Transmedia Production Strategies in Television Fiction The present Obitel Yearbook is the eighth of a series started in 2007 and it reflects the maturity of a methodology that combines quantitative study with the contextual analysis of Transmedia Production Strategies television fiction, its transmediation into other screens and the sociocultural dynamics that are circumscribed to each of in Television Fiction the different member countries. Obitel is made up of 12 national research groups that systematically monitor, throughout a year, fiction shows that general Maria Immacolata Vassallo de Lopes are produced and broadcast through open television channels coordinators Guillermo Orozco Gómez in their respective countries. The results of this monitoring are presented through the singularities and tendencies of national Morella Alvarado, Gustavo Aprea, Fernando Aranguren, fiction in each country and in a comparative chapter that coordinators Alexandra Ayala-Marín, Catarina Burnay, Borys Bustamante, provides a general overview of television fiction in the Strategies Production Transmedia member countries. Giuliana Cassano, James Dettleff, Francisco Fernández, Francisco Hernández, Pablo Julio, Mónica Kirchheimer, Charo Fiction, as industry, genre, and format, is one of the most Lacalle, Pedro Lopes, Maria Cristina Mungioli, Guillermo in Television Fiction in Television representative cultural and media products of television in Orozco Gómez, Juan Piñón, Rosario Sánchez, Luisa Torrealba Ibero-America. Its cultural and symbolic tradition is a place and Maria Immacolata Vassallo de Lopes of agreement and disagreement that is now the setting not only of the main characters’ loves and intimate secrets in the telenovelas and series but also that of public life, politics, and citizenship, since even more fiction has been anchoring its narrative on the multiple problems that affect us as a region and, at the same time, identify us as countries. The Obitel member countries chose as topic of the year for this 2014 Yearbook the study of the “transmedia production strategies in television fiction”, aiming to analyze how television networks have been incorporating transmedia strategies into their fiction productions, either through scripts that build stories, characters, products, and practices, which are characterized by the constant interaction with social networks, or through actions of transit and expansion of the original fictional universe to other screens and platforms. In other words, the analyses carried out in the Obitel Yearbook 2014 aim not only to map the transmedia productions strategies present in the 12 countries that make up the research team but also to address this current topic based on different theoretical and methodological approaches. TRANSMEDIA PRODUCTION STRATEGIES IN TELEVISION FICTION IBERO-AMERICAN OBSERVATORY OF TELEVISION FICTION OBITEL 2014 TRANSMEDIA PRODUCTION STRATEGIES IN TELEVISION FICTION IBERO-AMERICAN OBSERVATORY OF TELEVISION FICTION OBITEL 2014 Maria Immacolata Vassallo de Lopes Guillermo Orozco Gómez General Coordinators Morella Alvarado, Gustavo Aprea, Fernando Aranguren, Alexandra Ayala-Marín, Catarina Burnay, Borys Bustamante, Giuliana Cassano, James Dettleff, Francisco Fernández, Francisco Hernández, Pablo Julio, Mónica Kirchheimer, Charo Lacalle, Pedro Lopes, Maria Cristina Mungioli, Guillermo Orozco Gómez, Juan Piñón, Rosario Sánchez, Luisa Torrealba and Maria Immacolata Vassallo de Lopes National Coordinators © Globo Comunicação e Participações S.A., 2014 Capa: Letícia Lampert Projeto gráfico: Niura Fernanda Souza Editoração: Clo Sbardelotto Produção editorial: Felícia Xavier Volkweis Tradução: Roberto Cataldo Costa, Amanda Guizzo Zampieri, Juan Carlos Acosta Revisão: Felícia Xavier Volkweis Revisão gráfica: Clo Sbardelotto Editor: Luis Antônio Paim Gomes Foto de capa: Louie Psihoyos. High-definition televisions in the information era. Cataloguing in Publication (CIP) Librarian: Denise Mari de Andrade Souza – CRB 10/960 T772 Transmedia production strategies in television fiction: 2014 Obitel Yearbook / general coordinators: Maria Immacolata Vassallo de Lopes and Guillermo Orozco Gómez. -- Porto Alegre: Sulina, 2014. 558 p.; il. ISBN: 978-85-205-0712-4 1. Television – Programs. 2. Fiction – Television. 3. Television programs – Ibero-American. 4. Media. 5. I. Lopes, Maria Immacolata Vassallo de. II. Gómes, Guillermo Orozco. CDU: 654.19 659.3 CDD: 301.161 791.445 Direitos desta edição adquiridos por Globo Comunicação e Participações S.A. Editora Meridional Ltda. Av. Osvaldo Aranha, 440 cj. 101 – Bom Fim Cep: 90035-190 – Porto Alegre/RS Fone: (0xx51) 3311.4082 Fax: (0xx51) 2364.4194 www.editorasulina.com.br e-mail: [email protected] Agosto/2014 INDEX INTRODUCTION ............................................................................................. 9 OBITEL NATIONAL RESEARCH TEAMS ............................................... 11 EDITOR’S NOTE ............................................................................................ 15 METHODOLOGICAL NOTE ....................................................................... 17 FIRST PART FICTION IN THE IBERO-AMERICAN SPACE IN 2013 Comparative synthesis of Obitel countries in 2013 ...................................... 23 Maria Immacolata Vassallo de Lopes and Guillermo Orozco Gómez 1. Audiovisual context in Obitel countries ................................................. 24 2. Comparison of television fiction in Ibero-American countries in 2013 .................................................................................... 34 3. The ten most watched fiction productions of the year ............................ 42 4. Transmedia reception in Obitel countries ............................................... 56 5. Highlights of the year in Obitel countries ............................................... 70 6. Topic of the year: transmedia production strategies in television fiction ...................................................................................... 74 SECOND PART FICTION IN OBITEL COUNTRIES 1. ARGENTINA: between traditional fiction and new stories ................. 91 Authors: Gustavo Aprea and Mónica Kirchheimer Team: María Belzunces, María Victoria Bourdieu, Victoria De Michele, Noelia Morales, Laura Oszust and Ezequiel Rivero 1. ArgentinaÊs audiovisual context in 2013 ................................................ 91 2. Analysis of the year: national and Ibero-American premiere fiction . 100 3. Transmedia reception ............................................................................ 109 4. Highlights of the year ........................................................................... 112 5. Topic of the year: transmedia production strategies in television fiction ............................................................................... 115 2. BRAZIL: transit of forms and contents in television fiction ........... 121 Authors: Maria Immacolata Vassallo de Lopes and Maria Cristina Palma Mungioli Team: Clarice Greco, Claudia Freire, Ligia Maria Prezia Lemos, Rafaela Bernardazzi, Silvia Dantas and Tomaz Penner 1. BrazilÊs audiovisual context in 2013 ................................................. 121 2. Analysis of the year: national and Ibero-American premiere fiction ................................................................................. 133 3. Transmedia reception ........................................................................ 145 4. Highlights of the year ........................................................................ 149 5. Topic of the year: transmedia production strategies in television fiction ............................................................................ 153 3. CHILE: television as a mural for history .......................................... 163 Authors: Pablo Julio, Francisco Fernández and Juan Pablo Sarmiento Team: Verónica Silva and Maximiliano Arce 1. ChileÊs audiovisual context in 2013 .................................................. 163 2. Analysis of the year: national and Ibero-American premiere fiction . 174 3. Transmedia reception ........................................................................ 187 4. Highlights of the year ........................................................................ 192 5. Topic of the year: transmedia production strategies in television fiction ........................................................................... 194 4. COLOMBIA: towards exploring transmedia horizons and new narratives amid crises ........................................................... 197 Authors: Borys Bustamante and Fernando Aranguren Team: Hernán Javier Riveros, Jheraldin Murcia, Sandra Peña, Nelly Raigoso and Johanna Toscano 1. ColombiaÊs audiovisual context in 2013 ............................................ 197 2. Analysis of the year: national and Ibero-American premiere fiction . 207 3. Transmedia reception ........................................................................ 217 4. Highlights of the year ........................................................................ 220 5. Topic of the year: transmedia production strategies in television fiction ........................................................................... 223 5. ECUADOR: the Law is dictated, fiction grows, creativity is challenged ......................................................................... 231 Authors: Alexandra Ayala Team: Anabel Castillo Bastidas, José Luis Bedón, Adriana Garrido Mantilla and José