11'11/ Corning Consumer Products Company T-12/99 TO: CCPC Sales Force Food Brokers Distributors Specialty Stores Rep Group cc: International Staff Marketing Staff Sales Department Staff Special Markets Staff Mr. R. G. Almarode (45) WV Mr. C. S. Kinlin (HQ) Ms. N. R. Brennan (GC-1) Mr. M. W. Levie (HQ) Mr. P. F. Campanella (HQ) Ms. P. Mathias (16) (CHMBR) Ms. J. S. Chiu (MU-1) Ms. J. L. O'Connell (NYO) Mr. A. D. Cors (DC) Mr. P. Thonis (2) (HQ) Ms. R. Crawford-Mulley (GC) Ms. L. J. Wasson (HQ) Ms. L. L. Gerow (A-2) Mr. M. J. Johnston (10) GN FROM: Marketing Services Department \ I ./ DATE: September 22, 1999 ----------------------------------------------------------~----,----------------------------------------------------------- SUBJECT: FIRST HALF 2000 SALES PROMOTION MATERIALS Enclosed are new sell sheets and handouts for the First Half 2000 Programs . Order additional quantities from FM Howell Company using the following Code Numbers . 1) CCP-318 Casa Flora Livingware 2) CCP-319 Elegant Rose Impressions 3) CCP-320 Charlotte Impressions 4) CCP-321 Shadow Iris Impressions 5) DCCP-322 Essence CW Dinnerware 6) DCCP-323 Bluefield CW Dinnerware 7) CCP-328 A-Line Primavera/My Garden/Shadow Iris Sets 8) CCP-329 CW Ramekins 9) DCCP-330 FW Blue Banded Sets 10) CCP-212-R Pyrex Cobalt Blue 11) CCP-331 Pyrex Spring Green --- 12) CCP-332 Portables Personal Size 13) CCP-333 Portables Super Size 14) DCCP-317 Proline and Proline Limited 15) DCH-161 Proline Consumer Handout 16) DCH-162 Pro line LIMITED Consumer Handout /df COREIJ.,E';) LIVINGWARE CA SA FLO RA™ I, 4- ,.. ir ,,,,.,- D on - _,. CORELLE addresses key • Cheerful inspiration from South Broadens appeal of Livingware consumer needs through its of the border! to consumers preferring novelty unique combination of durability, and modern textures styles. fashion and affordability . • A technological advance in color overlap creates this dynamic • Casa Flora provides an • Nine of the TOP 11 patterns in hand-painted look . opportunity to add new 25-34 mass market dinnerware sales shoppers . are CORELLE patterns . • Casa Flora offers a fresh, new twist on vines and leaves in • Generates additional market • The strength of the CORELLE timeless blue & yellow. coverage beyond Country brand franchise is proven by Cottage™, Friendship™ and 92 % brand awareness and 91 % Rosemarie™ Patterns . customer satisfaction . © 1999 CORNING CONSUMER PRODUCTS COMPANY, ELMIRA, NEW YORK 1490 2- 1555 ) - CASA FLOR A™ CORELLE® LIVINGWARE Item Description Sales Lbs. Case UPC Number Number Units/ Per Cube 071160-/ Case Case Check Digit (ORELLELIVINGWARE 1030822 16 Pc. Set-(4 each: 2 Sets 18 .76 30100 9 DINNERWARE 101/.i" Dinner Plates, 3 11 6 / 4 Bread & Butter Plates,18 oz. Soup/ Cereal Bowls, 11 oz. Mugs 1030983 10 1/4''Dinner Plate 6 5 .14 30128 3 Bulk Pack 1 11 1030992 8 /2 LuncheonPlate 6 3 .09 30129 0 Bulk Pack 3 11 \ 1030993 6 /4 Bread & Butter 6 2 .06 30130 6 0 PlateBulk Pack 1030984 18 oz. Soup/Cereal 6 3 .12 30131 3 ~ Bowl Bulk Pack 1030988 15 oz. Rim Soup/Salad 6 4 .12 30133 7 ~? Bowl Bulk Pack 1030982 10 oz. DessertBowl 6 2 .07 30127 6 ~ Bulk Pack 1030989 1 Qt. Serving Bowl 3 3 .15 30134 4 ~7 Bulk Pack 1030986 121/4''Serving Platter 3 4 .14 30132 0 Bulk Pack (ORELLECOORDINATES ® 1030542 4 Pc. 16 oz. Beverage 4 Sets 11 .63 30026 2 Set ~ 1030581 4 Pc. Display Pack- 3 .30 30041 5 (1 each: Dinner Plate, Bread & ButterPlate, Soup/Cereal Bowl CCP·318 COREU£and COREU£COORDINATES ore RegisleredTrademarks of GUI 8/99 Corning Consumer Products Company, Elmira, New York 14902-1555 Printed in U.S.A. CORELLE New blooms spring forth 1n JMPREUIONf@ a cottage garden. DINNERnf-iRE Market Dynamics Design Trend Facts Market Research Facts • CORELLE's broad open stock • A classic rose pattern on our • Elegant Rose offers universal assortment enables retailers to popular sculptured shapes. appeal to both owners and non­ offer consumers the shapes owners across all age groups . they need. • Soft reds, yellows and greens combine in Elegant Rose to • Generates incremental volume • Fifteen of the TOP 25 spots on make a fresh , delicate statement. opportunity to ABUNDANCE ®, the mass market dinnerware Blue Velvet ™and Callaway™ sales list are held by (ORELLE • Ceramic accessories feature a patterns . patterns . splash of pink . • Geared towa rd th e t raditional • CORELLE captures a full 87 % of consumer , thi s floral pattern all glass dinnerware sales at mass. has a high perceived value. © 1999 CORNING CONSUMER PRODUCTS COMPANY. ELM IRA, NEW YORK 14902 · 1555 c ) ) ( .,' CORELLE <:EU!j~1.{o;e;· JMPREUION.J® Item Description Sales Lbs. Case UPCNumber Number Units/ Per Cube 071160-/ Case Case Check Digit CORELLEIMPRESSIONS l 031178 20 Pc. Set- (4 each: 2 Sets 22 .79 30170 2 1 11 DINNERWARE/~~ ~~ l O /4 Dinner Plates, 7 1/s11 Salad/Dessert Plates,18 oz. Soup/ CerealBowls, 9 oz. Cups, and 6 11 Saucers) l 031182 l O1 /411 Dinner Plate 6 5 .14 30174 0 Bulk Pack l 031 183 911 LuncheonPlate 6 4 .12 30175 7 Bulk Pack 1031184 71/s'' Salad/Dessert 6 3 .07 30176 4 0 PlateBulk Pack l 031181 18 oz. Soup/Cereal 6 3 .13 30173 3 Bowl Bulk Pack l 031 180 l Qt. Serving Bowl 3 3 .15 30172 6 Bulk Pack l 031179 121/411 Serving Platter 3 4 .14 30171 9 Bulk Pack l 031177 5 Pc. Display Pack 3 .29 30169 6 ( l each: Dinner Plate, Salad/DessertPlate, Soup/Cereal Bowl, Cup and Saucer) (ORELLECOORDINATES ® l 030547 4 Pc. Set - 7 oz. Juice 4 Sets 9 .41 30031 6 Glasses(Heavy Sham} l 030545 4 Pc. Set -16 oz. Cooler 4 Sets 13 .71 30029 3 Glasses(Heavy Sham) l 031095 Salt & PepperShaker Set 4 Sets 4 .18 30159 7 1031096 Sugar & Creamer Set 2 Sets 4 .24 30160 3 l 031 l 22 Gravy Boat 2 5 .37 30161 0 l 031 l 23 Teapot 2 6 .47 30162 7 (ORELLE,IMPRESSIONS , ABUNDANCE and CORELLECOORDINATES CCP-319 are RegisteredTrademarks of Corning ConsumerProducts Company, GUI 9/99 Elmira, New Yark 14902· 1555 Prinled in U.S.A. CORELLE Add a touch of drama JMPREUIONJ® to the everyday meaL DINNER~RE Market Dynamics Design Trend Facts Market Research Facts • Consumers consider (ORELLE the • A sophisticated floral in strong • Strong appeal to younger top dinnerware brand for families , neutrals of gray and yellow. consumers 21-34 . everyday use and durability . • Charlotte is equally suited to • Preferred by consumers interested • (ORELLE sells more dinnerware candlelight dinners and breakfast in solid/clear and non-floral than any other brand in mass on the patio. classics style segments. market , department or specialty • Highly incremental to successful home stores. • Artful accessories and frosted drinkware round out the CORELLE Callaway™, My Garden™ • Customer satisfaction of 91 % assortment . and Sand Art ™ Patterns . translates to high future purchase intent for CORELLE. © 1999 CORNING CONSUMER PRODUCTS COM PANY, ELMIRA , NEW YORK 1490 2- 1555 ),))l)) ,,Jr.I CORELLE JMPREUION.f@ Item Description Sales Lbs. Case UPC Number Number Units/ Per Cube 071160 -/ Case Case Check Digit CORELLEIMPRESSIONS 1030573 20 Pc. Set - (4 each: 2 Sets 22 .79 30033 0 1 DINNERWARE 10 /,." Dinner Plates, 7 1/a"Salad/Dessert Plates, 18 oz. Soup/ Cereal Bowls, 9 oz. Cups, and 6" Saucers) 1 10 / ,." Dinner Plate 6 5 .14 3003 7 8 Bulk Pack 1030575 9" Luncheon Plate 6 4 .12 30035 4 Bulk Pack 1030576 7 1/a" Salad/Dessert 6 3 .07 30036 1 Plate Bulk Pack 103057 4 18 oz . Soup/Cereal 6 3 .13 30034 7 Bowl Bulk Pack 1030594 1 Qt . Serving Bowl 3 3 .15 30045 3 Bulk Pack 1 1030572 12 / ,. " Serving Platter 3 4 .14 30032 3 Bulk Pack (ORELLECOORDINATES ® 1030543 4 Pc. Set - 7 oz. Juice 4 Sets 9 .41 30027 9 Glasses (Heavy Sham) 1030544 4 Pc. Set -16 oz . Cooler 4 Sets 13 .71 30028 6 Glasses (Heavy Sham) 1030535 Salt & Pepper Shaker Set 4 Sets 4 .18 30019 4 1030536 Sugar & Creamer Set 2 Sets 4 .24 30020 0 1030537 Gravy Boat 2 5 .37 30021 7 1030538 Teapot 2 6 .47 30022 4 1030578 5 Pc. Display Pack 3 .29 30038 5 ( 1 each: Dinner Plate, Salad/Dessert Plate, Soup/Cereal Bowl, Cup and Saucer) CCP-320 COREU£, IMPRESSIONS, and COREU£COORDINATES ore RegisteredTrademarks GUI 8/99 of Corning Consumer Products Company, Elmira, New York 14902· l 555 Printed in U.S.A. CORELLE Ddu:ate stems swag in a JMPREJ710Nf@ fresh Greezefrom the Orient. DINNERltW-iRE Market Dynamics Design Trend Facts Market Research Facts • (ORELLE remains the everyday • Shadow Iris is our most requested • Shadow Iris appeals to consumers dinnerware of choice for archive pattern , brought back by in diverse geographic areas. families through its unique popular demand . combination of durability , fashion • Extremely high purchase intent and affordability . • A timely Asian-inspired motif in among both owners and non­ greens and purp les. owners. • The beautiful pattern assortment catches the consumer 's eye; • Soothing lines create a casual • Generates additional market unmatched chip resistance and elegance fit for a variety of coverage beyond Callaway™, stackability keep her coming decorating styles. My Garden™ and Summer Blush™ back for more. Patterns . • CORELLE'stop position in dinner­ ware market share is attributable to 92 % brand awareness and 91 % customer satisfaction . ©1999 CORNING CONSUMER PRODUCTS COMPANY, ELMIRA, NEW YORK 14902 · I 555 CORELLE Shadow-Zrif TM JMPREUION.'® Item Description Sales Lbs. Case UPC Number Number Units/ Per Cube 071160 -/ Case Case Check Digit 20 Pc. Set- (4 each : 2 Sets 22 .79 30145 0 l O1 /,t'' Dinner Plates, 7 1/s" Salad/Dessert Plates, 18 oz.