Motogp™Esport Championship

SPORTING DIRECTION <ul style="display: flex;"><li style="flex:1">TALENT PROMOTION </li><li style="flex:1">PROMOTERS AREA </li></ul>DORNASPORTS - INTEGRATED INTERNATIONAL EVENT MANAGEMENT DornaSports is theexclusivecommercial andtelevisionrights holderof theFIM RoadRacingWorldChampionship GrandPrix (MotoGP™), along with theMOTULFIM SuperbikeWorldChampionship (WorldSBK), theFIM CEVRepsol, theAsiaTalent CupandtheBritish Talent Cup.Dorna has also beenco-organiser of theRedBull MotoGP™Rookies Cupsinceits inceptionin 2007. The expansionof theDornaSports racingportfolio has helped create synergiesthroughoutall championshipsin principalmarketsaroundthe world,aidingnotonlyin thepromotionandrunning of eventsbutalso continually attracting anddevelopingnewriders, manufacturers, and brands. <ul style="display: flex;"><li style="flex:1">MEDIA CONTENT & PRODUCTION </li><li style="flex:1">OPERATIONS </li></ul>In additiontothefundamental business of racingmotorcycles,Dorna Sports alsomarkets Ad-Time; arotating LED advertisingboard system usedin sports suchas football (soccer), volleyball,baseball,andbasketball. Spain andJapanarethecoremarketsfor Ad-Time. Foundedin 1988, DornaSports tookovertherunning of theMotoGP™ Championship in 1991, whichis nowpast its 70th yearafter beginning in 1949. Basedin Madrid,Spain, with subsidiaries in Barcelona, Rome, andTokyo,thecompany,as aleaderin sports management,marketing, andmedia,has seencontinued growthovertheyears; expandingits focus fromsolely MotoGP™to includeother leadingmotorcycle racing championships acrossthe globe. <ul style="display: flex;"><li style="flex:1">COMMERCIAL MEDIA </li><li style="flex:1">SPONSORING </li></ul>The company’s principalshareholders arefundsmanagedbyBridgepoint CapitalandThe CanadianPension Plan Investment Board. DIGITAL LICENSING 360° GP EVENT MANAGEMENT DornaSports managesall thesporting,commercial andmedia aspects of MotoGP™andtheMOTULFIM SuperbikeWorldChampionship in-house,with its 360-degree eventmanagement approach. Anexperiencedmultinational teamof 280 fulltime employees, with a further 300 part-time professionalsduring peaktimes, arethebasis of Dorna’scontinued success. DornaSports’ continued successin thecommercial viability of the championshipalsoinvolvesTalent Promotion, Sponsorship, Licencing Rights, CorporateHospitality; as wellas all general Operations.Strong relationshipshavebeenbuilt throughprovidingthehighestqualityTV andMediaProduction, Marketing,CommunicationsandPR viaDigital Content, as well as coordinationof HomeVideorights andCommunication matters of eachChampionship. <ul style="display: flex;"><li style="flex:1">COMMUNICATIONS & PR </li><li style="flex:1">CORPORATE HOSPITALITY </li></ul><ul style="display: flex;"><li style="flex:1">IT & TIMING </li><li style="flex:1">MARKETING </li></ul>The 360-degree methodensures thesmooth running of events through close workingrelationshipswith theFIM,Promoters, Manufac- turers, Teams, MediaPartners, Suppliers andCircuitstheworld over. <ul style="display: flex;"><li style="flex:1">6</li><li style="flex:1">7</li></ul>THE CHAMPIONSHIP I n t r o duc t i o n Inaugurated as the FIM Road Racing Championship Grand Prix, and the oldest motorsport World Championship in existence, MotoGP™has been thrilling racefans since 1949. Unsurprisingly it continuesto winnewfans as it expandsaround the globe. A GLOBAL MARKET MotoGP™travelsthe world, withthe worldintow!It brings the motorcycle racing show to all, as well as featuring the verybest riders from world. Spain andItaly feature highest on the list, with numerous World Cham- pions past andpresent lining the grid; the likes of Marc Marquez, Jorge Lorenzo, Maverick Viñales and Valentino Rossito name only a few. However, the recent years havealso seen are-emergence of talent from Great Britain with Cal Crutchlow, Australia with Jack Miller and France thanks to theincredibleexploits of JohannZarco. The first everMalaysian rider has recently joined the premier class, too – Hafizh Syahrin. He’s now joined by a Portugese teammate for 2019 in the form of Miguel Oliveira, too – both the most successful from their nations. The path to the topis alwaysincreasing the talent pool, too – in Moto2™andMoto3™, andon the Road to MotoGP™. Encompassing many different junior Cups, series andChampionships including the likes of the Asia Talent Cupand British Talent Cup,the Road to MotoGP™program is aimedat finding and developing talent worldwide and continues to unearth some incredible riders andlaunchtheircareers. Its 19-round season visits a total of 16 countries across 4 continents, showcasingtheworld’sfastest motorcycleracersin threecategoriescomprising Moto3™, Moto2™, andMotoGP™–thepinnacleof motorcycle racing. MotoGP™features the most technologically advanced and fastest prototype machinery on the planet. Producing over 250hp on a bike that weighs less than 160kg results in 0-100km/h (62mph) acceleration in under three seconds, andtopspeeds above350km/h (217mph). Add to this the extreme lean-angles of over 60-degrees from the vertical, and braking forces more than 1.5G, holding on with just hands andfeet, and it’s clearto seewhythe riders’ exploits arebeyondcomprehension. The 2018 season was another masterclass in racing, as Marc Marquez broke more records andwe enjoyedsome of the most breathlessly close contests of all time. This year, Marquez took the crown in Japan but the competition was tight as ever,with theDutch GP showcasing thebest of the sport in one of the most spectacular races ever seen. Some of his biggest rivals took incredible wins of their own, too – with Andrea Dovizioso duelling the reigning Champion once again, Jorge Lorenzo taking to the topstepinredfor the first time,andthenwinningtwomore. The pull of MotoGP™is represented by the diversity in the nations competing across the three classes of the Championship, including: Argentina, Australia, Czech Republic, France, Germany, Indonesia, Italy, Japan, Kazakhstan, Malaysia, the Netherlands, Portugal, Spain, South Africa, Switzerland, Turkey, Thailand, the UK andthe United States. In the intermediate class, Moto2™, Francesco Bagnaia put together an impressive campaignto seal thecrown, buthe waspushedall theway by Portuguese rider MiguelOliveira – whoalso wontheseasonfinale before both move up to the premier class. In Moto3™, a season-long fight between Jorge Martin and Marco Bezzecchi brought us some of the most dramatic moments of the season – before dark horse Fabio Di Giannantoniobegangaining somebigground.In theend,Martin bounced backto take thecrown, with Di GiannantoniosecondandBezzecchi third beforethey getreadyfor newchallenges inMoto2™. Bigcrowds consistently attendGrandPrix eventsaroundtheworld,with over2.8 million spectators headingto thetrack in 2018 to watch MotoGP™. Out of the 19 Grands Prix on the 2018 calendar, 16 once more attracted crowds of well over 100,000 spectators (Argentina, Austin, Jerez, France, Mugello, Catalunya, Assen, Sachsenring, Brno, Austria, Silver- stone, Misano, Aragón, Thailand, Sepang andValencia). The newest event on the calendar, the PTT Thailand GrandPrix drew the biggest crowd of the year with over 222,000 spectators, followed by the Austrian GP at the RedBullRing. MEDIA COVERAGE Atotal of 207 countries andterritories receivedlive or same-day-delayed programming of the 19 Grands Prix held in 2018, with total broadcast hours reaching 31,525. Atotal of 9,454 media representatives from 66 countries attended the GPs, with an averageof 498 media staff attending eachevent. These ever-increasing figures underline the success and continuedgrowthinterest in MotoGP™aroundtheworld. 13 THE CHAMPIONSHIP 2018 SEASON MARC MARQUEZ CROWNED RECORD-BREAKING 2018 CHAMPION MarcMarquez (Repsol Honda Team) is nowaseven-time World Champion, with the number 93 wrapping up his fifth premier class crown in six years in Japan. That makes it amore than 83% success rate for the 25-yearold Spaniard as he continues to work his way through the record books, with 2015 so far the only season since he graduated in which he hasn’t been crowned MotoGP™ Champion. The youngest rider to win five premier class titles and the youngest rider to reach seven Championships overall, Marquez is also now one of only four men to have won five or more premier class crowns, joining Valentino Rossi, Mick Doohan and Giacomo Agostini in that exclusive club. dramatic not for Marquez’ antics, but for a huge crash at the front involving three key rivals – AndreaDovizioso, Jorge Lorenzo and Dani Pedrosa, and then bad luck kept coming for Dovizioso next time out in Le Mans and the Italian crashed out the lead, with the number 93 on the top step once again. Mugello was a shake up as Ducati took their first 1-2 at the venue with Lorenzo on the top step for the first time in red, and the Majorcan followed it up by the same, ‘Lorenzo-style’ victory in Barcelona, but Marquez was second and did some good damage limitation. The next racewas set for the TT Circuit Assen in the Netherlands, and that was one of the most spectacularracesof all time - wonby Marquez. In 2018 it was19 rounds that woulddecidetheChampion and it began with fireworks in the desert as Andrea Dovizioso came out swinging and duelled Marquez for the first victory of the season. The Italian took it at the final corner of the final lap – the duo’sthird duel and the third win for Dovizioso – but Argentina was up next, where Marquez wasexpectedto be the favourite. That he was, but with start line drama hitting the number 93 and three penalties given to the reigning Championduring a riotous race, it was a Grand Prix that saw him fail to score andcausedsome bigdebatesin thepaddock. Not long after came the battle for the Red Bull Ring, which was a spectacular scrap and it was Lorenzo who took the spoils. The Majorcan was on a serious run of form that he followed up with pole at Silverstone, but racing was then cancelled on Sunday. Dovizioso won in Misano to gain some ground but Lorenzo crashed letting Marquez’ second edged him ever closer to the crown. Aragon only underlined that as the number 93 took the win before he finally – on the fourth attempt – beat Dovizioso in alast lap duel in the first ever Thai GP. From there it was next stop Motegi andafirst chance at wrapping up the crown. Next time out in Texas, Marquez was on a mission to quell the aftermath and took his first win of the season, putting him back in the title hunt – and Dovizioso had had two more challenging rounds since his Qatari celebrations. But it was time to return to Europe and Marquezwas aboutto turn the screw.Jerezwas That race ended with ahuge wheelie across the line as the number 93 wrote another chapter in his legend, making yetmore history in style. 14 15 LET ’ S RIDE TOGETHER ™“The MotoGP WorldChampionshipis nowin its third decadeon Network 10 - everyroundof this incredible motorraceis liveandfreeto all Australians.CollaboratingwithDornato showcasethemostexcitingracing in theworldis apleasureandprivilege,andwecannotwaituntilthe2019 seasonbegins.” Paul Anderson ChiefExecutive Officer Network 10 <ul style="display: flex;"><li style="flex:1">18 </li><li style="flex:1">19 </li></ul>LET’S RIDE TOGETHER MotoGP™VALUES In-depth marketing analysis over the years, highlights that the key values of the MotoGP™World Championship – dynamism, excitement, innovation, passion, technology and excellence – are widely recognised by the millions of spectators who attend theGrandsPrix andthemanymillions of fans whofollow eachraceliveon televisionandacrosssocial mediaeveryyear. MotoGP™is akey asset in the programming of its international broadcast partners thanks to the viewer loyalty that the sport enjoys, as well as the competitive nature it embodies. Dorna continually invests in crucial market research in order to provide partnerswith themost detailedinformation possibleon howMotoGP™is perceivedandvalued. <ul style="display: flex;"><li style="flex:1">YOUTH </li><li style="flex:1">INNOV A T ION </li></ul><ul style="display: flex;"><li style="flex:1">DYNAMISM </li><li style="flex:1">PASSION </li></ul><ul style="display: flex;"><li style="flex:1">TECHNOLOGY </li><li style="flex:1">EXCITEMENT </li></ul>20 21 26 TRACK FEED CAMERAS 2 0 Track cameras LET’S RIDE TOGETHER 1 Jimmy J i b 2 Sheffield Plate 1 Bridgecam 2 Groundcam 4 lines G RAP H ICS MEDI A P RODUCTION 120 ON BOARD CAMERAS 92 MotoGP™ Produced in High Definition, Dolby 5.1 format, Dorna’s live International Programme Feed at every Grand Prix uses more than 300 High Definition cameras. A total of 156 cameras, including 26 track feed cameras, 120 OnBoard, four RF cameras, GoPros, three beauty cameras, two high-speed cameras providing ultra-slow-motion images at up to 2,500 frames per secondandthehelicoptercamera. LIVE PROGRAMMINGAVAILABLE AT EVERY GRANDPRIX 18 Moto2™ 6 Moto3™ Dorna produces over 15 hours of live programming from each Grand Prix with coverageof everyFreePractice,QualifyingPracticeandtheRacesof all three categories(withEnglish commentary available). 2 Safety Car 2 BTC, ATC, RedBull Rookies Aswellas fully producedlivecoverage,Dorna alsoprovidesdailynewsand <ul style="display: flex;"><li style="flex:1">highlights feedswhicharedistributedafter thefinalsession of theday: </li><li style="flex:1">DuringLiveTransmission,broadcasters have12 camerasinadditionto the </li></ul>ENG(nonLive) camerasandGoPros in order to complete their broadcast. · DAILY NEWS FEEDS FROM EACH DAY OF THE GRAND PRIX Newly incorporated, the Live 360 cameras on the bikes complete the broadcast providing aviewing experience from never seen before angles, enabling fans to sit right in the middle of the action andexperienceover- takes andspectacular moments as if they wereracingonboardaMotoGP™ bikethemselves. · 10’ DAILY HIGHLIGHTS FEED EACH DAY WITH FOOTAGE AND INTERVIEWS 2 HIGH SPEED CAMERA 3 BEAUTY CAMERAS Thechallengesof this incredible operationaremet using an in-house Tech- nical Laboratory with well-known brands such as SONY, Fujifilm, Kenwood, Axon, Lawo, Vislink, TATA, Vizrt, GoPro and Grass Valley. The broadcast also counts on Remote Productionfrom theBarcelona office. MotoGP™ SECOND SCREEN AlongsidetheInternational ProgrammeFeed,Dornaalso delivers additional livefeedsfor use in Second Screen applications to bringneverbeforeseen cameraangles of this excitingsport. OnBoard Cameras,including the new 360 cameras, aHelicam,LiveTiming, andLiveTracking feedareavailableto audienceswishingto delveevendeeperintotheheart of theMotoGP™action. <ul style="display: flex;"><li style="flex:1">4 RF CAMERAS </li><li style="flex:1">HELICOPTER CAMERA </li></ul><ul style="display: flex;"><li style="flex:1">1 Shotover System </li><li style="flex:1">1 Steady Cam RF </li></ul>3 Handheld RF 23 22 LET’S RIDE TOGETHER MEDIAFIGURES AUDIENCE Dorna’s live television programming reaches207 nations across all five continents, thanks to broadcastagreements with media partners in every key territory. During the 2018 season, a total of 31,525 hours of Grand Prix television coveragewerebroadcast, as fans witnessed thetriumphof MarcMarquezas he claimedhis fourth MotoGP™title. BROADCASTED HOURS LIVE TV 31,525 207 TOTAL BROADCASTED HOURS COUNTRIES REACHED (RECEIVING LIVE TV SIGNAL) BROADCASTERS 2018 66 MILLION 428 COUNTRIES REPRESENTED BY MEDIA PERSONNEL HOMES REACHED VIA CABLE SATELLITE NETWORKS AVERAGEOF 498 PER GP 9,454 51% ARE TVPERSONNEL MEDIA REPRESENTATIVES CSMInternationalGmbH,NielsenSports, Zenith MediaandKantar Mediaallcontribute to Dorna’smarket analysiswork. <ul style="display: flex;"><li style="flex:1">24 </li><li style="flex:1">25 </li></ul>LET’S RIDE TOGETHER THE OFFICIALWEBSITE OFFICIALMotoGP™APP DIGITAL Available in six languages, MotoGP™.comprovides Live Online and OnDemand Video in High-Definition, plus news, photos, official results and historical statistics, interviews, special features and muchmore,providingextensivecoverageof everyGrandPrix. The Official MotoGP™application is the only official appwhich provides Live Video, Live Timing and Live 3D Tracking of each practice, qualifying session and race of the MotoGP™World Championship – all available in real-time and on demand via yoursmartphoneor tablet. The paceof the on-track MotoGP™actionis matchedby Dorna’sdynamicdelivery of digital content, serving adedicatedandenthusiastic fan base whoutilise the latest technology to consume their favouritesport. DIGITALAUDIENCE WEBSITE ANDAPP DATA Reach 6.7B Videoviews 1.25B Engagement 361M 96M <ul style="display: flex;"><li style="flex:1">24M </li><li style="flex:1">294M </li></ul>Sessions <ul style="display: flex;"><li style="flex:1">Users </li><li style="flex:1">Page/Screen Views </li></ul>SOCIALMEDIAFANBASE MotoGP™keepsthesport’s growingglobalfanbasefully up-to-date with all thedevelopments on the racetrack andaroundthepaddockvia,Facebook, Twitter, Instagram andYouTube. <ul style="display: flex;"><li style="flex:1">05:09min </li><li style="flex:1">30M </li></ul><ul style="display: flex;"><li style="flex:1">Average Session Duration </li><li style="flex:1">Videoviews (Plays) </li></ul>13M 2.4M 6.4M 1.8M USER PROFILE Fans Followers Followers Subscribers Videoviews 133M Reach 4.3B Reach 790M Reach 1.6B <ul style="display: flex;"><li style="flex:1">41 </li><li style="flex:1">44 15 </li></ul>Videoviews 860M Engagement 237M Videoviews 97M Engagement 6.1M Videoviews 166M Engagement 118M <ul style="display: flex;"><li style="flex:1">18 -34+ years </li><li style="flex:1">35 -54+ years </li><li style="flex:1">55+ years </li></ul><ul style="display: flex;"><li style="flex:1">Source: GoogleAnalytics </li><li style="flex:1">Source: GoogleAnalytics </li></ul><ul style="display: flex;"><li style="flex:1">26 </li><li style="flex:1">27 </li></ul>LET’S RIDE TOGETHER MEDI A P ROFILE The MotoGP™Championship appeals to ayoung audience, with 65% undertheageof 35. Thesefigures arebackedup by thefactthat43% have been following the sport two to five years, meaning newcom-

Motogp™Esport Championship

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