california VOL. 68 NO.Apparel 38 newsSEPTEMBER 6, 2012 $6.00 2013 WATERWEAR The Runway Report From Wise Miami Move L*Space’s Monica Wise Swim Dives Into Trends Ready-to-Wear ’13 Textile Trends In the Garden New Resources 01 Cover.indd 1 8/29/12 8:11:03 PM BeachRays 0912.indd 1 8/28/12 6:35:13 PM www.2chillies.com.au 2ChilisSwim.indd 1 8/28/12 4:05:22 PM ADVERTORIAL background. Retro Stars offers red and blue plaids in a variety of silhouettes, and Solar Swim Bohemian Savage has intricate sweeps of paisley-style patterns in mélanges combining red, orange, gold and green, Combines plus blue, purple and violet. The biggest seller, one Solar is targeting at a younger consumer, is Digital Dream, Legacy With with pixilated subtle rainbow bands of fine print in multi-colors and blues, in modern silhouettes, Style including a dramatic monokini. Adding to its prodigious uyers who made their way to Solar Tan Thru collection, Solar has Swim’s array of swimwear shows added a series of Lycra lines Bin July and August were treated to that, in contrast with Tan Thru’s an eye-popping array of color, prints and signature soft look and feel, patterns that mark the 2013 collection of the offer distinctive bold coloring German company’s innovative swimwear and patterns and substantial lines. Well known to the industry as the weight. The Lycra collection inventor of the groundbreaking Tan Thru includes Summer Dream, abstract technology, the patented fabric that enables color blocks in two distinct looks. its wearer to achieve an all-over tan without Retro-styled blue and fuchsia compromising modesty, Solar has more spatterings on black or coral than one trick up its sleeve, as its latest pink backgrounds, graceful fashion-forward offerings attest. one- and two-piece suits The success that greeted Tan Thru that feature sweetheart when it was first introduced back in necklines and ruffle-bottomed tankini the ’90s continues today. Originally skirts; while blurry blocks in strong targeting a misses consumer, Solar now multi-color or white, silver and gold lend is aiming younger and trendier. It has stained-glass drama to one-shoulder expanded its line to include seven print one- and two-piece suits. Ocean collections, including more than 40 one- Glimmer uses reflective paillettes and piece silhouettes in addition to generous rhinestones on mainly white or marine lines of bikinis and tankinis. Tan Thru suits, blue backgrounds for subtle glamour. as those familiar with the swimwear know, Scent of Flower has a distinctive achieve their opacity through complex Hawaiian feel with tropical mixes in detailed fine patterning that fools the eye shades of blue and red and elegant and provides complete coverage while ruffles adorning deep V necklines. allowing light to pass through the fabric’s As Solar continues to develop pores. The suits are light as a feather, but the the marketing of all its lines in the Tan Thru fabric’s signature light weight belies United States, the response has its inherent strength, which gives the suits been overwhelmingly positive. exceptional resilience to sun and surf, and With “at least 150 styles” this durability on coarse surfaces. year, says Joseph Hau, U.S. For 2013, Solar Swim explores both classic operations manager for Solar, “we and modern designs. Ocean Treasures are aiming for both boutiques works off a stylized multicolored compass and department stores, and for and seahorse designs in marine blue, aqua, a younger consumer as well. red and gold. The demure might prefer the Fabric-wise they always have the sweetness of Flower, fields of tiny blossoms same high quality, but the primary in pairings of red and purple and blue and focus now is on colors, patterns and brown, accented with small black ruffling cutting.” Those who know Tan Thru, at the bodice and bikini leg. Adventure he continues, “now see everything Voyage uses tropical floral motifs, while Wild else we have to offer, and they are Skin features a leopard on a finely patterned impressed.” SolarSwim_fp_0912.indd 1 8/28/12 4:20:22 PM ULASwim 0912.indd 1 8/28/12 4:21:24 PM Apparelcalifornia news features WATERWEAR california Apparel news moreWaterwear Executive Editor The Runway Report 13 ALISON A. NIEDER From Miami Fashion Editor 2013 ONLINE Waterwear’s N. Jayne N. JAYNE SEWARD Seward and Andrew Asch Editorial Designer WATER DOT WILTZER report from Miami. Senior Editor WEAR DEBORAH BELGUM Contributing Writers 26 Wise Move: L*Space’s ANDREW ASCH RHEA CORTADO Monica Wise Dives Editorial Managers contents Into Ready-to-Wear JOHN IRWIN The founder of L*Space Webmasters THOMAS GAPEN talked to Waterwear’s GREG WILKER Alison A. Nieder about her Web Production ZUKE OSHIRO two new collections. MACHIKO YASUDA Production Manager RUNWAY KENDALL IN miami departments Photo Editor JOHN URQUIZA Don’t miss the next issue. 10 New Resources Production Artist JOHN FREEMAN FISH JANUARY 2013 24 Swim Trends ’13 Contributing Photographers For space reservations contact JOHN ECKMIER TIM REGAS Terry Martinez at 213.627.3737, Ext. 213 Textile Trends: 34 Creative Marketing Director LOUISE DAMBERG In the Garden Director of Sales and Marketing TERRY MARTINEZ Account Executives DANIELLA PLATT AMY VALENCIA Account Managers LYNNE KASCH MARION METCALF Sales and Marketing Coordinator BIANCA WESTCOTT Sales Assistant moreONLINE ALLY NOEL Classified Senior Account Executive JENN KOLU Classified Account Executives ZENNY R. 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For customer service, call (866) 207-1448. 6 CALIFORNIA APPAREL NEWS/WATERWEAR 2013 SEPTEMBER 6, 2012 06 TOC.indd 6 8/29/12 8:10:20 PM 2013 2013 for more information: 212.221.5805 for more information: 212.997.5030 miraclesuit.com A&H_0712 copy.indd 3 8/28/12 4:16:30 PM ADVERTORIAL Eco Swim by Aqua Green: Building a Better Swimsuit oney isn’t always the sole swimsuit sales. “If the product is as good or 48—soccer moms with a social conscience motivation for the way a company better than a non-environmentally conscious and an eye for fashion—with one-piece, tankini does business. For Eco Swim product, the consumer will always pick the and bikini options, the latter two mix-and- by Aqua Green, “it’s critical to be more sustainable choice,” he says. “If the fit match. The iconic suit is the Bow Dress, a Mthe most sustainable brand of swimwear,” and quality are there, the consumer is happy retro-inspired skirted one-piece halter in black says Bruce Waldman, president of corporate to vote with her pocketbook. That’s what we with a large bow across the bodice that has marketing and third generation in the family’s feel we’ve achieved with this brand. I think it been a “phenomenal” seller, Davidoff reports. 75-year-old A&H Sportswear Co., known sells first for fashion, second for sustainability. “It has incredible appeal across the board. I worldwide for creating Miracle Suit. “Yes,” he The whole key is, the consumer picks it up, have never seen such an acceptance at retail continues thoughtfully, “that is a like this.” requirement.” With the success of Eco When it made its debut Swim, this July saw the in July 2011 at the Miami launch of a junior line called Swim Show, Eco Swim could Eco Peace by Aqua Swim— boast an eco-friendliness “plaids, stripes, fun colors unparalleled by any other swim of coral and purple, very manufacturer. Created from a understandable for tweens mix of Invista’s Lycra and Unifi’s and teens,” says Davidoff, Repreve yarn, made from post- and generating interest from consumer plastic, the suits had Teen Vogue and Seventeen.