House of Hospitality LAB presents 6 creative ideas for meaningful tourism in Amsterdam & it’s region THE CONTEXT THE IDEA TARGET GROUP ROUTES International repeat visitors from Amsterdam An educational but entertaining tour through are looking for new experiences outside of the the Dutch past using public transport as time 25-45 YRS. OLD ROUTE 1 busy city center. amsterdam&partners wishes travel machines including multiple routes and Weesp - Muiden - Naarden - Laren - Hilversum to guide them to the castles and gardens region. timelines REPEAT VISITORS ROUTE 2 INTERESTED IN Hilversum - Naarden - Weesp - Amsterdam CULTURE ROUTE 3 FROM NEIGHBORING Weesp - Muiden - Naarden COUNTRIES EXPLORE THE REGION BY TRAVELLING TROUGH TIME CSF MARKETING THE PRODUCT HOW IT WORKS The product consists of an on- and offline Consumers of the product will visit multiple STORYTELLING UTILIZING available PDF document in which the route sights at each destination where they can AMSTERDAM&PARTNERS and stops are described in chronological scan an QR-code and watch an informative FLEXIBILITY order. This document is available with video, talk to a local or listen to one of the INSIDERS KNOWLEDGE MARKETING PLATFORMS purchase of an Amsterdam Region Travel many audio fragments. Ticket. SENSE OF THE PAST UTILIZING SOCIAL MEDIA PLATFORMS SUSTAINABILITY 300 B.C. 1954 DESIGNED BY KIERAN LITOUX - SVETLA HRISTOVA - AVI GOLDSTEIN - LILYA TSURIKOVA - JASON ZUREINEH - ZANE EMBOVICA - ESTHER IMBULA Your ultimate guide to "The Lost Community Trail of Weesp"! A free self-guided audio/mapped out tour IMPROVE YOUR CULTURAL KNOWLEDGE BY IMMERSING YOURSELF INTO THIS DARK AND INTRIGUING STORY DISCOVER THIS QUAINT CITY Weesp... a city located just a few train stops away from Amsterdam - engulfed by beautiful and picturesque nature, lakes and canals spread across and around the city. There is great architecture and it is rich in history. WHAT HAPPENED IN 1942? The year was 1942, there was a well- established and close-knit Jewish community who called the city their home. Only until one night in 1942, then Nazis took over and suddenly, in that one night, the whole Jewish community vanished! THE CONCEPT The tour walks you through the city and main elements regarding the Jewish community are shared. Visit the "stumbling stones" spread across the city and learn more about the stories of Nazi victims who once called Weesp their home. NEED ACCESS TO THE TOUR? This tour can be accessed through the IAMSTERDAM website and app, there are various other tours along with this one, relating to the Castles & Gardens area (outskirts of Amsterdam) which are listed and suggestions are given of other tours which might be of interest. FOR MORE INFORMATION, CLICK THE LINK BELOW! DISCOVER MORE AT WWW.IAMSTERDAM.COM/EN/PLAN-YOUR-TRIP/DAY- TRIPS/CASTLES-AND-GARDENS INHOLLAND TOURISM MANAGEMENT STUDENTS PRESENT: Day with oma & opa! Our concept is to connect tourists with local elderly Lia, 76: people and let them share their amazing stories 'I would love to meet new from the Castles and Gardens region. interesting people!' FEATURES Fred, 74: 'Let me tell you EXPLORE THE CASTLES more about AND GARDENS REGION Dutch war history!' MEET INTERESTING LOCALS CONNECT VIA OUR OUR THEMES WEBSITE SIGN UP WITH OUR SMALL €10 SIGNING UP Fairytales FEE AND WE WILL DONATE €1 TO THE LOCAL ELDERLY HOMES Food LOCALS OF THE CASTLES & GARDENS REGION From all the residents 80% 20% of the Castles and Gardens, Culture & History 20% is 67+. Research shows that 50% of these people are lonely. #beabetterperson #fightingagainstloneliness #giveback Learn more in: www.daywithomaandopa.com BIMS TOUR A multicultural, historical and delicious experience Offline tour through the Bijlmer, where you get to know the area, the people, the cultures and the appropriate dishes within one day. Research students: Lisa van Amersfoort Marit Jonker Henk Visser Annelies Bakker David Liao Sanne de Vos Rachel Blom Rianne van der Linden Denise Wezenberg Nowemie Corinde Kieran Litoux Sebastian Wieczorek Zane Embovica Kim Millarson Arielle Wolf Stephanie van Es Bisola Onikoyi Jason Zureineh Melanie Fasseur Tessa Piet Elianne Fripiat Janice Pullen Supervisors: Raul Gavira San Martin Chantal van der Putten Feico Brink Andrea Giambona Manouk te Rietmolen Marlies van Hal Daphne Glandorf Aliisa Rissala Manon Joosten Avi Goldstein Clara Schneider Swen Waterreus Svetla Hristova Blanka Söregi Esther Imbula Viviana Susanna Naomi de Jonge Lilly Tsurikova Through design based research, the International Tourism Management students from Inholland designed six ideas which contributed to the dispersal strategy of tourism in Amsterdam and its Metropole Region. The first four ideas focused on the area “Castles & Gardens” in the Metropole Region, the last two ideas focused on Amsterdam itself. This was a part of their assignment for the minor ‘Destination Development’ in the academic year 2019-2020. Their commissioning client was amsterdam&partners. For more information or to get in contact with the coordinator, please write an email to [email protected].