FILM IN SÃO PAULO Guidelines for your new scenario spcine.com.br [email protected] @spcine_ and @spfilmcommission /spcinesp PRODUCTION GUIDE 2020 1 2 FILM IN SÃO PAULO Guidelines for your new scenario PRODUCTION GUIDE 2020 Art direction and design: Eduardo Pignata Illustrations: Bicho Coletivo 3 4 CHAPTER 3 - FILMING IN SÃO PAULO _ P. 41 Partnership with Brazilian product company _ p. 43 CONTENT Current co-production treaties _ p. 44 Entering Brazil _ p. 45 Visa _ p. 46 ATA Carnet _ p. 51 Taxes _ p. 52 Remittance abroad taxes _ p. 53 IRRF (Withholding income tax) _ p. 53 Labour rights _ p. 54 CHAPTER 1 - SÃO PAULO _ P. 9 Workdays and days off _ p. 55 Offset time compensation _ p. 55 An introduction to São Paulo _ p. 11 Payment schedule _ p. 56 Big productions featuring São Paulo _ p. 17 Health & safety protocols _ p. 59 The Brazilian screening sector around the world _ p. 21 Filming infrastructure _ p. 61 São Paulo’s main events _ p. 23 Sound stages _ p. 62 São Paulo’s diversity _ p. 26 Equipment _ p. 62 Daily life in São Paulo _ p. 65 Locations _ p. 66 Weather and sunlight _ p. 69 Safety & public security _ p. 70 Logistics _ p. 70 Airports _ p. 71 Guarulhos Airport _ p. 71 CHAPTER 2 - SPCINE _ P. 27 Congonhas Airport _ p. 72 Who we are _ p. 29 Viracopos Airport _ p. 72 Spcine _ p. 30 Ports _ p. 72 São Paulo Film Commission _ p. 30 Port of Santos _ p. 72 Filme SP App _ p. 31 Helicopters _ p. 72 Local production companies catalog _ p. 31 Public transportation _ p. 73 Film permits _ p. 32 Photo credits _ p. 75 São Paulo city’s filming attraction program _ p. 37 This manual is aimed at international producers and production companies who wish to understand how to film in Brazil, with a focus on filming in the city of São Paulo. CHAPTER 1 9 SÃO PAULO 10 São Paulo is a great city. Brazil’s with great talents. Several An introduction most populous city and the productions from the Brazilian city country’s highest GDP fosters have been included in the most countless business opportunities. prestigious film festivals around Our creative economy has the world, such as Sundance, to São Paulo an annual turnover of R$ 40 Berlinale and the Academy billion and audiovisual is one Awards. of the leading sectors that has São Paulo is a city, due to its contributed greatly in the increase infrastructure and qualified of numbers: the city represents workforce, fully prepared to host 25% of the Brazilian film market. major film productions from all São Paulo is also a metropolis over the world. Total area: *1,521.11 km² 8th most Official language: Over 100 public *populous city in *Portuguese *parks, 120 theatres, a the world (around racetrack, x* hotels, 12 million people) 3 airports (including neighbouring towns), Official currency: Residents from 196 over 1000 cinema *Reais (R$) *different countries rooms, and more. 11 12 Vale do Anhangabaú Liberdade neighborhood Minhocão Park 13 14 Paulo Machado de Carvalho Municipal Stadium Batman’s Alley Ibirapuera Auditorium Ibirapuera Park 15 16 Big productions featuring São Paulo Sintonia A Menina que Matou os Pais Pico da Neblina Conquest “The city of São Paulo, is really... such a cinematic city. Because of the architecture, the city itself, the city, the viriety of the architecture, the cultural, the cultural diversity. The city that we’ve been seeing, just speaks to cinema and storytelling.” Girls from Ipanema Sense8 Keanu Reeves, São Paulo, 2019 17 18 Good Morning, Verônica Black Mirror Blindness Call me Bruna Marighella Airplane Mode 3% 19 20 diversity is translated into the The Brazilian screening film industry.Kondzilla Filmes, Brazil’s main production company sector around the world for funk music videos and most viewed YouTube channel (with over 24 billion views up to March 2020), has won many awards and has helped to create some of Brazil’s biggest international music stars.São Paulo plays a big role in Brazil’s music video industry, especially when it comes to international artists who use the city as their scenery. Maluma, one of Colombia’s biggest stars, filmed his hit single Corazón here in São Paulo in 2017, taking advantage of the city’s most iconic spots, such as the Copan Building. The music video was a huge success, with over 1 billion views on YouTube. São Paulo is also famous for our award-winning advertising productions. Since the São Paulo Film Commission became responsible for film permits in Brazil’s film industry has been on company), earned approximately 2016, approximately 50% of the rise since the mid-nineties, $1 billion in revenue. It was our productions are advertising and São Paulo has contributed transmitted in 130 countries with productions. significantly to its dynamic voiceovers in 19 languages. In such a big city, our highly- growth. One of our fortés is Brazil’s music industry is qualified labour force is a telenovelas, which are exported historically and internationally differential. When it comes to and massively consumed both renowned, and our music video animated productions, this is internally and around the world. industry is no different in quality key - and we have it. Animation in Avenida Brasil (2012), one of the and reach. From traditional Brazil is a growing sector which most popular novelas (produced The Girl From Ipanema to our has been recognised by festivals by Globo, Brazil’s biggest innovative Brazilian funk music, such as the Annecy International production and distribution our cultural (and musical!) Animated Film Festival. 21 22 São Paulo’s main events São Paulo is Latin America’s main city for fairs and congresses. Here are some of our most popular events: São Paulo International Film Festival São Paulo International Film Festival São Paulo International Film Festival São Paulo International Film Festival 23 24 São Paulo International Film Festival LGBTQIA+ Pride Parade São Paulo’s diversity São Paulo is past, present and find every age, race, nationality, future. Our architecture transitions religion, sexuality… One of the between traditional and modern city’s biggest treasures is our (see topic 11.1), our people cultural diversity, it is people from remember their history while not the most diverse backgrounds forgetting to look forward. who made this land their home São Paulo is immensely diverse. and want to show its greatness to Brazilian Formula 1 Grand Prix In our 12 million people, you can the world through films. 25 26 CHAPTER 2 27 SPCINE28 Who we are Spcine Spcine is São Paulo’s Film and and stimulate the economic and Audiovisual Company. creative potential of São Paulo’s We operate as a development, audiovisual sector and its impact financing and implementation in the cultural and social sphere. office for programs and policies The company is an initiative for cinema, TV, games, and of the City of São Paulo. It is new media sectors. Besides authorised under the terms of our film commission work, we Municipal Law No. 15,929 / invest in professional training 2013 and is institutionally linked focused on young people, a VOD to the Municipal Secretary of service called Spcine Play and Culture. We have a commitment accessible cinema rooms around to transparency and are guided by the city. Our goal is to promote anti-corruption regulations. São Paulo Film Commission São Paulo Film Commission and providing general support (SPFilm) is a department of to national and international Spcine. We are the second biggest producers. film commission in Latin America. From the promulgation of SPFilm is responsible for issuing Municipal Decree nº 56.905, film permits, assisting in raising of 03/30/2016, a single online awareness about the importance procedure was created for filming of the audiovisual sector in requests (with the exception of other legislations, making the journalistic and personal filming) city increasingly film-friendly, in public spaces, centralising proposing initiatives to the sector, requests and permits in the hands including a cash rebate initiative, of the São Paulo Film Commission. 29 30 FILME SP App Film permits FILME SP is an application (available for both iOS and Android systems), developed by Spcine, that works as a catalog for municipal public locations. On the app, you can find technical information, photos and prices. To find or discover locations, the user can search by tags (parks, squares, libraries, etc.), by region (zones and neighbourhoods) and by aesthetics (century, architectural style etc.). Local production companies catalog Spcine opened a public call for São Paulo based production companies with international experience to register themselves as interested in coproducing and/or doing production service with international production companies. From the information declared by these local production companies regarding their experience, Spcine has gathered a catalog to make it easier for international production companies to find an ideal partnership in São Paulo. The catalog can be found on the São Paulo Film Commission website. 31 32 The process of obtaining film permits should be mostly handled by the associated Brazilian production company. São Paulo Film Commission is in charge of issuing film permits for filming in streets and in municipal facilities. These are the types of productions that require SPFilm’s assistance for obtaining filming permits, as well as for correlating activities (such as the reservation of car spots): Feature films Institutional videos; *Series; *Webseries; *Documentaries; *Video clips; *Short films; *Video art; *Entertainment programs *Fashion films; *for television; *Filming for games; Soap operas; *Filming for animation; * * The following are NOT within economically, to 25,731 jobs Advertisements (including Internet entertainment content; SPFilm’s scope: journalistic generated and R$ 561 million *web campaigns); *Academic content (videoclasses); filming; personal footage (such as handled in declared production Branded Content; *Student production.