! ! ! ! Barbados!Services!Sector! Development!Strategy! ! ! DRAFT!FINAL!REPORT! December!2013 PREPARED&BY& Mark&Hellyer& of& & & & & & ! ! ! ! ! ! ! & & & & ! ! ! ! ! ! & Barbados(Services(Sector(Development(Strategy! Project Recipient Project Funded by Barbados Coalition of Services Commonwealth Secretariat Industries PX/BRB/0735 ! ! Project Implemented by ! ! ! CTA$Economic$&$Export$Analysts$Ltd$ 505#Pinner#Road# Harrow## HA2#6EH# United#Kingdom# # Tel:#(+44)#870#199#5835## Email:#[email protected]### Web:#www.ctaeconomic.com# ! Memberships ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Acknowledgements! This!report!is!based!on!research!undertaken!between!29th!April!and!30th!November!2013.!It! involved! over! 120! interviews! in! Barbados,! review! of! more! than! 80! research! papers,! policy! documents!and!statistical!reports,!extensive!market!research!on!global!services!markets,!two! stakeholder! workshops! and! close! consultation! with! the! Commonwealth! Secretariat,! Project! Steering!Group!and!the!Barbados!Coalition!of!Services!Industries!(BCSI).!The!team!is!extremely! grateful!for!the!organisation!and!guidance!provided!by!BCSI!and!the!openness!and!cooperation! of! all! participants.! However,! the! findings,! opinions! and! recommendations! expressed! in! this! report! remain! those! of! the! project! team and! do! not! necessarily! reflect! those! of! the! Commonwealth!Secretariat,!BCSI,!Government!of!Barbados!or!Project!Steering!Group.! ! ! iii! ! ! ! ! ! ! ! ! ! Contents! 1! Executive!Summary!..........................................................................................................................!1! 1.1! Background!.............................................................................................................................!1! 1.2! Challenges!to!Developing!Services!..........................................................................................!2! 1.3! Sector!Profiles!.........................................................................................................................!3! 1.4! Stakeholder!Engagement!........................................................................................................!3! 1.5! Immediate!Opportunities!........................................................................................................!4! 1.6! Guidelines!for!Pilot!Survey!of!Education!Sector!......................................................................!5! 1.7! Services!Sector!Development!Strategy!...................................................................................!6! 1.8! Implementation!Structures!.....................................................................................................!7! 1.9! Next!Steps!...............................................................................................................................!8! 2! Background!......................................................................................................................................!9! 2.1! Services!in!the!Economy!of!Barbados!.....................................................................................!9! 2.2! Disaggregation!of!services!sector!in!Barbados!......................................................................!11! 2.3! National!Trade!Policy!............................................................................................................!13! 2.4! International!Trading!Environment!.......................................................................................!16! 2.5! MediumNterm!Growth!and!Development!Strategy!(MGDS)!2013N2020!...............................!21! 3! Challenges!to!Developing!Services!................................................................................................!23! 3.1! Key!Constraints!.....................................................................................................................!23! 3.2! Institutional!Framework!for!Support!to!the!Services!Sector!.................................................!24! 3.3! Previous!Services!Strategy!and!Implementation!...................................................................!31! 4! Sector!Profiles!................................................................................................................................!34! 4.1! Business!Process!Outsourcing!(BPO)!.....................................................................................!34! 4.2! International!Business!Companies!(IBC)!...............................................................................!37! 4.3! ICT!Services!...........................................................................................................................!39! 4.4! Tertiary!Education!Services!...................................................................................................!42! 4.5! Construction!Related!Professional!Services!..........................................................................!47! 4.6! Creative!Industries!................................................................................................................!50! 4.7! Health!and!Wellness!Tourism!...............................................................................................!52! 4.8! Business!Support!Services!.....................................................................................................!57! 5! Stakeholder!Engagement!...............................................................................................................!61! 5.1! Inception!Phase!.....................................................................................................................!61! 5.2! 1st!Stakeholder!Workshop!.....................................................................................................!61! 5.3! Validation!Workshop!.............................................................................................................!62! 6! Immediate!Opportunities!..............................................................................................................!74! 6.1! Boutique!Wellness!Product!Development!............................................................................!74! 6.2! Business!Processing!Outsourcing!–!Medical!Transcription!...................................................!79! 6.3! English!Language!Training!.....................................................................................................!80! ! ! v! ! ! ! 6.4! Commercial!Art!.....................................................................................................................!82! 7! Guidelines!for!Pilot!Survey!of!Education!Sector!............................................................................!85! 7.1! Introduction!..........................................................................................................................!85! 7.2! Survey!Construction!..............................................................................................................!88! 7.3! Survey!Techniques!................................................................................................................!93! 7.4! Survey!Questions!..................................................................................................................!97! 8! Services!Sector!Development!Strategy!..........................................................................................!98! 8.1! Overall!Objectives!.................................................................................................................!98! 8.2! Key!aims!of!the!strategy!........................................................................................................!99! 8.3! Services!Sector!Development!..............................................................................................!100! 8.4! Services!Upgrading!..............................................................................................................!107! 8.5! Sector!brand!development!.................................................................................................!113! 9! Implementation!Structures!..........................................................................................................!115! 9.1! Introduction!........................................................................................................................!115! 9.2! Implementation!structure!...................................................................................................!115! 9.3! Facilitation!and!Monitoring!.................................................................................................!123! 9.4! Outline!Workplan!................................................................................................................!130! 10! Next!Steps!..................................................................................................................................!137! 10.1! Strategy!set!up!phase!.........................................................................................................!137! 10.2! Implementation!JuneNDec!2014!.........................................................................................!138! 10.3! Final!Workshop!..................................................................................................................!138! Annexes! Annex A: Terms of Reference Annex B: List of Consultations Annex C: References Annex D: Acronyms Used in this Report ! ! ! ! ! Executive!Summary! !Draft!Final!Report!