Biscuits Category Market Rankings Value Sales Value ROS (Wtd) 1 KELLOGGS RICE KRISPIES SQUARES MARSHMALLOW 28 GM £1,436,853 £1.35 2 LU MIKADO MILK CHOCOLATE 39 GM £1,176,289 £1.50 3 KELLOGGS NUTRI-GRAIN SOFT & FRUITY STRAWBERRY 37 GM £861,915 £0.87 4 KELLOGGS RICE KRISPIES SQUARES TOTALLY CHOCOLATEY 36 GM £848,005 £1.18 5 KELLOGGS RICE KRISPIES SQUARES CHOCOLATE & CARAMEL 36 GM £679,570 £0.85 6 OREO COOKIES VANILLA 66 GM £637,769 £1.03 7 TRACKER BAR CHOCOLATE CHIP 37 GM £617,588 £0.80 8 KELLOGGS COCO POPS BAR CHOCOLATE 20 GM £608,899 £0.81 9 BELVITA PLAIN MILK & CEREAL 50 GM £575,257 £0.74 10 EAT NATURAL BAR ALMOND APRICOT & YOGURT 50 GM £523,214 £0.88 11 BLUE LABEL SESAME STICKS SESAME 30 GM £494,650 £0.80 12 KELLOGGS SPECIAL K BAR ORIGINAL 23 GM £439,355 £0.63 13 KELLOGGS NUTRI-GRAIN SOFT & FRUITY APPLE 37 GM £412,207 £0.55 14 KELLOGGS NUTRI-GRAIN STRAWBERRY 37 GM £364,746 £1.11 15 NATURE VALLEY CRUNCHY GRANOLA BARS OATS & HONEY 42 GM £333,798 £0.56 16 KELLOGGS RICE KRISPIES SQUARES MARSHMALLOW 30 GM £293,715 £0.59 17 ALPEN BARS STRAWBERRY & YOGHURT 29 GM £291,453 £0.62 18 EAT NATURAL BAR BRAZILS SULTANAS ALMONDS & HAZELNUTS 50 GM £289,725 £0.63 19 GO AHEAD YOGURT BREAKS STRAWBERRY 36 GM £262,806 £0.66 20 BELVITA SANDWICH CREAMY LIVE YOGURT 51 GM £247,460 £0.79 21 CADBURY BRUNCH BAR RAISIN 35 GM £247,334 £0.66 22 GO AHEAD YOGURT BREAKS FOREST FRUIT 36 GM £244,016 £0.65 23 KELLOGGS NUTRI-GRAIN ELEVENSES BAKES RAISIN 45 GM £243,220 £0.49 24 NATURE VALLEY CRUNCHY GRANOLA BARS OAT & DARK CHOCOLATE 42 GM £203,897 £0.46 25 NATURE VALLEY CRUNCHY GRANOLA BARS CANADIAN MAPLE SYRUP 42 GM £191,956 £0.48 26 EAT NATURAL GOLD CRANBERRY MACADAMIA & DRK CHCLT 45 GM £187,374 £0.59 27 KELLOGGS NUTRI-GRAIN SOFT & FRUITY BLUEBERRY 37 GM £174,251 £0.53 28 KELLOGGS RICE KRISPIES BAR MILK 20 GM £162,051 £0.60 29 TRACKER BAR ROASTED NUT 37 GM £158,501 £0.60 30 KELLOGGS CR NT NTS ABT NTS BRS CHOCOLATE & PEANUT 40 GM £153,316 £0.61 31 KELLOGGS RICE KRISPIES SQUARES ROCKY ROAD 34 GM £149,749 £0.74 32 KELLOGGS RICE KRISPIES SQUARES TOTALLY CHOCOLATEY 28 GM £146,936 £0.55 33 NATURE VALLEY SWEET & NUTTY BARS PEANUT 30 GM £146,595 £0.63 34 ALPEN BARS FRUIT & NUT & MILK CHOCOLATE 29 GM £141,742 £0.49 35 EAT NATURAL BAR NUT 50 GM £140,654 £0.58 36 WEETABIX ON THE GO BREAKFAST BISCUITS MILK & CEREAL 50 GM £126,826 £0.41 37 EAT NATURAL BAR CASHEW BLUEBERRY & YOGHURT 45 GM £123,702 £0.67 38 KELLOGGS RICE KRISPIES SQUARES HONEYCOMB CRUNCH 32 GM £113,120 £0.37 39 GO AHEAD CRISPY SLICES APPLE & SULTANA 39 GM £111,159 £0.40 40 KELLOGGS SPECIAL K BISCUITS MOMENTS UNIDENTIFIED 25 GM £110,560 £0.89 Source: Nielsen, Inds & Symbols, MAT WE 22.03.14 .