLES LOVE TO GROW™ WHERE APPLES LOVE TO GROW™ WHERE APPLES LOVE TO GROW™ Customized programs to meet your marketing needs Fresher 2,2 40 mi Work with your Michigan Apple Committee regional account 1,8 Apples. 83 m manager to build a plan that fits with your existing programs i 1, and marketing goals. Let us help you emphasize the importance 955 mi of healthy eating and fresh foods to your shoppers. MAC can Lower i m 3 WHERE APPLES LOVE TO GROW™ 5 7 2, 19 4 HEALTHY. 215 participate in circular ads, loyalty programs and online shopping mi m i HANDY. services. A specialized retail dietitian kit can support your store’s Freight. 2,2 8 2 mi dietitians and health programs, with new sections being added in DELICIOUS. 1 i ,893 m i m 1, i 8 m i 9 7 3 36 6 m 2020. Custom signage, meal tips, demonstrations and samplings can During Michigan’s apple mi 6 6 8 9 5 Consumers want fresh, healthy 7 0 8 help put product in shopping carts and keep customers coming back 2, m harvest season, apples 527 m food for their families that tastes i i for resources and information they need. MAC analyzes category could be hand harvested great. Michigan’s dedicated spending data and market research to assist with marketing one day and delivered to your 1 , 2,9 2 growers produce the most 75 5 m 5 decisions based on consumer trends. produce department the next. i m i flavorful apples in the world, 2, Michigan Apples are closer to 06 1 m Build a custom Michigan Apple marketing program with: i i with a little help from Michigan’s 2 m you than west coast apples, 1,40 • Circular ads unique geography, climate and meaning they travel fewer • Custom signage proximity to the Great Lakes. miles and get there sooner. • Retail dietitian support Michigan is also closer to you—so Fewer miles not only • In-store demonstrations and sampling means fast and fresh, but you can spend less on freight for • Social media and digital advertising and content also reduced environmental impacts. This fresher product. = Michigan apple routes • Display contests fall get the healthy, delicious fruit your = Washington apple routes shoppers want fresh from the tree. There are 775 apple growers in • Recipe cards, usage charts and harvest information Michigan, with some farms in their fifth or sixth generations. Contact your Michigan Apple Supplier to The tradition of apple source fresh 2020 crop apples from the place growing in Michigan means a where apples love to grow: Applewood Fresh Growers, LLC Greenridge Fruit, Inc. commitment to community and COMING SOON! 616-239-2871 616-784-2770 social responsibility, as well as www.applewoodfresh.com www.greenridgefruit.com New sections added to the Michigan stewardship of the land and Scott Swindeman Darryl Frey Apple Committee Retail Dietitian Kit [email protected] [email protected] dedication to providing safe, Brian Coates Nate Wood quality fruit for consumers. [email protected] [email protected] Michigan Apple’s Official posts for retail dietitians. This Dietitian, Shari Steinbach, year, new sections will be Now, more than ever, fresh, North Bay Produce, Inc. Belleharvest Sales, Inc./ MS, RDN, tapped into her added for even more ideas, Michigan Fresh Marketing 231-946-1941 Facts healthy, safe food is a priority. Let www.northbayproduce.com Nutrition extensive experience as a inspiration and guidance! 800-452-7753/ 616-784-0683 www.belleharvest.com Ken Korson SECTION 3: the Michigan Apple Committee The Nutrition & retail dietitian with Meijer and During this time when health www.michiganfresh.com [email protected] HEALTH BENEFITS OF APPLES help you drive traffic to your There are many healthy reasons for adding apples Spartan Stores to develop the is top-of-mind for consumers, to your weekly shopping and incorporating them Nick Mascari Ryan Lockman into your meals. Here is a summary of much of the latest research into the health benefits of apples. produce department with [email protected] [email protected] Michigan Apple Retail Dietitian this kit can help you lead Section 3: Chuck Yow The Nutrition & Health Kit. This helpful retail nutrition the effort in educating and programs and materials that Riveridge Produce Marketing, Inc. Benefits of Apples [email protected] 800-968-8833 Apple Nutrition resource includes information promoting good health. support fresh apples from the www.riveridgeproduce.com Facts about the Michigan Apple Retailers can request a hard place where apples love to grow. Kari Soldaat [email protected] industry; varietal, usage and copy or interactive • Potassium is the main mineral in apples. High intake of potassium may have beneficial effects Mitch Brinks for heart health and blood pressure control. Key apple nutrition talking points: storage information; as well as PDF of the kit by emailing Apples are high in various antioxidant plant • Apples are rich in fiber. A single large apple compounds, which are responsible for many of contains about 5 grams of fiber, about 18% of their health benefits. The main ones are: [email protected] the recommended daily intake. • A portion of apple’s fiber content is made up of • Quercetin: A flavonoid found in apples, shown both insoluble and soluble fibers called pectin. to have anti-inflammatory, anti-viral, and anti- • Soluble fiber has been associated with cancer effects in animal studies. copy for social media posts, [email protected]. numerous beneficial effects on health, partly • Catechin: A flavonoid also found in large mediated by their effect on the friendly amounts in green tea. Shown to improve brain bacteria in the intestine. and muscle function in animal studies. • Fiber may also help improve satiety and cause • Chlorogenic Acid: Also found in coffee, weight loss, while lowering blood sugar levels chlorogenic acid has been shown to lower and improving the function of the digestive blood sugar and cause weight loss in some system. studies. television segments, and blog • Apples contain about 5% of the daily value of Vitamin C, an essential dietary nutrient that has many important functions in the body including Page 1 growth and repair of tissues in all parts of your body. SECTION 3: The Nutrition and Health Benefits of Apples .