The 4th International Conference on Sciences and Social Sciences 2014: Integrated Creative Research for Local Development toward the ASEAN Economic Community (ICSSS 2014) Program and Abstracts September 18-19, 2014 Rajabhat Maha Sarakham University, Maha Sarakham (Thailand) In Cooperation with Roi Et Rajabhat University (Thailand) Jena University (Germany) Waseda University (Japan) West Visayas State University (Philippines) University of South East Asia (Cambodia) Vinh University (Vietnam) National University of Laos (Laos) SEAMEO Regional Centre for Education in Science and Mathematics: RECSAM (Malaysia) The 4th International Conference on Sciences and Social Sciences 2014: Integrated Creative Research for Local Development toward the ASEAN Economic Community (ICSSS 2014) September 18-19, 2014 at Rajabhat Maha Sarakham University ********************************************************************************************** Contents Page Conference Information III Organizers IV Committees V Reviewers VI Welcome Speech and Opening Address XI Keynote Speakers X Invited Speakers XIII Conference Program XXIII Invited Speakers Abstract XXVI Presentation Program XXXIV Oral Presentation Abstract 1 Poster Presentation Abstract 51 Proceeding Assemble Staff 179 II The 4th International Conference on Sciences and Social Sciences 2014: Integrated Creative Research for Local Development toward the ASEAN Economic Community (ICSSS 2014) September 18-19, 2014 at Rajabhat Maha Sarakham University ********************************************************************************************** Conference Information Rajabhat Maha Sarakham University organized its first International conference on Sciences and Social Sciences in the year 2011, or ICSSS 2011, serving as an international platform for academics and scholars from Thailand and abroad to present and share their researches and experiences in various fields under sciences and social sciences. Our first ICSSS successfully attracted participants from all over the country and abroad. The second International conference on Sciences and Social Sciences was organized in 2012 under the theme “Innovation for Regional Development" in response to the urgent needs, policies and development strategies of the ASEAN countries to officially become one ASEAN Economic Community in the year 2015. With kind cooperation from our partner universities in the US, Europe and Asia, the ICSSS 2012 could attract more professionals, academics, scholars, researchers and graduate students from all over the country and abroad, especially our colleagues from other ASEAN countries, The ICSSS 2013 under the theme "Research and Development for Sustainable Life Quality" is no less remarkable. This year’s ICSSS2014 under the theme “Integrated Creative Research for Local Development toward the ASEAN Economic Community” has attracted academics, scholars, and researchers from home and abroad to present and share their works and establish networks of academic cooperation in a variety of disciplines of Sciences and Social Sciences. It is expected that this year's event will lead to further cooperation among colleagues from ASEAN institutions as well as closer ties with our partners and fellow academics and researchers from other regions of the world to improve our works and share our research findings and experiences in sciences and social sciences. The ultimate goal of this year’s conference is to motivate one another as we join hands to work in various disciplines of sciences and social sciences to improve the benefit of our integration of creative research for local regional development. III The 4th International Conference on Sciences and Social Sciences 2014: Integrated Creative Research for Local Development toward the ASEAN Economic Community (ICSSS 2014) September 18-19, 2014 at Rajabhat Maha Sarakham University ********************************************************************************************** Organizers Rajabhat Maha Sarakham University, Maha Sarakham (Thailand) In Cooperation with Roi Et Rajabhat University (Thailand) Jena University (Germany) Waseda University (Japan) West Visayas State University (Philippines) University of South East Asia (Cambodia) Vinh University (Vietnam) National University of Laos (Laos) SEAMEO Regional Centre for Education in Science and Mathematics: RECSAM (Malaysia) IV The 4th International Conference on Sciences and Social Sciences 2014: Integrated Creative Research for Local Development toward the ASEAN Economic Community (ICSSS 2014) September 18-19, 2014 at Rajabhat Maha Sarakham University ********************************************************************************************** Committees Advisory Committees President of Rajabhat Maha Sarakham University President of Roi Et Rajabhat University President of Jena University President of Waseda University President of West Visayas State University President of University of South East Asia President of Vinh University President of National University of Laos President of SEAMEO Regional Centre for Education in Science and Mathematics: RECSAM Organizing Committees Vice President for Research, Planning and Development Vice President for International Relations, Art and Culture Vice President for Academic Affairs Vice President for Student Affairs and Human Resource Development Vice President for Administration President’s Assistant for Academic Extension and Public Relations President’s Assistant for Information and Technology President’s Assistant for Architecture and Landscape Development Dean, Faculty of Education Dean, Faculty of Humanities and Social Sciences Dean, Faculty of Sciences and Technology Dean, Faculty of Management Dean, Faculty of Agricultural Technology Dean, Faculty of Information Technology Dean, The College of Laws and Governance Dean, Graduate College Director, Research and Development Institute Director, Office of International Relations and International Education Director, Office of President Director, Office of Academic Promotion and Records Director, Office of Academic Resources Center Director, Office of Arts and Cultures Director, Office of Information Technology Director, Office of Academic Services Director, Office of University’s Standard and Quality Assurance Deputy Directors, Research and Development Institute Deputy Directors, Office of International Relations and International Education V The 4th International Conference on Sciences and Social Sciences 2014: Integrated Creative Research for Local Development toward the ASEAN Economic Community (ICSSS 2014) September 18-19, 2014 at Rajabhat Maha Sarakham University ********************************************************************************************** Reviewers Prof. Dr. Arunrat Chaveerach Khon Kaen University Prof. Dr. Tanongkiat Kiatsiriroat Chiang Mai University Assoc. Prof. Dr. Jongkol Kanperm Kasetsart University Assoc. Prof. Dr. Alongklod Tanomtong Khon Kaen University Assoc. Prof. Dr. Somsak Srisontisuk Khon Kaen University Assoc. Prof. Dr. Pissamai Sriampai Maha Sarakham University Assoc. Prof. Dr. Wimonrat Soonthornrojana Maha Sarakham University Assoc. Prof. Dr. Prasart Nuengchalerm Maha Sarakham University Assoc. Prof. Dr. Thooptong Kwangsawad Maha Sarakham University Assoc. Prof. Dr. Chaiwat Sutthirat Naresuan University Assoc. Prof. Dr. Monasit Sitisomboon Naresuan University Assoc. Prof. Dr. Wareerat Kaewurai Naresuan University Assoc. Prof. Dr. Kwunkamol DonKwa Suranaree University of technology Assoc. Prof. Dr. Pradit Ekagathat Rajabhat Maha Sarakham University Assoc. Prof. Dr. Wongpattana Sriprasert Rajabhat Maha Sarakham University Assoc. Prof. Dr. Sittichai Bunsaman Rajabhat Maha Sarakham University Assoc. Prof. Dr. Narongrit Sopa Rajabhat Maha Sarakham University Assoc. Prof. Dr. Weerakit Saorom Rajabhat Maha Sarakham University Assoc. Prof. Ganjana Nathapindhu Khon Kaen University Asst. Prof. Dr. Nanta Palitawanont Burapha University Asst. Prof. Dr. Chatsiri Piyapimonsit Kasetsart University Asst. Prof. Dr. Tawee Sranamkam Khon Kaen University Asst. Prof. Dr. Montree Thongkam King Mongkut's University of Technology Ladkrabang Asst. Prof. Dr. Sakultala Wannapakhe King Mongkut's University of Technology North Bangkok Asst. Prof. Dr. Chaiyuth Sirisuthi Maha Sarakham University Asst. Prof. Dr. Jiraporn Chano Maha Sarakham University Asst. Prof. Dr. Juckamas Laohavanich Maha Sarakham University Asst. Prof. Dr. Oranuch Srisa-ard Maha Sarakham University Asst. Prof. Dr. Somchai Lamduan Maha Sarakham University Asst. Prof. Dr. Somkiet Poopatwiboon Maha Sarakham University Asst. Prof. Dr. Tharinthorn Namwan Maha Sarakham University Asst. Prof. Dr. Jindaporn Jamradloedluk Maha Sarakham University Asst. Prof. Dr. Panarat Phadee Maha Sarakham University Asst. Prof. Dr. Sombat Tayraukham Maha Sarakham University Asst. Prof. Dr. Lamul Wiset Maha Sarakham University Asst. Prof. Dr. Sastra Laoakka Maha Sarakham University Asst. Prof. Dr. Decha Chantakat Maha Sarakham University Asst. Prof. Dr. Pensri Amornsinlaphachai Nakhon Rachasima Rajabhat University Asst. Prof. Dr. Direk Teeraputon Naresuan University Asst. Prof. Dr. Jitima Wannasri Naresuan University Asst. Prof. Dr. Pufa Savagpun Naresuan University Asst. Prof. Dr. Chayanit Sasiwimol Pibulsongkram Rajabhat University Asst. Prof. Dr. Piyamanas Voravitrattanakul Pibulsongkram Rajabhat University VI The 4th International Conference on Sciences and Social Sciences 2014: Integrated