Ecoenel: 10 years changing waste materials into opportunities Ecoenel 2017 2 Ecoenel 2017 Ecoelce and Ecoampla have become Ecoenel Coelce and Ampla electric The strategy also involves companies, present in Ceará and promoting synergies between Rio de Janeiro states, respectively, Enel’s subsidiaries and the were renamed as Enel Distribuição adoption of one brand, particularly Ceará and Enel Distribuição Rio in markets such as Latin America, in November 2016. The change is where the group’s portfolio part of the new identity and global includes assests that have different positioning of Enel, which has names and visual identities. By extended its corporate brand to all doing this, the company shows a the group’s companies in Brazil. more modern, flexible, responsible With this change, Ecoampla and and global image. Ecoelce have become Ecoenel, marking another milestone in The impact on Rio and Ceará the sustainability program that states is highly significant. Enel celebrated its 10th anniversary Distribuição Ceará provides in 2016. services to almost 4 million clients in 184 municipalities, and Enel Enel is an electric company Distribuição Rio is present in 66 present in more than 30 countries municipalities, having more than 3 in four continents. It uses the million clients. ongoing internal changes to keep its global relevance and make the most of the opportunities that such transitions may create. 3 Ecoenel 2017 4 Ecoenel 2017 EDITORIAL “We have gathered more than just prizes throughout the project. We were part of something that was built collectively, with stories of cooperation and stronger citizenship.” Enel is present in more than In 2008, the Ecoenel program was 30 countries, showing a clear one of the winners of the World commitment to help people face Business and Development Awards some of the world’s greatest (WBDA) given by ONU. challenges. This business vision is strongly based on sustainability, But we have gathered more than which is a fundamental aspect of just prizes throughout the project. our corporate culture. We place We were part of something that environmental, social and economic was built collectively, with stories of sustainability at the center of all our cooperation and stronger citizenship, practices and decisions in order to as you will be able to see in the create shared value, both for the following pages. We have not external stakeholders and for the written this story alone. We would company itself. then like to thank each partner in the project, and mainly the citizens who The Ecoenel project, of which believed in transformation achieved we have been proud for the last by sustainable actions. 10 years, is an example of such commitment. This is a simple Ecoenel is ready to face the coming initiative undertaken by Enel do decades in order to continue Brasil, and which brings together contributing to the rational use of innovation and sustainability to natural resources and to a better help face a global challenge: proper future for the next generations. disposal of recyclable waste materials. Through discounts in the electricity bills issued by Enel distributors in the country, any client can become an agent of transformation, contributing to recycling and bringing a straightforward return to Enel, thus perfectly creating shared value. Carlo Zorzoli | Country Manager from Enel Brasil 53 Ecoenel 2017 CONTENT Environmental awareness. The product of a 08 promising future Enel and the focus 12 on sustainability 10 years of social and environmental 18 responsibility Initiatives derived from 26 the program Ecoenel and the solid waste 32 policy ideal The time for recycling 34 has come The Green Bill and 36 CO2 compensation 6 Ecoenel 2017 Staff Editor-In-Chief Patrícia Cid Varela Editorial Committee Odailton Arruda Lídia Bastos Givaldo Filho Ana Carolina Pires Leonardo Torquato Iury Pinho Mirian Sampaio Content Equipe de Sustentabilidade Brasil Collaboration Lídia Bastos Recycling waste Editorial Production materials as an action Caramelo Comunicação 38 of energy efficiency Coordination/Revision Paulo J Pinheiro Verônica Freitas Recicla Fortaleza and the positive Journalism granting of credit 42 Daniel Araújo Graphic Design Rodrigo Costa Ecocidadão, a Morena Garcia clean city and everyone’s duty 48 Diagramming Rodrigo Costa Victor Garcia Wholesaler Assaí Printing from a sustainable Gráfica Sérgio 50 perspective 600 exemplares Opinion, criticism or suggestions Recognizing Sustainability the relationship Department Enel Brasil 52 waste x energy Padre Valdevino St, 150, 4th floor - Joaquim Távora Fortaleza - Ceará Technology at - Brasil 55 85 3453.4956 the service of [email protected] environmental 58 awareness 7 Ecoenel 2017 Sustainability policy 8 Ecoenel 2017 Photo: Arquivo Enel 9 Ecoenel 2017 Environmental awareness: The product of a promising future From the second half of the 20th century to the 2000’s, attitudes that combine economic growth with collaboration for social development gave way to a new insight. That was the start of social and economic sustainability. At the beginning of the 1970s, more attention was given to caring for the planet throughout the globe. Due to the ongoing oil crisis at the time, the environmental issues began to receive more attention from several social and economic sectors. The preservation of the environment and the rational use 10 Ecoenel 2017 Photo: Enel Archive of natural resources by part of Like the Millennium Development the civil society and companies in Goals, the latter sets its goals general became important points for with focus on strengthening discussion in the following years. sustainability. These goals were However, in the 2000s, this recorded in a document entitled environmental awareness became Transforming our World: The an essential tool to help build a 2030 Agenda for Sustainable sustainable world. Due to challenges Development. in the several social and economic The Agenda is a plan of action for sectors, the topic became a people, the planet and prosperity, parameter for the large business whose starting point is to make groups in the world. peace and freedom stronger. It The set of goals established at the also acknowledges the eradication world conferences held throughout of poverty in all its forms and the 1990s helped to produce a dimensions as the major global document used as a parameter for challenge. actions against poverty in the world. The document, the Millennium Development Goals (MDG), was adopted by the member states of the United Nations Organisation (UNO). Attention must also be given to the outcome document of the United Nations Conference on Sustainable Development (Rio+20), which establishes, in an intergovernmental process considered inclusive and transparent, the Sustainable Development Goals. 11 Ecoenel 2017 12 Ecoenel 2017 World’s 3rd in waste generation 250 thousand tons of waste per day 30% could be reused Only With increased recycling probable % are 3 recycled R$ 200 milhões in Ceará Corporate sustainability means Brazil is the third in the list of recycling of domestic and a set of concrete actions countries (behind China and industrial waste. aiming at society’s sustainable the United States) that produce With this in mind, the National development. This is the relevance the most waste, with a daily Policy on Solid Waste (PNRS) of the recycling process. production of about 250 thousand aims to update and give the tons. While 30% of such waste necessary support for advances Recycling has become extremely could be reused, only 3% of that in environmental, social and relevant to companies in the amount is actually recycled. economic challenges resulting electricity sector such as Enel from improper handling of solid Distribuição Ceará and Enel Although the number of waste in Brazil. Distribuição Rio, since the waste Brazilian municipalities that have materials collected are properly implemented recycling programs disposed of and returned to the has increased from 81 to more chain of production by means of than 900 in the last decade, this an efficient process that saves figure falls short of 20% of all energy and natural resources. our cities. According to studies conducted by SINDIVERDE- CE (Syndicate of Domestic and Industrial Solid Waste Recycling Companies in Ceará state), R$ 200 million could be generated in Ceará state with increased 13 Ecoenel 2017 Enel and the focus on sustainability Sustainability is the driving force in the countries in which it provides of the process for continuous services. Its actions are guided by improvement ingrained in the community wellbeing, environmental company – a fundamental protection, and people’s safety, component in its mission to with focus on the development achieve growth. of renewable energy sources and technically innovative projects. Its Enel seeks to generate and distribute goal is to leave a better world for the value in the international electricity next generations, and the project market to benefit its clients, timeline is proof of that. shareholders, and the competition Launching of Coelce Launching of Ecoelce, a project in Ceará state nos Bairros, , a project that offers bonuses in the electricity bill in that sends a mobile exchange for waste materials. unit to the communities in Fortaleza and its Launching of the Troca Eficiente project, which Metropolitan Area, and focuses on the efficient use of electricity by provides information to changing the fridges in the households of the the population. population included in the Low Income program. 2008