AUGUST 2017 £3.50 sportsTRADE LEISURE CYCLING NUTRITION insight FITNESS TECH OUTDOOR sports-insight.co.uk RETAIL ANALYSIS INTERVIEW TRIATHLON -THREE BREAKING INTO THE TAKING ON TIMES THE WORK? P. 34 RUNNING BUSINESS P. 38 WOLF PACKS P. 45 www.reydonsports.com THe Home of FITNESS HYPERSPEED HYPERPOWER HYPERPERFORMANCE tel: +44 (0) 203 9378907 email: [email protected] Dunlop UK-Office A2-Lingfield House-Lingfield Point-Darlington-DL1 1RW Dunlop Squash SS17_Advert_A4 Portrait.indd 1 12/05/2017 21:43 4 Editor: MARK HAYHURST WELCOME Tel: 01206 508618 Email: [email protected] to this month's Sports Insight BLK becomes official Advertising Manager: KEITH MARSHALL Tel: 01206 505947 Windies kit supplier Fax: 01206 500243. Email: [email protected] forward to building the relationship BLK has signed a three-year teams across all sports (including Advertising Sales deal with the iconic Wiindies with BLK.” e-sports) as nearly 10,000 21-23 Phoenix Court, Hawkins Rd, cricket team to become The Windies join the likes of teams globally now wear BLK Colchester, Essex CO2 8JY their official kit supplier. England Rugby League, Scotland – including across sports such Group Advertising The partnership covers the Rugby League, England Netball, as lacrosse, baseball, American Manager: SAM REUBIN Windies senior men’s, women’s Hartlepool United FC and the football, netball, hockey, ice and youth sides along with rugby union Champions Cup hockey, football, rugby and Group Editor: While the cloud of Brexit grassroots development winners, Saracens to be the latest squash. FAE GILFILLAN uncertainty still hangs above us cricket in the Caribbean. professional team outfitted by BLK. Upshall said: “BLK is proud Tel: 01206 508615 Richard Upshall (pictured), BLK is based in the United to be the Official Windies Kit there was some slight good news Publisher: MATTHEW TUDOR at the end of last month. BLK chairman, said: “BLK has a Kingdom from where it operates Supplier and this partnership The Office for National Statistics track record of providing quality under licenses, which cover much of really complements our ambitious Art Director: LEE WHITEFORD cricketing apparel in Australia the Northern Hemisphere from the released figures that the UK strategy. As Windies is one of Advertisement Art economy grew by 0.3 per cent in the and this is an opportunity for Middle East and Europe to the USA the most recognisable brands in Director: KEVIN DENNIS three months to June. us to provide that excellence in and the Caribbean. the world this establishes a new The initial estimate showed partnership with an iconic brand The company has ambitious benchmark for the company and Reproduction: growth picking up from the first on the world stage as well as plans to work with high-profile an opportunity for us to showcase ACE PRE-PRESS. quarter when it was only 0.2 per kicking off our commitment to the the quality and breadth of our Tel: 01206 797541 cent. North American and Caribbean product offering to the widest markets.” Photography: So maybe some positive signs. possible audience.” CLIQQ PHOTOGRAPHY It was also good to attend the The Windies will wear BLK for The new Windies Test, T20 the first time when they begin their www.cliqq.co.uk Outdoor Trade Show 2017 at and ODI kit is in keeping with the Twitter: @CliQQphoto Stoneleigh Park Exhibition Centre, tour of England with a test match distinctive maroon and gold and in Warwickshire, last month. at Edgbaston on August 17. The will be available alongside the Accounts: SUE CARR. It was interesting to see what Windies will also play in BLK at the Windies training range for sale Tel: 01206 505903 was on offer and new innovations 2018 ICC World Twenty20 and the from various distributors and Published by Maze Media (2000) coming to the market. 2019 Cricket World Cup, which is BLK’s own website from Limited, 21-23 Phoenix Court, Hawkins Rd, Colchester, Essex In this issue, Fiona Bugler looks at scheduled to take place in England August 17. CO2 8JY how China's 361° is trying to break and Wales. into the European running market. Johnny Grave, the CEO of All contents © Maze Media (2000) Cricket West Indies, said: “We Limited. The views expressed in Paul Sherratt examines the this magazine are not necessarily new deal between giants Nike and are delighted to welcome BLK those of the publisher. Every effort as the Official Kit Supplier of all is made to ensure the veracity and amazon and what the knock-on integrity of the companies, persons, effect could be for the retail industry. Windies teams. In addition to products and services mentioned in As far as triathlon goes, David providing all of our team wear, this this publication and details given new partnership forms part of our are believed to be accurate at the Hemming asks if it is three times the time of going to press. However, no work for retailers to take a piece of broader strategy to grow our retail responsibility or liability whatsoever and licensing revenues by creating can be accepted for any consequence the action. or repercussion of responding Also, Head UK's Andy Catchpole a new online Windies store. We to any information or advice will be expanding our commercial given or inferred. No part of this looks at a the challenges faced in the publication may be copied, broadcast, racket sport market. partnership programme over the interpreted, or stored, in any form, next few years and are looking for any purpose, without the written Enjoy the August issue. permission of the publisher. Sports Insight has a current ABC certified circulation of 5,352 (audit period July IN PARTNERSHIP WITH 1, 2015 to June 30, 2016). The Audit Bureau of Circulations (ABC) is an The official publication of the Federation of Sports and Play Associations independent audit watchdog that verifies magazines’ circulation figures, providing accurate and comparable data for advertisers. ABC Certification demonstrates a media owner’s integrity, in their willingness to be audited and to conform to industry standards. UK/ROW subscription: £25/£42.50 for one year (10 issues). @SportsInsightUK NEWS All the very latest in the sports industry... Bodypower to launch new BRITISH Snugpak are CANEOING SIGNS BP: Fitness Trade Show champions BROADCASTING Snugpak, the UK's leading DEAL WITH SKY event for professionals sleeping bag and insulated clothing manufacturer, has SPORTS European trade delegates will delegates workshops, practical a fitter, healthier workforce for been named as one of the converge on the NEC for a demonstrations and seminars improved productivity, energy and 2017 EOCA Conservation British Canoeing has teamed focussed event exploring the offering advice on business wellbeing. Champions. up with Sky to launch business of fitness. growth, member retention, change Pool & Spa – Fitness solutions Every year, the European Go Canoe! - a brand new Organisers of BodyPower Expo, of use, profitability, secondary such as group aqua exercise Outdoor Conservation series of eight programmes the largest indoor consumer fitness spend and the development of classes for increased usage, Association (EOCA) gives the featuring canoeing that will event in the world, have announced fitness professionals who are the targeting new demographics and Conservation Champion award to be broadcast on Sky Sports plans to recharge LIW (Leisure driving force behind new industry the provision of equipment for members that have gone the extra throughout this summer. Industry Week) with a rebrand investment. both maintenance and fitness in a mile to support conservation. The programmes will and a shift in focus that will engage Fitness Business School pool facility. The award recognises focus on the British with the fitness sector like no other – Focusing on marketing, sales, Steve Orton, managing members that have taken the athletes as they compete show on offer in the UK. retention and new ideas to grow director said: “We’ve successfully initiative to raise extra money for in the International Canoe BP: Fitness Trade Show, to businesses in the fitness sector. rejuvenated what was a stagnant and awareness of conservation Federation Slalom and be held on September 12-13, Practical Coaching – show since our acquisition of through the Association. Sprint World Cup events. will focus on delivering an Equipment and functional demos LIW in 2015. However, in 2017 About Snugpak, Catherine The series also includes extensive exhibition with over 100 from leading trainers designed we wanted to really put our stamp Savidge, Joint General Manager tutorials - introducing the innovative brands that offer fitness to offer fitness professionals new on not just the show but also of EOCA said: “Valued and various disciplines within solutions to various markets, options and practical application the industry. BP: Fitness Trade supportive member, Snugpak the sport, together with lots including, Personal Trainer for the benefit of clients and Show will target a demographic always contributes to EOCA's of magazine features about Studios, Independent Gyms, members. of potential buyers and decision fundraising activities at clubs, trails, adventures Universities, Schools and Colleges, BP Nutrition – Exploring makers who are front-line in the tradeshows, donating popular and athletes. Hotel Gyms, Boutique Fitness nutrition solutions for all delivery of fitness solutions in the items to help generate more Go Canoe! is being produced Studios, Student Accommodation businesses including healthier UK. income for conservation. In by Hit the Roof, with Gyms, Corporate & Company menu choices and using nutrition “Our focus is on the business addition, the company regularly magazine contributions Gyms, CrossFit Gyms, Gym Chains as a key secondary spend of fitness and we are strategically nominates conservation projects produced by MediaPack. and Franchises and Residential opportunity. aligned to be able to influence and then gets very involved in David Joy, chief executive of Care Homes.