1 / 10 Automotive Panel - Cars Mexico Features Size (ISO): number of panelists according to ISO 26362 Panel size (ISO): 101.427 Real delivery: maximum sample size of a specific target that we can deliver on a real People profiled (ISO): 34.805 project. It is the sum of profiled panelists and the estimated number of panelists not yet Estimated response rate (ISO): 31% profiled. Updated: 15/12/2014 IR% Panel: panel Netquest's incidence rate for the particular target. It is not obtained from a representative population sample. It is the result of a progressive and random panel data collection. It shows the difficulty of the target: Sociodemographic profile Real delivery Panel IR% Total panelists: 23.810 68,5% Sex Man 12.284 Woman 9.575 Age 14-18 112 19-24 2.803 25-34 7.521 35-44 6.365 45-54 3.358 55-64 1.409 >=65 266 Social class AB 10.792 C+ 7.469 C 2.229 C- 975 D+ 394 D 65 E 0 Nielsen areas R1 Pacific 1.489 R2 North 3.554 R3 West-Center 3.484 R4 Center 2.692 R5 D.F. 8.338 R6 Southeast 2.279 2 / 10 State Aguascalientes 295 Baja California 447 Baja California Sur 96 Campeche 121 Coahuila 452 Colima 114 Chiapas 283 Chihuahua 519 Federal district 5.470 Durango 207 Guanajuato 652 Guerrero 163 Hidalgo 274 Jalisco 1.977 Mexico 3.173 Michoacán 401 Morelos 363 Nayarit 98 Nuevo León 1.484 Oaxaca 207 Puebla 849 Querétaro 492 Quintana Roo 230 San Luis Potosí 324 Sinaloa 344 Sonora 437 Tabasco 162 Tamaulipas 340 Tlaxcala 132 Veracruz 740 Yucatán 554 Zacatecas 139 3 / 10 Driving license and vehicle types driven Real delivery Panel IR% Total panelists: 23.810 68,5% Types of vehicle usually driven Private car or SUV 21.889 Motorcycle 2.323 Van 3.248 Lorry 340 Marine vehicles (boats, ships, etc..) 183 Has a driving license Yes 20.494 No 1.395 Types of driving license owned Driving permission 256 Type A 18.835 Type B 1.281 Type C 751 Type D 1.038 I do not remember 62 Number of automobiles at home 1 automobile 13.422 2 automobiles 6.669 3 automobiles 1.218 More than 3 atuomobiles 531 4 / 10 Car brands and models Real delivery Panel IR% Total panelists: 23.810 68,5% Automobile brands have Acura 92 Alfa Romeo 28 Aston Martin 27 Audi 268 Bentley 25 BMW 249 Buick 45 Cadillac 71 Chevrolet 5.486 Chrysler 1.435 Dodge 1.546 Ferrari 5 Fiat 123 Ford 4.109 GMC 194 Honda 1.540 Hummer 3 Hyundai 70 Infiniti 4 Isuzu 30 Jaguar 7 Jeep 611 Lamborghini 2 Land Rover 2 Lincoln 36 Maserati 1 Mastretta 0 Maybach 0 Mazda 444 Mercedes Benz 124 Mercury 42 Mini 32 Mitsubishi 321 Nissan 4.732 Oldsmobile 8 Peugeot 368 Plymouth 9 Pontiac 394 Porsche 5 RAM 33 Renault 660 Rolls-Royce 0 Rover 1 Saab 2 Seat 579 Smart 32 Subaru 2 Suzuki 172 Toyota 1.035 Volkswagen 4.308 Volvo 60 Other brand 248 5 / 10 Model Chevrolet Chevy 1.544 Nissan Tsuru 1.284 Volkswagen Jetta 1.196 Nissan Sentra 859 Volkswagen Pointer 729 Chevrolet Aveo 706 Honda Civic 605 Ford Focus 502 Nissan Platina 488 Nissan Tiida Sedan 427 Chevrolet Chevy Sedán 423 Chevrolet Corsa 391 Honda Accord 357 Ford Fiesta Sedán 340 Seat Ibiza 329 Volkswagen Sedán 299 Ford Explorer 292 Honda Cr-v 281 Volkswagen Clásico 278 Ford Escape 265 Chevrolet Astra 263 Nissan Versa 262 Ford Ecosport 257 Nissan Altima 256 Dodge Neon (Dodge) 243 Toyota Corolla 230 Ford Ranger 229 Renault Clio 221 Chevrolet Malibú 219 Chrysler Voyager 216 Volkswagen Gol 213 Nissan March 204 Dodge Stratus (Dodge) 203 Ford F-150 203 Ford Windstar 199 Chevrolet Cavalier 197 Volkswagen Bora 192 Volkswagen Derby 186 Chevrolet Spark 174 Dodge Atos 173 Dodge Attitude 169 Ford Fiesta Hatchback 168 Ford Escort 166 Volkswagen Beetle 164 Ford Fiesta Ikon 163 Chrysler Stratus 163 Nissan X-trail 160 Jeep Liberty 155 Mazda 3 Sedan 139 Chevrolet Optra 138 * More than 600 available models 6 / 10 Automobile's features Real delivery Panel IR% Total panelists: 23.810 68,5% Segment to which the vehicle belongs A 911 B 8.753 C 9.451 D 4.280 E 918 F 559 Sports car 380 Sports high performance car 37 Sports Grand Tourer car 29 Body type SUV 3.721 MPV 993 Other 20.604 Type of fuel Gasoline 21.427 Diesel 445 Electric 64 Hybrid (electric and gasoline) 125 Another type 31 I don't know 0 New or second hand New 12.229 As new or km0 (less than 1 year) 3.828 Second-hand (more than 1 year) 9.174 I don't know 2 Vehicle under warranty Yes 6.507 No 15.160 I don't know 0 Vehicle ownership Myself, it is a private car 16.240 Myself, but acquired through my firm / company 1.284 Another person 6.621 My company is the owner, is a company car 2.654 Decision makers in the purchase of the I was the only decision maker 10.646 vehicle The decision was shared with another person 10.399 Another person decided exclusively 5.533 I don't know 4 Method of payment of the vehicle Totally spot, only with means 12.048 Totally spot, with loan assistance or family or friends 3.413 Was financed by the dealer or the brand 6.445 Was financed by the bank, all of it or just a part 2.457 Vehicle's price Less than $50.000 Pesos 4.418 Between $50.001 and $100.000 Pesos 5.330 Between $100.001 and $150.000 Pesos 4.650 Between $150.001 and $200.000 Pesos 3.949 Between $200.001 and $300.000 Pesos 3.131 Between $300.001 and $400.000 Pesos 1.117 Between $400.001 and $500.000 Pesos 370 Between $500.001 and $650.000 Pesos 225 More than $650.000 Pesos 312 I don't know 92 First vehicle or substitute It is the first automobile at home 5.217 This automobile was added to others 9.394 This automobile was purchased to replace another one 12.998 Drivers of the automobile As a rule, it is driven by me 12.512 It is shared with my partner 7.967 It is shared with my parents and siblings 4.918 Another situation 3.278 7 / 10 Main vehicle Yes, it is the main one or only one 14.238 No, the main is another one 6.793 All cars in the same way 5.390 Annual mileage Less than 2,500 km 1.570 Between 2,501 and 5,000 km. 2.503 Between 5,001 and 7,500 km. 2.458 Between 7,501 and 10,000 km 2.821 Between 10,001 and 15,000 km. 3.421 Between 15,001 and 20,000 km. 2.971 Between 20,001 and 30,000 km. 2.601 Between 30,001 and 40,000 km. 1.322 Between 40,001 and 50,000 km. 951 Between 50,001 and 75,000 km. 865 Between 75,001 and 100,000 km 706 More than 100,000 km. 821 I don't know 0 GPS in the vehicle Yes, we have an integrated navigator 2.293 Yes, we have a removable navigator 4.232 No, we have not navigator 17.089 I don't know 0 Year of automobile's purchase Previous to 2000 2.858 2001-2005 4.693 2006-2008 5.297 2009 2.208 2010 3.920 2011 3.066 2012 or later 7.416 8 / 10 Vehicle maintenance Real delivery Panel IR% Total panelists: 23.810 68,5% Vehicle Maintainer Myself 12.336 Myself directed by my company 1.619 Another relative 9.441 My company 2.071 Place of vehicle maintenance Agency 5.936 Independent garage 7.970 Fast service chain 803 Myself or a friend or a relative 1.083 Where the insurance company decides 373 Another place 105 When were the tires changed for the last 6 months ago or less 5.216 time Between 6 months and one year 4.038 Between one year and one year and a half 1.927 Between a year and a half and two years 894 More than 2 years 800 I have never changed them 40 Number of tires changed The 4 tires 6.096 3 tires 282 2 tires 4.072 Only 1 tire 1.847 I do not remember 1 Intention of changing tires Yes, within the next 6 months or earlier 3.891 Yes, between 6 months and one year 3.747 Yes, within more than one year 3.068 I do not know when I will change them 138 9 / 10 Intention of purchase a new vehicle Real delivery Panel IR% Total panelists: 23.810 68,5% Intention of purchase a new vehicle Yes, within the next 3 months 1.074 Yes, within the next 3 to 5 months 1.320 Yes, within the next 6 to 11 months 3.472 Yes, within the next 12 to 18 months 4.392 Yes, but not before 18 months 4.741 I have no plans to buy a car 6.834 Degree of decision on the purchase of I was the only decision maker 4.964 future vehicle The decision was shared with another person 5.154 Another person decided exclusively 94 I don't know 27 Type of fuel of the future vehicle Gasoline 9.090 Diesel 432 Electric 243 Hybrid (electric and gasoline) 1.160 Another type 0 I don't know 199 Future new vehicle or second hand New 5.333 As new or km0 (less than 1 year) 3.322 Second-hand (more than 1 year) 2.278 I don't know 419 Ownership of the future vehicle Myself, it would be a private car 9.606 Myself, but acquired through my firm / company 318 My company would be the owner, it would be a company car 121 I don't know 196 Price is willing to pay for future vehicle Less than $50.000 Pesos 833 Between $50.001 and $100.000 Pesos 2.198 Between $100.001 and $150.000 Pesos 2.134 Between $150.001 and $200.000 Pesos 2.076 Between $200.001 and $300.000 Pesos 1.661 Between $300.001 and $400.000 Pesos 581 Between $400.001 and $500.000 Pesos 204 Between $500.001 and $650.000 Pesos 95 More than $650.000 Pesos 94 I don't know 314 Know the brand of the future vehicle Yes 4.231 No 6.033 Brand of future vehicle Acura 1 Alfa Romeo 3 Aston Martin 0 Audi 101 Bentley 0 BMW 35 Buick 2 Cadillac 7 Chevrolet 664 Chrysler 69 Dodge 125 Ferrari 0 Fiat 6 Ford 454 GMC 4 Honda 388 Hummer 0 Infiniti 0 Isuzu 0 Jaguar 0 Jeep 109 Lamborghini 0 10 / 10 Land Rover 0 Lincoln 0 Maserati 0 Mastretta 0 Maybach 0 Mazda 142 Mercedes Benz 7 Mercury 0 Mini 30 Mitsubishi 31 Nissan 631 Oldsmobile 0 Peugeot 38 Plymouth 0 Pontiac 3 Porsche 1 RAM 0 Renault 62 Rover 0 Saab 0 Seat 79 Smart 7 Subaru 1 Suzuki 41 Toyota 191 Volkswagen 609 Volvo 4 Other brand 3 Hyundai 6 Rolls-Royce 0 Segment to which the future vehicle will A 206 belong B 1.126 C 1.536 D 604 E 162 F 65 Sports car 75 Sports high performance car 0 Sports Grand Tourer car 1 Body type of the future vehicle SUV 753 MPV 73 Other 2.949 Other automotive information available Exact vehicle model (Until 3 vehicles driven) Motorcycle information Netquest is certified with ISO26362 standard The way how a panel recruits, interviews and rewards panelists is key to the reliability of the data you get.