Museums ‐ Citizens’ Panel results January 2014 The January 2014 Citizens Panel questionnaire was sent to 2104 Citizens' Panel members. In total 1013 people responded, a 48% response. The ‘Base’ in each table is the number of respondents to that question. Summary The most visited museums in the last 12 months were M Shed (63%) and Bristol Museum and Art Gallery (60%). The least visited were Bristol Regional Environmental Records Centre (2%) and Bristol Record Office (7%). The main things that motivated people to vissit Bristol’s Museums was free entry (79%) and to visit an exhibition (71%). Citizens’ Panellists were most interested in visiting exhibitions on Bristol Local History, Natural science and international art. Events panellists would be most interested in visiting were behind the scenes tours. The main reason people had not visited any of Bristol Museums, Galleries & Archives museums in the past year were they did not have enough time/too busy (43%). 17% of the panel said they could not get to them due to ill health / disability. The majority of the panel (72%) have visited the M Shed. A third of the panel, 32% had not had any friends or relatives stay with them as part of their holiday. 12% had two visitors and 11% had four visitors. Of those who had visitors, 78% said visiting a museum or art gallery might be one of the things they would do during their stay. The Citizenns’ Panel tended to disagree that Bristol’s museums are ‘Old fashioned, unchanging and out of touch’ (64%), or ‘Don’t really care about or understand their audience’ (67%). 46% disagree that they are ‘Used by everyone in the community’. The majority of the panel agree that museums are ‘The best place to discover Bristol's history and treasures’, are ‘Fun for families’, ‘Provide thought provoking and inspirational experiences’, are ‘Places to gain new knowledge or insight’, are ‘Under used and under rated treasure troves’, ‘Provide a public service of the highest quality’, ‘Improve quality of life for people living, working in and visiting Bristol’. Panellists were slightly less inclined to agree that museums are ‘Places to stimulate their own creativity’ and they ‘Explore and debate issues that affect people in Britain today’. The places most of the panel have visited in the llast year are the Watershed, formal or landscaped gardens or parks, Colston Hall and the Bristol Hippodrome. Over half of respondents find out what is on in their local area by picking up leaflets and brochures (55%) and 49% through websites. 46% were recommended by friends or family. The main way people found out about things to do and leisure activities was through a google or internet search (15%) or website (14%). 12% were recommended by friends and family and 8% pick up leaflets and brochures. The majority of the panel (91%) thought it was important or very important to preserve local wildlife. Over half the Citizens’ Panel would visit a museum or art exhibition as it is an enjoyable way to pass the time (66%), to explore local history (61%) and to improve their own knowledge (59%). The main reasons they would visit are it is an enjoyable way to pass the time (18%), to improve their own knowledge (12%) and It's fun way to spend time with friends and family (8%). The Citizenns’ Panel were most aware that Bristol Museum and Art Gallery, M Shed and Blaise Castle House Museum were free to visit. They were least aware that Bristol Record Office and Kings Weston Roman Villa were free to visit. 1 Produced by Consultation, Research and Intelligence Team Bristol City Council Have you visited or heard of the following museums? If you have not visited and do not intend to, please leave blank. Visited in the Visited in the Visited over 5 Would consider Total Have heard of past 12 months past 5 years years ago visiting in future 857 81 513 160 58 45 Bristol Museum and Art Galley 9% 60% 19% 7% 5% 851 104 536 95 23 93 M Shed 12% 63% 11% 3% 11% 825 159 195 232 116 123 Blaise Castle House Museum 19% 24% 28% 14% 15% 743 197 75 179 109 183 The Red Lodge Museum 27% 10% 24% 15% 25% 752 198 80 163 119 192 Georgian House Museum 26% 11% 22% 16% 26% 706 310 49 64 52 231 Bristol Record Office 44% 7% 9% 7% 33% 565 245 11 21 15 273 Bristol Regional Environmental Records Centre 43% 2% 4% 3% 48% The most visited in the last 12 months were M Shed (63%) and Bristol Museum and Art Gallery (60%). The least visited were Bristol Regional Environmental Records Centre (2%) and Bristol Record Office (7%). 2 Produced by Consultation, Research and Intelligence Team Bristol City Council 3 Produced by Consultation, Research and Intelligence Team Bristol City Council If you have visited any of the above, which of the following motivated you to Word cloud showing most frequently used words for ‘Other’ things that visit? (tick all that apply) motivated people to visit Museums. Base 884 100% If you have visited any of the above, which of the following Frequency Per cent motivated you to visit? Free entry 695 79% Something to do in bad weather 310 35% Passing by the museum 203 23% To visit an exhibition 629 71% To see museum collections 571 65% To learn something new 488 55% Somewhere to take children 368 42% Somewhere to spend quality time with friends and family 316 36% Something to do with or somewhere to meet friends 228 26% Following a recommendation from a friend or family member 209 24% Other ‐ please specify 57 6% The main things that motivated people to visit Bristol’s Museums was free entry (79%) and to visit an exhibition (71%). 4 Produced by Consultation, Research and Intelligence Team Bristol City Council 5 Produced by Consultation, Research and Intelligence Team Bristol City Council What do you like most about Bristol Museum and Art Gallery? (Those who have What one thing would you most like to change? visited) 6 Produced by Consultation, Research and Intelligence Team Bristol City Council What one object do you think would represent your life in Bristol Today? Which of the following exhibitions would you be most interested in visiting? (tick all that apply) Base 857 100% Which of the following exhibitions would you be most interested in Per Frequency visiting? cent Popular culture e.g. sport, music, fashion 357 42% International art exhibition e.g. Leonardo da Vinci, Picasso 535 62% Contemporary art exhibition 309 36% Interactive science and technology 482 56% Bristol local history 671 78% Natural science e.g. Wildlife Photographer of the Year, Dinosaurs 550 64% Local community displays and exhibitions 328 38% Discovering other cultures e.g. American Indians, Aboriginal Australians, 318 37% Zulus Other 39 5% Citizens’ Panellists were most interested in visiting exhibitions on Bristol Local History, Natural science and international art. 7 Produced by Consultation, Research and Intelligence Team Bristol City Council ‘Other’ exhibitions you’d be interested in visiting 8 Produced by Consultation, Research and Intelligence Team Bristol City Council ‘Other’ events you’d be interested in visiting What sort of events would you be most interested in visiting? (tick all that apply) Base 861 100% What sort of events would you be most interested in Per Frequency visiting? cent Talks 364 42% Family fun days 259 30% Guided tours 389 45% Meet the expert 400 46% Film screenings 401 47% Behind the scenes tours 491 57% Creative workshops 272 32% Theatre and dance performances 352 41% None of these 46 5% Other 23 3% Events panellists would be most interested in visiting were Behind the scenes tours. 9 Produced by Consultation, Research and Intelligence Team Bristol City Council 10 Produced by Consultation, Research and Intelligence Team Bristol City Council If you have not visited any of Bristol Museums, Galleries & Archives museums in the past year, please give your main reason for not visiting. Base 304 100% If you have not visited any of Bristol Museums, Galleries Per & Archives museums in the past year, please give your Frequency cent main reason for not visiting. Not interested in museums 17 6% Not enough time / too busy 130 43% Do not have things that interest me 31 10% I don't know enough about them 30 10% I can't get there due to transport issues 17 6% I can't get there due to ill health / disability 52 17% Other 27 9% The main reason people had not visited any of Bristol Museums, Galleries & Archives museums in the past year were they did not have enough time/too busy (43%). 17% of the panel said they could not get to them due to ill health / disability. ‘Other’ reasons for not visiting 11 Produced by Consultation, Research and Intelligence Team Bristol City Council 12 Produced by Consultation, Research and Intelligence Team Bristol City Council Have you visited M Shed? Base 850 100% Per Have you visited M Shed? Frequency cent Yes 616 72% No 220 26% Don't know / Can't 14 2% remember The majority of the panel (72%) have visited the M Shed. 13 Produced by Consultation, Research and Intelligence Team Bristol City Council In the past 12 months, how many friends or relatives have stayed overnight with you as part of their holiday? Base 913 100% In the past 12 months, how many friends or relatives have Per Frequency stayed overnight with you as part of their holiday? cent One 75 8% Two 113 12% Three 83 9% Four 101 11% Five 41 4% Six 55 6% Seven 17 2% Eight 33 4% Nine 10 1% Ten 18 2% More than ten 76 8% None 291 32% A third of the panel, 32% had not had any friends or relatives stay with them as part of their holiday.