THE BEAUTY OF KNOWLEDGE BETWEEN SCIENCE, MYTH, FUTURISM AND AVANT-GARDE ISEA IS A BRAND OF AGROSERVICE S.P.A. LOCALITÀ ROCCHETTA, SAN SEVERINO MARCHE (MC) ITALY TEL. +39 0733 636011 FAX +39 0733 636005 [email protected] WWW.AGROSERVICESPA.IT Cover: The Vespa Piaggio - scene from the film “Vacanze romane” (1953), directed by William Wyler, interpreted by Gregory Peck and Audrey Hepburn. CATALOG SEED AUTUMN 2019 SUCCESS IN EVERY FIELD DISCOVERIES AND INNOVATIONS BY THE ITALIAN GENIUS Art, food and Movements Fashion, Music and Theatre Aerospace engineering The Futurism 11 The ‘Prêt-à-porter’ casual wear 47 The launch of Vega 90 The Vespa 98 12 Thayaht’s Suit 47 The Fiat 500 13 The Nabucco48 The Moka Coffee-machine by Bialetti 14 The Italian anthem48 Bacio Perugina Chocolates 15 The Tourandot48 Nutella chocolate spread 15 An all-woman’s record Italian Neorealism 16 Samantha Cristoforetti: The Carosello 16 the first Italian woman astronaut 97 The Dat-3 Helicopter 17 The Hydroplane 17 Vegetable Genetics and Culture The Milan-Varese: Marco Michahelles: research on new wheats 56 the first Autostrada (Highway) 18 Maria Montessori: the new method of education by the teacher from the Marche region 58 Curiosity Borax Fumaroles of Larderello 98 Goldsmith’s craft of Valenza 98 The Microchip Intel 99 Murano Glass 99 Design and Mechanics The 202 Cisitalia 36 Science, Economy The Ferrari and the two lever gear shift 36 and Nobel Prize Winners The Common Rail 36 Enrico Fermi: the discovery of atom energy 70 Renato Dulbecco: the Genoma Project 70 Rita Levi-Montalcini: the nerve growth factor 71 Margherita Hack: the Lady of the stars 71 Franco Modigliani: the theory on the life cycle 72 Riccardo Giacconi: the discovery of cosmic Xrays 72 2 PRODUCTS INDEX Durum Wheat Ilaria 42 Field bean Paleotto 44 Chiaro di Torrelama 77 Varieties with greater Stendal 45 Enrico 78 bread-making yield Vittorio 46 Rumbo 79 Cleto 20 Scuro di Torrelama 80 Provenzal 22 Barley Arianna 50 Proteic Pea Varieties with greater pasta-making Explora 51 Astronaute 81 yield and for the food chain Futura 52 Aviron 82 San Carlo 23 Sfera 53 Tea 54 Maciste 24 White lupin Minosse 25 Tipo 55 Multitalia 83 Adone 26 Triticale Tennis 84 Varieties suitable for different Catria 60 cultivation and usage conditions Quirinale 61 Blue lupin Achille 27 Rigel 62 Polo 85 Ettore 28 Oat Cuspide 29 Lentil Corallo 30 Flavia 63 Elsa 86 Domino NEW 32 Fulvia 64 Gaia 87 Dorato 33 Irina 65 Itaca 88 Rusticano 34 Nigra 66 Spartaco 35 Spelt Alfalfa Gamma 91 Benedetto 67 Bread Wheat Itaca 92 Frida NEW 38 Padre Pio 68 Nefertari38 NEW Einkorn Rosalind NEW 38 Chick-pea Hammurabi 94 Afrodite 39 Maragià 73 Norberto 95 Eletta 40 Pascià 74 Lucilla 41 Reale 75 Sultano 76 3 GINO SEVERINI Souvenirs de Voyage, 1911 Oil on canvas, 47x75 cm Private collection 4 INTRODUCTION Italy: “The Beauty of Knowledge’ cultural heritage of our country, also of day, thanks to a group of Italian scientists (‘Italia la bellezza della conoscenza’) its intangible aspects: one of the best and occupying top positions within the field is an itinerant exhibition promoted and highest standards of living in the world, of research. Simultaneously preserving a funded by the Ministry for Foreign Affairs an extraordinary territory with forward- strong relationship between technology and International Cooperation, in joint looking elements of the highest innovation and culture, science and art. From ‘field’ partnership with the National Research and modernity, its great thinkers. research to international research and Board in addition to four of the main Italian Italy: a country that looks towards laboratory centres, from hi-tech to the scientific museums viz. “Fondazione Idis- its future in the shadow of its giants: numerous innovative start-ups. ‘Italy: The Città della Scienza di Napoli”; “Museo yesteryear Leonardo da Vinci, Galileo Beauty of Knowledge’ is a showcase of Galileo Galilei di Firenze”; “Museo delle Galilei, Enrico Fermi, Rita Levi-Montalcini, Italian skills and cutting-edge technology Scienze di Trento” and “Museo nazionale just to name a few, tomorrow countless in the field of health, the environment, della scienza e della tecnologia Leonardo young researchers amongst whom space, food and cultural heritage da Vinci di Milano”. men and women possessing talent and The 2019 ISEA catalogue goes to The first stop was in Cairo followed by enthusiasm. complete this marvelous and intriguing India and Indonesia to be continued with In the wake of this initiative, the 2018 and journey throughout Italy, the country other appointments in 2020. The last 2019 ISEA catalogues aim at enhancing of knowledge, an excursion to all the exhibition to take place was on 16.06.2019 the importance of research and scientific principle discoveries and inventions and was presented at Hanoi Museum in discoveries, which over time has permitted from end 1800s to present day, thanks Vietnam. man to fly and travel into space, yet to ‘made in Italy’ talents that distinguish The aim of the Expo is that of bringing maintaining that ‘renaissance spirit’ which themselves for their training background people not only to ‘travel’ but to raise has been a feature of our country over the and creativity. awareness worldwide on the enormous centuries and which is renewed day by 5 AGROSERVICE S.p .A. We produce, select, pack, and sell a wide variety of grain seeds that respond well to the different needs in crop cultivation, different climatic and geographic conditions too. We keep on researching with the purpose of: producing raw materials that can improve the quality and state of health of the products available to our consumers; contribute in encouraging more sustainable agricultural practices; putting food more “at the service” of our health. • 25 year experience and professionalism in the field of seeds and cereals growing • over one thousand clients in Italy and abroad • export to over 40 countries including EU member and non-member states and overseas countries • over 10 experimental fields • 84 varieties and 38 crop variety rights • 1 production plant, buildings and land covering 29.561 square metres • 1 storage unit • 2 production lines (selection of straw cereals and legumes) • 3 packing lines (paper sacks, plastic sacks and big bags) • 43 corrugated iron silos • total bulk stocking capacity 35.000 tons • over 40 commercial agencies both in Italy and abroad 6 QUALITY SUSTAINABILITY The aim of our management system is based on the attainment of maximum quality. How? Through: Constant improvement in the efficiency of agricultural practices with the purpose of reducing environmental impact, water and • identifiability of raw materials; electricity consumption. • transfer of innovation and Know-how to agricultural practices; • respect for the environment and implementation of renewable We identify and promote sustainable agricultural practices energy sources (100% certified green energy); that will benefit the entire productive chain throughout. • putting in place procedures and strict internal and external monitoring/control activities. We support cultivation techniques that respect bio-diversity, Certifications: the conservation in time of the soil’s fertility: healthy and safe Food Safety System-ISO 22005:2007 agricultural approach from the sowing of the seed to the harvesting (Production Traceability); of the crop, in order to protect our health. ENSE Certification (compulsory product certification); Our continual research activity aims at granting agriculturist their Adoption of strict internal monitoring/control procedures. economic recognition. Agroservice is subscribed to CONVASE (Consortium for the Enhancement of Seeds) The main purpose of the afore-mentioned subscription is to share with other seed-growing agricultural member holdings, actions to put in place in order to improve the quality of seeds. Seeds produced by our estate are thus checked by Convase both for the tanning and quality of the seed itself. Experimental-demonstration fields at Loc. Abbadia di Fiastra, Tolentino (MC) 7 INSTRUMENTS SUPPORTING THE AGRICULTURIST Consulting our website www.agroservicespa.it you will find information regarding the proper dosage of seeds by clicking on Infosemina. You will have the correct quantity of seeds to be sown per hectare (Ha), Agroservice informs on weight of 1000 seeds produced per batch and their germinating capacity. Click on InfoSemina on the www.agroservicespa.it website and, for soft and hard wheat varieties, enter the batch number of the seed purchased as a password. In this way, you will be able to see the germinating capacity and the weight of 1000 seeds concerning the specific batch. This will permit you to obtain suggestions and information on: • How to optimise the number of ears of wheat per square metre on the basis of the variety features and sowing conditions (period, nature of the soil, soil-bed conditions, etc.); • Prevent bedding by means of density and well-balanced sowing; • Make the plant less susceptible to fungal disease; • Sowing proper dosages will permit you not to waste the product: which will reduce the impact on the environment. Consulting the website www.agroservicespa.it you will find the web assistance service grano.net which will aid you in implementing the best cultivation technique. In order to better manage the climatic changes and boost optimum production potential, Horta Srl has developed a technical assistance service: grano.net®. This technical assistance will aid you in dealing with the variable climatic