PUDDING MILL Consultation report Fluid 2016 PUDDING MILL CONTENTS CHAPTER 1 CHAPTER 4 SUMMARY 5 FINDINGS 43 1.1 Introduction 5 4.1 Overview 43 1.2 Summary of events & involvement 6 4.2 Comments at a glance 44 1.3 Masterplan Key Themes 8 4.3 Events feedback 46 1.4 Synopsis of responses 11 1.5 Summary of findings 12 CHAPTER 5 1.6 Synopsis of findings 14 TRACKING CHANGES & NEXT STEPS 59 1.7 Recommendations 18 5.1 Tracking Changes 59 5.2 Next Steps 59 CHAPTER 2 BACKGROUND 21 APPENDICES 61 2.1 Pudding Mill 21 A. Publicity & communications 62 2.2 About Pudding Mill 22 B. Stakeholder mapping 2.3 Who is involved 23 67 C. Main exhibition materials 2.4 Context 24 70 D. Pop up materials 2.4 About the site: Opportunities 26 84 2.5 About the site: Constraints 28 CHAPTER 3 CONSULTATION PROCESS 31 3.1 Overview 31 3.2 Consultation diary 32 3.3 Communication, promotion & wayfinding 34 3.4 Activities & events 36 3.5 Community involvement: 40 3 PUDDING MILL CHAPTER 1 SUMMARY 1.1 Introduction Community consultation Pudding Mill is a 8.4 hectare brownfield site that forms part of As part of the masterplanning team, the Queen Elizabeth Olympic Park Fluid was appointed by LLDC to carry out community consultation estate. It is immediately bounded to inform development of the by the Waterworks River to the masterplan. The aims of this process northeast and Bow Back River are to: to the southeast, with the Great Eastern Railway viaduct to the • Raise awareness of the project north and Cooks Road to the west. and masterplan development. The City Mill River and Greenway • Gather aspirations and form a natural division within the understand key issues with site, creating two adjacent plots regard to the Pudding Mill that have been termed Pudding masterplan for the surrounding Mill and Bridgewater and which communities. together will form the Pudding Mill neighbourhood. These plots are at • Be inclusive, accessible, different levels but are connected transparent and engaging. via a pedestrian/cycle route off the • Facilitate a variety of different Greenway and have two separate ways for people to get involved. means of vehicular access. Both • Clearly communicate the sites are largely vacant at present feedback from the community except for interim site compounds, to LLDC and the masterplanning although the Bridgewater site team. includes newly formed allotments. This report documents the activities, findings and outcomes from the first and second stage of the consultation process and will inform the Statement of Participation to be submitted as part of the future Pudding Mill planning application. 5 Chapter 1 | Summary 1.2 Summary of events & involvement 1.2 Summary of events & Feeding into the masterplan involvement The first stage of consultation took The findings from the consultation place in February 2016 at a one-day have been discussed with LLDC public exhibition held at the London and the masterplanning team to Aquatic Centre in conjunction help inform the development of the with the Cultural and Education masterplan. Below is an overview of District consultation. the process: The public exhibition was an • Initial findings from events have opportunity to raise awareness of been fed back to the wider team the project, inform the public why shortly after the consultation the masterplan is being re-visited, period. provide background information on the Legacy Communities Scheme • A dedicated session with the planning application and share the project team to present and project’s objectives, constraints discuss the consultation findings. and opportunities. The public were • To inform the next stage informed about the broad stages of consultation, the project of the consultation programme team aims to address the key and the opportunities for them to issues raised in Stage 2 where get involved and help shape the appropriate. development of the masterplan. • This report is a record of the The second stage of consultation process that will ultimately started in July 2016 and was inform the Statement of attended by approximately 2,729 Participation and will be part of people, out of which 697 people the planning application. signed up to be kept informed on Over the course of the consultation Pudding Mill. Stage 2 events were as the project team has listened to follows: and wherever possible responded to the views expressed through • 3 Pop-up events in Hackney this consultation, alongside those Wick and Stratford Shopping of key stakeholders and Statutory Centre Consultees (such as Transport for • Public Exhibition held over nine London). days at the London Aquatics Centre in conjunction with the As the masterplan develops we will Cultural and Educational District track how community feedback has consultation influenced the masterplan. • Targeted resident session Findings from the engagement will test the masterplan principles and help inform development of the masterplan, and targetted engagement will be carried out between November 2016 and early 2017. Event information was circulated to over 21,000 local residents and businesses, alongside information available on the project web site. 6 Chapter 1 | Summary 1.2 Summary of events & involvement people attended the public 2,729 exhibition Pop-up - Stratford Shopping Centre Pop-up - Wick Green, Hackney Wick 64 completed feedback forms at the Exhibition Comments received through pre-printed and online feedback 200 forms 21,000 event flyers delivered locally people signed Public exhibition - London Aquatics Centre up to be kept informed on 697 Pudding Mill 7 Chapter 1 | Summary 1.3 Masterplan Key Themes 1.3 Masterplan Key Themes The masterplan was presented under three key themes that relate to the planning process and the strategic objectives of LLDC. A vibrant local centre: A diverse residential Public Spaces and Play Movement & connectivity neighbourhood: Spaces: Character & form Public Space Creation of a new square adjacent to Pudding Mill A diverse residential Each public space within Lane DLR will be a neighbourhood comprised the masterplan responds significant point of of a network of close, directly to its immediate arrival linking the heart intimate streets and context and is connected of the new development shared spaces connecting through a variety of to the DLR station and a series of distinct public streets and shared spaces. the wider area. Active spaces with larger more Play space provision will ground floor uses will formal blocks dissected offer a range of leisure and help encourage by mews streets and recreation opportunities movement towards passages. for users of all ages. Marshgate Lane. A diverse residential Public Spaces and Play A vibrant local centre: neighbourhood: Spaces: Retail and employment A range of housing Greenway typologies Creation of new Although Pudding Mill employment spaces A diversity of typologies, is somewhat isolated around Pudding Mill Lane from mews houses to at present it has the DLR Station will add stacked maisonettes, potential to become a vibrancy and vitality to mansion blocks to well-connected site with within the Local Centre residential buildings.. improved pedestrian and and support Marshgate cycle links to the Park, Lane as a new local high access on to the Greenway street. Retail and leisure and reinstated or newly uses located principally provided riverside around the station. towpaths. 8 Chapter 1 | Summary 1.3 Masterplan Key Themes 12 Illustrative masterplan for Pudding Mill WARTON ROAD 9 1 WATERWORKS RIVER BRIDGEWATER SQUARE 2 GREENWAY CITY MILL RIVER 11 13 4 9 5 STRATFORD HIGH STREET PUDDING MILL LANE 7 EAST - WEST STREET 3 6 14 8 9 BOW BACK RIVER 10 Station Square Existing 4 9 Towpath 14 Bow Substation New 5 Pudding Mill Square The Greenway 10 Bow Back Square 1 Allotments 6 East - West Street 11 Railway Local Centre 2 Bridgewater Square and 7 Residential blocks connection to Greenway 12 UCL East Improved Mews Connectivity Stratford High Street 8 3 13 Marshgate Yard Pedestrian & Cycle route Pudding Mill Lane DLR Station 9 Chapter 1 | Summary 1.3 Masterplan Key Themes Birds-eye view looking south-west over the Pudding Mill site PUDDING MILL SITE 10 Chapter 1 | Summary 1.4 Synopsis of responses 1.4 Synopsis of responses The response to the emerging masterplan for Concern exists over the loss of light and views from Pudding Mill has been very positive with high the allotment holders and residents of surrounding levels of support. residential buildings such as Ruby Court and Otter Close. The approach to design, architecture and identity received the greatest level of feedback, the Types of Feedback majority of which was very supportive. All comments have been considered and each The provision of retail, community facilities and categorized by the topic it references. In total 200 employment spaces in the new Local Centre comments were collected from both the feedback also received a high level of positive response. forms at the exhibition in the Aquatics Centre and the Additionally the ambition to provide new housing online version available. to meet local needs was welcomed and well received. Analysing in this way enables a transparent and Consultees were very supportive of the proposals rigorous process in order to unveil particular to provide new pedestrian and cycle routes to emerging themes and areas of interest. Below is a connect Pudding Mill to Queen Elizabeth Olympic high level summary of the key issues at this stage of Park and the surrounding area. consultation; alongside a diagram showing how often Feedback highlighted that people feel the different topic areas were commented on and where masterplan provides a good range of open spaces the comments came from (Local residents, visitors or and play provision. Although not forming part of individuals that are members of organisations). the Pudding Mill site, comments were received over the loss of green space in Queen Elizabeth Olympic Overleaf is a slightly more in-depth summary of Park due to the Cultural and Education District feedback received.