OCTOBER 20, 2017 The business journal serving Central Iowa’s Cultivation Corridor Price: $1.75 LOWE leads DOT into high-tech era of mobility MARK LOWE director, Iowa Department of Transportation businessrecord.com | Twier: @businessrecord @businessrecord | Twier: businessrecord.com We can help with a plan consultation. Am I meeting my ® Jared Clauss, CRPS 'JSTU7JDF1SFTJEFOU¾8FBMUI.BOBHFNFOU 'JOBODJBM"EWJTPS ŖEVDJBSZPCMJHBUJPOT 4FOJPS3FUJSFNFOU1MBO$POTVMUBOU BTBQMBOTQPOTPS KBSFEDMBVTT!VCTDPN Timothy P. Woods 4FOJPS7JDF1SFTJEFOU¾8FBMUI.BOBHFNFOU "TBSFUJSFNFOUQMBOTQPOTPS ZPVÁSFGBDFEXJUIDPOTUBOUDIBOHFBOEDPNQMFYJUZJONBOBHJOH 1PSUGPMJP.BOBHFS ZPVSŖEVDJBSZSFTQPOTJCJMJUJFT BTXFMMBTIFMQJOHFNQMPZFFTNBYJNJ[FUIFJSSFUJSFNFOUTBWJOHT UJNPUIZQXPPET!VCTDPN "OFYQFSJFODFE3FUJSFNFOU1MBO$POTVMUBOUBU6#4DBOIFMQXJUIBDPOTVMUBUJPOBOESFWJFX PGCFTUQSBDUJDFT Woods Clauss Wealth Management UBS Financial Services Inc. 8FDBOIFMQZPV .JMMT$JWJD1BSLXBZ 4VJUF – Enhance your planXJUIPVUDIBOHJOHQSPWJEFST 8FTU%FT.PJOFT *" ¾ 4FMFDUBOEreview investments ¾ &WBMVBUFplan expenses ¾ 3FWJFXBOEFTUBCMJTInew plan features – Educate and prepareFNQMPZFFTGPSSFUJSFNFOU 6#4IBTEFMJWFSFESFUJSFNFOUQMBODPOTVMUJOHTFSWJDFTGPSNPSFUIBOZFBSTBTBŖEVDJBSZ "OEBTPOFPGUIFXPSMEÁTMFBEJOHXFBMUINBOBHFST ZPVSFNQMPZFFTXJMMCFOFŖUGSPN FEVDBUJPOCBTFEPOPVSLFFOŖOBODJBMJOTJHIUT-FUÁTTUBSUBDPOWFSTBUJPO ubs.com/fa/jaredclauss October 20, 2017 20, October ubs.com/rpcs 6#43FUJSFNFOU1MBO$POTVMUJOH4FSWJDFTJTBOJOWFTUNFOUBEWJTPSZQSPHSBN%FUBJMTSFHBSEJOHUIFQSPHSBN JODMVEJOHGFFT TFSWJDFT GFBUVSFTBOETVJUBCJMJUZBSFQSPWJEFEJOUIF"%7%JTDMPTVSF"TBŖSN QSPWJEJOHXFBMUINBOBHFNFOUTFSWJDFTUPDMJFOUT 6#4'JOBODJBM4FSWJDFT*ODPšFSTCPUIJOWFTUNFOUBEWJTPSZTFSWJDFTBOECSPLFSBHFTFSWJDFT*OWFTUNFOUBEWJTPSZTFSWJDFTBOECSPLFSBHFTFSWJDFTBSF TFQBSBUFBOEEJTUJODU EJšFSJONBUFSJBMXBZTBOEBSFHPWFSOFECZEJšFSFOUMBXTBOETFQBSBUFBSSBOHFNFOUT*UJTJNQPSUBOUUIBUDMJFOUTVOEFSTUBOEUIFXBZTJOXIJDIXFDPOEVDUCVTJOFTTBOEUIBUUIFZ Business Record | | Record Business DBSFGVMMZSFBEUIFBHSFFNFOUTBOEEJTDMPTVSFTUIBUXFQSPWJEFUPUIFNBCPVUUIFQSPEVDUTPSTFSWJDFTXFPšFS'PSNPSFJOGPSNBUJPOWJTJUPVSXFCTJUFBUubs.com/workingwithus. 'PSEFTJHOBUJPO EJTDMPTVSFT WJTJUubs.com/us/en/designationdisclosures.h6#4"MMSJHIUTSFTFSWFE6#4'JOBODJBM4FSWJDFT*ODJTBTVCTJEJBSZPG6#4"(.FNCFS'*/3"4*1$ $+6#4 2 CONTACT US (515) 288-3336 TABLE OF CONTENTS [email protected] FOLLOW US VOLUME 35 | NUMBER 42 | OCTOBER 20, 2017 www.businessrecord.com FB: www.facebook.com/DMBusinessRecord Twitter: @BusinessRecord LEADERSHIP PUBLISHER Chris Conetzkey (515) 661-6081 [email protected] EDITORIAL EDITOR Suzanne Behnke @businessrecord | Twier: businessrecord.com (515) 661-6085 [email protected] MANAGING EDITOR Perry Beeman (515) 661-6086 [email protected] Beats: Economic Development | Transportation | Tech & Innovation | Energy & Environment SENIOR STAFF WRITERS Joe Gardyasz (515) 661-6084 [email protected] Beats: Insurance & Investments | Health & Wellness | Manufacturing & Logistics | HR & Education Kent Darr (515) 661-6083 [email protected] Beats: Real Estate & Development | 5 Banking & Finance | Law & Government 810 NEWSROOM OPERATIONS MANAGER John Retzlaff (515) 661-6082 [email protected] 4 TAKEAWAYS FROM THE 8 COVER STORY: 14 CALENDAR PICKS Calendar | On the Moves REFUGEE SUMMIT MARK LOWE Your first look at upcoming events COPY EDITOR Kurt Helland Take a closer look at the new ART & PRODUCTION 4 ANNUAL CENTRAL IOWA director of the Iowa Department 14 IOWA NEEDS MORE WOMEN SENIOR GRAPHIC DESIGNER CONFERENCE ADDS of Transportation. LEADERS TO SUCCEED Brianna Schechinger GRAPHIC DESIGNER II MEN’S TRACK Guest Opinion: By Gov. Kim Reynolds Lauren Hayes 10 ARE MILLENNIALS GRAPHIC DESIGNER SILENT VICTIMS OF Sami Schrader 4 ANNIE’S IRISH PUB COULD 16 TV POLITICS GIVE COMFORT PHOTOGRAPHER GET A WHOLE NEW LOOK, ‘REVERSE AGEISM”? The Elbert Files: By Dave Elbert Duane Tinkey OR MAYBE NOT Drake researcher says SALES labeling of generational groups 17 PUT YOUR BEST DIRECTOR OF ADVERTISING is counterproductive. Sara Brown 5 ELLIOTT APARTMENTS FACE FORWARD DIRECTOR OF STRATEGIC PARTNERSHIPS The numbers didn’t seem to Marketing: By Drew McLellan Katherine Harrington 12 POWER BREAKFAST SENIOR ACCOUNT EXECUTIVES quite add up for a project, Lori Bratrud thought a councilwoman. Central Iowa is marching toward Maria Davis 1 million residents by 2040. ACCOUNT EXECUTIVE Laura Stapes What challenges await? PROJECT COORDINATOR Kolbie Creger ADMINISTRATION BPC VICE PRESIDENT Jason Swanson WHO’S IN THIS ISSUE? BUSINESS MANAGER Eileen Jackson A list of local people and the page number of the article in which they are mentioned. ACCOUNTING SPECIALIST Becky Hotchkiss Matt Anderson, 5 Tiffany O’Donnell, 4 OFFICE MANAGER Annie Baldwin, 4 Radostina Purvanova, 10 Laura Stegemann INSIDE SALES REPRESENTATIVE Emily Brown, 4 Diane Ramsey, 14 Alison Damon Valeska Buie, 4 Michelle Raymer, 10 BPC CHAIRMAN Connie Wimer Alison Davidson-Motoyama, 4 Kim Reynolds, 14 BPC PRESIDENT Christine Hensley, 5 Melissa Spiegel, 10 Janette Larkin Suvada Imsirovic, 4 Beth Townsend, 14 2017 20, October Business Record® (USPS 154-740, ISSN 1068-6681) is published by Business Publications Corporation Inc., Mark Lowe, 6 The Depot at Fourth, 100-4th Street, Des Moines, Iowa 50309, (515) 288-3336. Contents © 2017 Business Record. Published weekly. Annual subscriptions $69.95. Single copy price is $1.75. Copies of past issues, as available, may be purchased for $4.50 each. Periodicals Postage Paid at Des Moines, Iowa. POSTMASTER: Send address changes to Business Publications, The Depot at Business Record | | Record Business Fourth, 100-4th Street, Des Moines, Iowa 50309. 3 THE INSIDER notebook CHRIS SUZANNE PERRY KENT JOE Bits and bites of the finer side of Iowa business CONETZKEY BEHNKE BEEMAN DARR GARDYASZ publisher editor managing editor senior staff writer senior staff writer Takeaways from the Annual Central Iowa conference businessrecord.com | Twier: @businessrecord @businessrecord | Twier: businessrecord.com Refugee Summit for women adds a men’s track In case you BY SUZANNE BEHNKE BY JOE GARDYASZ missed it... A men’s track will be featured at the upcoming Central A brief look back at news from the past Iowa businesses that have hired at least one Iowa conference, hosted by Iowa Women Lead Change. week on BusinessRecord.com refugee seem to be far more likely to hire more in Two Naval Academy officers, Drs. Brad Johnson the future. That’s my big takeaway from attending and David Smith, will discuss the importance and an employer panel that was part of the 2017 value of men mentoring women to take on leadership Golden Openings owner Refugee Summit earlier this month. Mercy College roles. According to the 2014 “Iowa Women in offers secret to success of Health Sciences hosted the event, which aims Leadership” report, 50 percent of the 2,512 executives to celebrate the accomplishments of refugees and Small-business owner Kimberly in nonprofit organizations are female, but the number Baeth recently was recognized with increase awareness of opportunities to support drops to 25 percent for private for-profit companies and them as they adjust to life in the U.S. a national award. She shared some then 22 percent for publicly traded companies tips. http://bit.ly/2x0254e Among the panelists was Valeska Buie, co- One of the goals of IWLC and the conference is to show the role men play in owner and human resources manager of Keystone helping increase women’s roles in these organizations, said Tiffany O’Donnell, Electric. I was surprised to learn that the Des IWLC’s chief executive. “In order to meet our goal we have to engage men,” she said. Latest frontier in Moines manufacturer counts 34 immigrants — 31 There are typically three responses when women get a chance to be a leader: ag innovation of whom were refugees from their home countries They think they aren’t ready, they doubt their ability to do it or they don’t want to put In Des Moines’ East Village, part of — among its 72 employees. in the hours they think are needed. the future of agriculture is taking “Our mindset as leaders is that when we The men’s track offers best practices to help men foster relationships with shape in an open room at 321 E. hire someone we give them a fair chance to women to help them get through those negative responses. Walnut St. http://bit.ly/2gfV8Fu succeed,” Buie said during the panel discussion. “It’s imperative for them to tap women on the shoulder and identify them for Correspondingly, “we don’t have a tremendous leadership roles that they may not have considered themselves for,” O’Donnell said. Keep your polos on, amount of turnover,” she said. Mentoring has been happening informally in many workplaces and The language barrier remains the single- organizations, but it’s rarer to find men championing women, she explained. chime in on recreation largest challenge in hiring and retaining refugees, “Men have been grooming men for generations,” O’Donnell said. “Many women If you want to talk about making said Suvada Imsirovic, environmental services are happy to be mentors, but there are only so many to go around.” the outdoors better in Iowa, there supervisor for Mercy Medical Center and a Johnson and Smith will offer insights from their book on the topic, “Athena are three opportunities coming up. former refugee. The majority of her employees Rising: How and Why Men Should Mentor Women.” http://bit.ly/2yshDRC are refugees, and they speak 17 different native Additionally, the Central Iowa conference will offer a CEO forum, a student languages. Giving those employees the