SPEAKER BIOS | WCA Executive Summit 2016 | March 14-16 | NB: Additional Bios currently being added – Please download Program for full Speaker List MONDAY MARCH 14: PRE-SUMMIT CEO & Family Office Dinner (in partnership with Family Office Council and YPO Africa) FABRIZIO FREDA President & CEO Estee Lauder Group of Companies Fabrizio Freda is responsible for developing and achieving the Company’s overall vision, strategy, financial objectives and investment priorities. Mr. Freda is a member of the Company’s Board of Directors. Mr. Freda joined The Estée Lauder Companies in March 2008 In this role, Mr. Freda was a key architect of the Company’s long- term strategic plan, which is focused on gaining market share in the global prestige beauty industry and generating sustainable, profitable growth. The strategy includes prioritizing resources to the most promising opportunities, making further investments in consumer knowledge, driving innovation and creativity through products and services, and expanding the Company’s distribution and geographic penetration. It also calls for greater integration across the Company’s brands, regions and functions to create cost efficiencies and leverage scale. Mr. Freda is a strategically focused, financially disciplined, results-oriented leader with a proven track record in the consumer products arena. Prior to joining Estée Lauder, Mr. Freda had an outstanding 20-year career at Procter & Gamble, where he was responsible for various operating, marketing and strategic efforts. His last position at P&G was President, Global Snacks, where he restructured the business, orchestrated its successful turnaround and managed employees, factories and research and development centers around the world. Mr. Freda also spent more than a decade in positions of increasing responsibility in the Health and Beauty Care division at P&G. During that time he led the launch and expansion of the Pantene hair care brand in several European countries. From 1986 to 1988 he directed marketing and strategic planning for Gucci SpA. Mr. Freda attended University of Naples Federico II and holds a degree in Economics and Business Administration. In 2012, he was appointed to the Board of Directors of BlackRock, Inc. In 2013, Mr. Freda was appointed to the Advisory Board of the Global Business Initiative at Georgetown University’s McDonough School of Business. In 2015, Mr. Freda was awarded Italy’s prestigious Cavaliere del Lavoro by President Sergio Mattarella. AKINWOLE OMOBORIOWO II Vice Chairman & CEO Genesis Energy Group Akinwole Omoboriowo II (AOII) has over 20 years of experience in the Oil & Gas and Power Sectors in Africa, where he has consistently led other equally distinguished colleagues in pioneering several initiatives including but not limited to Independent Power Producing companies, well-Structured Oil Companies (Oil Trading and Exploration), thriving Utility Companies, amongst others. AOII’s top management work profile includes being the Chairman and CEO of Genesis Electricity Limited, the Vice-Chairman and CEO of Genesis Energy Group, Chairman Board of Directors GEL Utility (co-sponsored by General Electric and Engro Corp), Member-Advisory Board of The Global Thinkers Forum (GTF), he served as Chairman of Bissau Electricidade de Agua (Guinea Bissau), and Founding Managing Director of Besse-Oil & Services. He has been named amongst the much esteemed list of “Most Influential Figures in African Power” for 2014 and 2015. AOII is a Fellow of the Institute of Management Consultants (IMC) and invested with Honoris Causa Fellowship of the Certified Board of Administrators of Nigeria (CBAN). AOII is a 1993 graduate in Economics from University of Jos, alumnus of the London Business School, from where he acquired specialist training in Electricity Pricing & Modelling course in 2006, and has a 2011 Post-Graduate Diploma in Strategy & Innovation from the prestigious Oxford University's SAID Business School, U.K. 1 SPEAKER BIOS | WCA Executive Summit 2016 | March 14-16 | NB: Additional Bios currently being added – Please download Program for full Speaker List TUESDAY MARCH 15: SUMMIT DAY ONE Keynote Ministerial and Private Sector Leaders Roundtable (chaired by Knowledge@Wharton) H.E. AHMED SHIDE State Minister of Finance and Economic Development Federal Republic of Ethiopia His Excellency Mr. Ahmed Shide Mohamed serves as the State Minister of Finance and Economic Development of Ethiopia. The Ministry, besides allocating budget, introduces new and efficient ways of utilizing resources to both federal and regional governments. A “Pool Service”, is one of the ministry’s innovations. The Ministry has recently introduced Financial Administration Proclamation and Procurement and property Administration Proclamation Amendment drafts. The amendment proclamations enables the country to close the gaps that might be observed in the finance, procurement and property management of the nation and to create internationally accepted financial working systems. H.E. BERHANU KEBEDE Ambassador Federal Republic of Ethiopia H.E. Berhanu has had a long career in diplomacy. In 1983 he transferred to the Diplomatic Mission in Brussels as an economist where he represented Ethiopia in financial, technical and industrial committees. He participated in negotiations leading to the Lome II and III conventions – international aid and trade agreements between the African, Caribean and Pacific (ACP) Countries group and the European Union (EU).In 1992 he returned to Addis Ababa to take up the position of Head of the Western European Division as Counselor. Later that year he was promoted to Director General, and it was in this role chaired the Economic and Social Council (ECOSOC) meeting of the African Economic Community, all UN General Assembly sessions as deputy leader of the Ethiopia delegation, and the Common Market for Eastern and Southern Africa (COMESA) Council. On 7 th December 2000, he was appointed Chargé d’Affaires of the Embassy of the Federal Democratic Republic of Ethiopia to the Russian Federation, with the rank of Ambassador. In February 2002, he was appointed Ambassador of Ethiopia to Sweden, Norway, Denmark, Finland and Iceland, before his appointment as Ambassador to the United Kingdom in March 2006. He has participated in various national committees, such as the EU/Ethiopia Relations Ministerial Conference, the National Committee on the World Trade Organisation Membership of Ethiopia and the Committee Established to Study the Impact of the Free Trade Area Under COMESA on the Ethiopian Economy. H.E. Berhanu speaks Amharic, English and French. He studied at Addis Ababa University and graduated from the Department of Economics in Planning and Project Analysis, and has a Masters of Economics in Management and Finance, from the University of Brussels. TEWOLDE GEBREMARIAM Chief Executive Officer Ethiopian Airlines Tewolde GebreMariam was appointed Group Chief Executive Officer, the position that he is currently holding, of Ethiopian on January 2011. He began his career with Ethiopian in 1985 as Transportation Agent and has held a number of senior leadership positions in a number of divisions in the Airline including; Ethiopian Cargo, Area Offices and Sales and Marketing. On July 2006, Mr. Tewolde was also appointed as Chief Operating Officer to head all the operating divisions of the airline. In July 2013, he became the first CEO of an African airline to receive “ The Airline Strategy Award for Regional Leadership” in the award’s 12 year history. The award is given out annually by Airline Business Magazine , a publication of Flight Global , a leading media brand in the aviation world. Mr. Tewolde graduated from Addis Ababa University with a B.A. Degree in Economics. He earned his Master’s Degree in Business Administration from the Open University in the United Kingdom. 2 SPEAKER BIOS | WCA Executive Summit 2016 | March 14-16 | NB: Additional Bios currently being added – Please download Program for full Speaker List ADMASSU TADESSE Chief Executive Officer & President PTA Bank Mr. Admassu Tadesse, is the Bank's 4th President and CEO. An economist and banker, Mr. Tadesse qualified at the london School of Economics and Political Science (M.Sc), Wits Business School (MBA) and the University of Western Ontario (BA), and trained in advanced management and strategic banking at Harvard Business School and INSEAD. Prior to his appointment, Mr. Tadesse served at the Development Bank of Southern Africa (DBSA) for 10 years where he was a top executive responsibile for international finance, investments and corporate strategy. Much earlier, he served in various management and technical roles with international funds a nd specialized agencies of the United Nations. He has served on the boards of banks, funds and industry bodies in Africa and internationally, and has worked, trained and lived in some 10 countries in Africa, Europe and North America for over 30 years. He was born in Addis Ababa, Ethiopia. ZEMEDENEH NEGATU Managing Partner, Ernst & Young (Ethiopia) Special Advisor to the Prime Minister, Federal Republic of Ethiopia Mr. Negatu has extensive global and African experience advising clients in financial services, manufacturing, telecommunications, and airlines. He recently led a high powered Mergers & Acquisition team for one of the biggest UK multinationals in its largest acquisition ever in Africa. Mr. Negatu has lived in the United States, Canada, Brazil, Argentina, and Saudi Arabia. He has been featured on CNN, BBC, CNBC, SABC, and by many other