Three case studies The Millennium bcp Meetings NovoBanco (Mozambique) The Foundation Social Responsibility [Three case studies] The Millennium bcp Meetings One of the great objectives Meeting the interested parties Each event provides the opportunity for (stakeholders) unusual proximity, which is greatly valued, of the Millennium bcp The Millennium bcp Meetings, a unique between the above mentioned Meetings is to contribute initiative that began in 2003, constitute a stakeholders and the Bank’s top magnificent venue for dialogue between management – including the chairman to the development of the the Bank and its stakeholders in each and other members of the Board of Portuguese financial system and region.The aim is to bring Millennium Directors and senior managers – not of the Portuguese economy. bcp closer to the local communities of forgetting the presence of local which it forms part.The natural dignitaries, key elements in the success of objectives of these events is to get these initiatives in particular and of together with the main economic agents, Millennium bcp in general in each place. the Bank’s shareholders, the customers Furthermore, strengthening the proximity and the staff, hearing their suggestions between top management and the and assessing what they expect of various employees in each region is Millennium bcp, making a real another aspect that deserves the contribution to the Bank’s performance commitment of the Board, making each as a relevant financial institution in the event the ideal moment to stimulate and various regions of the country. to recognise the real contribution of 84 each employee to the profits of the responsible for the analysis of each optimise the concept and distribution of institution. district or region, providing, among other innovative, personalised financial products things, a critical portrait of the local and services, meeting the specific financial During 2003, Millennium bcp organised economy and its competitiveness needs and expectations of each region eight Meetings in the districts of Vila Real, compared with that of the other regions and market segment. Viana do Castelo, Coimbra, Leiria, Braga, of the country and of the European Funchal, Faro and Ponta Delgada. In 2004, Union (EU25). At each Millennium bcp Divulging the local offer the Bank has visited Évora, Aveiro, Meeting there is a presentation of the of products and services Santarém, Famalicão and Portalegre, and socio-economic analysis made by the Divulging the local offer of the another three similar events are planned university, which is later provided to all Millennium bcp products and services is for Viseu, Setúbal and Beja until the year- participants. held to be of vital importance both to end. the Bank and to the regions in which it This greater knowledge and interaction does business. Bearing in mind that Contributing to the development with the various regions of the country geographic location plays a determinant of the Portuguese financial system allows the Bank to make a real role in the search for financial products One of the main objectives of the contribution to the local reality and to its and services, Millennium bcp endeavours Millennium bcp Meetings is to contribute economic development and, in parallel, to to provide a wide-range offer that takes to the development of the Portuguese into account the specific needs of the financial system and of the Portuguese various regions. Aspects such as the economy. Millennium bcp seeks to property profile and the life cycle of transfer to its interlocutors a deeper people and companies, preferred knowledge of their region, from the channels of access to the Bank, among financial, economic and social standpoint, others, condition the methods of action of the present situation and of the and define the offer for each region.The challenges and potential facing it in the Millennium bcp Meetings contribute to near future. the disclosure of the offer provided by the Bank from time to time and also To better achieve this objective, allow its quality to be gauged in the light Millennium bcp has entered into a of real needs, with regard both to partnership with Universidade Católica individual customers and to corporate 85 Portuguesa.This renowned institution is fabric. Leiria, September 24, 2003 About 340 people attended the Leiria Meeting.Those present included, among many other personalities, the Bishop of Leiria-Fátima Past Meetings and the mayor of Alcobaça. Braga, October 14, 2003 Some 220 people were present at the Great Vila Real, May 20, 2003 Hall of the Faculty of Philosophy of the The Vila Real Meeting took place Universidade Católica Portuguesa, including at the Great Hall of the University the Archbishop-Primate of Braga, the civil of Trás-os-Montes e Alto Douro. About governor and the mayors of Braga, 320 people took part, including the Guimarães and Vieira do Minho, as well as mayors of Mondim de Basto, Chaves the chairman of the Senior Board of the and Alijó. Bank. Funchal, November 3, 2003 Viana do Castelo, July 1, 2003 This meeting was held at the Maceira Congress Centre, attended by about 330 people, including Over 200 people came to the Santiago da the president and vice-president of the Regional Barra Castle, including the mayors of Legislative Assembly, the regional secretary for Melgaço, Ponte de Lima and Monção, and the Plan and Finances, the dean of the University the vice-president of the Business of Madeira, the mayors of Machico, São Vicente, Association of Portugal (AEP). Ribeira Brava, Santa Cruz and Porto Santo, as well as a member of the Bank’s Senior Board. Coimbra, July 8, 2003 Faro,November 25, 2003 This meeting took place at the Auditorium About 340 people took part in the Faro of the Deanery of the Coimbra University, Meeting, including the dean of the University of attended by the dean of the university and the Algarve, the civil governor of Faro and the by more than 300 others, including the civil president of the Algarve Tourism Region. governor and the mayors of Coimbra, Figueira da Foz, Soure, Penela and Tábua. Ponta Delgada, December 5, 2003 This meeting was held in the Great Hall of the University of the Azores, with the Famalicão, May 18, 2004 presence of the dean of the university. The Famalicão Meeting took place at the About 310 people attended, including the Auditorium of the Casa das Artes and was commander of the Maritime Region of the attended by about 340 people, among whom Azores, the regional secretary for Finances the mayors of Famalicão and Barcelos, the and Planning, the mayors of Ponta Delgada president of the Cupertino de Miranda and Vila Franca do Campo and a member Foundation and the chairman of the Bank’s of the Senior Board of the Bank. Senior Board. Portalegre, July 6, 2004 Évora, February 17, 2004 This meeting was held at the Higher School of The Évora meeting took place at the Technology and Management and about 150 Auditorium of the University of Évora and people were present, including representatives was attended by the dean and some 240 of the School and of the Polytechnic Institute others, including the mayors of Estremoz, of Portalegre, the civil governor, the mayors of Arraiolos, Portel, Reguengos de Monsaraz Portalegre, Campo Maior, Crato, Marvão, Nisa and Évora. and Fronteira, and a member of the Senior Board. Guarda, September 14, 2004 Aveiro, March 16, 2004 The Meeting took place at the Auditorium of The Aveiro Meeting was held at the Cultural the Guarda Polytechnic Institute. About 210 and Congress Centre. About 450 people people, including the president of the Institute, attended, among whom the mayors of Vale de the civil governor and the mayors of Guarda, Cambra, Ílhavo, São João da Madeira and Trancoso, Pinhel, Celorico da Beira and Figueira Sever do Vouga. de Castelo Rodrigo, attended it. Meetings on the Agenda: Santarém,April 14, 2004 Viseu, October 26, 2004 The Santarém Millennium bcp Meeting Setúbal, November 16, 2004 was held at the National Exhibition Beja, November 23, 2004 Centre (CNEMA) and was attended by some 370 people. In the words of a Customer "I was greatly impressed by the way in which the Millennium bcp during the cocktail at the end of the meeting. As a long-standing Meeting was organised in the Algarve and was pleasantly surprised customer I would like to put my pleasure on record and to by the turnout of the leading entrepreneurs of the region.The express the hope that other meetings of the same kind will be information provided on the economy in general and the statistical held every two or three years. It’s a way of keeping up to date data on the Algarve (presented also in brochure form) by the and an opportunity for the bank to approach and identify with various speakers was very good. I came to know that the Faro its customers, an opinion that I share with many other district has the country’s third biggest per capita GDP (after Lisbon participants." and Oporto) and that tourism accounts for 50% of the activity. In a friendly and very natural atmosphere, we had the opportunity to Aníbal Sousa Guerreiro talk with the 3 directors present, during the interval and also Businessman "Encounters gather Customers and Aveiro Cultural and Congress Centre.» information on the region (through the Entrepreneurs" (As Beiras, March 19, 2004) Universidade Católica, which also takes «Customers, Entrepreneurs and part) and the products and services that outstanding figures of the region came "Greater purchasing power in its group has to offer, receiving in together to hear about the bank’s Braga and Famalicão" exchange the doubts raised by those who presence in the region and about the local «The study that was presented […] feel far from the country’s centres of economy.