Defender Knight, Superhero, Warrior Protect others from harm through bravery and service. Brands: U.S. Army or Greenpeace Explorer Seeker, Wanderer Learn what’s constant in life by always changing your environment Brands: North Face or Jeep Thrill Seeker Gambler, Swashbuckler, Adventurer Achieve great rewards through great risks. Brands: X Games or Mountain Dew Achiever Athlete, Hot Shot, Strongman Prove yourself through amazing acts. Brands: Nike or Ford Traditionalist Conservative, Old School, Miser Restore the world through a return to old-fashioned values. Brands: Wendy’s or Procter & Gamble Nurturer Mom, Mother Earth, Healer Help others feel loved by providing for their needs and wants. Brands: Campbell’s or Volvo Connector Networker, Politician, Talker Make things happen by knowing the right people. Brands: Facebook or Linkedin Artist Creative, Creator, Craftsman Create something of enduring beauty and value. Brands: Adobe or Lego Philosopher Sage, Prophet, Guru Help people understand the world by seeing things from a different perspective. Brands: Calvin Klein or Nikon People: Dreamer Magician, Sorcerer, Wizard Help people achieve supernatural experiences by promoting transformational faith and wonder. Brands: Disney or Rock Band Motivator Mentor, Preacher, Promoter Achieve amazing goals by getting people excited about a cause. Brands: Truth, (RED) or MoveOn.org Ruler King, Leader, Father Lead people to a common destination through confidence, determination, and influence. Brands: Rolex or Jack Daniel’s Maverick Rebel, Outlaw, Rogue Achieve freedom from the establishment through defiance, disobedience, and nonconformity. Brands: Harley Davidson or Virgin Everyone Average Joe, Girl Next Door Bond with others by being humble, hard-working, and friendly. Brands: Miller High Life or Sonic Entertainer Clown, Jester, Performer Make friends (and avoid making enemies) through humor and fun. Brands: Hulu or Doritos Villain Bad Guy, Monster, Vampire Satisfy internal drives or passions through whatever means necessary. Brands: Hot Topic Intellectual Sage, Genius, Expert Find the truth through research, objectivity, and diligence. Brands: Ask.com or MIT.