ea» OF FoFOR Y AAR3pt h 24 BEN 1icLAÑ cHN,tacho a FhÌ to the and 'Benny Bette known as "Bennie www.americanradiohistory.com NO OTHER Pacific Coast Medium oilers Radio sponsors and merchandise advertisers advantages like these: OU pay only low weekly rates, but people 1 read BROADCAST WEEKLY daily- that's why they buy it, for daily radio pro- gram guidance. And the fact that they pay $3 a year or 10c a copy for it proves they have money to spend, and can get that com- plete, dependable, daily guidance through no -insertion other paper or publication. BROADCAST WEEKLY circulation actually showed a sub- 7 stantial increase value during 1931. Intensified reader interest, established reader confidence, at Coast -wide quality circulation, sustained buy- ing power. Write for rates, circulation figures, single insertion and complete information. price BROADCAST WEEKLY PUB. CO. Pacific Building, o, San Francisco, re, Calif. d zienu BROADCAST 4111744143111741 The Moì,.`Complete end Reliable WEEKLY Radio Gide in the United Radio Magazine of the West State, SINCE i s ' 92 2 www.americanradiohistory.com B ROADCAST CHICAGO NEW YORK Harold Poe Swartwood Edwin F. Ripley 29 South La Salle Street W E EKLY 118 East 28th Street Chicago New York City The Leading Radio Guide of the Pacific Coast A. J. URBAIN, Editor and Publisher Vol. XI, No. 4 726 Pacific Building, San Francisco, Calif. January 23, 1932 SENATE APPROVES RADIO MERGER UNIFICATION of the Government's It is due largely to the firm but consider- radio regulatory activities is expected ate control exercised over broadcasting sta- to be accomplished within the next tions by Mr. Terrell that the art made the few months, the first step having already tremendous progress it accomplished in its been taken by the Senate in passing a bill early years. With all broadcasting stations transferring the activities and personnel of originally confined to one frequency, it was the radio division of the Department of in the radio division that the first distinction Commerce to the Federal Radio Commis- was drawn between those stations originat- sion. ing real programs and those confining their Passed twice in the past by the Senate efforts largely to "canned" music, a second and once by the House of Representatives, frequency being provided for the higher the legislation has always failed of final en- class broadcasters. actment because of the inclusion of amend- Late when the number of broadcasting ments to the radio law which have been the statics -hed into the hundreds, it was subject of opposition. Accordingly, the the radii. ision that again came to the measure now before Congress is confined rescue and provided a carefully worked out exclusively to the matter of transferring the scheme of frequencies designed to permit a division, to which there is no objection, both spread over all of what is now the broad- the Secretary of Commerce and the mem- casting range. bers of the radio commission having repeat- It was this situation which gave birth to edly voiced their approval of the change. the radio act of 1927 and the Federal Radio The radio division of the Department of Commission. Since establishment of the Commerce, established some twenty years commission, the field of the radio division ago, has had an eventful history. Originally has been narrowed to its original scope of created to enforce the provisions of the radio administering those laws relating to the act of 1912, requiring certain types of pas- radio installations and operation of ships and senger vessels to carry radio equipment, its inspection work for the radio commission. work within a few years was materially in- Operating largely for the benefit of the com- creased by growing amateur interest in the mission, there has been no reason why the subject. When broadcasting appeared on the division should he continued as part of the scelle, still further expansion was necessary Department of Commerce and its transfer to and many new and perplexing problems the radio commission is intended to bring were brought before William D. Terrell, together as much of the Government's regu- chief of the division, and his associates for latory work as is possible under the present solution. law. Published weekly by the Broadcast Weekly Publishing Company, 726 Pacific Building, San Francisco, Calif. Telephone DOuglas 5273 Yearly subscription: $3.00 in the United States, $5.50 in Canada. Entered as second class matter, March 25, 1923, at the Post Office, San Francisco, California, under Act of March 3, 1878. Copyright, 1932, by Broadcast Weekly Publishing Company 3 www.americanradiohistory.com PERSONAL PICKUPS BY GYPSY Mrs. E. M. the Bence's are related through bridge and motoring; likes all C., Portland. marriage. Mrs. Pierce is the music regardless of its classi- -Johnnie sister of Bob and William. Yes, fication, just so long as it is Walker Bob used to conduct a class in properly interpreted, loves to (KOIN) is a physical culture over KPO. sing and has a gorgeous sense handsome, Marie, the little French girl, of humor. mod ernized answers to the name of Marie Viking, 6 De Veau. There was a Silhou- Mrs. K. G., Sacramento.-Al feet 2 inches ette of her in the January 20 Rinker, formerly of the Rhythm in height, to 16 issue of Broadcast Weekly. Boys, is now appearing in with sea - Paul Pitman is now heard from vaudeville as Bessie Love's ac- blue eyes, KTAB in "The House of companist. They say-Charles blond hair, Dreams." Harvey Orr and Ur- Hamp's sole exertion these days and a gen- ban Hartman have not sung to- is gardening, that he made a erous mouth gether for some time. Urban, tremendous fortune while on that turns you know, has been living in the air, and intends taking a up at the Los Angeles. Station KPO was long, long vacation. Billy Page corners even when he is not officially opened on April 8, 1922, (NBC) is thirteen years of age. smiling. When he was five years and KDKA, in Pittsburgh, went The Coco Cola theme song was old his father died, leaving his on the air October 2, 1920. written especially for this fea- mother to carry on as best she ture and seems to have no name. Al Pearce (KFRC) gives could with six small children, S. R. F., Oakland.-Peggy while boys were San Francisco as his birthplace. and other little Young (KTAB) Is 5 feet 2% Marshall may be heard out playing ball, Johnnie was inches tall, weighs 114 pounds, Dave doing his bit toward defraying has blue eyes and long, curly from KHJ. The Boswell Sisters At were born in New Orleans. household expenses. thirteen blond hair which she wears in Adele Burian (KYA), Abe he began of his own volition a piquant bun. She is in her (KPO) to study music, and at seven- teens, a provocative "Merely Bloom and Mel Peterson teen had acquired an enviable Marge" type with a special are all single. Mel is twenty- reputation as an orchestral di- "line"; misunderstood by her four years old, weighs 175 rector in the Northwest. Six father who, she says, is too pounds, is 5 feet 10 inches tall, years ago he made his radio bow much like herself to be entirely has blue eyes and black hair. over Station KXL and he has agreeable but thoroughly un- been broadcasting ever since in derstood by her mother whom Several letters have reached one capacity or another, for, in she defines as a "perfectly swell me recently asking "what has addition to being an all 'round person." Peggy is a student at become of Jane Green who used musician, he announces, sings, the California School of Fine to sing over KFRC?" Jane writes continuity, and produces Arts in San Francisco, lives passed away last fall after a innumerable programs. He is with her parents in Palo Alto. very short illness. highly creative, has a world of is "intrigued" by a Phi Gamma patience, is loyal to his friends Delta, a Sigma Chi. Bing Cros- Kay, Berkeley.-Cy Trobbe's and ideals, and hopes some day by's singing, and all music (KPO) orchestral personnel to own a country estate, at least wherein the bass is "slapped." reads as follows: Walter Gough, two saddle horses and many She dots her i -s with huge cir- Don Barrientos, Fred Baker, dogs. cles, admits being a hedonist; Emelio Mertz, and William (and blithely adds "Aren't we Schwarzman, violinists; Emil Nellie, Fresno.-Alice Blue is all?") loves to walk in the rain, Hahl, viola; Max Reinberg and still over in Hilo and says nary wear powder blue. and once il- George Rogovoy, 'cellists; Louis a word about coming home. a book for children. Previati, bass; Frank Fragale, Had the most interesting letter lustrated clarinet; Julius Shanis, oboe and you E. Kuhit- from her recently, J. D. F., Redwood City.-Jack and English horn; should see the unique Christmas Delaney (KLX) uses "Washing- schek, bassoon; Lee Barton and card we received at the office; his Dave Rosebrook, trumpeters; a diffused sepia of Alice in Ha- ton and Lee Swing" as William Stratton, trombone; Joe waiian costume perched on the theme song. S. Vogelsang, French horn; Ro- limb of a palm tree, strumming land Wagner, percussion; Fritz a ukulele to a low -hanging Mrs. J. S., Sacramento.-Lew Warnke, piano; George Nykli- moon. Her letter contained a Conrad (NBC) began his mu- cek, organist. Bud Shepard is description of a native (luau sical career before he was seven librarian and Lillian Franck acts (feast) she had just witnessed years of age.