DAILY EXCELSIOR, JAMMU SATURDAY, JUNE 1, 2013 (PAGE 9) I am working in Bollywood as Activists put up 'wall of Corporates should supplement per my plan, says Madhuri Dixit MUMBAI, May 31: Govt's push for development: Prez Actress Madhuri Dixit, who shame' for tobacco violators MUMBAI, May 31: "This can be achieved will be seen in two upcoming NEW DELHI, May 31: compared to other parts of the tion by people to what they think President Pranab Mukherjee through a comprehensive and Hindi films, is happy to work world, say activists. about surrogate advertisements today pitched for the involvement time-bound plan of reform," he Despite a ban on advertising, said. with a new crop of talented promotion and sponsorships for India is the second largest of tobacco. of the private sector in govern- actors and says she has been The President said that tobacco, companies are still producer of tobacco worldwide "If there is a ban on tobacco ment's efforts to ensure economic working in Bollywood as per her Swamiji's Chicago speeches were using sophisticated and covert and ranks fourth in total tobacco advertisements then surrogate growth and social welfare of the own plan. people of the country. amongst the greatest proclama- means to push their products, consumption. ads should also be banned com- Madhuri is set to stage a "Government's efforts must tions of inter-faith harmony and according to anti-tobacco cam- "Tobacco and its use are not pletely since they misguide peo- comeback in Bollywood after a be supplemented by the commit- universal brotherhood. paigners who recently put up a new to our culture. It is easily ple and youth end up buying the gap of six years with two proj- ment of more resources by the "Their relevance has "wall of shame" - a photo exhi- accessible and consumed in tobacco product" says one stu- increased manifold today — in a ects – Vishal Bharadwaj’s home corporate sector to development bition that names violators. rural India in various forms - dent in the film. world that is far more inter-con- production ‘Dedh Ishqiya’ and and social welfare activities," the Photos of Tobacco smoking, chewable and snuff - The film will be widely dis- nected and interdependent. Anubhav Sinha-produced President said at a function here. Advertising, Promotion and like cheaper cigarette versions seminated to states for them to "Harmonious co-existence ‘Gulab Gang’. He also stressed that our fore- Sponsorship (TAPS) violations like beedis, betel leaves, fla- get educated on what are surro- amongst various faiths and com- She has also done an item song in Karan Johar’s home produc- most goal should be the revival of collated from 13 high tobacco vored powder (pan masala and gate ads of tobacco products and country's proud traditions in ing in his opposition to discrimi- munities is not an ideal anymore tion ‘Yeh Jawaani Hai Deewani’, which released today. The item gutka), hookah etc. And is close- what action can be taken on the nation, deprivation and injustice but an absolute imperative," he song, ‘Ghagra’, features her and new age actor Ranbir Kapoor. use states in the country - Delhi, morality, ethics and social con- ly related with rituals and social same. duct. on the grounds of caste, class and said. Citing a message from “I don’t why people call it a comeback... It is a mystery to me. Uttar Pradesh, Bihar, Odisha, Karnataka, Tamil Nadu, Andhra status," says Nikunj Sharma, Keshav Desiraju Secretary, "Our nation's progress should gender, he added. Swamiji's first speech in Chicago Everyone works according to their plan. The vibe from industry on September 11, 1893, Pradesh, Maharashtra, Assam, communication officer, HRI- Health, Ministry of Health and not be hampered by the tarnishing "Maharashtra has borne some people is positive... People love me and are waiting to see ‘Gulab Mukherjee asked people to shun Gujarat, Madhya Pradesh, DAY. Family Welfare, who participat- of our national character or a of our nation's greatest social Gang’ and ‘Dedh Ishqiya’,” Madhuri told in an interview here. reformers. I would like to affirm fanaticism and sectarianism for Rajasthan and West Bengal- are Families already grappling ed in the consultation says, "We weakening of the moral fibre of After her marriage in 1999 to a US-based surgeon, she did today that although the paths of the sake of the country's growth. up for display by NGO HRI- with scant resources are pushed soon plan to write to the states our society. "We seem to be los- Sanjay Leela Bhansali’s ‘Devdas’ in 2002. She then took a break further into extreme poverty due giving them an advisory on how ing our sense of right and wrong these leaders of our society may "Sectarianism, bigotry, and its and staged a comeback with Aditya Chopra’s home production DAY here. have appeared to be outwardly horrible descendant, fanaticism, The theme of this year's to spending on tobacco products to distinguish between genuine and good and bad as we pursue ‘Aaja Nachle’ in 2007. our respective short-term objec- divergent, their goals were essen- have long possessed this beautiful World No Tobacco Day, which or on treating tobacco-related and surrogate advertisement of Despite missing from the silver screen, the 46-year- old film- tives. tially the same. earth. "Had it not been for these falls today is the banning of diseases, he says. tobacco products and ensure that star was very much present on small screen. She appeared as one A 7-minute long film has "As a result, not only is the "Swamiji's 150th birth horrible demons, human society TAPS. strict action is taken against the would be far more advanced than of the judges in TV dance reality show ‘Jhalak Dikhla Jaa’ in sea- also been developed by HRI- greater public good being sacri- anniversary celebrations should A consultation recently con- violators as per the provisions of be an occasion for a constructive it is now," Mukherjee quoted son four and five. She will be again judging the show in its sixth DAY with support from the law." ficed, but even the private search ducted by the NGO in collabora- for success and happiness is debate and cooperative action Swamiji as saying. edition that starts from June 1. MoHFW and WHO country Meanwhile, for the "Wall of After marriage, Madhuri relocated to US for almost a decade. tion with pan-India partners yielding short-lived, illusory and among the various sections striv- During the function, the office for India. Shame" compilations were col- But in 2011, she shifted her base back to Mumbai along with her under guidance of the Ministry often counter-productive out- ing for social reform," the President was also presented with The film captures violations lected under 5 broad categories family. of Health and Family Welfare comes," the President said. President said. Mukherjee also first editions of two books — of TAPS across the country. 'Swami Vivekanda in Mumbai ‘Gulab Gang’, directed by newcomer Soumik Sen, also stars (MoHFW) and the World Health with the maximum number of Mukherjee, who is on a two- emphasised on the need for Some of the violations noted and Maharashtra' and 'A Monk Juhi Chawla, Mahie Gill, Shilpa Shukla and others. Organisation (WHO) deliberat- violations (350) being found day visit to Maharashtra, was improvement and expansion of in film are "LCD TVs displayed the country's educational system. from Bombay' — by state “I have done everything in this film – fight scene, dancing and ed on development of national under the "Point of Sale and speaking at the '120th anniversary at pan shops and pan shop owner "As the Swami believed, it is Governor K Sankaranarayanan. singing. It is an entertaining film. We are saying quite a few things guidelines for a ban on TAPS saying that they are being paid product display" category. of Swami Vivekananda's historic and effective enforcement of Print, Electronic and voyage from Mumbai to the West today an urgent imperative to Besides the Governor, senior through this film but in an entertaining way. It is not a heavy film ten thousand rupees a month BJP leader and former deputy Section 5 of the Cigarettes and Outdoor Media, Brand to participate in the Parliament of both improve and also expand our which delivers sermons. from the company to put up education system. "I am confi- prime minister LK Advani, for- “It was good working with a new crop of actors. They were full Other Tobacco Products Act Stretching, events, sponsorship, World Religions in Chicago these ads," says Sharma. (1893)' in the iconic convocation dent that many of our grand mer Maharashtra Chief Minister of energy, have ideas and are confident. It was wonderful working (COTPA) - the Indian tobacco competitions and CSR as well as Another pan shop owner in hall of Mumbai University. Universities can reinvent them- Dr Manohar Joshi, Mumbai with talented actors,” she added. control law, which prohibits any the film says that they are given product placement and tobacco selves and regain their past glory. Mayor Sunil Prabhu and form of direct or indirect TAPS. Mukherjee said social reform In the late 1980s and early 90s, Madhuri and Juhi Chawla were a discount of Rs 150 to Rs 200 use in films are the other cate- constituted a key component of "They urgently need to update Sudheendra Kulkarni, Chief The tobacco problem in considered on-screen competitors. But now, they are working to display tobacco promotional gories in which photos of viola- Swami Vivekananda's vision for themselves and make their cur- Programme Coordinator of together on ‘Gulab Gang’, loosely based on a group of women developing countries like India material at his shops.