2018-2023 1 Help us to realise our five-year plan Your support is vital and London Transport Museum uses the willstory enable of transport us to fulfil to encourage, enrich, and inspire all Londonersour ambitions: and those who love this city to get the most• Being out the of world’s London. leading museum of urban transport and a place for everyone to come to understand and enjoy Contents the story of London’s journey • Sharing knowledge and provoking conversations about transport and the 02 Forewords future of London • Stimulating curiosity from 04 Our story an early age and inspiring the next generation to realise 06 Our plan their potential • Conserving our collections, sharing our expertise and 08 Our people and partners partnering with like-minded organisations to connect 10 We will… be the world’s leadingpeople and bring the story museum of urban transportof London to life For more information about corporate 18 We will… share knowledgepartnerships, becoming a Patron or leaving a legacy, contact the Development Team on and provoke conversations+44 (0)20 7565 7451 20 We will… stimulate curiosity in our city 28 We will… conserve and share our collections 34 Financial strategy 36 Good governance Design by LTM Design All images © TfL, from the London Transport Museum collection © London Transport Museum 2018 2 The five-year plan for London Transport Museum 2018-2023 Message from the Chair of Trustees Foreword Our story is as much about The next five years for the world’s the future as the past leading museum of urban transport My own background is in the transport Our collections span two centuries of As the Capital grows and evolves, we will sector, so it’s very clear to me the amazing London’s pre-eminence as a world city. take every opportunity to educate and inspire potential the Museum has to not only With 80 vehicles, both road and rail, and Londoners and those who love this city to get preserve history, but to influence our 450,000 more items, we highlight the the most out of London. city’s future. Our five-year plan makes existential link between transport and the the most of this. development of London to the 400,000 Sam Mullins people who visit Covent Garden and Managing Director Over the past decade, we have built strong our Acton Depot every year. London Transport Museum relationships with the wider industry to forge valuable opportunities for London’s We share that story and look to shape the young people. Our much-valued TfL Safety future of our city by engaging the next and Citizenship programme is offered to generation of citizens, and hosting debate every primary school in the Capital and within our industry. We are empowered by delivers community and youth engagement relationships with partners, sponsors and in boroughs throughout London. Our our parent organisation, Transport for science, technology, engineering and maths London (TfL). programmes continue to engage children and young people in transport I was thrilled when we achieved Arts Council and engineering. England, National Portfolio Organisation (NPO) status. This will enable us to connect On a daily basis, we rely on the Museum’s with more people beyond the Museum. In talented staff to bring the city’s transport 2017, we also achieved Investing in Volunteers story to life. Our dedicated volunteers and accreditation, recognising our efforts to supporters play an integral part in our plans This means identifying innovative support those who generously give us their and I’d like to thank them for giving their commercial opportunities, building time and experience. time so willingly. beneficial new partnerships, encouraging more people through our doors, maintaining Our city and its citizens have changed We are fortunate to have so many experts our customer service and enhancing our drastically in the past decade. We are on our Board. Our Trustees bring a wealth of product ranges. more digitally savvy, we shop more online knowledge and experience, and will make a and build connections through social media. critical contribution to the Museum over the It’s an exciting time and I’m proud to be part The Museum uses contemporary channels next five years. of it. For many, London Transport Museum to promote the authentic experiences we is about the Capital’s past, but I believe we offer and take programmes out direct Our biggest challenge in the coming years have an even bigger role in shaping its future. to communities. will be to ensure financial resilience – it is something I am deeply committed Keith Ludeman There is much to look forward to as we to. My main goal is to achieve financial Chair of Trustees roll out new gallery features and new sustainability by 2020/21. London Transport Museum public programmes in our fresh and distinctive Museum. 4 The five-year plan for London Transport Museum 2018-2023 5 Our story Using transport to encourage, enrich and inspire No other capital city has been defined and across the globe have enjoyed our unique shaped by transport the way London has window on the city’s transport heritage. – but the true impact can be invisible to But preserving the past doesn’t mean rooting the people who use our Tube, bus, rail and ourselves in history. Like London, we continue road services every day. to move forward – bringing learning to life. The Museum and its collections bring The Museum’s transformative refurbishment, together the past, present and future completed in 2007, was supported by the to show just how much transport has Heritage Lottery Fund and almost 100 influenced our modern city, society and corporate partners, trusts and foundations. culture. Transport keeps London working It gave us a bigger, better building and new and growing and continues to make life in displays showing the best of our collections. the Capital better. As a result we doubled our visitor numbers. Our restored Battle Bus, travelling in France and Belgium in 2014. It represented more than 1,000 London buses requisitioned to carry troops during the First Unique window Achieving charitable status in 2008 allowed World War and helped to tell the forgotten story of their vital role. Since 1980, when we first opened our doors us to secure our long-term future and clarify in Covent Garden’s former Victorian Flower our purpose. Market building, millions of visitors from Bringing learning to life Every year, our educational programmes Battle Bus has travelled throughout the in the Museum and in schools reach Capital and across to France and Belgium, thousands of children, from under-fives engaging schools and communities in this to secondary pupils, and bring science, inspiring story of London’s buses and technology, engineering and maths (STEM) their drivers. to life. We offer support at every stage of the learning journey, from encouraging Huge opportunities creative exploration at an early age through There is an urgent need to work with to connecting young adults with potential our partners to encourage a love of transport sector employers. STEM subjects and inspire young people to consider careers in transport and Closer ties with our parent company, engineering. By doing this, we can help Transport for London (TfL), have led to redress the gender imbalance and skills a succession of celebrated initiatives shortage evident in our industry. marking the 150th anniversary of the Underground (2013), Year of the Bus (2014), Our plans for the Museum are ambitious, the Transported by Design programme but we believe our future will be as (2016/17) and in 2018, the Year of Engineering. exciting as our past. In 2014, we launched an ambitious programme to honour the centenary of the First World War and the part London’s transport played in it. Our restored B-type 6 The five-year plan for London Transport Museum 2018-2023 The Museum at Covent Garden 7 Our plan Our people World’s leading museum Stimulate Conserve and and partners of urban transport curiosity in our city share our collections Increase our staff Invest up to Reach more than Care for skills and diversity £350,000 150,000 80 vehicles a year in under 11s a year through and 450,000 items in Increase Museum-led sessions our collections by 2023 volunteer hours gallery to 30,000 a year by 2023 refurbishment Introduce 6,000 11 to 18-year-olds to Increase visits to Acton STEM careers each year through the Depot from 15,000 Innovative Achieve Enjoyment to a year to partnerships customer 30,000 to extend our reach Employment satisfaction programme by 2023 Use Arts Council England NPO scores of Help to narrow skills and Deliver Q-stock and funding to increase the depth and 90% by 2022 other vehicle quality of our gender gaps Reach new in engineering by 2023 restoration experiences projects to support our diverse learning programmes Through our relationship Through the TfL Safety with TfL, inspire diverse audiences Increase the number of visits to reflective of contemporary London and Citizenship participation in scheme, promote safe, Collections responsible and respectful London’s future Reach new audiences through the online Distributed behaviour on our transport system provoke conversations conversations provoke and knowledge Share Financial strategy model Reach all Year 6 children Increase Create impactful Museum in London by 2023 commercial outcomes from Increase our Interchange programme Encourage children to consider their contribution by £1m per annum participation Be a catalyst for across all activities travel choices by 2023 informed with our Youth Travel Diversify debate through Ambassadors and increase private ShapingLDN and corporate Encourage Deliver tours of funding exploration Hidden London Achieve financial sustainability and research spaces to 50,000 in our library and online people by 2023 by 2021 8 The five-year plan for London Transport Museum 2018-2023 9 Our people and partners We were delighted to be awarded ACE Band Learning partners 1 National Portfolio Organisation (NPO) Our learning and engagement programmes Recognising those who support us status for the first time, for work that is due are supported and enriched by creative to start from 1 April 2018.