Hollywood, Health & Society Hollywood, Health & Society is a project at the USC Annenberg Norman Lear Center that provides entertainment industry professionals with accurate and timely information for health storylines through expert consultations and briefings, panel discussions and online tip sheets. Funded by the Centers for Disease Control and Prevention, the NIH’s National Cancer Institute, the Agency for Healthcare Research and Quality and the Health Resources and Services Administration Division of Transplantation, the project recognizes the profound impact that entertainment media have on individual behavior and works to encourage accurate health messages in popular entertainment media like daytime and primetime TV shows and telenovelas. For more information, please visit www.usc.edu/hhs. The Norman Lear Center e Norman Lear Center is a multidisciplinary research center that explores the implications of the convergence of entertainment, commerce and society. From its base in the USC Annenberg School for Communication, the Lear Center builds bridges between faculty who study aspects of entertainment, media and culture. Beyond campus, it bridges the gap between the entertainment industry and academia, and between them and the public. For more information, please visit www.learcenter.org. USC Annenberg School for Communication Located in Los Angeles at the University of Southern California, the USC Annenberg School for Communication is among the nation’s leading institutions devoted to the study of journalism and communication, and their impact on politics, culture and society. With an enrollment of more than 1,900 graduate and undergraduate students, USC Annenberg offers Bachelor’s, Master’s and doctoral degrees in journalism, communication, public diplomacy and public relations. For more information, please visit www.annenberg.usc.edu. The Centers for Disease Control and Prevention e Centers for Disease Control and Prevention is recognized as the leading federal agency for protecting the health and safety of people at home and abroad, providing credible information to enhance health decisions and promoting health through strong partnerships. For more information, please visit www.cdc.gov. National Institutes of Health/National Cancer Institute e National Cancer Institute, which is a component of the National Institutes of Health, is the federal government’s principal agency for cancer research and training, including information dissemination and the The incorporation of state-of-the-art cancer treatments into clinical practice. For more information, please visit www.cancer.gov. Sentinel (800) 283-0676 for [email protected] Health Awards www.usc.edu/hhs Awards Ceremony Academy of Television Arts & Sciences North Hollywood, California September 19, 2007 The Sentinel for Health Awards The Sentinel for Health Awards recognize exemplary Previous Recipients achievements of television storylines that inform, educate and motivate viewers to make choices for healthier and safer 2000 Daytime Drama lives. For many loyal viewers, television dramas and comedies “Viki’s Breast Cancer,” One Life to Live provide both entertainment and information about disease, injury and disability. A compelling storyline that demonstrates 2001 Daytime Drama risky behavior and consequences, or shows how to avoid risk, “Raul’s Diabetes,” The Young and the Restless can benefit millions of viewers and their loved ones. 2002 Daytime Drama Each entry is screened by Hollywood, Health & Society staff “Tony’s HIV,” The Bold and the Beautiful for eligibility. Qualifying entries are evaluated in two rounds of judging. In the first round of judging, each storyline is 2002 Pioneer for Health reviewed for accuracy by a panel of topic experts who take the “Bert’s Pap Smear,” Guiding Light/Agnes Nixon following into consideration: 2003 Daytime Drama * How the health problem can be prevented “Neil’s Alcoholism,” The Young and the Restless * How a character’s choices affect his/her health or safety * What causes the health problem and how it impacts the lives 2004 Daytime Drama and relationships of characters “Lily and Kevin: The Danger Within,” The Young and the Restless * Common myths about the health issue * Which characters are at greatest risk for the health problem 2004 Primetime Drama * Professional standards and practices observed by health care “Choice,” Law & Order: SVU providers 2004 Primetime Minor Storyline Finalists from the first round of judging are reviewed by a “Heartbeats and Deadbeats,” Strong Medicine panel of invited experts from public health, academic, advocacy and entertainment organizations. The entries are 2004 Primetime Comedy evaluated on the following criteria: “No More Wire Hangers,” One on One * Potential benefit to the viewing audience 2005 Daytime Drama * Entertainment value “Autism Spectrum Disorder Storyline,” All My Children 2005 Primetime Drama “Volcano,” Without A Trace Research on Primetime and Daytime 2005 Primetime Minor Storyline Television Viewers “Leaps of Faith,” 7th Heaven Key findings from the 2005 Porter Novelli HealthStyles 2005 Primetime Comedy surveys reveal that more than half of regular primetime “Prescription for Trouble,” George Lopez drama/comedy viewers (those who watch two or more times a week) learned something about a health issue or disease 2005 Telenovela from a TV show. About two-thirds of African American “Graciela Refuses to Have Cancer,” Anita, no te Rajes and Hispanic regular viewers reported learning something. Nearly one-third of regular viewers took one or more actions 2006 Daytime Drama as a result of a TV health storyline, with African Americans “Lucinda’s Breast Cancer,” As the World Turns and Hispanics reporting action more often than Whites and women viewers reporting action more often than men. 2006 Primetime Drama Discussion is the most common response to TV storylines, “Harvest,” Numb3rs but viewers also report that they did something or told someone else to do something to prevent a problem, 2006 Primetime Minor Storyline called a hotline number for more information, or visited “BRCA – Breast Cancer Risks,” ER a doctor or a clinic. These findings are part of an ongoing study conducted by CDC and USC to evaluate the 2006 Primetime Comedy impact of TV health storylines on viewers through the “The Kidney Stays in the Picture,” George Lopez Porter Novelli HealthStyles surveys. Summaries are available at: 2006 Telenovela http://www.cdc.gov/healthmarketing/entertainment_ “Don Pedro’s Diabetes,” Amarte Así education/healthstyles_survey.htm. The Sentinel for Health Awards Awards Ceremony Academy of Television Arts & Sciences North Hollywood, California September 19, 2007 Welcome and Introductory Remarks Martin Kaplan, PhD The Director of the Martin Kaplan, PhD Lear Center, Martin Norman Lear Chair in Entertainment, Media and Society, Kaplan, holds the USC Annenberg School for Communication Norman Lear Chair Director, Norman Lear Center in Entertainment, Media and Society. He is a research Everett M. Rogers Award for Achievement professor and former in Entertainment-Education associate dean at Ernest J. Wilson III, PhD the USC Annenberg Dean, USC Annenberg School for Communication School for Commu- nication. A summa Albert Bandura, PhD cum laude graduate David Starr Jordan Professor of Social Science in Psychology, of Harvard, a Marshall Scholar to Cambridge Stanford University University and a Stanford PhD, he was Vice President Walter Mondale’s chief speechwriter and deputy Presidential campaign manager; a Sentinel for Health Awards Presentation Disney Studios vice president of motion picture and Panel Discussion production; and a film and television writer and Martin Kaplan and Awards Recipients producer. Albert Bandura, PhD is David Starr Jordan Professor of Social Sciences in Psychology at Stanford University. He served as chairman of the Departmentof Psychology and was honored by Stanford by being awarded an endowed chair. Bandura has authored countless articles and nine books on a wide range of issues in psychology. His most recent book, Self-Efficacy: The Exercise of Control, presents efficacy belief as the foundation of human moti- vation, performance attainments, and emotional well-being. He has been elected to the American Academy of Arts and Sciences, and to the Institute of Medicine of the National Academy of Sciences. He is the recipient of seventeen honorary degrees. The Sentinel for Health Awards Awards Finalists Daytime Drama Primetime Comedy “Patrick’s HIV Scare,” General Hospital (ABC) “HMO/Insurance Storyline,” Ugly Betty (ABC) Writers: Robert Guza, Jr., Elizabeth Korte, Michael Conforti, Writers: Silvio Horta, Marco Pennette, James Parriott, Sheila David Goldschmid, Garin Wolf, Karen Harris, Tracey Lawrence, Donald Todd Thomson, Mary Sue Price, Susan Wald, Michele Val Jean Judges’ Comments: “Tackles the single most important health topic Judges’ Comments: “Presents accurate and well-delivered that we are facing – addresses the struggles of working class families information about HIV treatment and prophylaxis … Deals with … Characters are compelling and authentic … Deals deeply with realities that others considering HIV testing may be struggling issues around health/HMO as well as immigration, which are so with … Provides informative, non-judgmental, good practical seldom explored in TV and this was done in such a sympathetic way. advice … Nice mention of Hepatitis B, HCV and HIV … Good The show should be commended.” reinforcement of the benefits of Post-Exposure Prophylaxis.”